Ultimate Cup Series European

What Ultimate Cup Series European does

Ultimate Cup Series European (legal entity UCM) is a private motorsport racing organization founded in 2019 and headquartered in Gerzat, France. The company operates a multi-championship European racing platform comprising four core championships: the European Endurance Prototype Cup (LMP3, Nova NP02, Duqueine D08, Ginetta G61 prototypes in 4-hour and 6-hour formats), the Kennol GT Endurance Cup (GT3, GT4, Porsche Cup, and similar GT vehicles in endurance formats), the Ultimate GT Sprint Cup (sprint races across GT3, GT4, Porsche Cup, Lamborghini Super Trofeo, Ferrari Challenge), and the Hoosier Formula Cup (single-seater Tatuus F3R T318 formula cars). The series also runs the Ultimate Winter Cup (launched 2026) as a seasonal championship and the Legends Cars Cup as a support series. Events are held at six premier European circuits per season — Le Castellet, Magny-Cours, Mugello, Spa-Francorchamps, Navarra, and Portimão — with the 2024 Paul Ricard finale hosting 148+ cars.

The organization generates revenue through three streams: spectator ticket sales (e.g., via Weezevent), title and technical sponsorships (Kennol, Goodyear, Michelin, Hoosier Racing Tire, Aston Martin Racing), and team entry fees across the four championships. Broadcast and content distribution are handled through Ultimate Cup TV on YouTube. The customer base spans professional and amateur racing teams (e.g., SR&R, Team Visiom, Graff Racing, Team Virage, 2B Autosport), motorsport spectators, and automotive brand partners seeking visibility through motorsport activation. The organization is lean — approximately 10 employees — with a publicly listed Communications Officer role as the most recent hiring signal.

Name

Ultimate Cup Series European

Legal name

UCM

Website

https://ultimatecupseries.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimate Cup Series European is a private motorsport organization founded in 2019 that operates four European racing championships — Endurance Prototype, GT Endurance, GT Sprint, and Formula — across six premier circuits, serving racing teams, spectators, and automotive brand sponsors.

Ownership category

akta.pro rank

Product category

Motorsport Racing Series

NAICS

Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Motorsport racing series
• Endurance racing championships
• GT sprint racing
• Formula car racing
• Racing event organization

Headquarters

HQ city

Gerzat

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event tickets and attendance: Revenue generated from ticket sales for race events held at circuits across Europe
2. Sponsorship and partnerships: Partnership agreements with sponsors including Kennol, Goodyear, Michelin, and automotive manufacturers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ultimate Cup Series European organizes and operates four core motorsport championships — European Endurance Prototype Cup, Kennol GT Endurance Cup, Ultimate GT Sprint Cup, and Hoosier Formula Cup — along with seasonal and support series, hosting professional and amateur racing teams at premier European circuits. The organization sells championship participation to racing teams, ticket access to spectators, and sponsorship inventory to automotive and tire brands, while distributing live coverage through its Ultimate Cup TV channel.

Product overview

The Ultimate Cup Series European is a multi-championship motorsport organization featuring four core racing series: European Endurance Prototype Cup (prototype endurance), Kennol GT Endurance Cup (GT endurance), Ultimate GT Sprint Cup (GT sprint), and Hoosier Formula Cup (single-seater formula racing). The organization also runs seasonal championships including Ultimate Winter Cup and support series like Legends Cars Cup. Events are broadcast via Ultimate Cup TV on YouTube, with competitions held at major European circuits including Paul Ricard (France), Magny-Cours (France), Mugello (Italy), Spa-Francorchamps (Belgium), Navarra (Spain), and Portimão (Portugal).

Differentiator

Problem solved

Functional benefit

Brands

• European Endurance Prototype Cup: Endurance racing championship for sport prototypes including Ligier LMP3, Nova NP02, Duqueine D08, and Ginetta G61.
• Kennol GT Endurance Cup
• Ultimate GT Sprint Cup
• Hoosier Formula Cup
• Ultimate Winter Cup

