United Way España

What United Way España does

United Way España (Fundación United Way España) is a non-profit foundation established in 2016 as the Spanish chapter of United Way Worldwide. The organization designs and manages custom social impact projects, corporate volunteering programs, payroll giving schemes (Nómina Solidaria), and individual donation mechanisms for companies, social entities, educational institutions, and probono professionals across Spain, Italy, and Portugal. It operates across four strategic pillars: Health and Wellbeing, Education, Employability, and Community Resilience, with a portfolio that includes named programs such as Memoria en Acción, REQUIP!, Impulsa Mujeres, Top Scientists, Reto Educativo, Alimentación Saludable, and the Impacta inclusive entrepreneurship initiative.

The underlying platform is the Red United network, a multi-stakeholder collaborative framework connecting corporate partners (e.g., Lilly, 3M, John Deere, Costco, Mastercard, Coca-Cola, Lenovo, BCG), social entities (e.g., AFA Alcobendas, YMCA Getafe, Asociación Cultural Kalle, Adopta un Abuelo), educational centers, foundations (Fundación Roviralta, Fundación la Caixa, Fundación Telefónica), and public-sector partners. The technical stack is conventional web infrastructure built on WordPress with Elementor, supplemented by Google Analytics, Google Adsense, and Wordfence for security; no proprietary AI, API, or data product is referenced.

The revenue model combines project-based corporate partnerships (custom social projects and corporate volunteering delivered as professional services), payroll giving (donations from employees matched by companies), individual donations via BIZUM, PayPal, bank transfer, and credit card, and in-kind contributions of equipment and professional resources. Tax-deductible status under Spanish law (donors can deduct 80% of the first €250 and 40% thereafter, rising to 45% for recurring donors; companies deduct 40%, rising to 50% for recurring donors) supports the donation funnel. The foundation is registered with the Registro de Fundaciones Estatales (CIF G-87562658, registration number 1845) and operates from Madrid.

Name

United Way España

Legal name

Fundación United Way España

Website

https://unitedway.org.es

Company type

Private

Founded year

2016

Operating status

Operating

Short description

United Way España is a non-profit foundation that designs and manages custom social impact projects, corporate volunteering, and payroll giving for companies, social entities, and educational institutions across Spain, Italy, and Portugal.

Ownership category

akta.pro rank

Product category

Nonprofit Social Impact Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), Community Foundations (BPAGAKAB), In-Country Placement, Homestay & On-Ground Coordination Services (EDAIAGAM)

Keywords

• Social impact consulting
• Corporate volunteering programs
• Payroll giving services
• Philanthropy advisory
• Community development projects

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Custom Social Projects: Companies commission tailored social impact projects designed based on their purpose, resources, and context. United Way analyzes social needs, defines objectives, and builds interventions with Third Sector entities. These initiatives combine planning, action, and evaluation.
2. Corporate Volunteering Programs: Customized corporate volunteering programs aligned with company purpose, delivered as stable projects or one-time actions including mass volunteer days, conventions, or linked activities.
3. Payroll Giving (Nómina Solidaria): Employees make voluntary contributions through payroll deductions, with companies matching funds through matching systems. Funds directed to social projects managed by United Way with Third Sector entities.
4. Individual Donations: Direct donations from individuals via BIZUM, PayPal, bank transfer, or card payments. Donations qualify for tax deductions under Spanish law.
5. In-kind Donations: Integration of in-kind donations including computers, IT equipment, and professional resources strategically directed to social inclusion, training, and autonomy programs.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

United Way España is a non-profit foundation that designs and manages custom social impact projects connecting companies, social entities, educational centers, and probono professionals through its Red United network. Its core services include custom social projects aligned with company purpose, corporate volunteering programs, payroll giving (Nómina Solidaria) with corporate matching, and individual/in-kind donations supporting programs in education, employability, health, and community resilience across Spain, Italy, and Portugal.

