梅乃宿酒造（株）

What 梅乃宿酒造（株） does

梅乃宿酒造株式会社 (Umenoyado Brewery Co., Ltd.) is a 133-year-old Japanese sake brewery founded in 1893 in Katsuragi City, Nara Prefecture, that completed its IPO on the Tokyo Stock Exchange Standard Market (ticker 559A) on April 24, 2026. The company produces traditional Japanese sake — led by the flagship premium label 葛城 (Katsuragi) Junmai Daiginjo — alongside the あらごし (Aragoshi) fruit liqueur series made with real fruit pulp and a sake base, the sake-based Japanese craft gin UMENOYADO GIN (launched July 2024), the fruit-sake hybrid 果本酒 (Kahon-shu), and the premium plum wine AFULL 刻覚. Production runs through a brewery relocated in 2022 with visitor-viewing corridors, operating at a scale of 10,000+ liters/day and 15,000 bottles/day for the Aragoshi series alone, with annual production estimated at over 1.33 million bottles.

The company runs a multi-channel go-to-market: a direct-sale store and on-site experience programs (brewery tours at ¥1,200/person, plum-making experiences at ¥1,900–¥3,000, koji experiences) at the brewery; the official online shop (shop.umenoyado.com) handling limited editions and seasonal gifting; nationwide retail distribution through liquor stores spanning all 47 Japanese prefectures; and a growing foodservice partnership network (10+ named venues including Rokumei Coffee, Horiuchi Fruit Garden, Inoue Tenkikudo, and The Sailing Bar) under the 奈良エクスペリエン酒 (Nara Experience Sake) regional initiative. The 梅乃宿KURABU online fan community drives product co-creation through voting, development workshops, and label-making events. Pricing is unit-based across 720ml and 1,800ml SKUs (e.g., standard Aragoshi 720ml at ¥2,030, premium 720ml at ¥2,160, post-Feb 2026 revision), with no subscription or enterprise contract model. The product-development motion is community-led and product-led, with new SKUs (Kahon-shu, Hare no Hi, Non-alcoholic Aragoshi, AFULL 刻覚) introduced at a multi-SKU-per-year cadence in 2024–2026.

Revenue is generated across the traditional sake franchise, the Aragoshi fruit liqueur line (the core driver), UMENOYADO GIN, premium extensions (PARLOR 大人の果肉の沼, 超あらごし, AFULL 刻覚), and ancillary on-site experience revenue. Strategic positioning is reinforced by high-profile placements: the flagship 葛城 純米大吟醸 was served at the October 2025 Japan-US Summit official lunch and selected for the JAL domestic first-class lounge starting April 2026. The company is led by 法人代表者 吉田佳代 (Yoshida Kayou) and fourth-generation toji 吉田啓 (Yoshida Hajime), with governance restructured in June 2023 to an Audit & Supervisory Committee structure ahead of the April 2026 IPO.

Name

梅乃宿酒造（株）

Legal name

梅乃宿酒造株式会社

Website

https://umenoyado.com

Company type

Public

Founded year

1893

Operating status

Operating

Headcount range

1–10 employees

Short description

梅乃宿酒造株式会社 is a 133-year-old Japanese sake brewery in Nara Prefecture (TSE Standard Market, ticker 559A since April 2026) producing traditional sake, real-fruit-pulp liqueurs, sake-based craft gin, and premium plum wine for consumers via direct-to-consumer, nationwide retail, and foodservice channels.

Ownership category

akta.pro rank

Product category

Japanese Sake and Premium Spirits

NAICS

Beverage Manufacturing (3121), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

akta.pro secondary industries

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

Keywords

• Japanese sake brewing
• Fruit pulp liqueurs
• Craft gin distillation
• Brewery tourism experiences
• Premium plum wine

Headquarters

HQ city

Katsuragi (葛城市)

