UNIQA osiguranje Srbija

What UNIQA osiguranje Srbija does

UNIQA Osiguranje Srbija is a Belgrade-based, privately-held insurance company and wholly-owned subsidiary of UNIQA Group, an Austrian insurance group with a leading position across Central and Eastern Europe. The company has operated in Serbia since 2005 (firmographic records cite 2006) with approximately 320 employees, 35 physical branches across 18 Serbian cities, and an additional 12 branches in Montenegro. It serves both individual retail customers and corporate clients through four primary distribution channels: a direct branch and virtual-sales force, an online webshop and myUNIQA customer portal, bancassurance through Raiffeisen, Addiko and Yettel banks, and bundled partnerships with Orion Telekom and retailers (Whirlpool, Indesit, E-kupi, Tehnopromet, KimTec).

The company's product portfolio spans life insurance (Spektar, Favorit, Džoker, Riziko), property and casualty lines (home, MTPL, CASCO, roadside assistance, travel), voluntary health insurance under the MedUNIQA brand covering more than 1,200 healthcare facilities with telemedicine and electronic referrals, accident insurance, and corporate lines (property, liability, cargo, fleet, employee benefits). Revenue is generated through recurring premiums paid via annual, semi-annual, quarterly, monthly or single-payment schedules, with discounting structures for multi-vehicle, multi-year and no-claim histories.

UNIQA has built a digital service layer that includes the myUNIQA self-service portal, the Moj procenitelj damage-assessment app, online claims filing, MedUNIQA electronic-referral self-service, and the online CASCO purchase platform, with 24/7 support across all channels. Operational support for travel insurance claims is delivered in partnership with Coris Srbija, and motor claims are routed through an authorized vehicle service center network. The business model is fundamentally premium-based recurring revenue, supplemented by partner-channel commissions on bancassurance, telecom bundles and extended-warranty programs.

Name

UNIQA osiguranje Srbija

Legal name

UNIQA Osiguranje Srbija

Website

https://uniqa.rs

Company type

Private

Founded year

2005

Operating status

Operating

Short description

UNIQA Osiguranje Srbija is the Belgrade-based Serbian subsidiary of Austrian insurance group UNIQA, offering life, property, motor, health, travel and accident insurance to retail and corporate customers across 35 Serbian branches, plus digital, banking, telecom and retail partner channels.

Ownership category

akta.pro rank

Product category

Multi-line Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Simplified Issue Whole Life / UL Insurance (FSAIABAH)

Keywords

• Motor vehicle insurance
• Voluntary health insurance
• Property casualty insurance
• Life insurance products
• Travel insurance coverage

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property & Casualty Insurance: Core insurance products including home/property insurance, CASCO vehicle insurance, travel insurance, roadside assistance, and compulsory auto liability. Revenue generated through premiums paid by policyholders on annual or multi-year contracts.
2. Life Insurance: Life and savings insurance products including Spektar, Favorit (children's), Džoker, and risk life insurance. Premiums collected through single payments, monthly, quarterly, semi-annual, or annual payment options.
3. Voluntary Health Insurance (MedUNIQA): Voluntary health insurance providing access to 1200+ healthcare facilities in Serbia, with telemedicine services included. Revenue from annual premium payments.
4. Accident Insurance: Individual and collective accident insurance covering death, permanent disability, medical treatment costs, and bone fractures. Available 24/7 worldwide.
5. Bancassurance & Partner Distribution: Insurance products distributed through banking partners (Raiffeisen, Addiko, Yettel banks) and telecom partner Orion Telekom. Includes credit insurance, card protection, and bundled packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

UNIQA osiguranje Srbija is a private multi-line insurance company operating as the Serbian subsidiary of UNIQA Group, underwriting and selling life, voluntary health, accident, property/home, motor (CASCO and third-party liability), roadside assistance, travel, and commercial insurance products. It serves both individuals and businesses through 35 branches in Serbia, an online webshop, the myUNIQA digital portal, bancassurance partnerships, and telecom bundling, supported by the MedUNIQA voluntary health insurance network covering 1,200+ healthcare facilities.

