United Way of Peel Region

What United Way of Peel Region does

United Way of Peel Region (operating as United Way Greater Toronto) is a non-profit charitable organization founded in 1967, headquartered in Mississauga, Ontario, with a 21-person core staff. It functions as the largest non-government funder of community services in the Greater Toronto Area, coordinating a network of 300+ social service agencies delivering 700+ programs across Peel, Toronto, and York Region. Approximately 1.8 million people access services through this network annually, spanning food security (150,000 people connected to food), housing stability (20,000 people kept housed, 4,123 unhoused individuals supported into housing), newcomer settlement (25,800 new Canadians through 49 settlement programs), mental health, and youth employment.

The organization does not develop proprietary technology products. Its core "products" are coordination mechanisms and funding instruments: Community Hubs (integrated one-stop service locations, with plans for 10 new builds over the next decade), Community Coordination Tables bringing 500+ organizations together, FOCUS (a police-community risk intervention partnership across seven Situation Tables since 2013), the Community Real Estate Initiative (10-year, $23M commitment to secure agency space), ILEO (an economic inclusion initiative co-convened with BMO since 2018), Toronto Youth Employment Strategy (10,000 youth jobs targeted by 2027), Anchor Funding, and the Indigenous Partnership Council. Revenue is generated through a diversified donation model: workplace giving campaigns, monthly recurring donations, major gifts and leadership giving tiers, the annual CN Tower ClimbUP event (which raised a record $2 million last year), donor-advised funds, estate and legacy giving (The Tomorrow Fund endowment), and corporate partnerships. Key partners include BMO, City of Toronto, Toronto Police Service, Region of Peel, St. Michael's Hospital, and the Democratic Engagement Exchange at Toronto Metropolitan University. Operational technology consists of third-party tools (Google Analytics, Convio for fundraising, Cvent for events, Vimeo, secure payment processing) with no internal AI/ML capability disclosed.

Name

United Way of Peel Region

Legal name

United Way of Greater Toronto

Website

https://unitedwaypeel.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422), Emergency and Other Relief Services (624230), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Community Centers & Neighborhood Support Services (BPAGAEAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community services funding
• Nonprofit fundraising
• Workplace giving campaigns
• Charitable grantmaking
• Social services coordination

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Workplace Giving Campaigns: Corporate workplace giving campaigns where employees donate through payroll deduction. United Way supports workplace organizations to run internal employee giving and engagement philanthropy programs.
2. Major Gifts and Leadership Giving: Individual major donor contributions including Leadership Giving programs, Million Dollar Circle, and major donor recognition tiers (Visionaries, Guardians, Cornerstones, Trustees, Benefactors, Pacesetters, Builders).
3. Monthly Giving: Recurring monthly donations from individual donors providing steady revenue stream.
4. Events and Fundraising: Annual flagship events including CN Tower ClimbUP, workplace fundraising events, and hosted community events. Last year's ClimbUP raised a record-breaking $2 million.
5. Estate and Legacy Giving: Endowment through The Tomorrow Fund, legacy giving programs, and planned giving options.
6. Donor-Advised Funds: Donor-advised fund programs allowing donors to recommend grants to charitable causes.
7. Corporate Partnerships: Corporate campaign representative programs, corporate sponsorships, and GTM partnerships with companies like BMO for initiatives such as ILEO.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

United Way of Peel Region funds and coordinates community services addressing poverty, homelessness, food insecurity, unemployment, and mental health across the Greater Toronto Area through a network of 300+ agencies and 700+ programs. It mobilizes donations through workplace giving, major gifts, monthly giving, and signature events like the CN Tower ClimbUP, then deploys capital through Anchor Funding, Community Action Grants, the Community Real Estate Initiative, and targeted initiatives including ILEO, FOCUS, and the Indigenous Partnership Council.

Product overview

United Way Greater Toronto is a non-profit social service organization that operates as a platform of interconnected community programs rather than a single software product. The core offering includes Community Hubs (integrated one-stop service locations), Community Coordination Tables (cross-agency collaboration forums), FOCUS (police-community partnership), Community Real Estate Initiative (capital funding for agency spaces), Inclusive Local Economic Opportunity/ILEO (economic development), Community Action Grants (resident-led funding), Toronto Youth Employment Strategy, Anchor Funding (stable agency funding), and Indigenous Partnership Council. Supporting programs include settlement services, food security initiatives, housing programs, and mental health support. Fundraising events include the annual CN Tower ClimbUP. The organization also holds Living Wage employer certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Hubs Integrated service delivery locations bringing food, shelter, mental health support, employment services, and other essential programs under one roof. Available to community members across Peel, Toronto, and York Region.
• Community Coordination Tables Collaborative forums bringing together over 500 organizations across the GTA to coordinate responses to local challenges including food insecurity, mental health services, and affordable housing. Available to community service agencies and partners.
• FOCUS (Furthering Our Communities by Uniting Services) Partnership between United Way, Toronto Police Service, and City of Toronto that identifies high-risk situations and provides immediate coordinated support including referrals, mental health support, and housing. Available to vulnerable individuals and families in the GTA.
• Community Real Estate Initiative 10-year, $23-million initiative supporting 100 organizations with space, funding, and tools to remain in their neighborhoods, including Expanding Community Service Space Capital Grants for renovation and new construction. Available to community service agencies.
• Inclusive Local Economic Opportunity (ILEO) Initiative Initiative co-convened with BMO driving growth in the Greater Golden Mile by connecting residents to in-demand jobs and supporting local entrepreneurs, including the Storefront Starter program for aspiring entrepreneurs. Available to Scarborough residents and small business owners.
• Community Action Grants Resident-led funding program supporting neighborhood priorities including employment, health and wellbeing, vibrant spaces, and housing stability, including Quick Action Grants for smaller pilot projects. Available to community residents and grassroots groups.
• Anchor Funding Five-year stable funding program for agencies, with expanded support for Indigenous, Black and equity-deserving community-led organizations. Available to funded community service agencies.
• Settlement Programs Network of 49 settlement programs offered by 300+ funded agencies across Toronto, Peel and York Region, serving more than 25,800 new Canadians annually with language training, employment support, housing assistance, and community connection. Available to newcomers and immigrants.
• CN Tower Climb (ClimbUP) Annual flagship fundraising event inviting participants to climb 1,776 steps of the CN Tower. Available to individual fundraisers, corporate teams, and community supporters.
• Expanding Community Service Space Capital Grants Capital grants for renovation and new construction of community spaces, part of the Community Real Estate Initiative. Available to community agencies needing affordable space in the GTA.
• Food Security Programs Investments in food banks, community kitchens, food production (community gardens), food councils, and food distribution initiatives, connecting close to 150,000 people to culturally relevant and local food. Available to individuals and families experiencing food insecurity.
• Indigenous Partnership Council Indigenous-led committee that develops programs and allocates funding for Indigenous organizations, guided by Indigenous decision-making and the Seven Grandfather's Teachings. Available to Indigenous communities and Indigenous-led organizations across the GTA.

