Best Western Hotel Universel Drummondville

What Best Western Hotel Universel Drummondville does

Best Western Hotel Universel Drummondville is a 118-room franchised hotel and integrated 21-room congress center located in Drummondville, Quebec, at the intersection of highways 20 and 55 — a midpoint position placing it within one hour of approximately 80% of Quebec's population. The property is independently owned and operated as a franchise under BWH Hotels (Best Western International), benefiting from the global brand's distribution network, loyalty program, and operational standards. Founded in 1974, the hotel completed a full renovation of all 118 guest rooms (including 7 suites) in 2020, and operates as the only full-service congress venue in the Centre-du-Québec region.\n\nThe hotel's core offering is an integrated accommodation-plus-events platform: 118 renovated guest rooms, 21 modular meeting rooms totaling approximately 30,000 sq.ft. of event space (including the 1,230.8 m² Claude-Mouton plenary hall with 4.9m ceilings), and 11 reception rooms accommodating up to 500 guests for weddings and banquets. On-site amenities include a heated indoor pool under glass roof, gym, free WiFi, EV charging stations, and Restaurant Pacini, an Italian concept operating within the property. Audiovisual service is delivered through a non-exclusive partnership with Eventec. The property holds a 5 Green Keys certification (the highest level from Green Key Global) and offers 3D virtual room tours via its bilingual (English/French) website.\n\nThe business derives revenue from four streams: guest room revenue (sold via the Best Western global booking platform and direct channels), event venue rental (for groups of 4 to 1,000 people), food and beverage and banquet services (themed buffets, restaurant dining, wedding packages priced from approximately $75-$146 per person before taxes and admin fees), and packaged meeting and conference offerings. Primary customer segments include corporate and business events, weddings and social events, leisure and individual travelers, and cyclotourists (the property is certified 'Bienvenue cyclistes!' by Vélo Québec). Distribution is hybrid: Best Western's global platform serves B2C and leisure demand, while a dedicated in-house sales team handles B2B inquiries for conferences, weddings, and group bookings.

Name

Best Western Hotel Universel Drummondville

Legal name

Best Western Hotel Universel Drummondville

Website

https://universel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Hotel Universel Drummondville is a 118-room franchised hotel and 21-room congress center in Drummondville, Quebec, serving corporate events, weddings, leisure travelers, and cyclotourists with integrated accommodations, meeting space, and on-site Pacini restaurant.

Ownership category

akta.pro rank

Product category

Hotel & Convention Center Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Hotel accommodations
• Congress center rentals
• Wedding reception services
• Banquet catering services
• Corporate meeting venues

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guest Room Revenue: Revenue from 118 hotel rooms (including 7 suites), renovated in 2020, offered to individual and group travelers via Best Western's global booking platform and direct reservations.
2. Event Venue Rental: Revenue from renting 21 meeting rooms and event spaces for conferences, conventions, weddings, banquets, and corporate events. Rooms accommodate 4 to 1,000 guests.
3. Food & Beverage / Banquet Services: On-site Pacini Italian restaurant (famous Bread Bar), in-house banquet team with themed buffets (Italian, Mexican, tapas, oriental, Oktoberfest), wedding packages, and corporate meal packages.
4. Meeting & Conference Packages: Customized meeting packages bundling room rental, AV equipment, and catering; wedding packages ranging from $88/person before fees and taxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Best Western Hotel Universel Drummondville is a full-service hotel and Congress Center offering 118 guest rooms (including 7 suites, all renovated in 2020) and 21 modular meeting rooms totaling approximately 30,000 sq.ft. of event space. The property provides integrated hospitality services including accommodations, corporate meeting and conference hosting for groups of 4 to 1,000 people, wedding and social receptions for up to 500 guests, themed banquet catering, and an on-site Pacini Italian restaurant, supported by a non-exclusive AV partnership with Eventec and 35+ years of event planning expertise.

Product overview

Best Western Hotel Universel Drummondville is a full-service congress center and hotel offering a unified portfolio of hospitality services. The core offering centers on 118 newly renovated guest rooms (including 7 suites) and a 21-room Congress Center with 30,000 sq.ft. of event space, complemented by on-site Restaurant Pacini and comprehensive wedding/reception services. Additional offerings include 3D virtual room tours for online exploration and curated travel packages for leisure and corporate guests. The property positions itself as a strategic venue for events of 4 to 1,000 people, with integrated banquet, audiovisual, and planning services.

