UniSales - Centro Universitário Salesiano

What UniSales - Centro Universitário Salesiano does

UniSales - Centro Universitário Salesiano is a private Brazilian higher education institution headquartered in Vitória, Espírito Santo, operating under the Salesian Inspetoria São João Bosco (ISJB). Originally founded in 2005 as Católica de Vitória and rebranded to UniSales in 2024, the institution delivers undergraduate, postgraduate, and continuing education programs across three modalities — presencial (in-person), semipresencial (hybrid), and EAD (distance learning) — through 11 regional poles spanning the Brazilian states of Espírito Santo, Rio de Janeiro, Minas Gerais, Goiás, and the Distrito Federal. Academic offerings span health sciences (Physiotherapy, Pharmacy, Nursing, Physical Education, Nutrition, Psychology, Biomedicine), law, accounting, business administration, architecture, information systems, and software engineering.

The technology platform is built around a Virtual Learning Environment (AVA) hosted on Totvs cloud infrastructure, a student academic portal, a faculty portal, and the Educonnect mobile application. Content distribution integrates Microsoft 365 for institutional email, the Pearson-powered digital library (7,500+ titles across 40+ knowledge areas), and the BeFormless digital portfolio platform. The pedagogical model emphasizes active, project-based learning from the first semester, supported by practical training assets that include a community health center (CIASC), legal practice clinic (NPJ), pharmaceutical information center (CIM), and accounting support center (NAF). The Salê Conecta+ program connects students with industry professionals on real market projects.

UniSales generates revenue primarily through recurring monthly tuition. EAD program pricing ranges from approximately R$258 to R$393 per month, while in-person and semipresencial programs carry different rate structures. The institution employs aggressive discounting levers, including up to 100% tuition coverage via ENEM scores, 30% discounts for transfer students, and 30% off for second-degree applicants. The primary customer segments are prospective undergraduate students, graduate and postgraduate professionals, and high school students in the pre-enrollment funnel (via the Experimenta outreach program). The institution is owned and operated by ISJB, one of five Brazilian Salesian inspectorates, and is not publicly listed or venture-backed.

Name

UniSales - Centro Universitário Salesiano

Legal name

Centro Universitário Salesiano - UniSales

Website

https://unisales.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

UniSales is a private Brazilian Centro Universitário in Vitória, Espírito Santo, offering undergraduate and graduate programs through in-person, hybrid, and EAD modalities across 11 poles in 5 states. It serves students under the global Salesian educational network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition - Undergraduate Programs: Monthly tuition fees for in-person and semipresential undergraduate programs. Discounts available through ENEM scores (up to 100%), transfer students (30%), and second graduation students (30%).
2. Distance Education (EAD) Programs: Tuition fees for online undergraduate and graduate programs with synchronous Saturday classes and asynchronous content delivery.
3. Postgraduate Programs: Specialization and MBA programs completed in 12 months with project-based curriculum and closing seminar.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

UniSales is a private higher education institution (Centro Universitário) offering undergraduate and postgraduate degree programs through in-person, semi-presential, and distance learning (EAD) modalities. Course delivery spans fields including Administration, Law, Engineering, Health Sciences (Pharmacy, Physiotherapy, Nursing, Nutrition, Biomedicine, Physical Education), Accounting, Architecture, Psychology, Philosophy, and Software Engineering, supported by a Virtual Learning Environment, mobile app, and 11 EAD poles across 5 Brazilian states. Practical training is delivered through on-campus service centers (health clinic, legal clinic, pharmaceutical information center, accounting support) and project-based curricula integrated with industry mentors.

