Universal Coaching Alliance

What Universal Coaching Alliance does

Universal Coaching Alliance (UCA) is a UK-based Community Interest Company (CIC) registered in England and Wales (Company No. 15227072) that operates as a membership body for the coaching profession. Headquartered in Edgware, Middlesex, with a secondary office in Sudbrooke, Lincoln, the organisation was founded in 2024 and operates with a 6-person team. UCA sells tiered annual memberships (Student free, Associate £55, Professional £155, Organisational £295, Fellow £375) plus a £1,875 lifetime Emeritus option, and offers ancillary revenue streams including a one-time £250 coach accreditation administration fee and £65-per-session group supervision delivered by UCA-accredited supervisors.

The organisation's core products are an eight-level Coach Accreditation Programme (Foundation through Master Executive), a Coach Supervisor Accreditation (ACS), digital credentials issued via a Credly partnership, and three public directories (Main, Fellow, Supervisor). The technology stack is lightweight: a WordPress website, a Discourse-hosted community forum, and the Credly integration for Open Badge-compliant digital credentials. There is no proprietary technology platform, no AI/ML components, and no disclosed API or SDK.

UCA's go-to-market is community-led, acquiring members through regional hubs (Cymru/Wales, Aotearoa/New Zealand via the ANUCA sub-brand), events such as Neurodiversity Celebration Week, podcast and blog content, and structured membership progression pathways. Customer segments span aspiring coaches enrolled in accredited training programmes, practising coaches and supervisors, coaching and training organisations, senior professionals seeking Fellow status, and neurodivergent individuals seeking coaching support. As a CIC, UCA operates under an asset lock that mandates reinvestment of surplus into its mission rather than distribution to shareholders.

Name

Universal Coaching Alliance

Legal name

Universal Coaching Alliance

Website

https://universalcoachingalliance.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coaching Membership and Accreditation

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Specialized/Single-Purpose Accreditors (e.g., seminaries, arts conservatories) (EDADACAD)

akta.pro secondary industries

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Coaching accreditation services
• Professional membership body
• Coach supervision services
• Coaching professional development
• Coaching credentialing programmes

Headquarters

HQ city

Edgware

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees at multiple tiers (Student free, Associate £55, Professional £155, Organisational £295, Fellow £375) providing recurring revenue from coaching professionals and organisations.
2. Accreditation Services: One-time administration fees for coaching and coach supervisor accreditation (£250), with no renewal fees as long as membership is maintained.
3. Group Supervision Sessions: Subsidised group coaching supervision sessions at £65 per 90-minute session, with four sessions offered annually.
4. Fellow Application Fee: Non-refundable Fellowship application fee of £250, with lifetime Emeritus membership at £1,875.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universal Coaching Alliance operates a tiered membership body for individual coaching professionals, offering Student, Associate, Professional, Organisational, and Fellow membership levels. It administers a Coach Accreditation Programme with designations from Foundation through Master Executive, plus Coach Supervisor Accreditation (ACS), digital Credly credentials, and subsidised group supervision sessions. Members gain directory visibility, continuing development activities, ethical standards oversight, and progression pathways within a Community Interest Company structure.

Product overview

Universal Coaching Alliance operates as a platform offering coaching membership services with multiple tiered membership levels (Student, Associate at £55, Professional at £155, Organisational at £295, and Fellow at £375 annually). The core offering includes an accreditation programme for coaches with designations from Foundation through Master Executive level, plus Coach Supervisor Accreditation (ACS). Supporting services include a digital Credly badge system for credential verification, a supervisor directory with access to group supervision sessions, and a member directory for coach discovery. The products function together as an integrated professional coaching ecosystem supporting the entire career journey from student to senior practitioner.

Differentiator

Problem solved

Functional benefit

Brands

• ANUCA: Aotearoa/New Zealand Universal Coaching Alliance - regional chapter for coaching community in New Zealand

Products and services

• Student Membership
• Associate Membership
• Professional Membership
• Organisational Membership
• Fellow Membership
• Coach Accreditation Programme

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Association for Coaching (AC): UK-headquartered independent professional body for coaches offering accreditation, membership tiers, supervision directory, and CPD events. Most directly comparable UK peer given overlapping geographic and product footprint.
• Academy of Executive Coaching (AoEC): Accredited executive coach training and certification provider offering practitioner and executive coach credentials plus supervision. Comparable as a competitor combining accreditation with coach training.
• Barefoot Coaching: UK-based coach training and accreditation organisation offering individual and executive coach credentials plus supervision. Comparable UK peer combining training, accreditation and supervision similar to UCA's integrated model.
• European Mentoring and Coaching Council (EMCC): European-rooted professional body for coaching and mentoring, offering individual accreditation (EIA, ESIA) and supervisor accreditation. Closely comparable to UCA's combined coach and supervisor accreditation tracks.
• International Coaching Federation (ICF): The world's largest coaching credentialing body, offering individual coach accreditation, continuing education, and a global directory. Directly comparable to UCA as the incumbent that UCA most directly competes with for coach credentials and post-nominals.
• Coach U: Long-established US coach training and certification school offering CUGL, CVVC and other credentials. Comparable as an individual-coach accreditation body targeting practising coaches.
• International Association of Coaching (IAC): US-based coaching membership body offering individual coach certification and a public coach directory. Comparable as a competing global accreditation body for individual coaches.

Broad incumbents

• Center for Creative Leadership (CCL): Global leadership development organisation offering executive coaching, assessment and accreditation-adjacent programmes. Comparable as a larger, established incumbent whose coaching ecosystem overlaps UCA's accreditation and supervision offerings.
• Henley Business School — Coaching & Mentoring: UK university offering postgraduate coaching qualifications, CPD and executive coaching programmes. Comparable as a broader incumbent offering coaching credentials as part of a wider business school portfolio.

Regional players

• Coaching Federation of Africa (CFA): Africa-focused coaching membership and accreditation body. Comparable as a regional peer to UCA's ANUCA Africa initiative and useful indicator of the regional accreditation landscape UCA is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/universal-coaching-alliance-cic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Coaching Alliance