Universitas Putra Bangsa

What Universitas Putra Bangsa does

Universitas Putra Bangsa (UPB) is a private higher education institution headquartered in Pejagoan, Kabupaten Kebumen, Jawa Tengah, Indonesia, operating two campuses (Pejagoan and Kemranjen Banyumas). Originally founded in 2001 as Sekolah Tinggi Ilmu Ekonomi (STIE) Putra Bangsa, the institution completed an academic transformation in 2021 to become a full universitas with two faculties: Ekonomi & Bisnis and Sains & Teknologi. It offers nine programs spanning D3 diplomas (Akuntansi, Perhotelan), S1 undergraduate degrees (Manajemen, Akuntansi, Bisnis Digital, Agribisnis, Ilmu Komputer/Informatika, Sains Data), and an S2 Magister Manajemen postgraduate program. The institution serves SMA/SMK graduates, working professionals pursuing master's-level qualifications, and the broader Kebumen community through UMKM training and applied research.

The university's business model is tuition-driven under the Yayasan Pendidikan Putra Bangsa foundation, supplemented by government grants, CSR contributions (BNI, BCA Finance), and applied-research funding. UPB has built institutional credibility through BAN-PT 'Baik Sekali' accreditation (2023-2027) — making it the only such-accredited institution in Kebumen — and 'Akreditasi Unggul' status for three S1 programs from LAMEMBA. Technology initiatives include an IoT-based Smart Environmental Control (SEC) system for greenhouse melon cultivation, developed in collaboration with the Indonesian Ministry of Education, Culture, Research and Technology, and applied AI training programs for Micro Finance Institutions (LKM). The go-to-market approach combines local Campus Visits to SMA/SMK, an online PMB registration portal, Google Student Ambassador programs, and a network of MoU partnerships with government agencies (BPS, BMKG, Bawaslu), industry employers (BFI Finance, PNM, Teleperformance), and international universities in Malaysia and Taiwan to support student recruitment, applied research, and graduate placement.

The institution is led by Rector Dr. Gunarso Wiwoho with a small core administrative team of approximately 41 employees, and produced 426 graduates in its October 2025 commencement. Operating geographies are concentrated in Jawa Tengah, with no global footprint claim, and revenue is not publicly disclosed.

Name

Universitas Putra Bangsa

Legal name

Universitas Putra Bangsa

Website

https://universitasputrabangsa.ac.id

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Universitas Putra Bangsa is a private Indonesian university in Kebumen, Jawa Tengah, offering diploma, undergraduate, and master's programs across Economics, Digital Business, Agribusiness, Computer Science, and Data Science to regional high-school graduates and working professionals.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAEAE

Applied Research & Innovation Universities

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

SECONDARYEDAHAEAB

Polytechnic & Applied Sciences Universities

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

SECONDARYEDAHABAB

STEM-Focused Research Universities (Engineering & Applied Sciences)

Education/Higher Education (Colleges & Universities)/Private Research Universities

Keywords

• Higher education services
• Undergraduate degree programs
• Postgraduate management education
• Business and digital programs
• Applied research training

Headquarters

HQ city

Pejagoan Kebumen

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Universitas Putra Bangsa is a private higher education institution offering undergraduate (S1), diploma (D3), and postgraduate (S2) academic programs across two faculties: Ekonomi & Bisnis and Sains & Teknologi. The university delivers academic instruction, applied research, and community-service programs, supported by technology initiatives such as IoT-based Smart Environmental Control for melon cultivation and AI knowledge sharing for microfinance institutions.