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Japanese sake (日本酒): Traditional and premium sake products including 純米酒, 純米吟醸, 純米大吟醸, and the flagship 葛城 (Katsuragi) premium label. Includes seasonal limited releases and event-exclusive sake co-created with the community.
2. Fruit liqueurs (リキュール) — あらごし series and related lines: Core revenue driver. Includes あらごし series (yuzu, lemon, peach, apple, mandarin, pineapple, ginger, plum), PARLORあらごし 大人の果肉の沼 (drop-addition liqueurs), 超あらごし, 晴れの日 series (lemon, lime-mint), 果本酒 (fruit-sake hybrid), and non-alcoholic alternatives. Sold through direct store, e-commerce, and liquor retailers nationwide.
3. UMENOYADO GIN: Japanese craft gin launched July 1, 2024. Made with sake base, five botanicals (yuzu, lemon, apple, juniper berry, coriander seed), using multi-category distillation. Sold via direct channels and liquor retailers.
4. Direct-sale store and experiences (直営店・体験): On-site brewery store offering all products, plus paid experiences: 蔵見学 (brewery tour with tasting, ¥1,200/person), 梅体験 (umeboshi plum and syrup making, from ¥1,900–3,000), and 麹体験 (koji活用体験). Also offers limited-event experiences such as shodo (calligraphy) label-making.
5. Official online shop (公式オンラインショップ): E-commerce site (shop.umenoyado.com) selling all product lines including limited-edition and online-shop-exclusive items. Supports gifting for Obon and year-end seasons.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Umenoyado Brewery manufactures and sells traditional Japanese sake (junmai and junmai daiginjo led by the flagship Katsuragi label), a portfolio of real-fruit-pulp liqueurs (the Aragoshi series in yuzu, peach, mandarin, apple, lemon, ginger, plum, pineapple), premium fruit liqueurs (PARLOR 大人の果肉の粕), Japanese craft gin (UMENOYADO GIN), innovative fruit-blended sake (Kahon-shu), clear fruit spirits (Hare no Hi), premium plum wine (AFULL 刻覚), non-alcoholic versions, and ancillary fruit vinegar beverages, together with paid brewery tourism experiences (tours, plum-making, koji experiences) and community-driven co-creation via the Umenoyado KURABU online fan community.

Product overview

UMENOYADO BREWERY is a traditional Japanese sake brewery founded in 1893 in Nara Prefecture, now producing a diverse portfolio of alcoholic beverages. The core offering includes Japanese sake (junmai, junmai daiginjo) led by the flagship Katsuragi series, complemented by the popular Aragoshi fruit liqueur series featuring whole fruit pulp (yuzu, peach, mandarin, apple, lemon, ginger, pineapple), the premium PARLOR大人的果肉的沼 series for dessert-style consumption, UMENOYADO GIN craft spirit, innovative Kahon-shu fruit sake, the refreshing Haru no Hi clear fruit spirits line, non-alcoholic options, and the AFULL premium plum wine. The company also runs the Nara Experience Sake regional collaboration project.

Differentiator

Problem solved

Functional benefit

Brands

• あらごしシリーズ (Aragoshi Series): Fruit liqueur series featuring chunky fruit pulp, including あらごしゆず, あらごしもも, あらごしみかん, あらごしりんご, あらごしれもん, あらごし梅酒, あらごしジンジャー, あらごしパイン, and あらごしジンジャービール.
• 大人的果肉の沼 (PARLOR Ara gosh i: Rich Fruit Purée)
• 超あらごし (Super Aragoshi)
• UMENOYADO GIN
• 晴れの日 (Hare no Hi)
• 甘くておいしい (Sweet & Delicious)
• 果本酒 (Kahon-shu)
• AFULL 刻覚 (AFULL Tokisatore)
• 梅乃宿KURABU (Umenoyado KURABU)
• 奈良エクスペリエン酒 (Nara Experience Shu)

