Umax

What Umax does

Umax is a consumer-facing, mobile-only self-improvement application operated by Improvement Tech LLC, a privately held Pennsylvania LLC owned by Blake Anderson. The app analyzes user selfies and facial imagery via computer vision to deliver attractiveness and personal-development insights, with stated tagline positioning ("Become more attractive," "Unlock your maximum potential"). It is distributed exclusively through the Apple App Store and is described as "currently under development" with "more details coming soon."

The underlying technology stack is a mobile application built around computer vision pipelines that process selfies and biometric facial data. Face scans are retained for a maximum of one year, and the app leverages standard mobile device features including the camera, contacts access, and push notifications. No API, SDK, or external integrations are documented, and the product is offered only on iOS — there is no Android presence, no SDK language, and no MCP availability.

The business model is a subscription-based, self-serve consumer offering billed through Apple's App Store, with a 3-day free trial for new users and all purchases non-refundable. The target customer is individual consumers seeking personal self-improvement and attractiveness enhancement — a horizontal, persona-based segment with no enterprise or B2B motion. The company operates from Wayne, Pennsylvania, with approximately 10 employees, no disclosed funding, no external investors, no partnerships, no M&A activity, and no public listing. The only disclosed scale signal is 105+ newsletter subscribers, indicating a very early top-of-funnel footprint.

Name

Umax

Legal name

Improvement Tech LLC

Website

https://umaxapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Umax is a consumer-facing iOS self-improvement app that uses facial scanning and biometric analysis of selfies to provide attractiveness assessments. Owned by Blake Anderson via Improvement Tech LLC, the subscription-based app is currently under development.

Ownership category

akta.pro rank

Product category

Consumer Self-Improvement Mobile App

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

akta.pro secondary industry

Facial Recognition & Biometrics (HDAAAEAC)

Keywords

• Self-improvement app
• Facial analysis software
• Biometric face scanning
• Mobile beauty app
• Attractiveness assessment

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. App Subscription: Mobile application with subscription-based model. New users receive a 3-day free trial, after which they are charged according to their chosen subscription plan. Payments are processed through Apple App Store. All purchases are non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Umax is a mobile self-improvement application that analyzes user selfies and facial features to deliver personalized attractiveness and personal development insights. The iOS app collects biometric face-scan data (retained for up to one year) and operates on a subscription model with a 3-day free trial, distributed exclusively through the Apple App Store.

Product overview

Umax is a single mobile application focused on self-improvement through facial analysis and attractiveness assessment. The app collects selfies and biometric data to provide personalized insights to users. The company is currently developing the application and has not yet launched additional products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Umax Mobile App A self-improvement iOS mobile application that analyzes user selfies and biometric facial data to provide personalized attractiveness and personal development insights. Targeted at individual consumers seeking self-improvement, with subscriptions processed through the Apple App Store following a 3-day free trial.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Hims & Hers Health (Hims): Hims is a direct-to-consumer personal-care and self-improvement subscription brand with strong digital marketing and recurring revenue, illustrating a comparable DTC subscription and self-improvement model that Umax could evolve toward.
• Ugly Meter / Beauty Scanner (AI Face Analysis apps): Ugly Meter and similar AI face-scanner apps in the App Store offer attractiveness scores from selfies, serving the same self-improvement consumer as Umax and competing for the same keyword slots.

Broad incumbents

• FaceApp: FaceApp is a mass-market AI face-editing app with hundreds of millions of users, demonstrating the global demand ceiling for AI-driven facial features that Umax is targeting.
• ModiFace (L'Oréal): ModiFace, owned by L'Oréal, provides AI-powered facial analysis, AR beauty try-on, and skin diagnostics — a well-capitalized incumbent whose core technology directly overlaps Umax's computer-vision stack and whose brand partnerships dwarf Umax's reach.
• Perfect Corp (YouCam Makeup, Perfect365): Perfect Corp operates YouCam Makeup and Perfect365 — leading beauty-tech apps with AI facial analysis, AR try-on, and large consumer user bases, representing the broad incumbent against which Umax competes for share of voice.

Direct peers

• FaceRate: FaceRate is a facial attractiveness rating app that lets users submit selfies to receive a numeric attractiveness score — a near-identical product concept to Umax's face-scan self-improvement offering.
• PrettyScale: PrettyScale is an early web/mobile app that rates facial attractiveness from uploaded photos, occupying the same niche of consumer-facing attractiveness scoring that Umax targets.
• LooksMax AI: LooksMax AI offers AI-driven facial attractiveness scoring and self-improvement insights from uploaded selfies, directly overlapping Umax's value proposition, target persona, and computer-vision tech stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/umax-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umax