University Park Care Center
University Park Care Center is a skilled nursing and rehabilitation facility in Pueblo, Colorado, operated by Life Care Centers of America. It provides 24-hour skilled nursing, short- and long-term rehabilitation, Alzheimer's care, and hospice services to elderly and post-acute patients, billed primarily through Medicare and Medicaid.
- Company typePrivate
- Founded1970
- HeadquartersPueblo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What University Park Care Center does
University Park Care Center is a skilled nursing and rehabilitation facility located at 945 Desert Flower Blvd. in Pueblo, Colorado, employing approximately 55 staff. The facility is operated by Life Care Centers of America, a privately held Tennessee-based healthcare company founded in 1970 that operates more than 200 skilled nursing, rehabilitation, Alzheimer's, and senior living campuses across 27 states. University Park Care Center provides 24-hour skilled nursing care, short-term and long-term rehabilitation, post-operative recovery, secured Alzheimer's and dementia care, and hospice services, serving post-acute, chronically ill, and elderly populations in the Pueblo market.
The facility's clinical offering centers on an in-house rehabilitation team delivering physical, occupational, and speech therapy to both inpatient and outpatient populations, with a notable technological asset being the AlterG Anti-Gravity Treadmill, a NASA-patented device that unweights up to 80 percent of a user's body weight for pain-free gait and movement training. The care model emphasizes individualized care plans and is supported by Life Care Physician Services, a parent-company subsidiary that places on-site physicians at skilled nursing facilities, and by a continuum-of-care pathway through affiliate Century Park Associates' assisted and independent living communities. University Park Care Center is HIPAA-compliant and certified to participate in Medicare and Medicaid programs, making it subject to CMS annual surveys and ratings.
The business model is reimbursement-driven, with revenue generated through Medicare Part A/B, Medicaid, private insurance, and private pay arrangements across three primary streams: skilled nursing services (recurring/ongoing care), rehabilitation therapy services (session-based), and specialized memory care programming. Patient acquisition occurs primarily through hospital discharge planning referrals, physician and case manager recommendations, and direct family inquiries supported by community outreach, facility tours, and the parent company's digital marketing presence. As a single-site facility within a large multi-state operator, University Park Care Center represents a localized delivery point in a national system rather than an independent growth-stage enterprise.
University Park Care Center firmographics
Firmographics- Name
- University Park Care Center
- Legal name
- University Park Care Center
- Website
- https://universityparkcarecenterco.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- University Park Care Center is a skilled nursing and rehabilitation facility in Pueblo, Colorado, operated by Life Care Centers of America. It provides 24-hour skilled nursing, short- and long-term rehabilitation, Alzheimer's care, and hospice services to elderly and post-acute patients, billed primarily through Medicare and Medicaid.
- Ownership category
- akta.pro rank
University Park Care Center industry classification
Industry- Product category
- Skilled Nursing and Rehabilitation
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Rehabilitation Centers (HLAFAFAD)
- akta.pro secondary industry
- Geriatric Rehabilitation Programs (HLADAJAL)
Keywords
Where University Park Care Center is headquartered
LocationHeadquarters
- HQ city
- Pueblo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
University Park Care Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Skilled Nursing Services: Revenue generated from providing 24-hour skilled nursing care to residents requiring post-acute care, long-term care, or rehabilitation services. Services are billed through Medicare, Medicaid, private insurance, and private pay arrangements.
- Rehabilitation Therapy Services: Inpatient and outpatient rehabilitation therapy including physical, occupational, and speech therapy services. Revenue generated through therapy sessions billed to Medicare Part A/B, insurance, and private pay.
- Alzheimer's and Dementia Care: Secured Alzheimer's care services for patients with cognitive impairments. Revenue stream includes specialized memory care programming billed through similar channels as skilled nursing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
University Park Care Center product offering
Product offeringCore offering
University Park Care Center is a skilled nursing and rehabilitation facility in Pueblo, Colorado that delivers 24-hour skilled nursing care, short-term and long-term rehabilitation, post-operative recovery, and secured Alzheimer's and dementia care. Its in-house rehabilitation team provides inpatient and outpatient physical, occupational, and speech therapy using state-of-the-art equipment such as the AlterG Anti-Gravity Treadmill, with individualized care plans tailored to each resident's goals and needs. Services are billed through Medicare, Medicaid, private insurance, and private pay.
Product overview
University Park Care Center operates as a skilled nursing and rehabilitation facility offering a comprehensive range of healthcare services. The facility provides skilled nursing care, short-term rehabilitation, long-term care, post-operative recovery, and secured Alzheimer's care through an in-house rehabilitation team. Services include inpatient and outpatient therapy using state-of-the-art equipment such as the AlterG Anti-Gravity Treadmill. The care model emphasizes individualized care plans created by therapists and nurses, with 24-hour skilled nursing support. The facility is part of Life Care Centers of America's network of over 200 skilled nursing, rehabilitation, Alzheimer's, and senior living campuses across 27 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Skilled Nursing and Rehabilitation Services 24-hour skilled nursing care combined with inpatient and outpatient rehabilitation therapy (physical, occupational, and speech) for individuals needing short-term rehabilitation, long-term care, or post-operative recovery.
