What Upper Midwest Athletic Conference (UMAC) does

The Upper Midwest Athletic Conference (UMAC) is an NCAA Division III collegiate athletic conference that governs and administers intercollegiate athletic competition among member colleges and universities in the Upper Midwest region of the United States, headquartered in St Paul, Minnesota. The conference coordinates multi-sport competition across basketball, football, baseball, softball, soccer, volleyball, and other NCAA D3 sports, providing scheduling, officiating framework, official results management, and competitive structure for its member institutions. UMAC operates as a non-profit membership organization funded primarily through recurring annual dues paid by its member colleges and universities, with no consumer-facing pricing or commercial revenue streams. As a collegiate governance body rather than a commercial enterprise, UMAC's scale is small — approximately six employees — and its value proposition centers on providing NCAA-sanctioned competition opportunities that member schools could not efficiently organize independently.

UMAC's core digital infrastructure is delivered through the Sidearm Sports platform, which powers the conference website (umacathletics.com) and provides three primary product surfaces: a Composite Calendar for centralized scheduling and event display across all member schools and sports; a Live Scoreboard offering real-time scores, video, audio, stats, ticketing, and streaming integration; and a Conference Members portal for member school information. The platform enables fan engagement, event promotion, and competition management but does not appear to include proprietary AI, API, or SDK capabilities based on available data. Distribution is regional (Upper Midwest USA), with go-to-market limited to member-facing services and top-of-funnel digital marketing through the official website and social channels rather than any external sales motion.

Name

Upper Midwest Athletic Conference (UMAC)

Legal name

Upper Midwest Athletic Conference

Website

https://umacathletics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UMAC is an NCAA Division III collegiate athletic conference that coordinates multi-sport intercollegiate competition among member colleges and universities in the Upper Midwest, funded through member institution dues and operating via the Sidearm Sports digital platform.

Ownership category

akta.pro rank

Product category

Collegiate Athletic Conference

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industry

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC)

Keywords

• Collegiate athletics governance
• NCAA Division III
• Intercollegiate competition
• Conference scheduling
• Athletic administration

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member Institution Dues: Revenue generated through annual membership dues and fees from member colleges and universities participating in conference athletic programs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Upper Midwest Athletic Conference (UMAC) is an NCAA Division III collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competition among member colleges and universities in the Upper Midwest region. The conference operates a unified digital platform (powered by Sidearm Sports) that provides a composite calendar for scheduling, a live scoreboard for tracking events in real time, and a members portal for conference school information. The organization provides centralized competition management, scheduling coordination, and official results management across multiple sports for its member institutions.

Product overview

Upper Midwest Athletic Conference (UMAC) operates a unified conference management platform for NCAA Division III athletics. The platform provides a composite calendar for scheduling, a live scoreboard for tracking events, and a members section for conference school management. These components work together to serve the conference's member schools and their athletics programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Composite Calendar

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NCAA Division IIIcoreStrategic or Co-development PartnerThe conference operates under NCAA Division III governance, which establishes the regulatory framework, rules, and standards for intercollegiate athletic competition. NCAA provides official sanctioning, governance policies, and affiliation that legitimizes conference competitions.
• Sidearm SportscoreTechnology or IntegrationSidearm Sports provides the digital platform infrastructure powering the conference website, scoreboard, scheduling, and content distribution systems. The platform enables real-time event tracking, video/audio streaming, and ticketing integration for conference athletics.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• American Rivers Conference (ARC): NCAA Division III conference serving Iowa and upper Midwest institutions with a comparable multi-sport sport governance model. Operates the same NCAA D3 athletics framework with adjacent regional membership.
• St. Louis Intercollegiate Athletic Conference (SLIAC): NCAA Division III conference in the central Midwest with a similar membership-based governance model for small colleges. Comparable in mission, governance structure, and operational scale to UMAC.
• College Conference of Illinois and Wisconsin (CCIW): NCAA Division III conference covering Illinois and Wisconsin colleges, offering the same NCAA D3 intercollegiate competition framework. Structurally and operationally comparable to UMAC with overlapping regional member pool.
• Heartland Collegiate Athletic Conference (HCAC): NCAA Division III conference covering Indiana and surrounding states with the same multi-sport intercollegiate competition framework. Operates under the same NCAA D3 governance structure as UMAC.
• Minnesota Intercollegiate Athletic Conference (MIAC): Another NCAA Division III conference operating in Minnesota and the Upper Midwest, providing the same intercollegiate athletic competition governance model across overlapping regional member institutions. UMAC's most direct geographic and structural comparable.
• Midwest Conference: NCAA Division III conference serving small liberal arts colleges in the Midwest, providing the same NCAA D3 intercollegiate athletic governance and competition structure. Highly comparable in institutional profile and conference scale.
• Wisconsin Intercollegiate Athletic Conference (WIAC): NCAA Division III conference serving Wisconsin institutions with the same multi-sport governance, scheduling, and championship structure. Directly comparable in structure, governance model, and regional scope adjacent to UMAC.
• Northern Athletics Collegiate Conference (NACC): NCAA Division III conference covering the northern Midwest with the same multi-sport competition governance model. A direct comparable in structure, scale, and regional positioning relative to UMAC.

Broad incumbents

• NCAA (National Collegiate Athletic Association): The national governing body that provides the NCAA Division III framework under which UMAC operates. Comparable as the umbrella industry structure that defines UMAC's regulatory environment and competitive rules.

Others

• Sidearm Sports: Digital platform provider that powers UMAC's website, composite calendar, live scoreboard, and content distribution. Technological enabler for the conference's digital fan engagement and competition operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/upper-midwest-athletic-conference-umac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Midwest Athletic Conference (UMAC)