United Media Academy

What United Media Academy does

United Media Academy (UMA) is a private Egyptian media education institution founded in 2022 and headquartered in Giza, Egypt, with training delivered at the National Training Academy in Sheikh Zayed City. The academy offers a catalog of approximately 22 training programs spanning traditional media skills—TV presenting, news anchoring, screenwriting, film directing, voice-over, and social media management—alongside newer AI-focused curricula such as AI-Powered Content Creation, AI-Powered Video Creation, and Mastering Prompts & Intelligent AI Assistants. Programs range in length from 3-hour masterclasses to a 78-hour Script Writing course, delivered primarily on-site with select offerings such as TV Series Scriptwriting with Mohamed Soliman Abdelmalek available online for regional accessibility.

The academy operates a direct-to-consumer business model, enrolling individual students through its website (uma-eg.com) and an Odoo-based online application portal that requires document submission and entrance evaluation or interview. Revenue is generated from tuition fees for paid professional training programs and workshops, classified under professional services. The institution is chaired by Dr. Ines Abdel Dayem, former Egyptian Minister of Culture (2018–2022), and its faculty includes named Egyptian media professionals such as director Hany Lasheen, drama writer Mohamed Soliman Abdelmalek, and screenwriters Mahmoud Hamdan and Hany Sarhan. UMA maintains a partnership with the National Training Academy for physical facilities and offers accredited certifications through industry partnerships, though specific pricing and revenue figures are not publicly disclosed. The website is platform-powered by Clicks, and no venture capital, private equity, or institutional investor ownership is documented.

Name

United Media Academy

Legal name

United Media Academy

Website

https://uma-eg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Media Academy (UMA) is a private Egyptian media education institution offering 22+ paid programs and workshops in TV presenting, screenwriting, film directing, social media management, and AI-powered content creation for aspiring and working media professionals, primarily delivered in Sheikh Zayed City, Egypt.

Ownership category

akta.pro rank

Product category

Media Education and Professional Training

NAICS

Fine Arts Schools (61161), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

akta.pro secondary industries

Animation, Game Art & Digital Arts Colleges (EDAHAJAI), Performing Arts Colleges (Theatre, Dance, Musical Theatre) (EDAHAJAD)

Keywords

• Media education training
• Professional development workshops
• Scriptwriting courses
• AI content creation training
• TV presenting programs

Headquarters

HQ city

Sheikh Zayed City

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Programs and Workshops: Revenue generated from paid professional training programs, workshops, and masterclasses in media studies. Programs range from 3-hour masterclasses to 78-hour comprehensive courses. The academy offers both in-person training at Sheikh Zayed facilities and online courses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

United Media Academy (UMA) is an Egyptian media education institution that sells paid professional training programs (30–78 hours) and specialized workshops (3–40 hours) covering TV presenting, scriptwriting, film directing, social media management, digital advertising, voice-over performance, news journalism, and AI-powered content creation. Training is delivered on-site at the National Training Academy in Sheikh Zayed City, Giza, with select workshops offered online. Each program or workshop is sold as a standalone enrollment and includes an accredited certification upon completion.

