underpier

What underpier does

underpier (legal entity: Underpier 27 GmbH, registered in Fellbach near Stuttgart, Germany) is a private film production company founded in 2013 that produces commercials and visual content for enterprise clients. The company operates as a small, owner-managed media house with 8 employees led by Managing Directors Florian Sibert and Maurizio De Feo. Its core offering is end-to-end commercial video production, encompassing direction, cinematography, and post-production, delivered as project-based professional services rather than a scalable platform or product.

The client portfolio spans premium German and international brands across automotive (Mercedes-Benz, Mercedes-AMG, Porsche, MAHLE), industrial equipment (Kärcher, Festool, Bott, HERMA), consumer goods (Adidas, Bugatti), pharmaceutical (Heumann), and local government (city of Fellbach). Service lines include product commercials, corporate image films, recruiting campaigns, and short-form social media content. The company positions itself within the Stuttgart/Baden-Württemberg industrial corridor, leveraging geographic proximity to Germany's automotive and manufacturing clusters.

Revenue is generated through one-time project fees for commissioned commercials and visual content, with no publicly disclosed pricing, no recurring subscription or retainer model, and no marketplace presence. Distribution is entirely direct: client inquiries come through the company's website portfolio, Vimeo showcase, Instagram presence, and Crew United industry profile. The company holds no patents, has no documented external funding, and reports no subsidiaries or parent company. Geographic reach is regional (Baden-Württemberg), with occasional national engagements but no claimed global footprint.

Name

underpier

Legal name

Underpier 27 GmbH

Website

https://underpier.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

underpier is a Stuttgart-based film production company (Underpier 27 GmbH) that creates commercials, corporate image films, recruiting campaigns, and social media content for enterprise clients including Mercedes-Benz, Porsche, Kärcher, and Adidas.

Ownership category

akta.pro rank

Headquarters

HQ city

Fellbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Commercial Film Production: Project-based film production services for corporate clients, creating commercials and visual content. Revenue is generated through one-time production fees for individual projects, typically involving concept development, filming, and post-production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Underpier is a Stuttgart-based media house and film production company that creates unique commercials and branded video content for corporate clients. The company delivers end-to-end production services including concept development, direction, cinematography, and post-production, serving enterprise brands in automotive, industrial equipment, sportswear, and consumer goods.

Product overview

underpier is a Stuttgart-based film production company offering commercial video production services. The core offering is unique commercials and branded video content, with specific service lines including corporate image films, recruiting campaigns, social media content, and product-specific commercials. The company works with clients across diverse industries including automotive (Mercedes-Benz, Porsche, AMG), industrial equipment (Kärcher, Festool, MAHLE, Bott), sports/lifestyle (Adidas, Bugatti), and other commercial sectors. Their work is showcased through project case studies demonstrating capabilities in automotive, industrial, and lifestyle product videography.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Video Production
• Corporate Image Films
• Recruiting Campaigns
• Social Media Content Production
• Product Commercials

Named customers12 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tempomedia Filmproduktion: Munich-based commercial and corporate film production company producing advertising, image, and recruiting films for German enterprises. Directly comparable to Underpier in customer segment (German enterprise clients) and service mix (image films, recruiting campaigns, product commercials).
• Czar Berlin: Berlin-based commercial film production company producing advertising content for global brands. Directly comparable to Underpier as a German commercial production specialist serving premium enterprise clients, with similar end-to-end production capabilities.
• Wiedemann & Berg Film: Established German film production company producing feature films, series, and advertising content for premium brands. Comparable to Underpier in commercial and branded content production for German enterprise clients, though operating at larger scale.
• Rat Pack Filmproduktion: German commercial and advertising film production company producing high-profile campaigns for brands such as Mercedes-Benz, BMW, and Adidas. Directly comparable to Underpier in target customers (premium automotive and lifestyle brands), product type (commercials), and German market focus.
• e+p films: Hamburg-based commercial film production company specializing in advertising films for major German and international brands. Direct peer: similar boutique-to-mid commercial production model, comparable customer base in automotive and consumer brands.
• Markenfilm Berlin: Berlin-based commercial and corporate film production company with a strong track record in automotive and industrial advertising. Direct peer: comparable target customers (major automotive/industrial brands), commercial film focus, and German production services model.

Others

• Filmakademie Baden-Württemberg: Public film school and production house located in Ludwigsburg near Stuttgart, producing student and commercial projects with strong regional industry ties. Comparable as a regional film production talent and project partner in the same Stuttgart/Baden-Württemberg ecosystem where Underpier operates.

Broad incumbents

• Bavaria Film: Major German film production and post-production services group based in Munich, with a long history of commercials, feature films, and series. Comparable to Underpier as a premium German production services provider, but with much broader infrastructure and international footprint.
• Studio Hamburg Produktion: Long-established Hamburg-based film and TV production group offering commercial and corporate productions alongside entertainment. Comparable as a German full-service production company working with major brands and broadcasters, though at significantly larger scale.
• UFA GmbH: Germany's largest TV and film production group, producing entertainment, drama, and commercial content for major brands and broadcasters. Comparable to Underpier as a German production house serving enterprise clients, but operating at vastly greater scale and across a broader content portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeinstagram.com/underpier_
• LinkedInlinkedin.com/company/underpier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about underpier