Product overview

United Way España operates as a collaborative social impact platform that connects companies, social organizations, and institutions through a multi-pillar program architecture. The organization functions as an intermediary facilitating corporate social responsibility through four integrated service lines: custom social projects, corporate volunteering, payroll giving (Nómina Solidaria), and direct donations. These services are organized around four strategic pillars—Health & Wellbeing, Education, Employability, and Community Resilience—delivered through named programs and initiatives including Innovation Technology, Top Scientists, REQUIP!, Impulsa Mujeres, and REQUIP! digital inclusion programs, among many others developed with corporate partners. The Red United network serves as the umbrella collaborative framework enabling multi-stakeholder engagement across Spain, Italy, and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Red United: A network space connecting companies, social entities, educational centers, and professionals for collaborative social impact.
• Youth Challenge
• Tech4Change
• Club de Inventores

Products and services

• Proyectos Sociales a Medida (Custom Social Projects) Custom social impact projects commissioned by companies and designed by United Way España based on the company's purpose, resources, and context. Projects combine planning, action, and evaluation phases, working with Third Sector entities to generate visible social change in areas such as education, health, employability, and community resilience.
• Voluntariado Corporativo (Corporate Volunteering) Customized corporate volunteering programs for company employees, delivered as stable ongoing projects or one-time actions including mass volunteer days, conventions, team-building activities, and skills-based volunteering engagements aligned with the company's social purpose.
• Nómina Solidaria (Payroll Giving) Payroll giving program enabling employees to make voluntary recurring contributions through payroll deductions, with companies matching employee donations through contribution systems. Funds are directed to social projects managed by United Way España in partnership with Third Sector entities.
• Donaciones (Financial and In-Kind Donations) Donation program accepting financial contributions from individuals (with Spanish tax deductions: 80% up to €250, 40% thereafter; 45% for recurring donors) and in-kind donations including computers, IT equipment, and professional resources that are strategically directed to social inclusion, training, and autonomy programs.

Quantifiable outcome

• Hundreds of social projects developed across Spain, Italy, and Portugal since 2016
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

56 partnerships are on record, tiered core and minor.