Products and services

• UMENOYADO GIN Japanese craft gin featuring a sake base with yuzu, lemon, and apple botanicals. Uses five botanicals (yuzu, lemon, apple, juniper berry, coriander seed) distilled in three categories and blended for a layered flavor profile with top notes of citrus, middle notes of apple sweetness and juniper spiciness, and base notes of sake richness and lingering finish. Launched July 2024.
• Aragoshi Series (あらごしシリーズ) Whole fruit liqueur series featuring pulpy texture and authentic fruit taste, including yuzu, peach, mandarin, apple, lemon, ginger, and pineapple variants. Made with the company's in-house brewed sake blended with real fruit pulp and fruit juice.
• PARLOR Aragoshi 大人の果肉の粕 (Otona no Kunitan no Kasu) Series Luxurious premium fruit liqueurs designed to be eaten like fruit, featuring rich fruit pulp and a 'tsuime' (drop-addition) style. Available in strawberry, mango, and peach flavors; suitable as toppings for desserts.
• Ultra Aragoshi Series (超あらごしシリーズ) Maximum fruit pulp content liqueurs with intense fruit flavor and dense texture, delivering the richest fruit experience in the Aragoshi family.
• 梅乃宿 純米酒 (Umenoyado Junmai) Entry-level junmai sake brewed using plum-blossom yeast and a new koji type, featuring a fresh aroma and juicy palate designed as an accessible sake for new customers.
• 葛城 純米大吟醸 (Katsuragi Junmai Daiginjo) Flagship premium sake representing the pinnacle of Umenoyado's sake portfolio. Selected for the 2025 Japan-US Summit official lunch and the JAL domestic first-class lounge from April 2026.
• Kahon-shu (果本酒) Innovative sake that overturns the conventional Japanese sake image, created from Japanese sake blended with selected fruit juices, presenting a new style of sake consumption. Launched January 2025 via Makuake crowdfunding.
• Hare no Hi Series (晴れの日シリーズ) Refreshing clear fruit spirits with authentic fruit taste. Hare no Hi Lemon contains 5.5 lemons per bottle; Hare no Hi Lime Mint is mojito-style with lime and mint. Renewed and relaunched June 2025 through customer co-creation.
• AFULL 刻覚 (AFULL Tokisatore) Premium plum wine representing the culmination of 130+ years of sake brewing expertise, positioned as the ultimate expression of Japanese plum wine craftsmanship. Launched June 2026.
• Non-alcoholic Aragoshi Series Non-alcoholic versions of the popular Aragoshi series featuring yuzu and peach variants with authentic fruit pulp and taste without alcohol. Peach variant added April 2025.
• Fru:Vie Series Alcoholic beverages made with fruit vinegar, including Cassis and Pomegranate variants, offering a unique combination of fruit acidity and alcohol.
• Brewery Tour (蔵見学) On-site brewery tour at the Katsuragi headquarters featuring sake and liqueur tastings (5 types) plus a hand towel souvenir, lasting approximately 45 minutes. Price ¥1,200 per person (updated June 30, 2025).
• Ume Experience (梅体験) Hands-on experience at the brewery where participants make umeboshi plum (梅 syrup S ¥1,900/bottle, M ¥2,200/bottle) and plum liqueur (梅酒 S ¥2,500/bottle, M ¥3,000/bottle). Prices updated June 30, 2025.
• Koji Utilization Experience (麹活用体験) Hands-on experience at the brewery utilizing koji (rice malt) in food preparation, demonstrating the versatility of koji beyond sake brewing.

