Universidad Marista de Querétaro

What Universidad Marista de Querétaro does

Universidad Marista de Querétaro is a private Catholic university operating under the Marist (Maristas) educational tradition in Querétaro, Mexico. The institution offers a comprehensive educational portfolio spanning Preparatoria (high school, in morning and afternoon schedules), 18 Licenciaturas (undergraduate programs including Administration, Law, Psychology, Engineering, Architecture, and Education among others), 7 Maestrías (master's degrees), 4 Especialidades (specialties), and 1 Doctorado (the DHEDiP in Education, Digitality and Prospective Studies), plus an Idiomas language program. It serves approximately 122 employees across two physical campuses: the main campus at Marte No. 2 in central Querétaro and a satellite campus in San Juan del Río. The university is one of seven members of REDUMAR, the national network of Marist universities in Mexico, and is part of the global Marist network present in 81 countries.

The university's technology infrastructure centers on three core platforms: e-VAUM (Entorno Virtual de Aprendizaje Marista Multimodal), a virtual learning environment administered by the Distance Education Department that supports flexible, hybrid, and collaborative learning; SIGeM (Sistema Integral de Gestión Marista), a student information and academic management system handling enrollment, grades, and records; and the Portal de Calificaciones (SIIU) for student grade access. Supporting infrastructure includes the eLibro digital library partnership for academic resources and Editorial UMQ for institutional publishing. Research activity is concentrated in the CAEDEP academic body (Cuerpo Académico en Educación, Digitalidad y Estudios Prospectivos), which generates the doctoral program and pursues research in digital educational environments. Student support services include the Espacio de Orientación Psicológica for counseling, SEMAAS for community social action, and the Comunidad Segura protocol for campus safety.

The business model is tuition-driven and based on subscription/recurring revenue from semester-based and cuatrimester-based academic fees across Preparatoria, Licenciatura, and Posgrado programs. Pricing is not publicly disclosed and prospective students are directed to inquire via phone, email, or WhatsApp. Go-to-market is sales-led, relying on direct student recruitment through structured admission processes, campus visits (with online booking), WhatsApp-based inquiry handling, and a multi-channel digital presence spanning the university's website, the dedicated admission portal (admisiones.umq.edu.mx), Facebook, and LinkedIn. International student exchange programs are facilitated through partnerships with REDUMAR, ODUCAL, and FIUC, while alumni employment support is provided through partnerships with OCC, Employer, Jobsora, and Servicio Inteligente job boards. The institution is governed by the Provincia Marista de México Central and holds NOM-035 compliance certification.

Name

Universidad Marista de Querétaro

Legal name

Universidad Marista de Querétaro

Website

https://umq.edu.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Universidad Marista de Querétaro is a private Catholic Marist university in Querétaro, Mexico, offering preparatory, undergraduate (18 programs), graduate (7 master's, 4 specialties), and doctoral education across two campuses (Querétaro and San Juan del Río), supported by the e-VAUM virtual learning platform and SIGeM student information system.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industry

Christian Colleges with Theological Programs (EDAHAKAG)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate education programs
• Preparatory high school programs
• Language instruction programs

Headquarters

HQ city

Santiago de Querétaro

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue generated from tuition payments for educational programs at Preparatoria (high school), Licenciatura (undergraduate), and Posgrado (graduate) levels. Programs include semester-based and cuatrimester (four-month) based academic calendars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Universidad Marista de Querétaro offers private Catholic higher education from preparatory (high school) through doctoral levels across two campuses in Querétaro state. The institution delivers approximately 18 undergraduate degrees (Licenciaturas) in fields including Administration, Law, Psychology, Engineering, Architecture, and Education, plus 7 master's programs, 4 specialties, and 1 doctoral program. Complementary offerings include language instruction (English at 6 CEFR levels), international student exchange programs, and student support services such as psychological counseling, social action programs, and safe community protocols.

Product overview

Universidad Marista de Querétaro is a private Catholic university with a Marist educational tradition. The institution operates as a single unified educational institution rather than a platform architecture, offering a comprehensive portfolio of educational services. The core offerings include preparatory programs (Prepas UMQ) at two campuses (Querétaro and San Juan del Río), undergraduate degrees (Licenciaturas) in approximately 18 fields, graduate programs (Posgrados) including master's, specialties, and one doctoral program, and language instruction (Idiomas). These academic programs are supported by the e-VAUM virtual learning platform for distance and hybrid education, the Portal de Calificaciones (SIIU) for academic records access, and the SIGeM institutional management system. Student support services include the Espacio de Orientación Psicológica for counseling, SEMAAS for community social action, and Comunidad Segura for protection protocols. International mobility is facilitated through Intercambios Estudiantiles programs via REDUMAR, ODUCAL, and FIUC networks. The university's research arm, Investigación Educativa, houses the CAEDEP academic body focusing on educational digitality and prospective studies.