Products and services

• European Endurance Prototype Cup Endurance racing championship for prototype race cars (LMP3, Nova NP02, Duqueine D08, Ginetta G61) running 4-hour and 6-hour race formats across European circuits, targeted at professional and amateur racing teams in the prototype category.
• Kennol GT Endurance Cup GT endurance racing championship featuring GT3, GT4, Porsche Cup, and other GT category vehicles in 4-hour and 6-hour endurance races at European circuits, for racing teams competing in GT machinery.
• Ultimate GT Sprint Cup GT sprint racing series featuring multiple GT categories (GT3, GT4, Porsche Cup, Lamborghini Super Trofeo, Ferrari Challenge) competing in 25-minute sprint races at European circuits, including the Aston Martin Racing AMR Trophy with rewards up to €53,000.
• Hoosier Formula Cup Single-seater formula racing championship featuring Tatuus F3R T318 cars with 13-inch tires, with driver classifications including Rookie, Gentleman, and overall rankings, competing in three-race formats per event weekend.
• Ultimate Winter Cup Winter racing series offering competition opportunities during the off-season, with its own calendar and events for racing teams and drivers, extending the Ultimate Cup Series European racing calendar beyond the main season.
• Legends Cars Cup Entry-level racing championship featuring identical Legends Cars with equal machinery and competitive driver field, serving as an accessible entry point for grassroots racing.
• Ultimate Cup TV Official streaming platform distributing live race broadcasts, event coverage, and race highlights across Ultimate Cup European Series championships via YouTube.

Quantifiable outcome

• 148+ cars participated in finale events
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered major, core and minor.

• KennolmajorStrategic or Co-development Partner · 13 March 2024Official partner of the Kennol GT Endurance Cup championship naming rights sponsor
• GoodyearmajorTechnology or IntegrationOfficial tire supplier for GT championships and monoplace categories
• MichelincoreTechnology or IntegrationHistorical tire partner for prototypes and 17-inch monoplaces
• Hoosier Racing TirecoreTechnology or IntegrationOfficial tire supplier for Hoosier Formula Cup championship naming rights
• Aston Martin RacingminorStrategic or Co-development PartnerPartner supporting the Ultimate Cup AMR Trophy within the GT Sprint Cup category with rewards up to €53,000

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Michelin Le Mans Cup: Support series to the European Le Mans Series featuring LMP3 and GT3 cars at European circuits, running support to WEC/ELMS events; competes with UCS for prototype and GT team entries and similar tire partner economics.
• Formula Regional European Championship by Alpine: Single-seater formula championship across European circuits feeding into FIA F3 — competes for formula-category teams, drivers, and sponsors that also consider UCS's Hoosier Formula Cup.
• NASCAR Whelen Euro Series: European stock car championship operating across the same Western European circuits as UCS; comparable in scale, structure, and multi-country calendar but with a different vehicle category.
• GT World Challenge Europe (SRO Motorsports Group): SRO's pan-European GT3/GT4 sprint and endurance series featuring Ferrari, Porsche, Lamborghini, and Aston Martin customer teams — directly competitive with UCS's Kennol GT Endurance Cup and Ultimate GT Sprint Cup for teams and sponsors.
• European Le Mans Series (ELMS): ACO-organized endurance prototype and GT championship across European circuits; the closest direct competitor to UCS's European Endurance Prototype Cup and Kennol GT Endurance Cup, with overlapping car categories (LMP3, LMGT3) and shared circuits.

Emerging players

• SRO GT2 European Series: SRO-organized GT2 class series for higher-power GT cars — adjacent to UCS's GT Sprint offerings, sharing the same European circuit footprint and several partner brands (Porsche, Audi).
• TCR Europe Touring Car Series: Touring car championship across European circuits — a comparable regional series format competing for similar mid-tier racing teams and circuit access, though in a different vehicle category.
• Italian F4 Championship: Entry-level single-seater formula series using Tatuus chassis across Italian and European circuits; adjacent to the Hoosier Formula Cup's driver development pipeline with similar equipment but broader international reach.
• Legends Cars Cup (Europe): Entry-level spec racing series using identical Legends Cars — the parent concept that UCS has adopted as its own Legends Cars Cup support championship, with shared car spec and similar grassroots positioning.

Broad incumbents

• World Endurance Championship (FIA WEC): FIA/ACO global endurance series including the 24 Hours of Le Mans; the dominant incumbent in the endurance-prototype space whose ELMS support series competes directly with UCS's European Endurance Prototype Cup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa7mydWd6PLynVuYENuvRRA/featured
• Facebookfacebook.com/ultimatecupseries
• Instagraminstagram.com/ultimatecupseries_eu
• LinkedInlinkedin.com/company/ultimate-cup-series

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Cup Series European