Ultradent Products Europe

What Ultradent Products Europe does

Ultradent Products Europe is the regional headquarters for Europe, operating as Ultradent Products GmbH from Cologne, Germany, and serving as a wholly-owned subsidiary of Ultradent Products, Inc., a privately held US dental products manufacturer founded in 1976 by Dr. Dan Fischer in South Jordan, Utah. The company manufactures and distributes a broad portfolio of professional dental consumables and equipment, organized across whitening, preventive hygiene, tissue management, direct and indirect restorative, bonding and etching, cements, finishing, endodontics, equipment, and orthodontic categories. Flagship product lines include the Opalescence whitening system (Go prefilled trays, Boost in-office whitener, PF gel, Endo walking bleach, Whitening Toothpaste), the VALO family of LED curing lights (VALO, VALO Grand, VALO X), Endo-Eze MTAFlow repair cements, Astringedent and ViscoStat hemostatic agents, Ultra-Etch phosphoric acid etchant, Transcend universal composite, Enamelast fluoride varnish, and the Gemini EVO diode laser.

The company operates a deeply vertically integrated model spanning R&D, in-house manufacturing, marketing, and distribution, with proprietary formulations and delivery systems (UltraFit trays, NaviTip tips, syringe-delivered MTAFlow gel) as core differentiators. Distribution is executed through wholly-owned subsidiaries in Germany, Italy, Brazil, Japan, Australia, China, Malaysia, and Africa, supplemented by an international distributor and dental dealer network reaching more than 130 countries. Revenue is generated via one-time product and equipment sales plus consumable replenishment, with pricing opaque and set through distributor and dealer relationships rather than direct e-commerce.

Ultradent's customer base is the global dental profession, including general dentists, specialists, and hygienists performing operative, restorative, endodontic, orthodontic, cosmetic, and preventive procedures. The company is led by CEO and President Dirk Jeffs, with founder Dr. Dan Fischer continuing in a CEO Emeritus capacity. A clinical affairs team of 11 named advisors across Europe, APAC, Latin America, and Japan drives clinician engagement through lectures, presentations, and product development input. The firm maintains no public ownership, no venture or private equity backing, and no public revenue disclosure.

Name

Ultradent Products Europe

Legal name

Ultradent Products, Inc.

Website

https://ultradent.eu

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultradent Products Europe is the Cologne-based regional headquarters of Ultradent Products, Inc., a privately held US dental manufacturer serving dental professionals in 130+ countries with whitening systems, curing lights, endodontic cements, hemostatic agents, and restorative consumables through direct sales and distributor networks.

Ownership category

akta.pro rank

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Products Manufacturing and Sales: Ultradent Products generates revenue through the manufacture and sale of professional dental products including whitening systems, curing lights, etchants, cements, composites, endodontic materials, orthodontic products, preventive hygiene products, and dental equipment. Products are sold directly and through distributor/dealer networks in over 130 countries. Revenue is derived from one-time product sales, equipment sales, and consumable replenishment across multiple product categories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ultradent Products Europe (Ultradent Products GmbH) is the European regional arm of Ultradent Products, Inc., manufacturing and distributing professional dental consumables and equipment — including tooth whitening systems, LED curing lights, endodontic repair cements, hemostatic agents, fluoride varnish, etching and bonding materials, composites, cements, sealants, retraction materials, and orthodontic accessories — to dental professionals in Europe and other markets through distributors, dealers, and direct sales.

Product overview

Ultradent Products Europe is a dental supply and manufacturing company offering a comprehensive portfolio of professional dental products. The portfolio centers on the Opalescence™ whitening system (including Opalescence Go prefilled trays, Boost in-office whitener, Quick PF, Endo, and Whitening Toothpaste) and VALO™ curing lights (VALO Grand and VALO X with accessory lenses). Additional key product lines include Endo-Eze™ MTAFlow™ MTA repair cements for endodontics, Astringedent™/ViscoStat™ hemostatic agents for tissue management, Enamelast™ fluoride varnish, Ultra-Etch™ etchants, Transcend™ composites, PermaFlo™ flowable composites, Peak™ bonding systems, and orthodontic products like Gishy Goo™ bracket relief aid. The company also offers endodontic seals, cements, retraction cords, polishing systems, and various dental equipment. Products are organized into categories: Whitening, Prevent/Hygiene, Prepare, Tissue Management, Direct/Indirect Restorative, Bond/Etch, Composites, Cements, Finish, Equipment, Endodontics, Tips/Syringes, and Orthodontics.

Differentiator

Problem solved

Functional benefit

Brands

• Opalescence: Professional tooth whitening product line including Opalescence Go prefilled trays, Opalescence PF whitening gels, Opalescence Boost in-office whitening, and Opalescence whitening toothpaste.
• VALO
• Enamelast
• Ultra-Etch
• Transcend
• Endo-Eze MTAFlow
• Halo
• Gishy Goo
• Umbrella
• Astringedent
• ViscoStat

