Unio Musical de Lliria

What Unio Musical de Lliria does

Unió Musical de Llíria is a 121-year-old private music society (association, CIF G-46057667) headquartered at Calle Sant Vicent 17, Llíria, Valencia, Spain. Founded in 1903, it serves the Llíria community through three integrated activities: music education (Escola d'Educands, Escola de Perfeccionament, and the Col·legi-Centre Integrat d'Ensenyaments Musicals / CIEM, an integrated K-12 school approved by the Generalitat Valenciana in 2019), performing ensembles (Banda Simfònica, Orquestra Simfònica founded 1981, Banda Juvenil, Orquestra Jove founded 2018, Cor Social, and Colla Pastrana traditional folk group), and cultural events (concerts, zarzuela, festivals, and the annual Quinzena Musical Manuel Enguídanos Cotanda).

Its business model is a community-based, multi-stream non-profit: recurring tuition from music students, subscription-style membership dues from 'socis', transaction-fee ticket and merchandise sales through a WooCommerce/REDSYS-powered online shop, and non-dilutive funding from the Diputació de València, Generalitat Valenciana, Institut Valencià de Cultura, CaixaBank, and FSMCV. Core paid staff is small (6 employees), supported by ~40-70 instrumentalists per ensemble who perform as community members.

The customer base is geographically concentrated in the Valencian Community and includes primary and secondary school students at the CIEM, amateur and semi-professional ensemble members, local concert audiences, and international exchange partners (Portugal, Czech Republic, the UK, and South Korea). Notable competition results include the 1962 World Championship at Kerkrade, the 2020 record-setting win at the IV Concurs Bankia d'Orquestres (268.5/300, highest score across all editions), and the 2024 first prize at the 136th Certamen Internacional de Bandes Ciutat de València. Technology infrastructure is limited to a WordPress website with SSL encryption and the REDSYS payment gateway — there is no proprietary software platform.

Name

Unio Musical de Lliria

Legal name

Unió Musical de Llíria

Website

https://uniomusicaldelliria.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Unió Musical de Llíria is a 121-year-old Valencian music society operating an integrated school, six performing ensembles (band, orchestra, youth ensembles, choir, folk group), and a year-round concert calendar for the Llíria community, supported by tuition, memberships, ticket sales, and regional government grants.

Ownership category

akta.pro rank

Product category

Music Education and Performing Arts

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Charter Arts & Performing Arts Schools (EDAJACAH), Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

• Music education services
• Concert band performances
• Amateur music association
• Instrumental music training
• Cultural event performances

Headquarters

HQ city

Llíria

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Music Education Tuition: The organization operates the Escola d'Educands (music school for beginners and children), the Escola de Perfeccionament (advanced music school), and the Col·legi-CIEM (Centre Integrat d'Ensenyaments Musicals — an integrated music education centre offering both general education and music training). Revenue is generated through student tuition and course fees for enrollment in these programs, including the Quinzena Musical summer program.
2. Ticket Sales and Spectacle Revenue: The society operates an e-commerce platform (uniomusicaldelliria.com) selling tickets and entry passes to performances, concerts, and spectacles. Payment processing is handled via REDSYS TPV virtual. Concert tickets are sold online and via the platform, with specific mention of 'Comprar Tickets' functionality for show admissions.
3. Membership Dues (Socis): The society relies on members ('socis') who pay annual dues or contributions to support the organization. Membership is promoted as a way to contribute to cultural preservation, music education, and maintenance of the over-100-year-old music archive. The website features a 'Ser soci/a' call-to-action.
4. Government Subsidies and Grants: The organization receives annual subsidies from the Diputació de València (through the Excel·lent Música de Banda campaign) for the acquisition of musical instruments and support of music education. The Generalitat Valenciana has provided up to €150,000 for the Centre Integrat. The Institut Valencià de Cultura collaborates on the orchestra competition (Concurs Bankia). These grants are non-dilutive funding supporting operations.
5. Online Merchandise Sales: The society operates an online shop ('Tenda') selling merchandise such as uniforms and music-related products. No physical shipping is available ('No se realizan envíos'). Products are available for purchase through the website with card payment via REDSYS.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Unió Musical de Llíria is a private musical society that runs a music school offering instrumental training to local students and fields multiple performing ensembles — including a symphonic band, youth band, and chamber groups — that deliver public concerts and cultural events in the Valencian Community. Founded in 1903 and registered as a cultural association (CIF G-46057667), it serves both amateur musicians seeking education and the general public attending its concerts.

Product overview

Unió Musical de Llíria is a comprehensive music society and educational institution offering a broad portfolio of products and services. The organization operates the Escola d'Educands (music school) and the Col·legi-Centre Integrat (CIEM), an integrated school combining general education with music training from Infantil through ESO. Its musical ensembles include the Banda Simfònica (Symphonic Band), Orquestra Simfònica (Symphonic Orchestra, founded 1981), Banda Juvenil (Youth Band), Orquestra Jove (Youth Orchestra), Cor Social (Choir), and Colla Pastrana (traditional Valencian folk ensemble). The society also runs the Escola de Perfeccionament for advanced studies, the Quinzena Musical festival, the Concurs Joves Intèrprets competition, and Cine la Unió. An Online Shop sells uniforms and merchandise. The Col·legi-CIEM functions as a private primary and secondary school with music specialization, with enrollment opening annually for courses including the new 'La Unió Menuda' program for Infant and 1st Primary students.