Product overview

United Media Academy (UMA) is an educational institution offering a portfolio of media training programs and workshops. The offering consists of 5 comprehensive Programs (longer courses of 30-78 hours covering topics like Script Writing, Professional TV Interviewing, Social Media Management, Digital Ads, and Content Creation) and 17+ specialized Workshops (shorter intensive sessions of 3-40 hours covering specific skills like AI-Powered Content Creation, Film Directing, Voice-over, News Presenting, and Screenwriting). Programs and Workshops are designed as complementary pathways, with masterclasses serving as preparation for more intensive workshops. UMA provides accredited certifications through industry partnerships and delivers training at the National Training Academy in Sheikh Zayed City, Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• Idea Development for Content Creation A 30-hour comprehensive training program that walks participants from storytelling fundamentals to professional digital story writing, covering digital storytelling structure, platform-specific writing styles, and graduation projects.
• Professional TV Interviewer A 45-hour, ten-week program training aspiring media professionals in live television interview techniques, on-camera confidence, voice modulation, professional ethics, and television journalism career preparation.
• Social Media Management A 30-hour training program empowering participants to manage social media strategically, covering brand building, content creation, AI tools for content, digital identity management, community management, analytics, and paid advertising campaigns.
• Digital Ads: Create Professional Ads with Your Phone A 32-hour intensive program teaching digital advertising fundamentals, ad copywriting, mobile video/photo production, AI tools for ad creation, and campaign management on digital platforms with performance analysis.
• Script Writing A 78-hour comprehensive course covering scriptwriting fundamentals for film, television, theater, and digital platforms, including storytelling, character development, dialogue, structure, formatting, and writing for short films and drama series.
• Storytelling and Content Creation Workshop A 32-hour workshop enabling participants to transform ideas into impactful digital content using professional storytelling principles for Instagram, TikTok, and YouTube, combining theory with hands-on production and editing.
• Screenwriting Workshop with Mahmoud Hamdan A 32-hour workshop developing creative writing skills from idea generation to production-ready screenplay, covering character development, scene construction, dialogue writing, pilot episode writing, and project pitching.
• AI-Powered Video Creation A 24-hour workshop introducing Generative AI fundamentals and applications in video content creation, covering prompt engineering, AI image/video generation, production workflows, and post-production enhancement.
• Voice-over and Vocal Performance Workshop A 24-hour workshop for discovering and refining voice as a professional tool for news bulletins, commercials, audiobooks, documentaries, dubbing, and radio acting, covering vocal control, breathing, and script delivery.
• The Art of Facing the Camera and the Audience A 16-hour workshop teaching practical skills for camera presence and audience engagement, addressing stage fright, confidence building, and transforming anxiety into impactful communication.
• Film Directing Workshop with Hany Lasheen A 40-hour, 10-session workshop covering cinema history, screenwriting principles, camera language, film/TV directing, sound, editing, and preparation of short film projects for evaluation.
• Film Directing Masterclass with Hany Lasheen A 3-hour specialized masterclass revealing directorial vision secrets, crew and actor management, on-set challenges, and cinematic image crafting, serving as preparation for the practical directing workshop.
• AI-Powered Content Creation A 24-hour workshop exploring AI tools and techniques for media content creation, covering prompt engineering, LLMs, and producing text, audio, image, and video content using AI, culminating in an integrated portfolio project.
• News Workshop A 24-hour workshop equipping journalists with essential news skills including news writing, live coverage, voice training, and media ethics for news anchors, reporters, or editors.
• TV Series Scriptwriting with Mohamed Soliman Abdelmalek (online) A 32-hour online workshop led by renowned drama writer Mohamed Soliman Abdelmalek teaching TV series creation from concept to pitch, covering dramatic world-building, character development, episode structure, dialogue, and professional project presentation.
• Script Writing by Hany Sarhan A 32-hour program led by writer Hany Sarhan developing scriptwriting skills from concept to execution, covering character development, scene/dialogue writing, series bible preparation, pilot writing, and project pitching.
• Media Buying Workshop A 20-hour workshop providing hands-on experience in media buying across Meta, Google, and TikTok platforms, covering campaign crafting, execution, measurement, budget management, and platform-specific features.
• Mastering Prompts & Intelligent AI Assistants A 32-hour workshop equipping participants with skills to interact effectively with AI models, develop custom GPT assistants, and leverage AI-powered solutions including prompt engineering and real-world deployment strategies.
• Arabic Language and Presentation Workshop for TV Presenters A 24-hour workshop enhancing Modern Standard Arabic skills and professional presentation abilities for news anchors, focusing on articulation, grammar, presentation styles, and handling mistakes.
• Entertainment and Sports Programs Workshop A 26-hour workshop developing skills for presenting entertainment and sports programs, covering on-camera performance, content preparation, dialogue, entertainment analysis, and practical evaluation.
• TV News Presenter A 36-hour workshop building a media personality with flexibility and high craftsmanship for presenting balanced content between speed and depth, covering live interaction, news analysis, and on-air presence.
• One Man Crew A 26-hour comprehensive workshop training television correspondents in one-man crew style, covering filming, editing, writing, and audience communication for independent field reporting.

Quantifiable outcome

• Accredited certification upon program completion
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• National Training AcademycoreStrategic or Co-development PartnerPhysical training partnership providing state-of-the-art facilities including halls, studios, and specialized teams for scientific training at Sheikh Zayed City location.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coursera: Massive online course platform with hundreds of media, journalism, and AI-related programs from global universities. Adjacent competitor for self-directed learners; relevant as a low-cost substitute that pressures UMA on accessibility.
• Full Sail University: U.S.-based media arts university offering degree and workshop programs in film, music production, and emerging media. Comparable curriculum structure with state-of-the-art facilities, though much larger and more established.
• New York Film Academy: Established international film school offering hands-on conservatory-style training across acting, filmmaking, and media. Relevant as a comparable workshop-driven model but operates globally with significantly larger scale and brand recognition.
• Met Film School: UK-based film and media school offering short courses and degrees in filmmaking, screenwriting, and content creation. Comparable short-cycle, hands-on media training model aimed at working professionals and aspiring creators.

Emerging players

• MasterClass: Online education platform featuring celebrity-led courses in filmmaking, writing, and content creation. Comparable reliance on star talent and premium positioning; overlaps with UMA's faculty-led, premium-branded workshop model.

Regional players

• Dubai Media Academy: UAE-based media training institution offering courses in journalism, broadcasting, and digital media. Most directly comparable regional peer serving the same Arabic-speaking media training market but based in the Gulf.
• Cairo University Faculty of Mass Communication: Egypt's largest public university faculty offering journalism, broadcasting, and media studies degrees. Comparable in producing Arabic-speaking media talent but competes on academic credentials rather than practical workshop training.

Direct peers

• American University in Cairo – Film Program: AUC's School of Humanities and Social Sciences offers film and media courses as part of degree programs. Comparable in targeting aspiring Egyptian media professionals but competes via a full university degree pathway rather than short workshops.
• Higher Institute of Cinema (Egypt): Egyptian government-affiliated film school offering degree programs in directing, cinematography, editing, and production. Most directly comparable domestic competitor in formal media education, though focused on degree-granting rather than short-cycle workshops.
• SAE Institute Egypt: Global creative media education provider with a Cairo campus offering diplomas in film, audio, animation, and game development. Comparable in delivering applied media training with industry-standard equipment, and the most like-for-like international chain peer in Egypt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-media-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Media Academy