Ultimate Mobile Detailing

What Ultimate Mobile Detailing does

Ultimate Mobile Detailing LLC is a mobile auto detailing service provider founded in 2011 and headquartered in Wesley Chapel, Florida. The company delivers professional vehicle cleaning and protection services directly to customers at their homes or offices across the Tampa Bay area, covering Hernando, Hillsborough, Pasco, and Pinellas counties. Operationally, the company employs 7 people and runs Monday through Saturday with mobile crews that bring all equipment — including spot-free water systems and electric power — to the customer's site. Paint Protection Film (PPF) installations are performed at a dedicated shop with enclosed-trailer pickup and delivery.

The core product is a tiered detail package lineup (Basic, Deluxe, Ultimate) priced $175 to $550 for sedans, complemented by premium add-on services including three-tier ceramic coatings (PRO PLUS, SYSTEM X MAX, SYSTEM X MAX G+) priced $1,600 to $2,200+, Paint Protection Film with self-healing urethane, GlassParency hydrophobic glass treatment ($100-$300), Love Bug Protection Package ($300-$799), interior-only packages, paint chip repair, and recurring weekly/bi-weekly maintenance plans ($140-$175 per visit). Technical differentiation rests on certified application of Opti-Coat and System X products, certified PPF installation, and a paint correction process that includes decontamination, swirl removal, and gloss restoration before any coating is applied.

The revenue model is predominantly one-time transactional service revenue, with a modest recurring revenue component from maintenance plans. The go-to-market is direct-to-consumer, supported by a content-rich website (umdetailing.com), online scheduling, and review-platform presence (Google, Yelp, Facebook, Top Rated Local) with nearly 200 Google Reviews serving as the primary social proof. Customers are individual vehicle owners — car enthusiasts with premium vehicles (Tesla, etc.) form a secondary segment. The company is privately held, generates no disclosed revenue, has no institutional backing, and operates as an independent founder-led LLC.

Name

Ultimate Mobile Detailing

Legal name

Ultimate Mobile Detailing LLC

Website

https://umdetailing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimate Mobile Detailing is a Wesley Chapel, Florida-based mobile auto detailing company serving individual vehicle owners across the Tampa Bay area with on-location interior/exterior detailing, ceramic coatings, paint protection film, and recurring maintenance plans. Founded in 2011, it operates with 7 employees as a privately held LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Wesley Chapel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Auto Detailing Services: One-time detailing services including Basic, Deluxe, and Ultimate detail packages. Pricing varies by vehicle size and condition. Additional revenue from add-on services like leather conditioning, headlight restoration, and engine detailing.
2. Ceramic Coating Services: Premium ceramic coating application with three tiers (GOOD/BETTER/BEST) ranging from $1600-$2000+ for sedans. Additional revenue from rim coating, glass treatment, and interior coating add-ons.
3. Paint Protection Film (PPF): PPF installation services at company shop with vehicle pickup/delivery. Pricing depends on vehicle type, coverage area (full or partial), and film specifications.
4. Maintenance Plans: Recurring subscription-style revenue from weekly or bi-weekly vehicle cleaning at discounted rates ($140-$175 per service). Provides predictable recurring income from loyal customers.
5. Specialized Protection Services: Love Bug Protection Package ($300-$799) and Glass Treatment ($100-$300) providing additional one-time revenue streams for seasonal and specialty needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ultimate Mobile Detailing is a mobile auto detailing company that brings professional interior and exterior cleaning, ceramic coatings, Paint Protection Film, glass treatment, paint chip repair, and recurring maintenance plans directly to customers' homes or offices in the Tampa Bay area. Service is delivered via self-contained mobile units equipped with spot-free water and electric power, with vehicle pickup/delivery using an enclosed trailer for PPF work performed at the shop.

