UNICEF Luxembourg

Name

UNICEF Luxembourg

Legal name

Comité luxembourgeois pour l'UNICEF

Website

https://unicef.lu

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

UNICEF Luxembourg is a 19-employee non-profit national committee founded in 1979 that self-finances through voluntary donations to fund UNICEF's child rights, health, education, and emergency response programs across 190 countries, transferring 75% of gross receipts to programs.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Fundraising

NAICS

Child and Youth Services (62411), Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Private Foundations (BPAGAKAA)

Keywords

• Humanitarian fundraising
• Children's rights advocacy
• Emergency relief programs
• Nonprofit donation services
• International development aid

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Private Individual Donations: Private individuals represent 75-80% of total annual receipts. Donations come as one-time gifts or monthly recurring contributions (GLOBAL PARENTS). The organization conducts door-to-door recruitment campaigns to recruit regular monthly donors.
2. Corporate and Institutional Partnerships: Corporate and institutional sources (enterprises, associations, Luxembourg Government for emergencies, municipal administrations) represent 20-25% of total receipts.
3. UNICEF Cards and Gifts: Sale of greeting cards and UNICEF-branded gifts through the UNICEF shop (unicefshop.lu), generating revenue while promoting the organization.
4. Philanthropy and Legacies: Major gifts, bequests (legs), life insurance policies, foundation donations, and charitable donations as part of planned giving programs.
5. Retail Partnerships: Partnerships with retailers like Cactus where a portion of product sales (e.g., orange juice) is donated to UNICEF Luxembourg.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

UNICEF Luxembourg raises voluntary contributions from private individuals, corporations, and institutions in Luxembourg to finance UNICEF's global programs for children's rights. It offers one-time and recurring (monthly) donation programs under branded initiatives such as GLOBAL PARENTS and EMERGENCY PARENT UKRAINE, and operates a UNICEF Shop selling greeting cards and solidarity gifts (Cadeaux Solidaires) where purchases fund real goods for children in developing countries. The organization also publishes reports, runs awareness campaigns (KANNERLIICHT, SWIM & SPIN 4 GOOD), and provides educational materials for schools.

Product overview

UNICEF Luxembourg operates as a charitable organization focused on child welfare and rights, not a technology product company. Its offerings consist of donation-based fundraising programs (one-time and recurring donations, Global Parent monthly giving, Emergency Parent Ukraine), an e-commerce shop for UNICEF cards and solidarity gifts, publications and research reports (including annual reports and the 'La situation des enfants dans le monde' flagship report), and educational materials for schools. The organization runs awareness campaigns like KANNERLIICHT and facilitates fundraising events. All products and services are designed to support UNICEF's humanitarian mission across health, education, water/sanitation, nutrition, protection, and emergency response domains in 190 countries.

Differentiator

Problem solved

Functional benefit

Brands

• GLOBAL PARENTS: Monthly donor program where supporters contribute regularly to help children worldwide access healthcare, education, and protection
• KANNERLIICHT
• Cadeaux Solidaires UNICEF

Quantifiable outcome

• 75% of gross receipts transferred to programs and projects
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• EnovosminorGTM or Marketing Partner · 10 January 2018Long-term partner that donated €5,000 to support UNICEF's education project for Syrian refugee children in Jordan, helping provide education in Makani centers.
• Fondation EspoircoreStrategic or Co-development Partner · 19 June 2017Hosted under the Foundation of Luxembourg, Fondation Espoir provides essential support in UNICEF's fight against female genital mutilation (FGM) in Ethiopia, supporting prevention activities and medical care for affected women in Afar and Somali regions.
• Swimming Club Redange (SC Redange)minorGTM or Marketing Partner · 17 June 2017Organized the 3rd edition of SWIM & SPIN 4 GOOD charity event, swimming 200km to raise funds for UNICEF emergency relief and Caritas Buttek.
• Fédération luxembourgeoise de Natation et de Sauvetage (FLNS)minorGTM or Marketing Partner · 17 June 2017Supported the SWIM & SPIN 4 GOOD charity event with technical expertise and participation.
• CactuscoreStrategic or Co-development Partner · 16 January 2017Long-term partnership for the annual KANNERLIICHT fundraising campaign. Cactus stores host the campaign and clients can donate Cactus points or purchase solidarity products. Partnership has generated €81,330 (2016) and €78,555 (2017) for children's causes including early marriage prevention and education in emergencies.
• UNICEF InternationalcoreStrategic or Co-development PartnerUNICEF Luxembourg is linked to UNICEF International through a recognition and cooperation agreement. Presents financial situation to UNICEF International as part of governance requirements.
• Ministry of Cooperation (Luxembourg)minorOthersPresents financial situation to the Ministry of Cooperation. Awareness activities are sometimes financially supported by the Ministry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uniceflux
• YouTubeyoutube.com/uniceflu
• Facebookfacebook.com/unicef.luxembourg
• Instagraminstagram.com/unicefluxembourg
• LinkedInlinkedin.com/company/unicef-luxembourg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNICEF Luxembourg