Product overview

UNIQA Osiguranje Srbija is a diversified insurance company operating as part of the UNIQA Group (Austrian-based, one of the leading insurance groups in Central and Eastern Europe). The company offers a comprehensive portfolio of insurance products and services organized into distinct categories for individual (retail) and corporate (business) customers. For individuals, the product range includes: Life insurance products (Spektar flexible life insurance, Favorit children's insurance, Džoker savings insurance, Riziko term insurance, and accident insurance); Property insurance (homeowners insurance in three tiers with optional earthquake coverage, and emergency home assistance add-on); Motor insurance (CASCO, mandatory third-party liability, roadside assistance, and travel insurance). Additionally, MedUNIQA provides voluntary health insurance with access to over 1,200 healthcare facilities. For corporate clients, offerings include business property insurance, liability insurance (general, professional, product, and medical), cargo insurance for land and maritime transport, and motor fleet insurance. The company also distributes insurance through banking partners (Raiffeisen, Addiko, Yettel), telecom partnerships (Orion Telekom), and extended warranty programs (Whirlpool, Indesit, E-kupi, Tehnopromet, KimTec). Digital services include MyUNIQA customer portal, online claims filing, the Moj procenitelj damage assessment app, MedUNIQA electronic referral self-service, and online purchase capabilities through webshop platforms. With 35 branches across 18 cities in Serbia and 12 in Montenegro, UNIQA combines physical distribution with digital-first service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• MedUNIQA: Voluntary health insurance service providing access to over 1200 healthcare facilities across Serbia with telemedicine consultations and appointment scheduling.
• MyUNIQA

Products and services

• Favorit Children's Life Insurance Life insurance for children (policy terms 5–30 years) providing financial security for education, independence, marriage, and family formation.
• Spektar Life Insurance Flexible life insurance for individuals offering customizable coverage plans with supplementary protection for serious illness, surgical interventions, and permanent disability.
• Džoker Savings Life Insurance Savings life insurance for ages 0–70 with contract terms of 5–30 years and flexible premium payment (monthly, quarterly, semi-annual, annual), including a Džoker Plus single-premium variant.
• Riziko Term Life Insurance Affordable term life insurance providing high insured sums for permanent disability, accidental death, and natural death, with Lifetime Risk coverage for ages 40–80 and Credit Risk insurance for loan coverage.
• Accident Insurance (Osiguranje od nezgode) Individual and collective accident insurance providing 24/7 worldwide coverage for accidental death, permanent disability, medical treatment costs, bone fractures, and sick leave compensation.
• Home Insurance (Osiguranje domaćinstva) Homeowners insurance covering residential properties (houses, holiday homes, apartments) and household contents, available in Standard, Komfort, and Ekskluziv packages with optional earthquake coverage.
• Emergency Home Assistance (Osiguranje hitnih kućnih intervencija) Emergency home intervention coverage providing 24/7 access to locksmiths, electricians, plumbers, glaziers, and heating repair services with an annual budget of 200 EUR per claim, available from 2 EUR per month.
• Travel Insurance (Putno osiguranje) International travel insurance with three tiers (Standard, Komfort, Ekskluziv) covering emergency medical expenses, hospitalization, medical evacuation, repatriation, and telemedicine, available for Europe, World, or Intercontinental destinations.
• CASCO Motor Insurance (Kasko osiguranje) Comprehensive motor vehicle insurance covering traffic accidents, theft, natural disasters, fire, vandalism, animal damage, and glass breakage, with optional add-ons for passenger and pet insurance, legal protection, tire insurance, and roadside assistance.
• Roadside Assistance (Pomoć na putu) 24/7 roadside assistance covering on-site repairs, towing, accommodation in case of breakdown, and replacement vehicle, available in Komfort and Ekskluziv packages covering Serbia and Europe.
• Motor Third-Party Liability Insurance (Osiguranje od autoodgovornosti) Mandatory third-party liability insurance for motor vehicles covering damages to other parties in accidents where the insured is at fault.
• MedUNIQA Voluntary Health Insurance Voluntary health insurance providing access to 1,200+ healthcare facilities across Serbia, with appointment scheduling, telemedicine consultations, and self-service electronic referral issuance.
• Business Property Insurance (Osiguranje imovine) Commercial property insurance covering buildings, equipment, inventory, and cash, with optional earthquake, burglary, glass breakage, and machinery breakdown coverage for enterprises.
• Business Liability Insurance (Osiguranje od odgovornosti) Commercial liability insurance including general liability, professional liability, product liability, and Pro Medical coverage for medical professionals.
• Cargo Insurance (Osiguranje robe u transportu) International cargo insurance for land and maritime transport, covering goods and carrier liability according to the CMR Convention.
• Business Motor Fleet Insurance (Kasko za pravna lica) Commercial motor fleet insurance covering damages from accidents, theft, natural disasters, and vandalism, including KASKO 30+ coverage for vintage vehicles over 30 years old, with volume-based discounts for fleets.
• Corporate Employee Insurance (Osiguranje zaposlenih) Group employee insurance packages for businesses including life, accident, health, and travel insurance with group pricing benefits for collective schemes.
• myUNIQA Digital Customer Portal Self-service portal enabling existing UNIQA customers to purchase insurance, manage policies, file claims, renew coverage, check claim status, pay online, and modify their profile 24/7.
• Extended Warranty Insurance (Produžena garancija) Extended warranty insurance covering sudden breakdowns of household appliances after the manufacturer's warranty expires, available for products purchased from Whirlpool, Indesit, E-kupi, Tehnopromet, and KimTec.
• Orion Telekom Bundled Insurance Insurance bundled with Orion Telekom Triple TOP packages, providing property (apartment/house) and personal accident coverage for subscribers during the contract period.

