ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC

What ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC does

ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC (operating as USI Weston) is a single-location sports performance and fitness facility located at 2750 Glades Circle, Weston, Florida, founded in 2005 by NFL veteran Terry Kirby, former NFL Strength Coach David Bush, and sports medicine physicians Dr. Robert and Joanna Sheinberg. The facility operates from a physical site co-located with the South Florida Institute of Sports Medicine, enabling integrated post-therapy and athletic training under one roof. Its technical service offering combines biomechanical screening, licensed-athletic-trainer-led programming, sport-specific methodologies, and rehabilitation-referral integration with the adjacent medical practice. The company targets two primary segments: youth and adult athletes seeking sport-specific training across more than ten disciplines (soccer, football, baseball, volleyball, tennis, golf, basketball, lacrosse, kickboxing, softball), and general fitness consumers seeking supervised workout access.

The business operates on a multi-revenue-stream model. Core membership is sold at $49 per month with a $99 enrollment fee, structured on a month-to-month basis. Incremental revenue is generated through weekly short-term passes, private and small-group training sessions priced at $18-$80 per session, branded apparel sold under the USI Wear sub-brand, and the Wildfire Volleyball vertical program. Distribution is hyperlocal: marketing is conducted via SMS and social media, and the company maintains operational partnerships with local schools, athletic clubs, and Broward College (a five-year institutional partnership for volleyball training). The company employs approximately 8 staff and has no disclosed mobile application, digital platform, or technology infrastructure beyond standard gym operations.

Name

ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC

Legal name

Ultimate Sports Institute & Fitness Center LLC

Website

https://ultimatesportsinstitute.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER is a single-location sports performance and fitness facility in Weston, Florida, serving youth and adult athletes and general fitness consumers through 10+ sport-specific training programs, memberships, and on-site sports medicine integration.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Performance Personal Training (HSADAAAF)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Strength & Conditioning / Performance Training (EDALAIAI), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Sports performance training
• Fitness gym services
• Personal training programs
• Athletic conditioning services
• Sports medicine rehabilitation

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly Gym Memberships: Month-to-month gym memberships providing unlimited access to the facility 7 days a week. Individual membership at $49/month with $99 enrollment fee. Couple/family plans at $49/month per person with $125 enrollment fee. Discounted rates for teachers, students, military, fire, and police personnel.
2. Short-term Gym Passes: Weekly gym passes for short-term access: 1 week $29, 2 weeks $49, 3 weeks $59, 4 weeks $69. No extra fees, no contracts.
3. Private Training Sessions: One-on-one personal training sessions with certified specialists. Session durations of 30, 45, or 60 minutes. Rates vary by sport: personal training $50-$80/session, volleyball $50-$80/session, lacrosse $38-$68/session, kickboxing $45-$75/session.
4. Small Group Training: Small group training sessions: volleyball $25-$45/session, lacrosse $18-$43/session, kickboxing $25-$45/session, basketball $30-$45/session, football $40-$50/person/session, baseball $40-$50/session, tennis $40-50/session.
5. Stretching/Mobility Treatment: Assisted stretching sessions led by licensed athletic trainers. Sessions priced at $40-$70/session.
6. USI Wear Apparel: Branded apparel merchandise including shirts, hats, and masks sold through usiwear.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ultimate Sports Institute and Fitness Center (USI Weston) operates a single-location sports performance and fitness gym in Weston, Florida, offering month-to-month gym memberships, private and small-group personal training, and sport-specific training programs across 10+ sports including soccer, football, baseball, volleyball, tennis, golf, basketball, lacrosse, kickboxing, and softball. The facility also delivers stretching/mobility treatment, post-therapy rehabilitation integrated with South Florida Institute of Sports Medicine, speed mechanics evaluations, and branded apparel under the USI Wear line.

Product overview

ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC (USI Weston) operates as a sports and fitness gym founded in 2005 in Weston, Florida. The company's product portfolio centers on a unified gym membership platform (Individual, Couple/Family, and Discounted plans) supplemented by fee-for-service training programs. The core offering includes Private Fitness Training and Sports Performance Training, which are enhanced by specialized sports-specific modules covering Soccer, Baseball, Football, Tennis, Golf, Basketball, Kickboxing, Softball, Lacrosse, Volleyball, and Speed Training. Additional services include Stretching/Mobility Treatment, Post Therapy Training, and USI Wear branded merchandise. The product architecture functions as a membership base with add-on training services, where members access gym facilities independently or bundle specialized training programs.

