UniTasterDays

What UniTasterDays does

UniTasterDays is a UK-based platform founded in 2011 that operates a centralised, web-based events directory connecting UK higher education institutions with prospective students, schools, colleges, parents, and outreach practitioners. Headquartered in Shropshire, England, and operated by a small team of approximately 10 employees, the platform's primary function is to aggregate and promote university open days, taster sessions, workshops, and clearing-related events so that school groups and individual students can search and book them in one place. The platform lists 1,676+ events from what it describes as the majority of UK higher education institutions.

The technology stack is a conventional web platform comprising an Events Directory with searchable filters (institution, subject, location, age group, event type), the Connect listings tool that syndicates event listings to partner websites and allows embedding on member university sites, an Event Request System enabling schools to submit requirements directly to universities, and a Regional Representatives Finder for localised contacts. Content products extend the platform beyond a transactional directory: 100+ Subject Guide Videos, the Uni Guide Podcast (positioned as the UK's largest university podcast), a Clearing Hub for Results Day, and four annual guides (Teachers', Parents', Students', and Practitioners') that aggregate contributions from 80+ university representatives and 30+ institutions.

The business model is B2B with a B2C distribution layer. The platform is free for students, schools, and parents, while revenue is generated from UK universities via four streams: (1) annual membership subscriptions, with non-members paying £1,200 per year for basic event promotion and full members accessing tiered plans; (2) premium advertising services including bespoke HTML email campaigns, targeted event promotions, and featured listings in publications; (3) event representation services delivered on behalf of universities; and (4) paid training programmes for university outreach practitioners. Go-to-market combines sales-led outreach to universities, an event-driven presence at sector conferences and training events, and community-led growth through newsletters and content partnerships with industry bodies (HELOA, Careers England, Career Development Institute).

Name

UniTasterDays

Legal name

UniTasterDays

Website

https://unitasterdays.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UniTasterDays is a UK-based web platform founded in 2011 that operates a centralised directory of university open days and taster events for schools, students, and parents, generating revenue through annual membership fees and training services from UK higher education institutions.

Ownership category

akta.pro rank

Product category

Education Technology Platform

NAICS

Tour Operators (561520), Convention and Trade Show Organizers (56192)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

Educational & Student Multi-Day Tour Operators (THAKADAJ), Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• University events directory
• Higher education outreach
• University recruitment platform
• School liaison services
• University open days

Headquarters

HQ city

Shropshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. University Membership Plans: Annual membership fees for universities to list events and access platform features. Non-member institutions can promote events from a single annual fee of £1,200 for 12 months. Multiple membership tiers are available.
2. Premium Advertising Services: Additional advertising options including bespoke HTML email campaigns to schools, targeted event promotions, featured listings, and placement in the Teachers' Guide, Parents' Guide, and Practitioners' Guide publications.
3. Event Representation Services: UniTasterDays can deliver events on behalf of universities, providing event representation services for institutions that need additional support.
4. Training Courses for University Staff: Paid training programmes for university outreach practitioners including officer training courses, leadership courses, and manager training courses. In-house training options also available for university campuses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

UniTasterDays operates a centralized UK web-based events directory platform connecting universities, schools, students, and parents. Universities pay annual membership fees to list open days, taster events, and outreach activities, while schools, students, and parents access the platform for free to discover and book events. The company also offers supplementary content resources, practitioner training courses, and event representation services for member institutions.

Product overview

UniTasterDays is a centralized UK higher education events directory and support platform connecting schools, students, and parents with universities across the country. The core offering consists of the Event Directory and UniTasterDays Connect listings tool, which allows universities to list open days, taster events, and outreach activities. The platform provides complementary resources including Subject Guide Videos, the Uni Guide Podcast, the Clearing Hub, and annual guides (Teachers', Parents', Students', and Practitioners' Guides). Additional services include Event Request functionality for schools to request university support, Regional Representatives Finder for localized university contacts, University Training Days for practitioner development, and Event Incentives including travel bursaries. Universities can access membership plans offering advertising, email campaigns, and event representation services.