Product overview

UniSales - Centro Universitário Salesiano is a higher education institution offering a multi-modal educational platform with three delivery formats: in-person (presencial), semi-presential (semipresencial), and fully online (EAD). The core platform comprises student and faculty academic portals built on Totvs cloud infrastructure, a Virtual Learning Environment (AVA) with recorded and live synchronous classes, and a mobile app (Educonnect) for on-the-go access. The institution's EAD sub-brand, Salesiano EAD, provides distance education with live Saturday classes and in-person exams at regional poles across 5 Brazilian states. Value-added services include practical training centers (health clinic, legal clinic, pharmaceutical information center, accounting support) that serve both student training and community needs, plus innovation/entrepreneurship (Salê Conecta+) and career services. The platform integrates Microsoft 365 for institutional email, Pearson's virtual library (7,500+ digital titles), and BeFormless for digital portfolios.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs (Graduação) Multi-modal undergraduate degree programs (in-person, semi-presential, and EAD) across 14+ fields including health sciences, law, engineering, accounting, and humanities, with project-based active learning methodology and ENEM/vestibular admission discounts.
• Postgraduate Programs (Pós-Graduação) 12-month specialization and MBA programs in areas such as Youth and Public Policies, Advanced Programming, Cybersecurity, Software Engineering, Social Work, Cognitive Behavioral Therapy, Environmental Consulting, and Philosophy, delivered via EAD with live Saturday classes (4 hours biweekly).
• Salesiano EAD (Distance Education Platform) Distance education sub-brand offering undergraduate and graduate online programs with live Saturday synchronous classes (2 hours weekly for graduation, 4 hours biweekly for postgraduate), asynchronous content, digital platform access, and in-person exams at 11 regional poles across 5 Brazilian states.
• Ambiente Virtual de Aprendizagem (AVA) Virtual Learning Environment supporting both undergraduate and graduate programs with access to course materials, discussion forums, activities, and project-based learning content; all live classes are recorded for asynchronous review.
• APP Educonnect Mobile application for students to access academic information, course content, and institutional services from mobile devices.
• Portal Acadêmico do Aluno Student academic portal (built on Totvs cloud) providing access to grades, attendance records, enrollment services, financial statements, academic calendar, and complementary curricular activities reports.
• Biblioteca Virtual Universitária Pearson Digital library providing 7,500+ book titles across 40+ knowledge areas from Pearson and 20+ partner publishers, accessible 24/7 online and via mobile with offline storage.
• Salê Conecta+ Innovation & Entrepreneurship Hub Innovation and entrepreneurship hub that integrates real market challenges into academic projects, connecting students with industry professionals and mentors.
• Núcleo de Estágio e Carreiras (Internship & Careers Center) Career and internship center providing students with professional placement, internship opportunities, and career development services.

Quantifiable outcome

• Physical Therapy and Physical Education programs received Enade Nota 5 (maximum score from MEC)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unicesumar: Unicesumar is a major Brazilian higher education group with a strong distance-learning focus and a nationwide pole network. It is a direct EAD peer, competing on price, modality, and program mix across the same Brazilian geography as UniSales' Salesiano EAD.
• Multivix: Multivix is a private for-profit university group headquartered in Vit\u00f3ria, ES, with multiple campuses across Esp\u00edrito Santo. It is the most direct in-region competitor to UniSales, offering similar undergraduate and graduate programs in health, business, engineering, and law, and competing for the same local student pool.
• Universidade Maur\u00edcio de Nassau (UNINASSAU): UNINASSAU is a Brazilian private education group with a heavy emphasis on EAD and on-campus programs across health, law, and engineering. It competes directly with UniSales on price-sensitive program offerings and multi-state EAD pole coverage.
• Uninter: Uninter is one of Brazil's largest dedicated distance-learning universities, offering undergraduate and graduate programs through a national pole network. It is a direct EAD competitor to Salesiano EAD, especially in technology, business, and postgraduate programs.

Broad incumbents

• Universidade Anhembi Morumbi: Anhembi Morumbi is a large private Brazilian university with a strong presence in S\u00e3o Paulo and a national EAD footprint under the Laureate network. It overlaps with UniSales in undergraduate and graduate program mix and is a broad incumbent benchmark for program and pricing strategy.
• Cruzeiro do Sul Educacional: Cruzeiro do Sul is a large private Brazilian education group operating multiple university brands and a broad EAD network. It is comparable in offering a multi-modal, multi-region platform competing for similar student segments across in-person, hybrid, and online modalities.
• Est\u00e1cio (Yduqs): Est\u00e1cio is one of Brazil's largest private higher education groups, operating hundreds of campuses and a leading EAD platform across all 26 states plus DF. It competes directly with UniSales' Salesiano EAD offering at scale and is the dominant benchmark for EAD economics in Brazil.

Regional players

• Universidade Vila Velha (UVV): UVV is a private non-profit university based in Vila Velha, metropolitan region of Vit\u00f3ria, ES. It is a close geographic peer offering undergraduate and graduate programs in similar fields, and competes with UniSales for the same ES student demographic and faculty.
• UNESC (Centro Universit\u00e1rio do Esp\u00edrito Santo): UNESC is a private higher education institution based in Colatina, ES, with multiple campuses across Esp\u00edrito Santo. It is a regional peer operating in overlapping undergraduate and graduate program areas, and is one of UniSales' closest in-state competitors outside the capital region.
• Universidade Federal do Esp\u00edrito Santo (UFES): UFES is the federal public university headquartered in Vit\u00f3ria, ES, offering tuition-free undergraduate and graduate programs. It is a regional peer that competes with UniSales for the same local student pool, particularly in high-quality, low-cost programs where UniSales must differentiate through service, methodology, and religious identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikTokvm.tiktok.com/ZMJoeVpdj
• LinkedInlinkedin.com/school/unisales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniSales - Centro Universitário Salesiano