Quantifiable outcome

• 24/7 online support available at all times for customer inquiries, account questions, and service assistance
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Raiffeisen BankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership offering life insurance (Smart, Aktiv, Spektar, Favorit, Džoker plus, Riziko kredit), non-life insurance (home, travel, voluntary health, credit packages, Bonus 3, SME collective insurance), and card protection insurance through Raiffeisen bank branches and digital channels.
• Addiko BankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership offering credit insurance packages, Bonus Protect (accident/death/disability), card protection insurance, and SME KEY man insurance through Addiko bank channels.
• Yettel BankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership offering travel insurance, home insurance, and roadside assistance through Yettel mBanking application.
• Orion TelekomcoreChannel Partner/ Reseller/ DistributorTelecom partnership where UNIQA insurance is bundled with Orion Telekom Triple TOP packages, providing property insurance for the subscriber's home and accident insurance for the contract holder during the contract period.
• WhirlpoolminorChannel Partner/ Reseller/ DistributorExtended warranty insurance program for Whirlpool appliances (white goods, small kitchen appliances, brown goods, grey goods) purchased at partner retailers.
• IndesitminorChannel Partner/ Reseller/ DistributorExtended warranty insurance program for Indesit brand appliances purchased at partner retailers.
• E-kupiminorChannel Partner/ Reseller/ DistributorExtended warranty insurance for appliances purchased through E-kupi online and physical retail stores.
• TehnoprometminorChannel Partner/ Reseller/ DistributorExtended warranty insurance for appliances purchased at Tehnopromet retail locations.
• KimTecminorChannel Partner/ Reseller/ DistributorExtended warranty insurance for appliances purchased from KimTec retailers.
• Authorized Vehicle Service Centers NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of authorized service providers for vehicle repair and glass replacement. Includes Novus, Car glass, Glass service, Auto stakla Ivanić, Viva company for glass; authorized services for warranty and regular maintenance vehicles; contracted services for vehicle assessment.
• Coris SrbijacoreTechnology or IntegrationInternational assistance company providing 24/7 support for travel insurance claims. Contact via phone (+381 11 36 36 955), Viber, or QR code scanning from policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DDOR Osiguranje: One of the largest Serbian insurance carriers, offering motor, property, life and health insurance through a national branch network. Directly comparable to UNIQA Osiguranje Srbija in product mix, distribution model, and Serbian-market focus.
• Dunav Osiguranje: Major domestic Serbian multi-line insurer with extensive branch coverage and a broad portfolio spanning life, motor, property, and health. Comparable in scale of branch network and product breadth to UNIQA Srbija.
• Generali Osiguranje Srbija: Serbian subsidiary of Italian-headquartered Generali Group, offering life, non-life, motor and health insurance with both agency and digital distribution. Closely mirrors UNIQA Srbija as an international group subsidiary operating a multi-line book in Serbia.
• Wiener Stadtische Osiguranje (VIG): Serbian arm of Vienna Insurance Group (VIG), one of the largest insurance groups in CEE. Competes head-to-head with UNIQA Srbija across life, motor, property and health with a similar Austrian/Central-European group parent model.
• Allianz Srbija: Serbian subsidiary of global insurer Allianz, offering motor, property, life and health products. Comparable as another Western European insurance group operating a multi-line franchise through agents, brokers and bancassurance in Serbia.
• Triglav Osiguranje: Serbian subsidiary of Slovenian insurance group Triglav, providing motor, property, life and health coverage. Comparable as a regional CEE insurance group subsidiary operating a similar multi-line product set.
• Grawe Osiguranje: Serbian subsidiary of Austrian GRAWE Group, offering life and non-life insurance including savings products and motor coverage. Comparable in product portfolio and Austrian/Central-European group heritage to UNIQA Srbija.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UNIQASrbija
• Facebookfacebook.com/UNIQA.Srbija
• LinkedInlinkedin.com/company/uniqa-osiguranje
• Instagraminstagram.com/uniqa_srbija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIQA osiguranje Srbija