United Netherlands

What United Netherlands does

United Netherlands (Stichting United Netherlands) is a Dutch non-profit foundation headquartered in Nijmegen, Netherlands, founded in 2003–2004 and operated primarily by an annually rotating student board. It delivers experiential education in diplomacy, public speaking, negotiation and international relations, with three core programmes: (1) The Delegation, a 10-month accredited course (~20 hours per week, 10 ECTS credits) that culminates in Model United Nations simulations at Oxford (OxIMUN) and Harvard (HNMUN), taking roughly 30 students per year; (2) the Public Speaking Programme (PSP), offered as a one-day Intensive Workshop (€95) or a five-week Complete Programme (€225) in English or Dutch and currently delivered in Amsterdam, Utrecht and Nijmegen; and (3) the High School Programme (HSP), comprising three in-school training days plus the HSPMUN conference hosted at Radboud University. The organization has no proprietary technology platform — programme delivery, registration and e-commerce are operated through an Odoo-powered website.

The business model is a hybrid of participant fees, sponsorship funding and academic partnerships. Revenue is generated primarily through one-time programme registration fees, while an External Affairs Manager role dedicated to sponsorship indicates that institutional sponsorship is a material revenue stream. The organization is student-led, with a current Executive Board of seven students supported by a Supervisory Board, Advisory Board (aMUNli alumni network, 700+ members) and Board of Recommendation. GTM is direct-to-student through the website and social media (LinkedIn, Instagram, Google, ~150,000 annual online reach), community-led through alumni referrals, and event-driven via OxIMUN and HNMUN. Customers are individual consumers (university students, high school students, young professionals) rather than enterprise accounts, and the customer base is highly distributed across Dutch research universities and secondary schools. Cumulative operating scale includes 700+ alumni, 1,500+ PSP participants, 3,500+ HSP participants, 250+ individual awards and 11 delegation awards across its ~25-year history.

Name

United Netherlands

Legal name

Stichting United Netherlands

Website

https://unitednetherlands.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

United Netherlands (Stichting United Netherlands) is a Dutch student-led non-profit foundation that runs experiential education programmes in diplomacy, public speaking and Model United Nations, sending ~30 students annually to Oxford and Harvard conferences and offering public speaking and high school programmes across the Netherlands.

Ownership category

akta.pro rank

Product category

Educational Training Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Model UN & Parliamentary Procedure Programs (Oratory-Focused) (EDAMAOAG)

akta.pro secondary industries

Leadership, Debate & Model UN Camps (EDAMALAK), Public Diplomacy, Cultural Diplomacy & Strategic Communications (BPAIAIAE)

Keywords

• Diplomatic skills training
• Public speaking coaching
• Model united nations
• Youth leadership programmes
• International relations education

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Programme Registration Fees: Programme fees charged for participation in educational programmes including the Delegation Programme (10-month), Public Speaking Programme, and High School Programme. Fees range from €95 for intensive workshops to €225 for complete programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

United Netherlands is a student-led nonprofit foundation that delivers educational programmes in diplomacy, public speaking, and international relations. Its core offerings are The Delegation (a 10-month programme with academic lectures and Model UN conferences at Oxford and Harvard earning 10 ECTS), the Public Speaking Programme (Intensive Workshop at €95 and Complete Programme at €225), and the High School Programme (three in-school training days plus a Model UN conference at Radboud University). The programmes are aimed at ambitious Dutch university students, high school students, and young professionals seeking to develop negotiation, presentation, and diplomatic skills.

Product overview

United Netherlands offers three core educational programmes: (1) The Delegation - a 10-month intensive programme combining academic lectures and professional skills training with Model UN conferences at Oxford and Harvard, earning 10 ECTS; (2) The Public Speaking Programme - available as an Intensive Workshop (€95, one day) or Complete Programme (€225, 5 weeks), teaching presentations and speeches in English or Dutch; and (3) The High School Programme - in-school training with a conference at Radboud University. All programmes focus on diplomacy, leadership and public speaking skills.

Differentiator

Problem solved

Functional benefit

Brands

• The Delegation: A 10-month programme combining academic lectures, professional skills training and two Model United Nations conferences at Oxford and Harvard, earning 10 ECTS credits.
• Public Speaking Programme (PSP)
• High School Programme (HSP)
• aMUNli
• UNL External Relations Value Proposition

Products and services

• The Delegation Programme A 10-month programme combining academic lectures, professional skills training, and two Model United Nations conferences at Oxford (OxIMUN) and Harvard (HNMUN). Requires approximately 20 hours per week and earns 10 ECTS credits from Radboud University. Designed for ambitious university students at Dutch research universities seeking to develop diplomatic, public speaking, and negotiation skills.
• Public Speaking Programme (PSP) A course taught in English or Dutch that helps students and young professionals master presentations, pitches, and speeches through expert coaching and personal feedback. Offered in Amsterdam, Utrecht, and Nijmegen.
• Public Speaking Intensive Workshop One-day immersive workshop covering core public-speaking fundamentals with personal feedback from expert coaches, priced at €95.
• Public Speaking Complete Programme Comprehensive 5-week programme with in-depth theory, practical sessions, weekly live sessions, and homework tasks in small groups for personalised attention, priced at €225.
• High School Programme (HSP) Three in-school training days plus a Model United Nations conference (HSPMUN) at Radboud University, designed to develop high school students' negotiation, speaking, and global awareness skills.

Quantifiable outcome

• 250+ individual awards and 11 delegation awards won at international Model UN conferences
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Radboud UniversitycoreStrategic or Co-development PartnerHost venue for the High School Programme conference (HSPMUN). Delegates are students from Radboud University. The university provides academic credibility and venue for conferences.
• Oxford International Model United Nations (OxIMUN)coreStrategic or Co-development PartnerAnnual conference partner for the Delegation Programme. UNL sends delegations of approximately 30 students annually to participate in this prestigious Model UN simulation.
• Harvard National Model United Nations (HNMUN)coreStrategic or Co-development PartnerAnnual conference partner for the Delegation Programme. UNL sends delegations of approximately 30 students annually to participate in this prestigious Model UN simulation at Harvard University.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• European Youth Parliament (EYP): EYP is a pan-European peer-education programme running regional and international sessions for high-school and university students focused on European politics, debate, and diplomacy. It competes with United Netherlands for the same pool of ambitious Dutch and European students seeking international-diplomacy experiences.
• Best Delegate Model United Nations: Best Delegate runs paid MUN training camps, clinics, and online courses targeting the same ambitious high-school and university student segment as United Netherlands' PSP and Delegation programmes. It is one of the most established commercial competitors in the student MUN training market.
• MUN Institute: MUN Institute is a commercial online Model United Nations training provider offering paid courses, workshops, and coaching to students globally. It overlaps with UNL's Public Speaking Programme and Delegation training, but operates digitally and at a larger scale rather than being tied to in-person conference delegations.
• The Hague Model United Nations (THIMUN): THIMUN is one of the world's largest and oldest MUN conference organisations, based in The Hague, and operates affiliated student conferences, training programmes, and the THIMUN Foundation. It directly overlaps with United Netherlands on the Model UN and student-diplomacy training side and targets similar ambitious high-school and university students in the Netherlands and beyond.
• Leiden Model United Nations (LEMUN): LEMUN is another Dutch university-hosted Model UN conference, run by students at Leiden University. It directly competes with UNL's High School Programme for Dutch secondary-school MUN participants and operates in the same Benelux student-diplomacy niche.

Broad incumbents

• Harvard National Model United Nations (HNMUN): HNMUN is one of the two flagship conferences United Netherlands' Delegation programme attends. It is a partner rather than a competitor, but as the largest US-hosted MUN conference it shapes the broader student MUN market that UNL operates in.
• National Model United Nations (NMUN): NMUN is one of the largest and longest-running university-level Model UN conferences in the world, hosted in New York and other cities. While NMUN itself is a conference organiser rather than a delegating body, it is part of the same ecosystem in which UNL operates and competes for visibility among university MUN societies.
• Oxford International Model United Nations (OxIMUN): OxIMUN is the other flagship conference United Netherlands attends annually. As one of Europe's most prestigious student MUN conferences it both partners with UNL and defines the upper-tier conference market UNL is positioned in.

Regional players

• Studium Generale (various Dutch universities): Studium Generale programmes at Dutch universities (including at Radboud, where UNL is housed) offer interdisciplinary lecture and skill-building series targeting similar ambitious Dutch university students. They overlap with UNL's lecture-based academic components of the Delegation programme.

Emerging players

• Debate Union Nederland: Debate Union Nederland organises debate training, tournaments, and public-speaking events for Dutch students. It overlaps with UNL's Public Speaking Programme on the oratory and argumentation training side, though it focuses on competitive debate formats rather than MUN diplomacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-netherlands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Netherlands