Products and services

• Opalescence Go™ Prefilled Whitening Trays
• Opalescence Boost™ PF
• Opalescence Quick PF
• Opalescence Endo
• Opalustre™ and OpalCups™
• Endo-Eze™ MTAFlow™ White
• Endo-Eze™ MTAFlow™
• Astringedent™
• ViscoStat™ 20% ferric sulfate coagulative hemostatic agent for tissue management during dental procedures.
• ViscoStat™ Clear 25% aluminum chloride hemostatic gel providing clear visualization during procedures.
• Astringedent™ X 12.7% iron solution coagulative hemostatic agent.
• VALO™ Grand LED Curing Light LED curing light for polymerizing dental materials, part of the VALO curing light family.
• VALO™ X LED Curing Light State-of-the-art LED curing light with aerospace-grade aluminum construction, 12.5 mm lens, 12 LEDs (8 curing + 4 white), Standard Power and Xtra Power modes, diagnostic aid modes, and corded/cordless functionality; compatible with 5 accessory lenses.
• Gemini EVO™ Laser Diode laser for dental soft-tissue procedures.
• Enamelast™ Fluoride Varnish Fluoride varnish for prevention of dental caries and enamel strengthening.
• UltraSeal XT™ plus Pit and fissure sealant for caries prevention.
• Opalescence™ Whitening Toothpaste Professional whitening toothpaste with hydrated silica for stain removal and sodium fluoride for cavity prevention; available in Original and Sensitivity Relief formulas with 5% potassium nitrate.
• Ultra-Etch™ Etchant 35% phosphoric acid etchant for dental bonding procedures.
• Transcend™ Composite Universal composite for direct restorative procedures.
• PermaFlo™ Flowable Composite Flowable composite for dental restorations.
• Uveneer™ Direct Composite Template System Template system for creating direct composite veneers.
• Peak™ Universal Bond Light-cure adhesive system for dental bonding.
• Halo™ Sectional Matrix System Sectional matrix system for creating accurate dental restorations.
• UniCore™ Endodontic Post and Drill System Endodontic post and drill system for root canal treatment.
• EndoREZ™ Root Canal Sealer Root canal sealer for endodontic obturation.
• UltraCem™ Resin-Reinforced Glass Ionomer Luting Cement Resin-reinforced glass ionomer cement for luting restorations.
• Ultrapak™ Dental Retraction Cord Dental retraction cord for tissue management during procedures.
• Jiffy™ Polishing Systems Ceramic adjusters and polishers for finishing dental restorations.
• Gishy Goo™ Silicone bracket relief aid (polyvinyl siloxane elastomer) for patient comfort with orthodontic appliances such as brackets, lingual braces, and molar tubes.

Quantifiable outcome

• 136,960,655+ dental procedures benefited from Ultradent products globally this year

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Sealants For SmilesminorOthersUltradent Products supports Sealants For Smiles, a charitable organization that places sealants on the teeth of children with limited preventative dental care. The company donates products and funding to support this initiative.
• The Diversity FoundationminorOthersDr. Dan Fischer champions The Diversity Foundation, which provides educational opportunities to vulnerable and underprivileged children and has helped transform the lives of many young people who have been victims of FLDS polygamy. Ultradent supports this organization with donations.
• Veterans Smile DayminorOthersVeterans Smile Day is a humanitarian initiative that provides dental care to veterans. Ultradent Products is proud to support this initiative with product donations.
• Utah Food BankminorOthersUltradent Products supports the Utah Food Bank, a local charitable organization addressing food insecurity in Utah, as part of its community giving-back initiatives.
• Out of the Darkness (AFSP)minorOthersUltradent Products supports the American Foundation for Suicide Prevention's Out of the Darkness initiative, participating in community walks and fundraising activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Largest dental distributor in North America and a major channel partner for Ultradent; while primarily a distributor, its growing private-label and proprietary product lines create competitive overlap with Ultradent consumables.
• 3M Oral Care: Major manufacturer of dental preventive, restorative, and orthodontic products with overlapping categories in bonding agents, composites, and preventive care where Ultradent competes with Ultra-Etch and Enamelast.
• Dentsply Sirona: Largest global dental equipment and supplies manufacturer, offering a comprehensive portfolio across imaging, instruments, consumables, and whitening that overlaps Ultradent's whitening, endodontic, and restorative categories.
• Envista Holdings: Dental equipment and specialty products holding company (Kavo Kerr, Nobel Biocare, Spark) offering comparable professional dental consumables and equipment across multiple clinical categories Ultradent addresses.
• Colgate-Palmolive (Colgate Professional): Global consumer oral care leader whose professional division offers preventive, whitening, and oral care products that compete with Ultradent's Opalescence whitening and Enamelast fluoride varnish lines.

Direct peers

• Ivoclar Vivadent: Privately held dental manufacturer with strong presence in direct restorative materials, cements, and whitening products, directly competing with Ultradent's Transcend composites and Opalescence portfolio.
• Premier Dental Products: Privately held dental manufacturer offering comparable products across endodontics, restoratives, preventives, and whitening with similar distribution through dental dealers in North America and international markets.
• Young Innovations: Mid-sized private dental products company focused on preventive, diagnostic, and restorative categories with comparable channel strategy through dental dealers and direct sales to professionals.
• DMG (Dental Milestones Guaranteed): Privately held German dental manufacturer with strong portfolio overlap in restoratives, endodontic sealers, and preventive materials, competing head-to-head with Ultradent in the European dental dealer channel.
• VOCO GmbH: German-headquartered private dental manufacturer specializing in restoratives, endodontics, and preventive materials with direct product overlap to Ultradent's composites, cements, and bonding lines in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ultradent-products-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultradent Products Europe