Quantifiable outcome

• Tokyo Stock Exchange Standard Market listing (April 24, 2026) — major milestone enabling capital market access
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Ōtoyo Yutori Farm (大豊ゆとりファーム)coreStrategic or Co-development Partner · 1 June 2026Third-sector agricultural company in Ōtoyo Town, Kōchi Prefecture, responsible for local yuzu production and distribution. Umenoyado sources yuzu juice from Ōtoyo Town as part of its blended sourcing strategy for the popular 'あらごしゆず' liqueur. The partnership addresses shared challenges of aging farming communities, harvesting labor shortages, and the need to develop new sales channels for yuzu producers. Both parties are exploring deeper collaboration, potentially including co-branded yuzu sake products.
• Horiuchi Fruit Garden (堀内果实園)flagshipGTM or Marketing Partner · 18 May 2026Nara-Yoshino-based fruit orchard founded in 1903 (Meiji 36). Operates 4 locations (Nara Sanjō, Grand Front Osaka, Kashihara AEON Mall, Gojō). Collaboration creates the '沼る大人の贅沢パフェ' (Numa luxury parfait) using おとなの果肉の沼 liqueur (strawberry, mango, or peach) with Horiuchi's seasonal fruit, vanilla ice cream, and sponge cake. Parfaits priced at ¥2,280 each. Part of 奈良エクスペリエン酒.
• ROKUMEI COFFEE CO. (ロクメイコーヒー)flagshipGTM or Marketing Partner · 24 February 20261974-founded specialty coffee roaster in Nara. The partnership offers two espresso gin fizz cocktails — one with light-roast ( Ethiopian, fruity) and one with dark-roast coffee — made with UMENOYADO GIN at ROKUMEI COFFEE CO. NARA (Nara City). The cocktails showcase the harmony between sake-based gin and specialty coffee terroir. Price: ¥990 per drink. This is a flagship collaboration under the 奈良エクスペリエン酒 initiative.
• Japan Meishu Kai (日本名門酒会)coreStrategic or Co-development Partner · 26 November 2025National association of premium sake producers. Umenoyado participated in the '立春朝搾り' (Risshun morning pressing) event organized by Japan Meishu Kai, where sake is pressed on the morning of Risshun (beginning of spring in the lunar calendar) and sold the same day at member retailers. Umenoyado's first participation in this event occurred in February 2026.
• Naramachi Shodo Salon 'Tadaima' (ならまち書道 salon『ただいま』)coreGTM or Marketing Partner · 18 November 2025Calligraphy salon in Nara's historic Naramachi district. Collaboration offers a combined sake brewery tour and calligraphy experience where participants brush their own labels on sake bottles, creating personalized 'my brand' sake. Event held at Umenoyado's direct-sale store. Fee: ¥5,000/person (plus product cost), 2-hour experience, 7 participants per session.
• THE SAILING BARflagshipGTM or Marketing Partner · 17 November 2025Nara-based world-class cocktail bar run by bartender Watanabe Takumi (9th place, World Class 2010 global competition). Created three original cocktails — Amatomani (tomato gin cocktail), ほわっ酒 (sparkling sake-based cocktail), and KAGURA (peach gin cocktail with myoga and rose) — using UMENOYADO GIN and あらごし products. The bar has been operating in Sakurai since 1994 and is recognized internationally.
• Inoue Tenkikudo (井上天極堂)coreGTM or Marketing Partner · 6 November 2025Founded in 1870, a traditional kudzu-koji (吉野本葛) maker in Nara. Collaboration creates the '葛の沼' menu item: plain kudzu-koji porridge topped with vanilla ice cream and おとなの果肉の沼 liqueur (strawberry, mango, or peach) at Tenkikudo's Nara main store. Offers a premium adult dessert combining traditional Nara cuisine with Umenoyado's fruit liqueurs. Part of 奈良エクスペリエン酒.
• Nara Prefecture (奈良县) — 奈良エクスペリエン酒 ProjectcoreStrategic or Co-development Partner · 5 November 2025A regional revitalization initiative led by Umenoyado in collaboration with the Nara city government and local businesses. Tagline: '奈良から、新しいお酒のたのしみを、つぎつぎと.' The project creates experiential sake experiences connecting local food, culture, and tourism through partnerships with cafés, restaurants, bars, and experiential venues across Nara Prefecture.
• Kakigori Hōseki-bako (かき氷ほうせき箱)minorGTM or Marketing Partner · 27 August 2025Popular shaved ice specialty shop in Nara. Collaboration featuring '大人的果肉的沼' liqueur-based shaved ice ('沼ごおり') at the JR Nagoya Station shaved ice & chilled sweets fair. Part of the brand's summer campaign to expand consumption occasions for liqueur products.
• Enoshima Beach Houses & Tokyo Hiroo Share Library (江ノ島・海の家、東京・広尾のシェア図書室)minorGTM or Marketing Partner · 9 August 2025Collaboration to serve '沼ごおり' (liqueur shaved ice) at beach locations near Enoshima and a share library in Tokyo's Hiroo district during summer 2025. Extends the seasonal shaved ice campaign nationwide to new urban consumption occasions.
• Ocha Kakigori Senmonten Kakigori Takara (お茶のかき氷专卖 かき氷たから)minorGTM or Marketing Partner · 1 July 2025Osaka-based tea-focused shaved ice specialty in the Jyūsanmachi area. Served おとなの果肉の沼 liqueur shaved ice during a limited summer campaign. Reinforces the brand's expansion into the summer shaved ice consumption occasion.
• Okinawa Souvenir & Shaved Ice Specialty 'iii' (沖縄お土産・かき氷专卖 iii)minorGTM or Marketing Partner · 29 May 2025Okinawa-based souvenir and shaved ice specialty shop. Collaboration created '大和の沼ごおり' (Yamato Numa Shaved Ice) combining Okinawan and Nara sake cultures through liqueur shaved ice. Limited-quantity release.
• Osaka Curry Restaurant 'Karei Kara Yobō' (神田のカレーラーメン店『周一通う水曜幻のカレー店』)minorGTM or Marketing Partner · 30 April 2025Osaka-based curry restaurant. Collaboration created a lassi and curry pairing menu featuring Umenoyado's lassi-based alcoholic beverage and curry at the 'Karei Curry Festival' event in the curry-loving city of Osaka (Kanda). Part of the brand's food pairing expansion strategy.
• CuteRobin (キュートロビン) and local Nara idol groupminorGTM or Marketing Partner · 19 April 2025Local Nara idol group performing at the ワクワクほろよいFes2025 event. Contributed stage entertainment alongside comedian Savanna Yagi. The event also featured performances by other local idols and a comedy stage with Savanna Yagi and Harukaze ni Tsugu.
• Osaka Pro Wrestling (大阪プロレス)minorGTM or Marketing Partner · 19 April 2025Osaka-based professional wrestling promotion. Featured at the 梅乃宿蔵開き2025 event with live performances and ring-side seat options. Part of the event's entertainment programming to attract diverse audiences.
• Nara Club (奈良クラブ) — J.League Football ClubminorGTM or Marketing Partner · 26 March 2025Nara Club is Umenoyado's official partner company (パートナー企業) supporting the J-League football club based in Nara. Umenoyado participates in '地酒まつり' (local sake fairs) held at home games, selling sake and cocktails to fans. The partnership supports local sports and community engagement.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Nishi Sake Brewery Co., Ltd. (西酒造): Producer of Nishi-nihon Shuzo (shochu) and innovative fruit liqueurs. Comparable to Umenoyado as a Japanese traditional alcohol producer that has expanded into innovative fruit-based liqueur and craft spirit categories.
• Choya Umeshu Co., Ltd. (チョーヤ梅酒): Japan's leading umeshu (plum wine) producer and the dominant brand in the category. Directly comparable to Umenoyado's AFULL Tokisatore and Aragoshi Ume-shu premium plum liqueur lines as the category leader Umenoyado is challenging.
• Yoshida Sake Brewery Co., Ltd. (吉田酒造): Saga Prefecture-based sake brewery founded in 1918, producing premium junmai daiginjo. Comparable to Umenoyado as a similarly sized regional sake brewery with craft positioning and modern brand-led marketing.
• Asahi Shuzo Co., Ltd. (旭酒造): Producer of Dassai (獺祭), Japan's most recognized premium junmai daiginjo brand. Directly comparable to Umenoyado as a Japanese sake brewery focused on premium positioning, with a comparable scale and craft-production ethos.
• Ozeki Corporation (大関): Major Japanese sake producer (founded 1711) based in Nishinomiya, Hyogo. Comparable to Umenoyado as a traditional sake brewery with nationwide distribution, though operating at significantly larger scale.
• Hakutsuru Sake Brewing Co., Ltd. (白鶴酒造): Major Japanese sake brewery (founded 1743) based in Kobe, with a broad sake portfolio and significant national distribution. Comparable to Umenoyado as a long-established sake producer with similar go-to-market focus on domestic retail and exports.

