The Uluru Statement from the Heart - Uluru Dialogue (Official)

What The Uluru Statement from the Heart - Uluru Dialogue (Official) does

The Uluru Statement from the Heart – Uluru Dialogue is a non-profit First Nations advocacy organization headquartered at UNSW Sydney's Indigenous Law Centre. It is the custodian of the Uluru Statement, a consensus document issued in May 2017 by 250 Aboriginal and Torres Strait Islander delegates that articulates three reform pillars: a First Nations Voice to Parliament, a Makarrata Commission for treaty-making and truth-telling, and constitutional recognition of Australia's First Peoples. The organization's core "products" are the Statement itself, structured educational resources (Start a Yarn, Yarning Circles, Supporter Kit), and translated versions of the Statement across more than 60 multicultural languages, 20+ Aboriginal and Torres Strait Islander languages, and Auslan.

The organization also operates the Uluru Youth Network as a dedicated next-generation engagement platform and maintains an official merchandise line. Its technology footprint is modest: a UNSW-hosted website, social media presence, and broadcast distribution through partnerships such as SBS Radio. It engages internationally with institutions including the Asia Society (New York) and the Nobel Prize Dialogue.

Its business model is donation-driven, with contributions routed through the UNSW Alumni portal, complemented by merchandise sales (including through the THE ICONIC marketplace). The go-to-market approach is community-led and event-driven, relying on grassroots yarning circles, dialogue events, and partnerships with allied organizations (e.g., Mob23) rather than paid marketing or B2B channels. The organization operates with a small team of 14 staff and does not publish audited financial statements, making direct revenue analysis impossible; revenue is best estimated at under $1M annually.

Name

The Uluru Statement from the Heart - Uluru Dialogue (Official)

Legal name

Uluru Dialogue

Website

https://ulurustatement.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Uluru Statement from the Heart – Uluru Dialogue is a non-profit advocacy organization based at UNSW Sydney's Indigenous Law Centre that advances the 2017 Uluru Statement's reform agenda – Voice, Treaty, and Truth – by serving First Nations communities, grassroots supporters, and the broader Australian public through education, translation, merchandise, and community-led dialogue.

Ownership category

akta.pro rank

NAICS

Human Rights Organizations (813311), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Indigenous/Tribal Education Authorities & Boards (EDADABAM)

Keywords

• Constitutional reform advocacy
• First nations recognition
• Indigenous community education
• Voice to parliament
• Nonprofit advocacy campaigns

Headquarters

HQ city

Sydney (Kensington)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations: The organization accepts donations through UNSW Alumni giving platform to support the national education campaign for the Uluru Statement and First Nations Voice to Parliament.
2. Merchandise Sales: Official merchandise including t-shirts, children's apparel, tote bags, caps, and posters sold through UNSW shop and THE ICONIC partnership. Proceeds support the campaign to enshrine a First Nations Voice to Parliament.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Uluru Dialogue operates as a non-profit advocacy organization that champions the Uluru Statement from the Heart and its reforms of Voice, Treaty, and Truth. It leads community education on constitutional recognition of Aboriginal and Torres Strait Islander peoples through community education programs (yarning circles), multilingual translations, youth networks, and advocacy for a constitutionally enshrined First Nations Voice to Parliament. The organization accepts donations and sells official merchandise to support its national education campaign.

Product overview

The Uluru Dialogue operates as an advocacy and education organization, not a technology company. The organization offers a unified campaign centered on the Uluru Statement from the Heart, which calls for constitutional recognition of Aboriginal and Torres Strait Islander peoples through a First Nations Voice to Parliament and a Makarrata Commission. The portfolio includes the core statement document, the Voice to Parliament advocacy initiative, community education programs (Start a Yarn yarning circles), a multilingual translations program, the Uluru Youth Network for young First Nations advocates, educational resources, a supporter kit for campaign materials, and official merchandise. These offerings work together to advance the organization's mission of constitutional reform and structural recognition of First Nations peoples in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Uluru Youth Network: A collective group of young First Nations peoples aged 18-30 who support the Uluru Statement from the Heart, led by the First Nations Uluru Youth Dialogue
• Uluru Youth Dialogue
• Mob23