• Cellnex FoundationcoreGTM or Marketing PartnerTelecommunications foundation funding sports and leisure activities with people with disabilities and Reto Educativo projects. Provides corporate volunteers for programs.
• LillycoreGTM or Marketing PartnerPharmaceutical company funding multiple projects including Memoria en Acción (Alzheimer support), Alimentación Saludable, and Acompañamiento a Mayores. Active corporate volunteer participant.
• United Way WorldwidecoreStrategic or Co-development PartnerUnited Way España is the Spanish branch of United Way Worldwide, a global network present in 40+ countries with 1,200+ offices. Founded in 1887, this partnership provides access to global perspectives, innovation culture, proven methodologies, and international best practices in social impact.
• United Way WorldwidecoreStrategic or Co-development PartnerAs a member of United Way Worldwide, United Way España benefits from over 130 years of institutional knowledge, access to the global Day of Action initiative, shared reporting frameworks, and the credibility of the worldwide brand network.
• BCG (Boston Consulting Group)minorGTM or Marketing PartnerCorporate partner collaborating in Red United network for social impact initiatives
• MastercardminorGTM or Marketing PartnerCorporate partner collaborating in Red United network for social impact initiatives
• Coca-ColaminorGTM or Marketing PartnerCorporate partner collaborating in Red United network for social impact initiatives
• 3McoreGTM or Marketing PartnerTechnology company and funder of Top Scientists national science competition for secondary school students. Long-term strategic partner in education initiatives.
• John DeerecoreGTM or Marketing PartnerAgricultural machinery company funding Refuerzo Educativo project with YMCA Getafe and Acompañamiento a Mayores project. Corporate volunteers participate in educational support activities.
• CostcominorGTM or Marketing PartnerRetail warehouse club funding Acompañamiento a Mayores project with elderly population support
• KyndrylminorGTM or Marketing PartnerCorporate partner in Red United network funding Reto Educativo project
• Johnson & JohnsonminorGTM or Marketing PartnerHealthcare company corporate partner funding Acompañamiento a Mayores project
• HenkelminorGTM or Marketing PartnerChemicals company corporate partner in Red United network
• Fitch GroupminorGTM or Marketing PartnerFinancial services company funding Reto Educativo project
• ZelestraminorGTM or Marketing PartnerEnergy company funding Reto Educativo project
• LenovocoreGTM or Marketing PartnerTechnology company funder and partner of REQUIP digital inclusion program for women, providing equipment and support for digital literacy initiatives
• SantanderminorGTM or Marketing PartnerFinancial services corporate partner in Red United network
• SalesforceminorGTM or Marketing PartnerTechnology company corporate partner and donor in Red United network
• Fundación RoviraltacoreGTM or Marketing PartnerPrivate foundation funding technology innovation projects including Club de Inventores and Tech4Change in educational centers
• Fundación 3McoreGTM or Marketing PartnerCorporate foundation of 3M, funder and strategic partner of Top Scientists national competition for secondary school students
• Fundación TelefónicaminorGTM or Marketing PartnerCorporate foundation partner in Red United network
• Fundación la CaixaminorGTM or Marketing PartnerMajor Spanish banking foundation partner in Red United network
• Fundación AccentureminorGTM or Marketing PartnerCorporate foundation partner in Red United network
• L'Oréal Fund for WomenminorGTM or Marketing PartnerCorporate foundation funding Impulsa Mujeres women's employability project
• AFA AlcobendascoreGTM or Marketing PartnerAssociation for Alzheimer's patients collaborating in Memoria en Acción project, providing beneficiary access and specialized knowledge for Alzheimer support programs
• YMCA GetafecoreGTM or Marketing PartnerYouth organization partner hosting Refuerzo Educativo after-school support program for children in vulnerability, providing venue and beneficiary access
• Asociación Cultural KallecoreGTM or Marketing PartnerCultural association collaborating in REQUIP digital inclusion project, providing venue and participant recruitment for women's digital literacy program
• Secretariado GitanominorGTM or Marketing PartnerGitano Secretariat collaborating in REQUIP digital inclusion project with Roma women participants
• Adopta un AbuelominorGTM or Marketing PartnerSocial entity partner for Acompañamiento a Mayores intergenerational companionship project
• Fundación FDIminorGTM or Marketing PartnerFoundation partner for Acompañamiento a Mayores project
• Fundación REIRminorGTM or Marketing PartnerFoundation partner for Acompañamiento a Mayores project
• FDI (Fundación Diagrama)minorGTM or Marketing PartnerFoundation partner for sports and leisure activities with people with disabilities
• Special OlympicsminorGTM or Marketing PartnerInternational sports organization partner for inclusive sports activities with people with disabilities
• Fundación José María de LlanoscoreGTM or Marketing PartnerFoundation partner hosting Impulsa Mujeres women's employability program and Alimentación Saludable nutritional education sessions at Espacio Mujer Madrid
• New Line EventsminorGTM or Marketing PartnerEvent company collaborating in Impulsa Mujeres women's employability project
• Red Regional de Mujeres del Sur HondurasminorGTM or Marketing PartnerWomen's network collaborating in Impulsa Mujeres project for women's empowerment
• Fundación Nantik LumminorGTM or Marketing PartnerFoundation partner for financial education project, providing specialized knowledge in financial literacy
• CreáticacoreGTM or Marketing PartnerTechnology education organization implementing Club de Inventores and Tech4Change innovation programs in schools, providing technical expertise and facilitators
• RobotixminorGTM or Marketing PartnerRobotics education partner for technology innovation projects in educational centers
• Reutiliza KminorGTM or Marketing PartnerEquipment refurbishment initiative providing reconditioned computers for REQUIP digital inclusion project, enabling circular economy approach
• Asociación CreáticacoreGTM or Marketing PartnerTechnology education organization implementing Reto Educativo youth challenge program, providing facilitation and technical expertise
• YMCA EspañaminorGTM or Marketing PartnerNational YMCA federation partner in Reto Educativo project for youth employability
• Fundación ExitminorGTM or Marketing PartnerFoundation partner in Reto Educativo project for youth employment transition
• Fundación BaliaminorGTM or Marketing PartnerFoundation partner in Reto Educativo project supporting youth development
• AshurstminorGTM or Marketing PartnerInternational law firm providing probono professional services through Red United network
• Solaris Ocean Design StudiominorGTM or Marketing PartnerDesign studio providing probono professional creative services through Red United network
• Fundación José María de Llanos (Espacio Mujer Madrid)coreGTM or Marketing PartnerFoundation providing venue and participants for Alimentación Saludable (United & Healthy) program, hosting nutrition education sessions for women in vulnerability
• Muncyt (Museo Nacional de Ciencia y Tecnología)minorGTM or Marketing PartnerNational Museum of Science and Technology collaborating as project supporter
• Ayuntamiento de AlcobendasminorGTM or Marketing PartnerAlcobendas municipal government collaborating in projects including AFA Alcobendas partnership for Alzheimer's support
• Ayuntamiento de GetafeminorGTM or Marketing PartnerGetafe municipal government collaborating in YMCA Getafe educational support project
• Ministerio de Trabajo y Economía SocialminorGTM or Marketing PartnerSpanish Ministry of Labor and Social Economy partner in Red United network for employment and social initiatives
• UE Plan de Recuperación, Transformación y ResilienciaminorGTM or Marketing PartnerEuropean Recovery and Resilience Plan partner in Red United network for funded social programs
• Asociación KaribucoreGTM or Marketing PartnerFounding partner of Impacta inclusive entrepreneurship program, working with migrants and refugees to develop innovative business solutions
• The Languages of EnergycoreGTM or Marketing PartnerFounding partner of Impacta inclusive entrepreneurship program, providing expertise in language and communication for business development
• TRIPLEcoreGTM or Marketing PartnerFounding partner of Impacta inclusive entrepreneurship program, part of Bridge for Billions Conecta network supporting refugee and migrant entrepreneurs
• Bridge for Billions (Red Conecta)minorGTM or Marketing PartnerInternational entrepreneurship support network that United Way España connects with through the Impacta program for migrant and refugee entrepreneurs