Differentiator

Problem solved

Functional benefit

Brands

• Centre des Congrès de Drummondville: The hotel's convention center brand offering 21 meeting rooms for events, conferences, and congresses.
• Restaurant Pacini

Products and services

• Hotel Rooms and Suites 118 newly renovated guest accommodations including Standard 2 Queens, Standard 1 King, Accessible rooms for reduced mobility, and 7 suite configurations, equipped with amenities for leisure, business, and family stays. Includes pet-friendly rooms and on-site features such as an indoor heated pool under glass roof and a gym.
• Congress Center and Meeting Rooms
• Wedding and Reception Services Full-service wedding and social event hosting with 11 reception rooms accommodating up to 500 guests. Offers five tiered packages (Promesse, Coup de Cœur, Prestige, Romance, Signature) ranging from $75 to $146 per person, including themed buffets (Italian, Mexican, tapas, oriental, Oktoberfest), cocktail service, and dedicated event coordinators.
• Restaurant Pacini On-site Italian restaurant offering authentic dishes and the famous unlimited Bread Bar (Bar à Pain) with Pacini margarines. Open to hotel guests and external diners, and provides catering for events and small group dining.
• Travel and Stay Packages Curated stay packages including the Corporate Package (Sunday–Thursday with breakfast), Village Québécois d'Antan experience packages, Théâtre de la Dame du Cœur show packages, and Vélo Québec cycling packages under the Bienvenue Cyclistes certification. Includes special rates for local attractions and regional events.
• Meeting and Conference Packages Customized meeting packages that bundle room rental, AV equipment access, and catering for corporate events. Corporate rates are available Sunday–Thursday with breakfast included, with optional dinner add-on. Direct contact via the B2B sales team at 1-800-711-6047 or [email protected].

Quantifiable outcome

• Can host events for groups of 4 to 1,000 people across 21 meeting rooms totalling ~30,000 sq.ft.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EventeccoreTechnology or IntegrationNon-exclusive partnership with Eventec providing state-of-the-art audiovisual equipment and expertise for events. Eventec supplies and operates AV equipment (sound, lighting, displays) for conferences, weddings, and banquets held at the hotel's 21 meeting rooms and event spaces.
• PacinicoreOthersOn-site Italian restaurant operated by Pacini within the hotel. Offers authentic Italian cuisine including the famous 'Bar à Pain' (Bread Bar) with roasted bread on the grill. Serves hotel guests and external diners. Wedding and corporate banquet F&B services also available through the restaurant for smaller groups.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hôtel Palace Royal: Best Western Premier-branded convention hotel in Quebec City with extensive meeting space, directly comparable in its integrated hotel-plus-congress-center model and franchise relationship with BWH Hotels.
• Hôtel & Suites Le Dauphin: Suite-style hotel brand with properties across Quebec offering meeting and event spaces targeting the same corporate and association event segment, with comparable mid-scale positioning and event-capable room blocks.
• Hôtel Le Dauphin Drummondville: Direct local competitor in Drummondville operating a hotel with meeting facilities serving the same Centre-du-Québec market and competing for the same corporate and wedding clientele. Most relevant peer because it competes head-to-head for every Drummondville-area event RFP.

Broad incumbents

• Holiday Inn Hotel & Suites Montréal Centre-ville Ouest: IHG-branded full-service hotel in Montreal with meeting and event space, representing a comparable mid-to-upscale convention-capable property within the broader Quebec corporate and association event market.
• Delta Hotels by Marriott Quebec: Marriott-branded full-service hotel with meeting facilities in Quebec City, competing for corporate and association events in the broader Quebec market with stronger loyalty-program reach and brand prestige.
• Fairmont Le Château Frontenac: Iconic luxury hotel in Quebec City with extensive event and conference facilities, representing the upper-tier competitor for the highest-value association and corporate events across Quebec.

Regional players

• Hôtel Le Concorde Québec: Long-established Quebec City hotel with significant meeting and convention space, targeting the same association and corporate group market in the Quebec region with a more urban, higher-tier positioning.
• Hôtel Château Laurier Québec: Large convention-capable hotel in Quebec City competing for association and corporate events from the same provincial client base; offers similar integrated meeting-room-plus-rooms model but in a larger urban market with more upscale brand positioning.
• Hôtel Gouverneur: Quebec regional hotel chain with multiple properties across the province offering meeting and event capabilities, competing for mid-market corporate events with a comparable regional footprint and pricing.
• Sandman Hotel Montréal Longueuil: Canadian hotel chain property in the Greater Montreal area with meeting facilities, competing for highway-driven business travel and small-to-mid corporate events across the same Quebec market corridor between Montreal and Quebec City.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HotelDrummond
• Facebookfacebook.com/HotelDrummondville
• LinkedInlinkedin.com/company/best-western-hotel-universel-drummondville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotel Universel Drummondville