Universal Insurance Brokers Services Pvt Ltd

What Universal Insurance Brokers Services Pvt Ltd does

Universal Insurance Brokers Services Pvt Ltd, operating as Universal Insurance Services, is an independent insurance agency founded in 1990 and headquartered at 3342 W. Lawrence Ave, Chicago, IL. The firm sells personal and commercial insurance products — auto (including nonstandard and SR-22), homeowners, condominium, renters, business owners policy, commercial auto, general liability, workers' compensation, and limousine insurance — by brokering policies from five carrier partners: American Alliance, American Heartland, Founders Insurance, Unique, and United Equitable.

The agency runs a hybrid go-to-market combining an instant online quote form with in-person agent consultations at its Chicago office, supported by bilingual English/Spanish service, a "Refer A Friend" program, an educational blog (with content dated through 2026), and a Facebook presence. Technology is limited to standard insurance agency operations and quote management systems; the website is built on the Zywave platform. The agency employs 38 people and operates without disclosed institutional ownership, public listing, subsidiaries, or external funding.

Revenue is generated entirely through carrier commissions on policies sold across the diversified product portfolio, serving individual consumers, homeowners, renters, SMBs, and specialty commercial clients (including limousine operators) in the Chicago metropolitan area and broader Illinois market. The firm has no API/digital product, no app, no patents, and no regulatory actions or M&A activity on record.

Name

Universal Insurance Brokers Services Pvt Ltd

Legal name

Universal Insurance Services

Website

https://universalinsurancebrokers.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Auto insurance brokerage
• Home insurance coverage
• Commercial insurance services
• Independent insurance agency
• SR-22 insurance filings

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Revenue generated through commissions from selling insurance policies from multiple carrier partners including American Alliance, American Heartland, Founders Insurance, Unique, and United Equitable. As an independent agency, they earn commissions from each policy sold across auto, home, business, and specialty insurance lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Universal Insurance Services is an independent insurance agency distributing personal and commercial insurance policies on behalf of multiple carrier partners. Core offerings span personal lines (auto, nonstandard auto, SR-22, homeowners, condominium, renters) and commercial lines (business owners policy, commercial auto, general liability, workers' compensation, limousine). The agency serves Illinois consumers and small-to-medium businesses through online instant quoting and in-person local agent consultations at its Chicago office.

Product overview

Universal Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products. The agency provides personal insurance (Auto, Nonstandard Auto, SR-22, Homeowners, Condominium, and Renters coverage) and commercial insurance (Business Owners Policy, Commercial Auto, General Liability, Workers' Compensation, and Limousine Insurance). The agency operates as a traditional insurance broker, connecting customers with carrier partners including American Alliance, American Heartland, Founders Insurance, Unique, and United Equitable. No digital/API product is offered; all services are delivered through direct agent interaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage for individual vehicle owners, providing liability and physical damage protection distributed through carrier partners.
• Nonstandard Auto Insurance Insurance coverage designed for drivers who do not qualify for standard policies due to driving history, claims record, or other risk factors.
• SR-22 Insurance State-mandated certificate filed with the state to prove minimum required auto liability coverage for Illinois high-risk drivers with violations.
• Business Owners Policy (BOP) Insurance Combined coverage package for small business owners including property and liability protection in a single bundled policy.
• Commercial Auto Insurance Insurance coverage for business vehicles and commercial fleets used for business purposes.
• General Liability Insurance Coverage protecting businesses against third-party claims for bodily injury, property damage, and personal injury.
• Workers' Compensation Insurance Coverage providing medical benefits and wage replacement to employees injured in the course of employment.
• Homeowners Insurance Coverage protecting homeowners against property damage and liability risks associated with their residence.
• Condominium Insurance Coverage for condo owners protecting the interior of the unit, personal belongings, and personal liability with walls-in coverage.
• Renters Insurance Coverage for tenants protecting personal belongings and providing personal liability protection in rented residences.
• Limousine Insurance Specialized commercial auto insurance for limousine operators, including liability, physical damage, passenger coverage, and uninsured motorist coverage.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• American AlliancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner featured on carrier logos section of website. Provides auto, home, and business insurance products sold through Universal Insurance Services agency.
• American HeartlandcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (AHIC) featured on carrier logos section. Provides insurance products distributed through Universal Insurance Services independent agency.
• Founders InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner featured on website. Provides coverage options sold through the independent agency channel.
• UniquecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products. Partnered with Universal Insurance Services for distribution.
• United EquitablecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (UEIC) providing insurance products distributed through Universal Insurance Services independent agency network.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lemonade: Digital-first insurtech offering renters, home, and auto coverage through a mobile-first platform. Emerging competitive threat to traditional neighborhood agencies for younger, digital-native shoppers.
• Root Insurance: Telematics-driven auto insurer using mobile app for quote and purchase. Emerging direct-to-consumer competitor in the personal auto segment where Universal places significant volume.

Direct peers

• Direct Auto Insurance: Nonstandard auto insurance carrier with neighborhood retail locations targeting similar high-risk driver segments as Universal's nonstandard and SR-22 offerings.
• Brightway Insurance: Franchise-based independent insurance agency placing personal and commercial lines across multiple carriers. Directly comparable to Universal's independent agency model with multi-carrier product breadth.
• Goosehead Insurance: Public independent insurance agency that distributes personal lines through multiple carrier partners. Closest publicly comparable business model to Universal Insurance Services' multi-carrier brokerage approach, though at vastly greater scale.
• The General Insurance: Direct insurer specializing in nonstandard auto coverage for high-risk drivers. Comparable to Universal's nonstandard auto and SR-22 specialty, though The General is a carrier rather than a broker.
• Acceptance Insurance: Specialty provider of nonstandard auto insurance with retail storefront distribution. Comparable to Universal's nonstandard auto niche and in-person/local-agent sales motion.

Broad incumbents

• State Farm: Largest US personal lines insurer operating through captive local agents. Broadly incumbent competitor in the same Chicago personal auto/home market where Universal places coverage.
• Allstate: National P&C insurer with strong Illinois presence and local agent distribution. Competes for the same personal auto, home, and small commercial customers Universal serves.
• Progressive: Major US auto insurer with significant direct-to-consumer digital distribution. Competes directly with Universal on personal auto pricing, especially via online quote channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UNIVERSALINSURE
• LinkedInlinkedin.com/company/universal-insurance-brokers-services-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Insurance Brokers Services Pvt Ltd