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• United Way Worldwide: Global parent network of United Way España. Operates the 1,200+ office, 40+ country federated giving platform and sets brand standards, methodologies and partner access for the local entity. Directly comparable as the umbrella brand and federation.
• Cáritas Española: Spain's largest Catholic social services network operating emergency aid, employment programs and community resilience projects. Comparable as a domestic nonprofit that interfaces with corporate donors and volunteers to deliver social impact across similar pillars.
• Cruz Roja Española: Spanish Red Cross chapter delivering humanitarian aid, employability and education programs with deep corporate and government partnerships. Comparable as a large-scale federated nonprofit with overlapping pillars in community resilience, education and health.
• Fundación Bancaria 'la Caixa': Major Spanish banking foundation funding social, educational and employability programs through its own grants and programs. Comparable as a Spain-based grantmaker and program operator addressing overlapping beneficiary populations.
• Fundación ONCE: Spanish foundation for the blind and disabled delivering employment and inclusion programs. Comparable as a Spanish grantmaker and operator of disability-focused social programs, a thematic overlap with United Way España's 'Acompañamiento a Mayores' and sports-with-disabilities work.

Direct peers

• Fundación Telefónica: Corporate foundation of Telefónica running digital inclusion, education and volunteering programs. Comparable as a corporate foundation that partners with United Way España and operates competing or overlapping technology-focused social projects in Spain.
• Points of Light: Global nonprofit focused on volunteering and civic engagement, operating a federated model similar to United Way. Directly comparable as a peer federated-giving organization connecting corporates, volunteers and community entities to deliver social impact.
• United Way Italy: Sister United Way affiliate in Italy where United Way España also operates projects. Most direct operating peer: a country-level UW chapter running payroll giving, corporate volunteering and social projects with overlapping partner brands.

Regional players

• Fundación Lealtad: Spanish nonprofit that audits and certifies other NGOs for transparency and good governance. Comparable as an ecosystem participant in the Spanish third-sector that United Way España interfaces with to validate donor trust.

Others

• Voluntare: Spanish-origin network promoting corporate volunteering. United Way España is a member; comparable as a peer network that connects corporates and nonprofits to coordinate employee volunteer programs, directly overlapping UW España's corporate volunteering offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-espana
• Instagraminstagram.com/unitedwayespana
• Facebookfacebook.com/unitedwayespana

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way España