United Way of Northeast Louisiana

What United Way of Northeast Louisiana does

United Way of Northeast Louisiana is a private nonprofit charitable organization headquartered in Monroe, Louisiana, with a regional office in Ruston. It serves residents, employers, and local nonprofits across Northeast Louisiana, including Ouachita, Lincoln, and surrounding parishes, with a focus on education, income stability, and community health. The organization operates a portfolio of community programs rather than a technology platform, including the 211 resource helpline and online database connecting residents to local health and human services, the READ.LEARN.SUCCEED. education initiative, the Financial Health Center and Bank On NELA financial inclusion program, The Heirship Project for estate planning, and the Volunteer UNITED volunteer coordination program. Additional initiatives include the ALICE research and awareness program, the Nonprofit Capacity Building Training Program, and the recently launched NELA Flood Resources hub.

The organization's underlying technology is modest: a website (unitedwaynela.org) designed and maintained by vendor OneEach Technologies, and the 211 Online Database powered by Sophia-app.com for resource provider management. There is no proprietary software platform, no mobile applications, and no disclosed AI/ML capabilities. Its revenue model is composed of individual donations (recurring and one-time), corporate workplace giving campaigns with payroll deduction pledges, leadership giving societies for major donors, and event-based fundraising through golf tournaments and Celebrating Excellence awards ceremonies. Marketing and donor engagement run through a monthly e-newsletter, community events, website content, and direct corporate partnerships. Scale indicators include 4,495 donors, 5,926 volunteers, and 67,372 total people served, with an operating team of 11-50 employees.

United Way NELA operates as an independent local affiliate within the broader United Way network, though no explicit parent-subsidiary relationship is disclosed. The organization is governed by a Board of Directors and positions itself as the regional hub connecting corporate philanthropy, individual giving, volunteerism, and nonprofit service delivery. No funding rounds, acquisitions, or financial disclosures are available in the source data; revenue and growth signals are inferred from operational footprint and program cadence rather than from audited financials.

Name

United Way of Northeast Louisiana

Legal name

United Way of Northeast Louisiana

Website

https://unitedwaynela.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Northeast Louisiana is a private nonprofit in Monroe, Louisiana that mobilizes donors, volunteers, and corporate partners to deliver community programs in education, financial health, and community resilience across Northeast Louisiana, serving 67,372 people through initiatives like 211, READ.LEARN.SUCCEED., and Volunteer UNITED.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAKAG

Federated Giving Organizations (e.g., United Way-type)

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Community fundraising
• Human services referral
• Workplace giving campaigns
• Volunteer coordination services
• Financial health education

Headquarters

HQ city

Monroe, Louisiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through the organization's website donation portal. The organization engages donors through monthly e-newsletter communications and leadership giving societies for major donors.
2. Workplace Campaigns: Corporate workplace giving campaigns where employees pledge deductions from paychecks. Organizations partner with United Way NELA to run workplace campaigns, offering employees multiple giving options including one-time donations or recurring payroll deductions.
3. Leadership Giving Societies: Major donor program recognizing and cultivating high-level contributors through Leadership Giving Societies. These donors provide significant philanthropic support at higher giving levels.
4. Event Fundraising: Revenue generated from events including golf tournaments and Celebrating Excellence awards ceremonies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

United Way of Northeast Louisiana is a nonprofit charitable organization that mobilizes community resources through the 211 information and referral helpline, workplace giving campaigns, leadership giving societies, volunteer coordination (Volunteer UNITED), and targeted community impact programs in education (READ.LEARN.SUCCEED.), financial health (Bank On NELA, Financial Health Center), and related initiatives. The organization raises funds from individual donors, corporate workplace campaigns, and events, then directs those resources to programs and partner agencies serving residents of Northeast Louisiana.

Product overview

United Way of Northeast Louisiana is a nonprofit charitable organization offering a portfolio of community service programs rather than a technology product platform. Its core offerings include the 211 resource helpline and database connecting residents to health and human services; financial health programs including Bank On NELA and the Financial Health Center; education initiatives such as READ.LEARN.SUCCEED.; volunteer coordination through Volunteer UNITED; and workplace and leadership giving programs. Additional initiatives include The Heirship Project for estate planning support, the Nonprofit Capacity Building Training Program, ALICE research awareness, and NELA Flood Resources. These programs operate as standalone service offerings focused on community impact in education, income stability, and healthy lives rather than an integrated software platform.

Differentiator

Problem solved

Functional benefit

Brands

• 211: Information and referral service connecting people to local resources and services
• READ.LEARN.SUCCEED.
• Volunteer UNITED
• Bank On NELA

Products and services

• 211 Helpline and Resource Referral

Quantifiable outcome

• 67,372 total people served across Northeast Louisiana
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• OneEach TechnologiesminorOthersOneEach Technologies designed and maintains the United Way of Northeast Louisiana website as a digital service provider. Website by OneEach Technologies as noted in the footer.
• Resource Providers (211 Database)coreStrategic or Co-development PartnerLocal health and human service organizations submit resources to the 211 Online Database powered by Sophia-app.com. These partnerships enable United Way NELA to connect community members to essential services including food assistance, housing, healthcare, and financial support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: The national umbrella organization for the United Way network. Sets brand standards, methodology, and provides back-office support to local chapters like UWNELA.
• Salvation Army of Northeast Louisiana: National nonprofit with regional operations in Monroe/NELA. Comparable in providing emergency assistance, social services, and community support to vulnerable populations in the same geography.
• Volunteers of America: National nonprofit operating housing, health, and human services programs across the U.S. Comparable in mission scope, while providing a reference point for a larger, more diversified operating model.

Regional players

• The Rapides Foundation: Louisiana-based regional foundation focused on health, education, and economic opportunity. Comparable in targeting the same population health and economic mobility outcomes addressed by UWNELA, though operating outside the NELA service area.

Direct peers

• Community Foundation of Northeast Louisiana: Local community foundation also serving Northeast Louisiana. Comparable in grantmaking, donor cultivation, and community development role, though structured as a foundation rather than a federated giving campaign.
• United Way of Southeast Louisiana: Larger sibling Louisiana United Way chapter based in the New Orleans region. Operates the same federated giving model with 211, workplace campaigns, and community impact programs at greater scale.
• United Way of Central Louisiana: Another independent local United Way chapter operating in central Louisiana with the same workplace giving, 211, and community impact programs. Directly comparable as a sibling United Way affiliate of similar scale and structure.
• United Way of Acadiana: Louisiana-based United Way affiliate serving the Acadiana region. Comparable in mission, program portfolio (211, financial stability, education), and nonprofit fundraising model.

Emerging players

• Food Bank of Northeast Louisiana: Regional food bank serving the same Northeast Louisiana parishes. Comparable as a community-facing nonprofit providing direct services to the same ALICE population and often featured in the 211 database.
• Catholic Charities of Northeast Louisiana: Faith-based social services provider operating in the same Northeast Louisiana region. Comparable in delivering case management, emergency assistance, and social support services to similar vulnerable populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-nela

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Northeast Louisiana