Quantifiable outcome

• 80%+ First Nations support for the Voice proposal
• +1 more outcomes

Named customers1 record

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SBS RadiocoreStrategic or Co-development PartnerThe Uluru Dialogue partnered with SBS Radio to translate the Uluru Statement into 60+ multicultural languages for Australia's culturally and linguistically diverse communities. This work aligned with the Uluru Dialogue's community education mission and SBS's community education initiative.
• North Sydney CouncilminorStrategic or Co-development PartnerInitial partnership with North Sydney Council to begin the translation initiative of the Uluru Statement into multiple languages.
• Pat Anderson AOcoreStrategic or Co-development PartnerPat Anderson AO leads the Uluru Dialogue's own Aboriginal languages project, which has translated the Statement into more than 20 Aboriginal languages from communities in the Northern Territory and from Northern Western Australia.
• THE ICONICcoreChannel Partner/ Reseller/ DistributorPartnership with THE ICONIC for exclusive t-shirt merchandise including the Voice Makarrata Tee designed by Pitjantjatjara APY artist Sally Scales. Available in women's and men's styles to spread the message across Australia.
• Mondial Pink Diamond AtelierminorChannel Partner/ Reseller/ DistributorCollaboration with family-owned jewelry company committed to social justice. Designer supporter pins by award-winning artist Alison Page (Tharawal woman) with profits supporting the campaign for constitutional enshrinement of a First Nations Voice.
• AIATSIS (Australian Institute of Aboriginal and Torres Strait Islander Studies)coreStrategic or Co-development PartnerAIATSIS ran the secretariat for the Referendum Council and engaged local land councils or similar representative bodies to host the 12 Regional Dialogues across Australia. The dialogues were capped at 100 participants per region using a formula ensuring cultural authority and diverse representation.
• UNSW Sydney Indigenous Law CentrecoreStrategic or Co-development PartnerThe Uluru Dialogue is based at the Indigenous Law Centre, UNSW Sydney. Professor Megan Davis leads the ILC UNSW and has done so for the past decade, playing a key role in the national conversation on constitutional reform.
• Referendum CouncilcoreStrategic or Co-development PartnerEstablished in 2015 by Prime Minister Malcolm Turnbull and Leader of the Opposition Bill Shorten. The Council oversaw the deliberative process designed and led by First Nations people, culminating in the Uluru Statement from the Heart in 2017.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australians for Indigenous Constitutional Recognition: Campaign specifically dedicated to constitutional recognition of Aboriginal and Torres Strait Islander peoples. Overlaps heavily with the Uluru Dialogue's Voice advocacy and shares the same target audience and donor base.
• ANTaR (Australians for Native Title and Reconciliation): National advocacy organisation focused on Aboriginal and Torres Strait Islander rights, including constitutional recognition. Closely comparable mission, donor-funded non-profit model, and grassroots supporter mobilisation approach.
• Reconciliation Australia: Australia's national body promoting reconciliation between Aboriginal and Torres Strait Islander peoples and other Australians. Directly comparable to the Uluru Dialogue in mission, audience (general Australian public plus First Nations communities), and community education-led GTM.
• National Congress of Australia's First Peoples: Peak national representative body for Aboriginal and Torres Strait Islander peoples. Comparable as an advocacy and representation organisation advancing First Nations self-determination and structural reform.

Others

• Indigenous Law Centre, UNSW: Academic host institution of the Uluru Dialogue for forty years. Comparable as the parent organisational home and constitutional law research base, but operates as an academic centre rather than an advocacy body.
• AIATSIS (Australian Institute of Aboriginal and Torres Strait Islander Studies): Australian Government's primary research institute on Aboriginal and Torres Strait Islander cultures and histories. Comparable as an institutional partner of the Uluru Dialogue (ran the Referendum Council secretariat and the 12 Regional Dialogues), but focused on research rather than advocacy.
• Referendum Council: The bi-partisan council (2015-2017) that ran the Regional Dialogues producing the Uluru Statement. Closely tied to the Uluru Dialogue's origins, but it was a time-bound government-convened body rather than an ongoing advocacy organisation.
• SBS (Special Broadcasting Service): Australia's multicultural and multilingual public broadcaster. Comparable as the Uluru Dialogue's translation partner (60+ multicultural languages) and ecosystem participant, but its core mission is broadcasting, not advocacy.

Broad incumbents

• GetUp! Australia: Large independent advocacy and campaigning organisation running progressive Australian campaigns. Comparable in community-led digital advocacy model and donor mobilisation, though not First Nations-specific.

Regional players

• First Peoples' Assembly of Victoria: Statutorily recognised Aboriginal representative body established under Victoria's Treaty process. Comparable as a First Nations-led body advancing Voice- and Treaty-style structural reform, but jurisdictionally limited to Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ulurustatement
• YouTubeyoutube.com/channel/UCwUMalbQSmVoPhHRK71wOmw
• Facebookfacebook.com/UluruStatement
• Instagraminstagram.com/ulurustatement
• TikToktiktok.com/@ulurustatement
• LinkedInlinkedin.com/company/the-uluru-statement-from-the-heart-uluru-dialogue-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Uluru Statement from the Heart - Uluru Dialogue (Official)