Product overview

Ultimate Mobile Detailing is a mobile auto detailing service provider offering a comprehensive suite of vehicle cleaning and protection products. The core offering consists of three progressive detail packages (Basic, Deluxe, and Ultimate Detail) that build upon each other, ranging from hand washes and interior cleaning to comprehensive bumper-to-bumper detailing. The company also offers specialized add-on services including ceramic coatings (GOOD/PRO PLUS, BETTER/SYSTEM X MAX, BEST/SYSTEM X MAX G+ with varying warranty periods and gloss levels), Paint Protection Film (PPF) with self-healing properties, GlassParency hydrophobic glass treatment, interior-only detailing, exterior-only wash packages, Love Bug Protection packages (front or whole car), Paint Chip Repair, and recurring Maintenance Plans. The portfolio is structured as a core detailing service with premium protection add-ons that customers can customize based on their vehicle needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Detail Entry-level mobile detail package for individual vehicle owners including dash and console wiped down, vacuum of carpets/mats/trunk, interior and exterior windows, door jambs, hand wash, wheel wells and rims, tail pipes, and tire dressing. Sedans start at $175; larger vehicles start at $200.
• Deluxe Detail Mid-tier mobile detailing package that includes everything in the Basic Detail plus clay bar treatment and wax, with iron decontamination. Sedans start at $260; larger vehicles start at $285.
• Ultimate Detail Premium bumper-to-bumper mobile detail package including everything in Deluxe Detail plus UV protectant on the dash, shampoo of carpets and mats, shampoo of seats or leather recondition, spot-clean headliner, and headlight restoration. Sedans start at $500; larger vehicles start at $550.
• Interior Detail Package Interior-only mobile detailing package including dash and console clean, all leather/vinyl/plastic surfaces cleaned, carpets and mats shampooed, seats shampooed or leather deep-cleaned and reconditioned, door jambs cleaned, windows cleaned, and odor bomb treatment. Sedans start at $350; larger vehicles start at $400.
• Wash Only (Exterior Only) Basic mobile exterior wash package including bug removal and clean gas cap area, with pricing dependent on vehicle condition. Sedans start at $80; larger vehicles start at $90.
• Wash N Wax (Exterior Only) Mobile exterior wash and wax service including bug removal, exterior hand wash, wheel wells, rims, and tire dressing. Sedans start at $155; larger vehicles start at $210.
• Ceramic Coating Packages Premium mobile ceramic coating service offering three tiers — GOOD (PRO PLUS, 6-year warranty, $1,600+ for sedans), BETTER (SYSTEM X MAX, 10-year warranty, $1,800+ for sedans), and BEST (SYSTEM X MAX G+, maximum gloss and slickness, $2,000+ for sedans) — including paint prep, coating application, gloss protection, and required annual maintenance visits. Add-on rim and interior ceramic coatings are available.
• Paint Protection Film (PPF) Shop-installed Paint Protection Film service applying a thin, nearly invisible self-healing urethane film to painted surfaces to protect against rock chips, bug damage, sand, and road debris. Includes weather and UV resistance with extreme gloss finish. Vehicle pickup and delivery via enclosed trailer is available.
• GlassParency Glass Treatment Ultra-hydrophobic glass treatment that fuses to the windshield or all windows to improve wet-weather visibility, reduce night glare, and ease bug and dirt removal. Windshield treatment is $100 and all windows is $300, both with a 3-year warranty.
• Love Bug Protection Package Protective coating applied to prevent damage from love bugs, common in Florida. Front-of-car coverage (front bumper, front fender, mirrors, hood) is $300; whole-car coverage is $799.
• Paint Chip Repair Mobile paint chip and scratch repair service that uses color-matched products to restore the vehicle's paint to original condition, addressing minor imperfections.
• Maintenance Plans Recurring mobile detailing subscription for individual vehicle owners, available on weekly or bi-weekly cadence at discounted rates. Weekly plans start at $140 (sedans) and $160 (SUVs/trucks/vans); bi-weekly plans start at $155 (sedans) and $175 (SUVs/trucks/vans). Requires an initial Deluxe or Ultimate Detail and includes dash/console clean, tailpipes, and fresh wax (minimum once per month).

Quantifiable outcome

• Ceramic coating is 100x thicker than typical wax coating, making it extremely resilient and long-lasting
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MobileWash: App-based on-demand mobile car wash and detailing platform. Comparable as a mobile auto-detailing provider targeting consumer convenience, but operates as a marketplace/aggregator rather than a single regional operator.
• DetailXPerts: National mobile auto-detailing franchise offering interior and exterior detailing, ceramic coatings, and fleet services. Closest direct comparison in service mix, including premium coatings and on-location delivery.
• Tampa Bay Mobile Auto Detailing: Direct local competitor offering mobile auto detailing in the Tampa Bay area. Operates the same on-location model targeting individual car owners in the same geographic market.
• Washos: On-demand mobile car wash and detailing service operating in select U.S. metros. Comparable in mobile delivery model and consumer targeting, though typically focused on wash rather than premium coatings.
• Premium Mobile Detailing: Mobile auto detailing operator offering ceramic coatings, paint correction, and interior detailing on-location. Closely comparable in product mix and target customer (premium / enthusiast vehicle owners).

Broad incumbents

• Take 5 Car Wash: National express car wash chain with interior detailing add-ons. Adjacent incumbent competing for some of the same Tampa Bay consumer spend, though primarily a fixed-location wash operator rather than a mobile detailer.
• Spiffy: National on-demand mobile car wash and detailing brand operating in multiple U.S. metros. Comparable as a mobile auto-detailing provider, but at significantly larger scale and with a tech-enabled booking platform rather than a single-shop mobile operator.

Regional players

• Mobile Auto Detailing Solutions: Mobile auto detailing operator in the Southeast U.S. offering ceramic coatings, PPF, and on-location detailing. Comparable service mix to Ultimate Mobile Detailing, but operating in a different region.
• Reitzer Mobile Auto Detailing: Mobile auto detailing service operating in select U.S. markets with on-location delivery and premium coatings. Similar service portfolio and mobile-distribution model, but different geography.
• Jax Mobile Detailing: Florida-based mobile auto detailing service operating in the Jacksonville area. Comparable as a Florida-based mobile detailer serving individual vehicle owners, but operating in a different region of the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/ultimate-mobile-detailing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Mobile Detailing