United Way of North Central Ohio

What United Way of North Central Ohio does

United Way of North Central Ohio (UWNCO) is a regional 501(c)(3) nonprofit organization and a local affiliate of United Way Worldwide, serving Crawford, Marion, Morrow, Seneca, and Wyandot counties in north central Ohio. The organization operates from a Marion, Ohio headquarters and a Tiffin, Ohio satellite office with a staff of approximately 7 employees. UWNCO functions as a community impact backbone organization, raising charitable donations through annual community campaigns, workplace giving programs, and endowment fund partnerships with four local community foundations, and redistributing those funds as grants to local tax-exempt social service agencies and public agencies under three tiers: Standard Sustaining Grants (above $5,001), Small Sustaining Grants (up to $5,000), and Limited Assistance grants (up to $2,500).

UWNCO's core service portfolio includes the 24/7 211 Get Help Now referral hotline, a grant application and partner reporting portal powered by Smarter Select, and the Workplace & Community Campaign Toolkit. The organization administers Dolly Parton's Imagination Library across all five counties through local implementation partners, and convenes three active collective impact coalitions: the Marion County Child Care Coalition, the Marion Housing Coalition, and the Marion Transportation Coalition (the latter with backbone support transferred to Great Lakes Community Action Partnership). Programmatic investment is organized around four "Bold Impact Areas" — Successful Children, Healthy Families, Self-Sufficient Residents, and Strong Communities — and measured using the Results-Based Accountability (RBA) framework, a methodology that asks "How much did we do?", "How well did we do it?", and "Is anyone better off?".

UWNCO's business model is community fundraising rather than product or service sales. The organization generates revenue through subscription-style recurring individual donations, employer-facilitated workplace payroll deduction campaigns, and endowment income from partnerships with the Crawford, Marion, Tiffin-Seneca, and Wyandot community foundations. It holds three industry certifications — the Platinum Seal of Transparency from Candid, United Way Worldwide certification, and Clear Impact RBA certification — and is governed by a board of directors with annual financial audits performed by KM&M LLP. No revenue figures are publicly disclosed in the available data.

Name

United Way of North Central Ohio

Legal name

United Way of North Central Ohio

Website

https://unitedwaynco.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Impact Nonprofit Services

NAICS

Civic and Social Organizations (81341), Other Individual and Family Services (624190), Other Community Housing Services (624229), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), K–12 Support & School Improvement Nonprofits (BPAGADAB), Family Resource Centers & Wraparound Support Services (EDACALAH), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Community impact services
• Nonprofit fundraising
• Grant administration
• Collective impact coalitions
• Social service referrals

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales

Revenue model

1. Community Campaign Donations: Annual community fundraising campaigns soliciting donations from individuals, families, and organizations in Crawford, Marion, Morrow, Seneca, and Wyandot counties to support local community impact programs.
2. Workplace Giving Programs: Corporate workplace giving campaigns where employers facilitate employee payroll deductions to benefit United Way programs and community partners.
3. Community Foundation Endowment Funds: Partnerships with local community foundations (Crawford, Marion, Tiffin-Seneca, Wyandot) to receive endowment fund donations that provide ongoing financial support in perpetuity.
4. Grant Funding to Partner Agencies: UWNCO distributes grant funding to tax-exempt organizations and public agencies through Standard Sustaining Grants ($5001+), Small Sustaining Grants ($5000 or less), and Limited Assistance grants ($2500 or less) to fund community programs aligned with Bold Impact Areas.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Way of North Central Ohio is a 501(c)(3) nonprofit community impact organization that raises charitable donations from individuals, employers, and community foundations and redistributes them as grants to local social service agencies and programs in Crawford, Marion, Morrow, Seneca, and Wyandot counties. It operates the 211 Get Help Now referral hotline, manages three collective impact coalitions (child care, housing, transportation), runs the Dolly Parton's Imagination Library early literacy program, and applies a Results-Based Accountability framework across four Bold Impact Areas.

Product overview

United Way of North Central Ohio operates as a community impact organization serving Crawford, Marion, Morrow, Seneca, and Wyandot counties in Ohio. The organization functions as a collaborative hub connecting resources, organizations, and community members through a multi-layered approach. Core services include the 211 Get Help Now referral hotline, a Grant Application & Partner Reporting Portal (powered by Smarter Select), and the Workplace & Community Campaign Toolkit for fundraising efforts. The organization implements a Results-Based Accountability (RBA) framework across its Bold Impact Areas—Successful Children, Healthy Families, Self-Sufficient Residents, and Strong Communities—guiding all funding decisions and program investments. UWNCO facilitates three major collective impact coalitions addressing childcare (Marion County Child Care Coalition), housing (Marion Housing Coalition), and transportation (Marion Transportation Coalition). Additional programs include Dolly Parton's Imagination Library for early childhood literacy and Community Foundation Endowment Funds for legacy giving.