Differentiator

Problem solved

Functional benefit

Brands

• e-VAUM (Entorno Virtual de Aprendizaje Marista Multimodal): Virtual learning environment platform for distance education administered by the Department of Distance Education
• SEMAAS (Servicio Marista de Apoyo Social)
• REDUMAR (Red Universitaria Marista)
• CAEDEP (Cuerpo Académico en Educación, Digitalidad y Estudios Prospectivos)

Products and services

• Prepas UMQ (Preparatorias)
• Licenciaturas (Undergraduate Degrees)
• Posgrados (Graduate Programs)

Quantifiable outcome

• International academic mobility through exchange programs with REDUMAR (7 universities), ODUCAL, and FIUC networks

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• REDUMAR (Red de Universidades Maristas)coreStrategic or Co-development PartnerUniversidad Marista de Querétaro is a member of REDUMAR, the national network of 7 Marist universities in Mexico (Querétaro, Ciudad de México, San Luis Potosí, Guadalajara, Morelia, Mérida, and Monterrey). The network facilitates student exchanges, academic collaboration, and shared Marist educational values across institutions.
• ODUCAL (Organización de Universidades Católicas de América Latina y el Caribe)coreStrategic or Co-development PartnerThrough ODUCAL's Americarum Mobilitas platform, UMQ students can access exchange opportunities with affiliated Catholic universities across Latin America and the Caribbean, expanding international academic mobility options.
• FIUC (Federación Internacional de Universidades Católicas)moderateStrategic or Co-development PartnerInternational affiliation with FIUC providing access to a global network of Catholic universities and expanded international exchange and collaboration opportunities for students and faculty.
• OCC (Bolsa de Trabajo)moderateChannel Partner/ Reseller/ DistributorPartnership with OCC (Occ Virtual) job board platform to provide UMQ alumni with job placement services, resume posting, and access to exclusive job listings across Mexico.
• EmployerminorChannel Partner/ Reseller/ DistributorJob board partnership providing additional employment opportunity listings for UMQ graduates and alumni seeking professional placement.
• JobsoraminorChannel Partner/ Reseller/ DistributorInternational job platform partnership expanding job search visibility and opportunities for UMQ alumni in Mexico and beyond.
• Servicio InteligenteminorChannel Partner/ Reseller/ DistributorJob discovery widget partnership providing additional job vacancy aggregation services for UMQ alumni career services.
• eLibro (Biblioteca Digital)moderateTechnology or IntegrationDigital library partnership providing UMQ students and faculty access to eLibro's digital collection of academic and research materials, accessible through the Maristas Conectados portal.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universidad Panamericana (UP): A prestigious private Catholic-affiliated university in Mexico with strong undergraduate and graduate programs. Comparable to UMQ in faith-rooted educational mission, premium positioning, and emphasis on comprehensive professional formation.
• ITESO (Universidad Jesuita de Guadalajara): A prominent Jesuit Catholic private university in Mexico with comprehensive undergraduate, graduate, and research programs. Comparable to UMQ in faith-based educational mission, holistic student support services, and tuition-based private model.
• Universidad Marista de Guadalajara: A fellow Marist Catholic university in Mexico and a REDUMAR co-member. Operates the same Marist educational model, branding, and exchange network as UMQ, with a broader and more established program portfolio, making it a direct comparable for student value-proposition and tuition pricing.
• Universidad Anáhuac México: One of the largest private Catholic-affiliated universities in Mexico with a campus in Querétaro. Competes directly with UMQ for undergraduate and graduate students in the same geography with comparable values-based positioning.
• Universidad Popular Autónoma del Estado de Puebla (UPAEP): A private Catholic university in Mexico offering comprehensive undergraduate and graduate programs with a values-based educational model. Comparable to UMQ in mission, target student segment, and emphasis on holistic formation.
• Universidad La Salle: A leading network of Catholic private universities in Mexico with multiple campuses. Competes with UMQ for values-oriented families seeking Catholic higher education in Mexico, with a comparable tuition-based model and broad program offerings.
• Universidad Iberoamericana (IBERO): A Jesuit-run private Catholic university in Mexico City with a strong values-based and research-oriented identity. Comparable to UMQ in faith-based educational approach, comprehensive program offering, and emphasis on social engagement.

Broad incumbents

• Tecnológico de Monterrey: Mexico's largest and most prestigious private university network with multiple campuses including a Querétaro presence. Operates a broad higher-education portfolio at premium price points, setting the upper competitive benchmark for private Mexican universities.
• Universidad del Valle de México (UVM): A large national private university network with multiple campuses across Mexico. Provides a comparable benchmark for tuition, online program scale, and operational breadth among private Mexican higher-education providers.
• Benemérita Universidad Autónoma de Querétaro (UAQ): The dominant public university in the state of Querétaro. Represents UMQ's primary local competitor for both students and faculty, with broader scale, lower tuition, and established research prestige, forcing UMQ to compete on values and network differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/universidadmaristaqro
• LinkedInlinkedin.com/school/umaristaqro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Marista de Querétaro