Univern Solutions AS

What Univern Solutions AS does

Univern Solutions AS is a Norwegian private limited company registered in Sandnes, Rogaland, with a web presence at univern.no. Within the broader Norwegian tools and workwear distribution ecosystem, Univern operates as one of the private-label brands (alongside Gesto, Award, Ampro, Balance, and Björnkläder) under TOOLS Norge AS, which runs tools.no and is part of the Alligo group. The TOOLS operating platform, with which Univern is associated, is positioned as Norway's leading supplier of tools, workwear, personal protective equipment, and industrial consumables, serving professional tradespeople (carpenters, electricians, plumbers, welders, construction workers), industrial and manufacturing companies, vehicle and garage professionals, and park and garden professionals.

The core offering combines a multi-category product assortment — workwear, PPE, hand and power tools, welding equipment, fasteners, vehicle/garage supplies, oils/chemicals, hydraulics, HVAC, fire safety, lifting gear, and park/garden equipment — with six proprietary private-label brands. The technology stack is not disclosed as proprietary; the business operates as a traditional omni-channel distributor combining physical retail stores, an e-commerce storefront (tools.no), and direct enterprise field sales, supplemented by value-added services such as Smart Service (on-site vending/inventory management), ReCare (workwear wash and lifecycle service), hose pressing, calibration, embroidery, and training.

Revenue is generated through three primary streams: (1) retail and e-commerce sales of products to individual consumers and SMBs at unit pricing with promotional campaigns; (2) corporate/business account sales to enterprise and industrial buyers via dedicated account management and volume-based purchasing arrangements; and (3) service revenues from Smart Service, ReCare, hose pressing, calibration, embroidery, and training courses. The go-to-market is sales-led and multi-channel, leveraging content marketing (Kunnskapsbanken), email campaigns, LinkedIn, and a long-running partnership with the Norges Hyggeligste Håndverker tradesperson-recognition competition. Distribution is single-country/domestic across Norway.ESG positioning is anchored by the parent Alligo group's EcoVadis Platinum sustainability rating.

Name

Univern Solutions AS

Legal name

TOOLS Norge AS

Website

https://univern.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Univern Solutions AS is a small Norwegian entity associated with the Univern private-label brand within TOOLS Norge AS, Norway's leading distributor of tools, workwear, and industrial supplies serving tradespeople, industrial buyers, and corporate accounts via nationwide retail, e-commerce, and value-added services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandnes, Rogaland

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and E-commerce Sales: TOOLS generates revenue through direct sales of tools, workwear, personal protective equipment, and industrial consumables via physical retail stores and online e-commerce platform (tools.no). Both B2C and B2B sales channels are utilized.
2. Corporate/Business Account Sales: Revenue from business customers through dedicated corporate account services, including professional account management and volume-based purchasing arrangements.
3. Service Offerings: Additional revenue streams from services including Smart Service (on-site inventory management), printing and embroidery, hose pressing, calibration, ReCare laundry service, and training courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Univern Solutions AS operates within TOOLS Norway, distributing tools, workwear, personal protective equipment, and industrial consumables to professional tradespeople and businesses across Norway through a nationwide store network and the tools.no e-commerce platform. The company supplies its own private-label brands (including Univern) alongside national and international brands, and supplements product sales with services such as on-site Smart Service vending, workwear laundering (ReCare), hose pressing, torque wrench calibration, training, and embroidery/printing.

Product overview

TOOLS is Norway's leading supplier of tools and workwear, operating as a multi-category hardware and safety equipment retailer. The company offers a broad portfolio of products organized into categories including workwear (arbeidsklær), personal protective equipment (personlig verneutstyr), tools and machines (verktøy og maskiner), electrical and lighting (el og belysning), welding equipment (sveis), fasteners (montering, skruer og beslag), vehicle and garage supplies (kjøretøy og garasje), oils and chemicals (olje og kjemikalier), hydraulics and hoses (hydraulikk og slanger), HVAC (varme, ventilasjon og sanitær), fire safety and cleaning (brannvern, kontor og rengjøring), lifting and load securing (løft og lastesikring), park and garden (park og hage), and industrial products (industrielle produkter). The company also offers its own private label brands (Univern, Ampro, Award, Balance, Björnkläder, Gesto) alongside national and international brands. TOOLS supplements its product offering with value-added services including Smart Service (on-site vending solutions), ReCare (workwear washing service), hose pressing, sewing services, torque wrench calibration, and training courses.

Differentiator

Problem solved

Functional benefit

Brands

• Univern: Private label brand of tools sold through TOOLS. One of TOOLS' own brands featured in the 'Egne varemerker' (own brands) section.

Products and services

• Univern Univern is the company's own private-label brand for tools and equipment, sold through TOOLS Norway's retail stores and e-commerce platform to professional tradespeople and businesses.
• Ampro Ampro is the company's own private-label brand for tools and equipment.
• Award Award is one of the company's own private-label brands.
• Balance Balance is the company's own private-label brand for workwear, including Balance gloves and other workwear products.
• Björnkläder Björnkläder is the company's own private-label brand offering workwear clothing.
• Gesto Gesto is the company's own private-label brand for workwear and work accessories.
• Smart Service On-site workplace vending and mini-store service that helps businesses manage tool and equipment supply directly at the customer's site, for industrial and corporate accounts.
• ReCare Comprehensive wash and service solution for workwear, providing clean, safe, and managed work clothing for businesses with administrative simplicity.
• Slangepressing Hose pressing service for creating custom hydraulic and industrial hoses.
• Sømtjenester Sewing service for workwear customization and alterations.
• Kalibrering momentnøkler Calibration service for torque wrenches, for professional tradespeople and industrial users.
• Kurs og opplæring Training and education courses for professional use of tools and equipment.
• Trykk og brodering Printing and embroidery service for branding workwear.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Norges Hyggeligste Håndverker (Norway's Friendliest Craftsman)coreGTM or Marketing PartnerTOOLS has been the collaboration partner for the 'Norges Hyggeligste Håndverker' competition since its inception over 10 years ago. The competition celebrates skilled, engaged, and friendly craftsmen who make a difference in their daily work. This partnership demonstrates TOOLS' commitment to supporting and recognizing the trades profession.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/univern-solutions-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univern Solutions AS