Differentiator

Problem solved

Functional benefit

Products and services

• 211 Get Help Now 24/7 community resource referral hotline connecting residents of Crawford, Marion, Morrow, Seneca, and Wyandot counties to food, housing, health, and social services.
• Grant Application & Partner Reporting Portal Online portal powered by Smarter Select that processes grant applications and partner reporting for Community Impact Sustaining Grants, Limited Assistance & Impact Sponsorship Grants, and OSU Pay It Forward funding cycles.
• Dolly Parton's Imagination Library Early childhood literacy initiative providing a free age-appropriate book each month to children from birth to age 5 across Crawford, Marion, Morrow, Wyandot, and Tiffin-Seneca counties, administered locally with library, foundation, Kiwanis, and Chamber partners.
• Marion County Child Care Coalition Collective impact coalition convening United Way, YMCA, YWCA, Marion Matters, Marion Community Foundation, Boys & Girls Club, and Marion Job & Family Services to remove barriers to accessible, affordable child care in Marion County.
• Marion Housing Coalition Collective impact coalition focused on developing safe, affordable housing and accessible neighborhoods in Marion County, organized around Safety/Information/Outreach, Affordability, and Accessibility/Quality of Life action teams.
• Marion Transportation Coalition Collective impact transportation coalition in Marion County with backbone support transitioned to Great Lakes Community Action Partnership (GLCAP).
• Community Foundation Endowment Funds Partnership with four community foundations (Crawford, Marion, Tiffin-Seneca, Wyandot) offering endowment fund options for donors seeking lasting support for local agencies in perpetuity.
• Tiffin-Seneca Community Resource Assistance Limited community resource assistance program for Tiffin and Seneca County residents, with applications processed in person at the Tiffin Salvation Army location.
• Workplace & Community Campaign Toolkit Downloadable campaign materials including pledge forms, campaign letters, marketing tools, fundraising guides, and partner videos used by employers and community campaign coordinators.

Quantifiable outcome

• Over 24,000 ALICE households identified and served in the five-county region
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Dolly Parton's Imagination Library of OhiocoreStrategic or Co-development PartnerPartnership to provide every Ohio child from birth to age 5 with a free age-appropriate book each month through Dolly Parton's Imagination Library. Local administration varies by county: Crawford (Crawford Partnership/Crawford Reads 20), Marion (Marion Public Library), Morrow (Kiwanis Club of Morrow County), Wyandot (Wyandot Chamber of Commerce), Tiffin-Seneca (Tiffin Community Foundation).
• Great Lakes Community Action Partnership (GLCAP)coreStrategic or Co-development PartnerGLCAP has assumed the backbone role for transportation coalitions in Marion and Crawford counties that were established by UWNCO. They coordinate transportation-related collective impact initiatives.
• Community Foundation for Crawford CountycoreStrategic or Co-development PartnerPermanent, tax-exempt community foundation serving Crawford County. Partners with UWNCO for endowment fund options allowing donors to support local agencies in perpetuity.
• Marion Community FoundationcoreStrategic or Co-development PartnerEstablished in 2004, the United Way Endowment Fund at Marion Community Foundation enables long-term fiscal responsibility. Annual grants support UWNCO operations and local partner programs in Marion County.
• Tiffin Community FoundationcoreStrategic or Co-development PartnerServes as bridge between donors and nonprofits. The Tiffin-Seneca United Way Endowment Fund supports successful children, healthy families, and self-sufficient residents in the region.
• Wyandot County Community FoundationcoreStrategic or Co-development PartnerManages the UWWC Endowment Fund providing investment vehicle for Wyandot community support. Earnings support UWNCO projects and programs. Funds invested and managed by Toledo Community Foundation.
• Marion County Child Care Coalition PartnerscoreStrategic or Co-development PartnerCoalition founding partners include: United Way of North Central Ohio, YMCA, YWCA, Marion Matters, Marion Community Foundation, Boys & Girls Club of Marion County, Marion Job & Family Services. Additional partners: Goodwill, Marion Area Chamber of Commerce, Marion City Schools, Pleasant Local Schools, Marion Nazarene, Graphic Packaging. Mission: Remove barriers to accessible, affordable child care.
• Marion Housing Coalition PartnerscoreStrategic or Co-development PartnerCoalition partners include Marion Matters, Marion Nazarene, Marion Public Housing, Buckeye Ridge, LASCO, City of Marion, League of Women Voters, Marion Area Chamber of Commerce, and Hands of Hope. Mission: Develop safe and affordable housing and accessible neighborhoods.
• Tiffin Salvation ArmyminorImplementation/ SI/ Consulting PartnerTiffin Salvation Army serves as the in-person location for Tiffin-Seneca Community Resource Assistance applications. Residents apply for limited assistance funds at 505 E Market Street, Tiffin.
• Ohio Division of WildlifeminorStrategic or Co-development PartnerPartner for free hands-on fishing courses in Marion County, providing outdoor education programming for community residents.
• Marion County Park DistrictminorStrategic or Co-development PartnerCollaborates with UWNCO on outdoor programming including fishing courses at Marion Community Foundation Lake.
• Seneca Regional Chamber & DevelopmentminorStrategic or Co-development PartnerCo-hosts Nonprofit Leadership Alliance quarterly meetings with UWNCO for nonprofit capacity building in Seneca County.
• OSU Marion Pay It Forward ProgramminorStrategic or Co-development PartnerUWNCO administers funding from OSU Marion Pay It Forward program for Marion County programs. Spring semester applications due February 16.
• Adoption CircleminorStrategic or Co-development PartnerDonated 60 pack-and-plays, 60 packs of diapers, and 60 sleep sacks to support safe sleep for infants at Marion Community Baby Shower.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unitedwaynco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of North Central Ohio