Product overview

Universitas Putra Bangsa is a higher education institution offering a comprehensive portfolio of academic programs across undergraduate and postgraduate levels. The university operates two faculties: Faculty of Economics and Business (providing S1 Akuntansi, S1 Bisnis Digital, and S1 Manajemen) and Faculty of Science and Technology (providing S1 Agribisnis, S1 Ilmu Komputer/Informatika, and S1 Sains Data). Additionally, the university offers a postgraduate S2 Magister Manajemen program and two diploma programs (D3 Akuntansi and D3 Perhotelan). The institution also supports applied research and community service through specialized units like LP3M, LPM, and Career Center, with technology initiatives including IoT-based agricultural systems and AI training programs.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• PT Permodalan Nasional Madani (PNM)coreGTM or Marketing Partner · 1 January 2026Campus Hiring Series dengan Micro Madani Institute (MMI) untuk seleksi posisi Account Officer dan peluang karier lainnya.
• Badan Meteorologi, Klimatologi, dan Geofisika (BMKG) Stasiun Meteorologi Tunggul Wulung CilacapcoreStrategic or Co-development Partner · 1 January 2026Kuliah umum bertema 'Implementasi Machine Learning' oleh Program Studi S1 Sains Data.
• BFI Finance Indonesia TbkcoreGTM or Marketing Partner · 6 November 2025Penandatanganan MoU dan kegiatan Campus Hiring untuk membuka peluang rekrutmen bagi graduates.
• Kantor Wilayah Kementerian Hukum Jawa TengahminorStrategic or Co-development Partner · 12 May 2025Penandatanganan Perjanjian Kerja Sama (PKS) dalam upaya memperluas jejaring kerja sama.
• Universitas TerbukaminorStrategic or Co-development Partner · 5 December 2024Penandatanganan MoA dalam Forum FUSION untuk kerja sama strategis antara Sekolah Pascasarjana Universitas Terbuka dan Fakultas Ekonomi dan Bisnis UPB.
• Badan Pengawas Pemilu (Bawaslu) Kabupaten KebumencoreStrategic or Co-development Partner · 8 May 2024Penandatanganan MoU dan pelaksanaan Kelas Penyelesaian Sengketa untuk mencetak mahasiswa berintegritas dalam mengawal demokrasi.
• Universitas Utara MalaysiacoreStrategic or Co-development Partner · 1 January 2024Penandatanganan Memorandum of Understanding (MoU) untuk meningkatkan kolaborasi dalam bidang penelitian, pertukaran akademik, dan pengembangan bersama.
• National Yunlin University of Science and Technology TaiwancoreStrategic or Co-development Partner · 1 January 2024Penandatanganan MoU untuk kolaborasi internasional dalam pendidikan dan penelitian.
• Institut Tahfidz Bintulu Serawak MalaysiaminorStrategic or Co-development Partner · 1 January 2024Kerja sama internasional di bidang pendidikan dan pengembangan sumber daya manusia.
• Badan Pusat Statistik (BPS) Kabupaten KebumencoreStrategic or Co-development Partner · 1 January 2024Peresmian Pojok Statistik dan pengukuhan Agen Statistik; Kerja sama dalam penelitian dan pengelolaan data.
• PT Teleperformance IndonesiacoreGTM or Marketing Partner · 1 January 2022Kerja sama Campus Hiring dan pelatihan; Satu-satunya perguruan tinggi di Kebumen yang menjalin kerja sama dengan Teleperformance.
• KPP Pratama KebumencoreStrategic or Co-development PartnerTax Center UPB bekerja sama dengan Kanwil DJP Jawa Tengah II untuk edukasi perpajakan, Tax Goes to Campus, dan pelatihan Relawan Pajak.
• PTPN I Regional 3 Kebun GetasminorStrategic or Co-development PartnerKunjungan industri Prodi Agribisnis untuk memperkuat pemahaman mahasiswa tentang industri kopi.
• Puskesmas PejagoanminorStrategic or Co-development PartnerProgram Cek Kesehatan Gratis bagi mahasiswa UPB, bagian dari program Dinas Kesehatan PPKB Kabupaten Kebumen.
• Kejaksaan Negeri KebumenminorStrategic or Co-development PartnerSosialisasi kampanye anti korupsi untuk civitas akademika.
• PLUT KUMKM Jawa TengahminorStrategic or Co-development PartnerKnowledge Sharing tentang pemanfaatan AI untuk peningkatan inovasi layanan Lembaga Keuangan Mikro (LKM).
• Polres KebumenminorStrategic or Co-development PartnerPenandatanganan MoU melalui Satuan Tugas Pencegahan dan Penanganan Kekerasan di Perguruan Tinggi (Satgas PPKPT).
• Dinas Pariwisata dan Kebudayaan Kabupaten KebumenminorStrategic or Co-development PartnerKolaborasi dalam pengembangan ekonomi kreatif dan kuliner; Mahasiswa Sains Data mengembangkan aplikasi pariwisata.
• Asosiasi UKM Kabupaten KebumenminorStrategic or Co-development PartnerSeminar Barcode dan TikTok Affiliate untuk membantu UMKM naik kelas.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Universitas Kristen Satya Wacana (UKSW): Established private university in Salatiga with broader multi-faculty offerings and stronger research standing than UPB. Comparable as a private Java-region institution but operates at materially larger scale and brand maturity.
• Universitas Ahmad Dahlan: Private Yogyakarta university with comparable programs in business, informatics, and data-related fields. Acts as a broader incumbent at similar accreditation tier but with stronger research track record and national visibility.
• Universitas Muhammadiyah Yogyakarta: Larger private university in Yogyakarta with multi-faculty offerings including business, engineering, and social sciences. Comparable as a private Java university, but with significantly greater scale, research output, and brand recognition.
• Universitas Esa Unggul: Larger private university concentrated in business, health, and applied sciences with campuses across Java. Comparable in private-sector positioning and program mix, but with substantially broader geographic reach and more developed online offerings.
• Universitas Atma Jaya Yogyakarta: Established private multi-faculty university in Yogyakarta with business, informatics, and applied programs. Comparable private-foundation governance and Java-region positioning, but with a longer-established brand and doctoral programs.

Direct peers

• Universitas Amikom Yogyakarta: Private Indonesian university with a comparable mix of informatics, business, and digital-business programs. Comparable in scale and in its emphasis on applied technology and digital entrepreneurship, and serves a similar Java student market outside the largest metros.
• Universitas Bina Sarana Informatika (UBSI): Large private university group with strong Computer Science, Information Systems, and Digital Business programs. Directly comparable in private-sector positioning, technology-leaning curriculum, and reliance on tier-2 Indonesian cities as primary markets.
• STIE YKPN Yogyakarta: Private economics and business school in Yogyakarta closely comparable to UPB's STIE heritage. Shares the economics/business-only legacy, similar scale, and foundation-based governance model.
• Universitas Dian Nuswantoro: Private university in Semarang with Computer Science, Information Systems, and Business programs. Comparable in tier-2 Java geographic positioning, applied-tech focus, and private-foundation governance structure.

Regional players

• Universitas Terbuka: Indonesia's leading fully-online public distance university with which UPB has a formal MoA. Comparable as a competitor for non-traditional and working students in the same domestic market, but distinct in delivery model and public-sector mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=TnpBs33PzNk
• LinkedInlinkedin.com/company/universitas-putra-bangsan-kebumen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Putra Bangsa