Differentiator

Problem solved

Functional benefit

Brands

• Centre Integrat d'Ensenyaments Musicals (CIEM): Integrated center for musical education offering primary and secondary education combined with music studies
• Escola d'Educands
• Colla Pastrana

Products and services

• Music School (Escuela de Música) Structured instrumental music instruction for children, teens, and adults in Llíria and surrounding areas, delivered by the society's teaching staff and integrated with ensemble participation.
• Symphonic Band (Banda Sinfónica) Main concert ensemble of the society performing symphonic band repertoire at public concerts, festivals, and cultural events in the Valencian Community.
• Youth Band (Banda Juvenil)
• Chamber and Complementary Ensembles
• Society Membership (Cuota de Socio)

Quantifiable outcome

• Won the IV Concurs Bankia d'Orquestres with 268.5/300 points — the highest score ever achieved across all four editions of the competition.
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Diputació de ValènciacoreStrategic or Co-development Partner · 1 January 2025The Diputació de València is a key government supporter of the Unió Musical de Llíria. Through its annual 'Excel·lent Música de Banda' campaign, it provides subsidies for the acquisition of musical instruments (e.g., €2,000 granted in 2025 for 18 instruments including bombardons, saxophones, clarinets, cornets, flutes, and trombones) and supports music education. The organization also sponsors the Concurs de Joves Intèrprets and other cultural programs.
• Federació de Societats Musicals de la Comunitat Valenciana (FSMCV)coreStrategic or Co-development Partner · 1 January 2025The FSMCV is the federation of musical societies in the Valencian Community. It organizes the Campanya de Concerts d'Intercanvis Musicals (Musical Interchange Concerts Campaign), in which the Unió Musical's Cor Social, Banda Juvenil, and other ensembles participate. The federation also supports competitions, educational programs, and advocacy for Valencian music societies.
• Coral del Centre de Música i Dansa de NatzaretminorStrategic or Co-development Partner · 1 January 2025The Cor Social of the Unió Musical performed together with the Coral del Centre de Música i Dansa de Natzaret at the XXII Campanya de Concerts d'Intercanvis Musicals, held at the Sala Villarejo in June 2025. Both choirs performed separate sets and collaborated on the cultural exchange program.
• EdetArtsminorStrategic or Co-development Partner · 1 January 2024EdetArts organized the II Festival Internacional de Música de Cambra i masterclass de James Campbell at the Unió Musical de Llíria in May 2023. This chamber music festival brings international artists and masterclasses to the society's facilities.
• CaixaBank / FSMCV / Institut Valencià de CulturamajorGTM or Marketing Partner · 1 January 2023CaixaBank, in partnership with the FSMCV and IVC, sponsors the 'Cicle CaixaBank Escolta València' concert series, a program launched in 2014 to support Valencian music societies and promote orchestral activity. The Unió Musical's Orquestra Simfònica and Orfeó Valencià performed Handel's 'El Messies' as part of this series in January 2023. The program aims to strengthen the orchestral landscape of the Valencian territory.
• Ajuntament de Llíria / Turisme LlíriacoreGTM or Marketing Partner · 1 January 2023The Ajuntament de Llíria and its Tourism department (Turisme Llíria) collaborate with the Unió Musical on cultural events that combine music with the city's UNESCO Creative City of Music identity. Joint concerts such as the Cicle CaixaBank performance of 'El Messies' were organized by both Turisme Llíria and the Unió to showcase the city's musical heritage and creative capacity. The city granted the 'Medal of the City' to the Col·legi-CIEM.
• Turing Scheme / Glasgow SchoolsminorStrategic or Co-development Partner · 1 January 2022The Col·legi-CIEM participates in the Turing Scheme (the UK's international education exchange program, successor to Erasmus+) through which 28 students from Glasgow, Scotland visited the school for an educational program in 2023. This follows earlier international exchange programs with Scottish schools.
• Bankia (IVC / FSMCV)coreStrategic or Co-development Partner · 1 January 2020Bankia, in collaboration with the Institut Valencià de Cultura (IVC) and the Federació de Societats Musicals de la Comunitat Valenciana (FSMCV), organized the annual Concurs Bankia d'Orquestres competition. The Orquestra Simfònica of the Unió Musical won the highest prize in the fourth edition (2020). The competition provides performance opportunities, festival participation, and prestige for participating orchestras.
• Generalitat ValencianacoreStrategic or Co-development Partner · 1 January 2019The Generalitat Valenciana signed a convention with the Unió Musical de Llíria to support the Centre Integrat d'Ensenyaments Musicals (CIEM), committing up to €150,000 for the integrated music education center. Conseller Vicent Marzà visited the society in September 2019 to sign the agreement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/u_m_lliria
• YouTubeyoutube.com/channel/UCZzjmwXsELgYIJ6B3Ueb3aA
• Facebookfacebook.com/uniomusicallliria
• Instagraminstagram.com/u_m_lliria
• LinkedInlinkedin.com/company/unio-musical-de-lliria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unio Musical de Lliria