Differentiator

Problem solved

Functional benefit

Brands

• USI Wear: Apparel line for the hardest working and most dedicated fitness enthusiasts, featuring clothing, hats, and masks for USI members and athletes

Products and services

• Individual Membership Month-to-month gym membership offering unlimited access 7 days per week for ages 16 and older, priced at $49 per month with a $99 enrollment fee.
• Couple/Family Membership Month-to-month gym membership for two or more persons (must join within 3 months), priced at $49 per month per person with a $125 enrollment fee.
• Discounted Membership for Teachers, Students, Military, Fire, and Police Discounted gym membership for teachers, students, military, fire, and police personnel with valid ID, priced at $49 enrollment fee and the same $49/month rate.
• Weekly Gym Passes Short-term gym access passes priced at 1 week $29, 2 weeks $49, 3 weeks $59, and 4 weeks $69 with no extra fees or contracts.
• Private Fitness Training One-on-one personal training sessions available in 30, 45, or 60 minute durations with certified specialists, including complimentary 30-minute consultation, bio-mechanical screening, nutritional guidance, and customized training programs. Rates vary by sport, with general personal training at $50-$80/session.
• Sports Performance Training Sports-specific performance training in 45 or 60 minute sessions focusing on athletic development, strength, speed, and conditioning for athletes of all ages across multiple sports including soccer, football, baseball, tennis, golf, basketball, lacrosse, kickboxing, softball, and volleyball.
• Stretching/Mobility Treatment Assisted stretching program led by licensed athletic trainers offering customized flexibility and range of motion improvement for athletes and general fitness enthusiasts, priced at $40-$70 per session.
• Post Therapy Training Post-therapy rehabilitation training founded in sports medicine for faster and safer recovery results, offered in partnership with South Florida Institute of Sports Medicine and led by the Director of Post-Therapy Training.
• USI Wear Apparel Branded apparel line for the hardest working and most dedicated fitness enthusiasts, featuring men's and women's shirts, hats, and neck gaiters/masks for USI members and athletes, sold through usiwear.com.

Quantifiable outcome

• Member cut 13 minutes off half-marathon time achieving personal record of 1:57 after 10 months
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• South Florida Institute of Sports MedicinecoreStrategic or Co-development PartnerHealthcare partnership providing sports medicine integration. Located at 2750 Glades Circle, same building as USI. Offers post-therapy training for faster and safer recovery results. Refer patients to USI for rehabilitation and strength training.
• Cypress Bay High SchoolminorOthersLocal high school partnership providing sports training services for school athletes. Part of community outreach and youth athlete development.
• Wildfire Volleyball ClubminorOthersLocal volleyball club partnership. Provides volleyball-specific training programs. Players train at USI facility for performance enhancement.
• DeSimone ChiropracticminorOthersLocal chiropractic partner providing integrated healthcare services for athletes. Part of the referral network for injury prevention and recovery.
• Broward CollegeminorOthersHead Women's Volleyball Coach Caitlin Faulk has maintained a 5-year partnership with USI for training her athletes. Increased production in all areas of players' games with fewer injuries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMG Academy: Multi-sport training and education institution serving elite youth athletes across 10+ sports. Comparable in sport breadth and athlete-development methodology, but at a boarding-school/academy scale.
• Gold's Gym: Iconic global gym franchise with broad personal training and group programming. Competes for the same general-fitness consumer in the South Florida market.
• EXOS (formerly Athletes' Performance): Larger sports performance and corporate wellness provider offering integrated training, nutrition, and physical therapy. Comparable in multi-disciplinary sport-performance positioning, but operates at a national/corporate scale rather than a single local site.
• Life Time Fitness: National premium fitness chain offering memberships, personal training, and group classes. Overlaps with USI's general-fitness membership tier but lacks USI's sports medicine integration and sport-specific focus.

Direct peers

• 9Round Fitness: Franchised kickboxing-themed fitness concept with 30-minute circuit sessions. Comparable in specialty fitness positioning and small-group session pricing.
• TITLE Boxing Club: Franchised kickboxing and fitness chain offering group classes and personal training. Comparable to USI's kickboxing vertical and group-conditioning pricing model ($25-$45/session).
• D1 Sports Training: National franchise specializing in sport-specific training for youth and adult athletes using tiered coaching models. Closest comparable in business model — combines group/ private training across multiple sports under a single brand.
• Mike Boyle Strength & Conditioning: Independent sports performance studio specializing in athletic strength and conditioning for adults and youth athletes. Closely aligned with USI's performance-training methodology and private-session model.
• Parisi Speed School: Franchised speed and athletic performance training network focused on youth athletes. Overlaps directly with USI's speed mechanics evaluation, small-group conditioning, and sport-specific vertical.

Others

• South Florida Institute of Sports Medicine: Healthcare partner physically co-located with USI in Weston, FL. Comparable only as an ecosystem participant — provides clinical referrals and post-therapy patient flow into USI's training programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdrV5qyj9wB45WzbFBBAueA
• Facebookfacebook.com/USIweston
• Instagraminstagram.com/ultimatesports1
• LinkedInlinkedin.com/company/ultimate-sports-institute-and-fitness-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ULTIMATE SPORTS INSTITUTE AND FITNESS CENTER, LLC