Quantifiable outcome

• Helped 1.8 million people access vital services
• +6 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• BMOflagshipStrategic or Co-development Partner · 1 January 2018BMO co-convenes the Inclusive Local Economic Opportunity (ILEO) initiative in the Greater Golden Mile, generating over $14 million in financial return to community, $5 million in small business revenue, and 190 residents hired since 2018.
• City of TorontocoreStrategic or Co-development PartnerPartnership on Toronto Youth Employment Strategy aiming to create 10,000 jobs for youth by 2027. Also partnered on Toronto Community Champion Awards.
• Toronto Police ServicecoreStrategic or Co-development PartnerFOCUS (Furthering Our Communities by Uniting Services) partnership brings together 250+ local organizations across seven Situation Tables. Since 2013, has responded to over 8,000 high-risk situations impacting 14,000+ lives.
• Region of PeelcoreStrategic or Co-development PartnerCo-chairs Peel Poverty Reduction Committee with United Way. Partnership includes Peel Community Safety and Wellbeing Table, Peel Situation Table, and Peel Newcomer Strategy Group.
• Democratic Engagement Exchange at Toronto Metropolitan UniversitycoreStrategic or Co-development PartnerLaunched Voice the Vote, a non-partisan community-led campaign to reverse record-low municipal voter turnout with 15 organizers and 50 community grants.
• St. Michael's HospitalcoreStrategic or Co-development PartnerSlaight Family Housing Lab partnership will improve health care access for 16,000 people and help 300 people move from the street into supported housing.
• Peel Labour CouncilminorStrategic or Co-development PartnerCollaboration on Peel Community Benefits Network to ensure large public infrastructure projects yield local benefits from employment to goods and services procurement.
• Indigenous Partnership CouncilcoreStrategic or Co-development PartnerIndigenous-led committee created in 2021 to develop programs and allocate funding for Indigenous organizations, guided by Seven Grandfather Teachings. Members include leaders from educational facilities, shelters, housing and social service organizations.
• Ontario Living Wage NetworkminorOthersUnited Way Greater Toronto is a certified Living Wage employer and champion, and a funder of the Ontario Living Wage Network.
• United Way of CanadaminorOthersUnited Way Greater Toronto is an autonomous organization, legally separate from United Way of Canada and other United Ways. Shares commitment to personal information privacy.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Way British Columbia: Regional United Way affiliate operating the same federated workplace-giving, agency funding, and community impact model in another major Canadian province; directly comparable structure and revenue mechanics.
• Daily Bread Food Bank: GTA's largest food bank and a United Way-funded partner/peer; competes for food-security donor dollars and operates overlapping hunger-relief programs in the same geography.
• United Way Greater Toronto: The direct regional peer and operating partner within the same United Way federation; serves the broader GTA including Peel, Toronto and York Region with substantially overlapping programs, donor base, and governance.
• Vancouver Foundation: Canada's largest community foundation with similar grantmaking, donor-advised fund, and community impact focus; a direct alternative for major donors considering pooled philanthropy vehicles.
• Centraide of Greater Montreal: The Quebec-equivalent federated giving organization; closest functional peer in the Canadian United Way/Centraide network, operating the same workplace-giving and agency-funding model in a major urban market.
• YWCA Greater Toronto: Major GTA social services nonprofit delivering housing, employment, and women's programs that overlap with UWGT's funded agency network; competes for similar donor and government funding.
• Habitat for Humanity Greater Toronto: GTA affordable housing nonprofit operating in an overlapping space with UWGT's housing and Community Real Estate Initiative; competes for affordable housing capital and corporate partnerships.

Broad incumbents

• Community Foundations of Canada: National umbrella for 191 community foundations; competing donor-advised fund and grantmaking platform at scale, with overlapping social-impact mission and donor relationships.
• United Way of Canada - Centraide Canada: National umbrella body for the United Way federation in Canada; sets brand standards and provides shared infrastructure to regional United Ways including Peel Region and Greater Toronto.

Regional players

• Calgary Foundation: Major regional community foundation with comparable grantmaking, endowment, and donor-advised fund programs serving the Calgary area; functionally similar regional alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedWayGT
• Instagraminstagram.com/unitedwaygt
• LinkedInlinkedin.com/company/united-way-of-peel-region

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Peel Region