Broad incumbents

• Suntory Holdings Limited: Producer of Roku Japanese Craft Gin, the dominant mass-market Japanese gin competing with UMENOYADO GIN. Also produces Japanese spirits and operates extensive international distribution — a broad incumbent in the Japanese craft alcohol space.
• Gekkeikan Sake Company, Ltd. (月桂冠): One of Japan's oldest and largest sake producers (founded 1637), based in Kyoto/Fushimi. Comparable to Umenoyado as a heritage sake brewery, though at much greater scale and with broader product portfolio and international distribution.

Emerging players

• The Kyoto Distillery Co., Ltd. Producer of Ki No Bi, Japan's most award-winning craft gin. Directly comparable to UMENOYADO GIN as a Japanese craft gin producer with botanical-led flavor profiles and premium positioning, though focused exclusively on gin.
• Doi Shuzo Co., Ltd. (土井酒造): Kyoto-based craft sake and shochu producer with a focus on innovative fermentation products and experiential brand-building. Comparable to Umenoyado as a smaller-scale traditional Japanese alcohol producer with strong brand and tourism focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/umenoyadoshuzo
• YouTubeyoutube.com/channel/UC3Nu_C1jXNpSmq-sdb-m3UQ
• Facebookfacebook.com/umenoyado
• Instagraminstagram.com/umenoyadoshuzo
• LinkedInlinkedin.com/company/%E6%A2%85%E4%B9%83%E5%AE%BF%E9%85%92%E9%80%A0%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 梅乃宿酒造（株）