Differentiator

Problem solved

Functional benefit

Products and services

• UniTasterDays Event Directory Central portal listing open days, taster events, and outreach events offered by universities and HE colleges, allowing students of schools, colleges, and academies to search and book events.
• UniTasterDays Connect Event listings tool automatically displayed on other websites and available for member institutions to embed on their own websites for event promotion.
• Event Request Service Free service allowing teachers and careers staff to request university support for careers fairs, subject talks, campus visits, and school events by submitting requirements directly to universities.
• Regional Representatives Finder Tool enabling schools to find university experts located throughout the UK who specialize in supporting schools and colleges in their area, with direct messaging capability.
• Subject Guide Videos Library of impartial videos featuring expert speakers from UK universities, covering subjects from Accounting to Zoology with themes including why consider the subject, what to expect, careers overview, and application tips.
• Uni Guide Podcast UK's largest university podcast featuring expert guests alongside insights from a student and graduate panel, with monthly releases and special episodes for Results Day and Clearing.
• Clearing Hub Dedicated portal for Results Day and Clearing providing practical advice, videos, podcast episodes, events, and free resources including the Clearing Crib Sheet PDF.
• Teachers' Guide to University 2026 Annual guide helping teachers and careers staff support students with university decisions, featuring contributions from over 80 university representatives and supported by HELOA.
• Parents' Guide to University 2026 Annual publication helping parents and guardians support young people with university choices, covering researching universities, student finance, applications, and events.
• Students' Guide to University 2026 Annual publication supporting students with university decision-making including why consider university, making choices, fees and finance, application help, and what to expect after applying.
• Practitioners' Guide 2025 Guide written by university practitioners for practitioners working in student recruitment, outreach, widening participation, and school liaison, with over 40 articles from 30 institutions.
• University Training Days Training for university outreach practitioners including officer training courses, leadership courses, manager training, student ambassador training, and in-house campus training options.
• Jargon Buster Educational resource helping students understand university acronyms and terminology to navigate higher education information.

Quantifiable outcome

• 1,676 university events listed on the platform
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• HELOA (Higher Education Liaison Officers Association)coreStrategic or Co-development PartnerHELOA is a membership group for university advisers. UniTasterDays works in collaboration with HELOA, and the Teachers' Guide is supported by HELOA. This partnership provides credibility within the higher education outreach community.
• Careers EnglandcoreOthersUniTasterDays is a Careers England Member Organisation, providing visibility within the careers guidance sector.
• Career Development Institute (CDI)coreOthersUniTasterDays is a CDI Affiliate Organisation, recognised for contributions to career development and awarded the UK Career Development Award for Best Use of Technology.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• UCAS: The UK's central higher-education admissions service and the dominant destination for prospective students. Comparable as the broad incumbent in UK university recruitment infrastructure that UniTasterDays' directory, events, and Clearing hub sit alongside.
• IDP Connect: International education marketing and student-recruitment services provider serving UK and global universities. Comparable as a broad incumbent in the university-recruitment services category in which UniTasterDays sells memberships and event representation.

Direct peers

• Unifrog: UK-focused platform used by secondary schools to help students compare university destinations, courses, and progression pathways. Closest direct peer because it serves the same school-to-university discovery and application support workflow that UniTasterDays supports via its event directory and guides.
• WhatUni: UK university comparison and review site with event listings, prospectuses, and student reviews. Directly comparable as a discovery destination where prospective students search and compare universities and events before applying.
• Push: UK university marketing platform helping institutions attract students through digital channels and content. Comparable as a B2B service aimed at UK university recruitment teams, overlapping with UniTasterDays' membership and advertising offerings.
• Hotcourses: Course and university search platform with extensive UK course listings and provider content. Comparable as a discovery and comparison destination where prospective students research courses and institutions in parallel to UniTasterDays' events directory.
• The Student Room: Large UK student community site covering university choice, applications, and Clearing. Comparable as a go-to UK resource for prospective students researching universities alongside UniTasterDays' guides, podcast, and Clearing hub.
• Which? University: Impartial UK university comparison and advice service from Which?. Comparable because it offers prospective students and parents guidance, course search, and decision-support content overlapping with UniTasterDays' Students' and Parents' Guides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@unitasterdays
• LinkedInlinkedin.com/company/unitasterdays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniTasterDays