United Paving Company

What United Paving Company does

United Paving Company is a locally owned and operated asphalt paving contractor based in DeForest, Wisconsin, serving South Central Wisconsin across Dane, Columbia, and Sauk counties. The company specializes in residential, commercial, and municipal asphalt services, including new driveway installation, driveway replacement, private road paving, asphalt repair, and patching using hot mix asphalt selected for its resistance to frost heave and salt damage in Wisconsin winter conditions. Its technical approach centers on Master Pavement Design, a proprietary process that determines pavement and base layer thickness based on traffic load and use, and a 2-year materials and workmanship warranty that the company positions as industry-leading.

The business operates on a one-time, project-based revenue model with quote-based pricing determined after on-site inspection. Typical in-town residential driveways price between $5,000 and $10,000, while commercial and municipal work is scoped individually. Customer acquisition is sales-led and direct-to-consumer: estimators conduct free on-site inspections, written quotes follow, and projects are scheduled upon signed contract. Marketing relies on word-of-mouth referrals, a 5.0 Google rating across 37 reviews, and a network of 29 city-specific SEO landing pages.

The company employs 14 people and cites 100+ years of combined grading and asphalt paving experience across its crew. Two owners are reported to personally work alongside crews on job sites. There are no disclosed funding rounds, no parent company, no subsidiaries, and no management team listed publicly. The business is independently owned and has no public market listing.

Name

United Paving Company

Legal name

United Paving Company

Website

https://unitedpavingco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Paving Company is a locally owned, 14-employee asphalt paving contractor in DeForest, Wisconsin, serving residential, commercial, and municipal customers across 29 cities in South Central Wisconsin with project-based pricing and a sales-led, referral-driven go-to-market model.

Ownership category

akta.pro rank

Product category

Asphalt Paving Services

NAICS

Other Heavy and Civil Engineering Construction (237990)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE)

Keywords

• Asphalt paving services
• Residential driveway paving
• Commercial asphalt paving
• Asphalt repair services
• Municipal road paving

Headquarters

HQ city

DeForest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Asphalt Paving Services: One-time project-based revenue from residential driveway paving, commercial parking lot services, and municipal road projects. Pricing varies by project size, complexity, and scope. Typical residential driveway projects range from $5,000 to $10,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

United Paving Company is an asphalt paving contractor that installs, repairs, and replaces asphalt surfaces for residential, commercial, and municipal customers in South Central Wisconsin. Core services include new asphalt driveways, driveway replacement, private road paving, asphalt patching and repair, commercial parking lot paving, and municipal road projects, supported by free on-site estimates and a 2-year warranty.

Product overview

United Paving Company is a residential and commercial asphalt paving contractor offering a comprehensive suite of paving services. The core offerings include new asphalt driveway installation, driveway replacement, private road paving, asphalt repair, and patching services for residential properties, supplemented by commercial and municipal paving services. The company also provides specialized services including Master Pavement Design (a planning and design service for optimal pavement thickness), decorative stamped asphalt, and porous asphalt pavement. All services include a 2-year materials and workmanship warranty that meets or exceeds state and national asphalt pavement standards.

Differentiator

Problem solved

Functional benefit

Products and services

• New Asphalt Driveway Installation

Quantifiable outcome

• Typical driveway lifespan of 20 years, with some driveways lasting 30-50 years even in Wisconsin winter conditions
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Black Diamond Paving & Construction: Regional asphalt paving and concrete contractor serving residential and commercial customers—comparable service portfolio and customer base to United Paving.
• The Driveway Company: Residential-focused asphalt driveway installation, repair, and replacement franchise operating across multiple U.S. markets—directly competes in the same residential driveway paving niche as United Paving.
• Mr. Pavement: Regional residential and commercial asphalt paving and sealcoating provider serving homeowners—comparable customer segment and small-project footprint to United Paving.
• Premier Paving & Sealcoating: Asphalt paving and sealcoating contractor performing residential driveway and commercial parking lot work—directly comparable scope, customer mix, and project size to United Paving.
• Asphalt Contractors Inc. Mid-sized asphalt paving contractor serving residential, commercial, and municipal customers with installation and repair services—broadly comparable offering and customer types.
• Wolf Paving: Wisconsin-based asphalt paving contractor serving residential, commercial, and municipal customers with asphalt installation, repair, and maintenance—directly comparable geography and service mix to United Paving.
• Driveway Impressions: Decorative and stamped asphalt specialty contractor targeting residential and commercial customers—directly comparable aesthetic add-on service line to United Paving's decorative stamped asphalt offering.

Broad incumbents

• Granite Construction Incorporated: Heavy civil and infrastructure construction contractor with significant asphalt paving and materials operations across the U.S.—broader incumbent in pavement construction and rehabilitation, the same industry as United Paving.
• Knife River Corporation: Large U.S. construction materials and paving services provider operating aggregate, asphalt, and contracting operations across multiple states—broad incumbent operating in the same asphalt paving materials and services category.
• Vulcan Materials Company: Nation's largest producer of construction aggregates and a major supplier of asphalt mix—broader incumbent upstream in the asphalt supply chain that United Paving sources hot mix from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-paving-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Paving Company