- Short-Term Rehabilitation Intensive, time-bounded rehabilitation therapy program for patients recovering from surgery, illness, injury, or hospital stay, focused on restoring mobility, strength, and independence.
- Long-Term Care Ongoing 24-hour skilled nursing care and assistance with activities of daily living for individuals with chronic medical conditions, advanced age, or permanent disability.
- Secured Alzheimer's and Dementia Care Secured memory care environment with specialized caregiver training and tailored programming for individuals with Alzheimer's disease and related dementias.
- Post-Operative Recovery Skilled nursing and therapy support for patients recovering after surgery, delivered with individualized care plans focused on safe return to independence.
- Hospice and Palliative Care End-of-life care focused on comfort, dignity, and quality of life for individuals with terminal conditions, including pain control and emotional support for patients and families.
Companies that use University Park Care Center
Customer profileSegments4 records
Ideal customer profiles3 records
University Park Care Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
University Park Care Center partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Life Care Centers of AmericacoreUniversity Park Care Center is operated by Life Care Centers of America, a premier provider of long-term health care operating more than 200 skilled nursing, rehabilitation, Alzheimer's and senior living campuses in 27 states. The parent company provides corporate oversight, marketing infrastructure, operational standards, quality assurance programs (including the Rehab Centers of Excellence program), and access to proprietary training and resources.
- Century Park AssociatesminorCentury Park Associates operates as an affiliate of Life Care Centers of America, with more than 40 independent and assisted living communities in 20 states. The relationship provides a continuum-of-care pathway for residents transitioning between different levels of care.
- Life Care Physician Services (LCPS)coreA subsidiary of Life Care Centers of America that places on-site physicians at skilled nursing facilities across the country, providing increased accessibility to residents and patients for medical care.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
University Park Care Center competitors and assessment
Company assessmentDirect peers
- Genesis HealthCare: Genesis HealthCare is one of the largest U.S. operators of skilled nursing and assisted senior living communities with rehabilitation therapy services, directly comparable in service mix and customer segments to University Park Care Center.
- PACS Group: PACS Group operates skilled nursing and assisted living facilities across multiple states with a focus on post-acute care and rehabilitation services, closely aligned with University Park's skilled nursing and short-term rehab offering.
- National HealthCare Corporation: NHC operates skilled nursing facilities, assisted living, home health, and rehabilitation services across the U.S., providing a directly comparable multi-service post-acute and long-term care operating model.
- The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing, rehabilitation, and senior living facilities across the U.S., with a similar operating model of providing 24-hour skilled nursing, post-acute rehab, and memory care services — directly comparable to University Park Care Center.
Broad incumbents
- Encompass Health: Encompass Health operates the largest U.S. network of inpatient rehabilitation hospitals focused on post-acute physical rehabilitation, providing a broad incumbent benchmark for the rehabilitation therapy services offered at University Park.
- Brookdale Senior Living: Brookdale operates a broad senior living portfolio including independent living, assisted living, and memory care communities across the U.S., representing an incumbent in the adjacent senior care continuum relevant to LCCA's network.
Others
- Welltower: Welltower is a major healthcare REIT that owns and leases senior housing, skilled nursing, and post-acute care properties, providing an ecosystem-level peer relevant to the real-estate-driven operating model of skilled nursing facilities.
Emerging players
- The Pennant Group: Pennant Group operates home health, hospice, and senior living services across the U.S., with an overlapping post-acute and senior care footprint that intersects with University Park's skilled nursing and rehabilitation model.
Market position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
University Park Care Center social profiles
Digital presenceUniversity Park Care Center compliance and trust
Trust signalCompliance3 records
University Park Care Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
University Park Care Center leadership team
Management profileNumber of profiles
University Park Care Center subsidiaries and ownership
Company hierarchySubsidiaries5 records
University Park Care Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University Park Care Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University Park Care Center
What does University Park Care Center do?
University Park Care Center is a skilled nursing and rehabilitation facility in Pueblo, Colorado that delivers 24-hour skilled nursing care, short-term and long-term rehabilitation, post-operative recovery, and secured Alzheimer's and dementia care. Its in-house rehabilitation team provides inpatient and outpatient physical, occupational, and speech therapy using state-of-the-art equipment such as the AlterG Anti-Gravity Treadmill, with individualized care plans tailored to each resident's goals and needs. Services are billed through Medicare, Medicaid, private insurance, and private pay.
Is University Park Care Center a public or private company?
University Park Care Center is a private company. It is classified as corporate owned and is currently operating.
When was University Park Care Center founded?
University Park Care Center was founded in 1970. It employs 51 to 100 people.
Where is University Park Care Center based?
University Park Care Center is headquartered in Pueblo, United States, in the North America region.
How does University Park Care Center make money?
Three revenue lines are on record. Skilled Nursing Services are the primary driver. The others are rehabilitation Therapy Services and alzheimer's and Dementia Care.
Who are University Park Care Center's main competitors?
Direct peers on record are Genesis HealthCare, PACS Group, National HealthCare Corporation and The Ensign Group. Broad incumbents are Encompass Health and Brookdale Senior Living. Welltower is listed as an others. The Pennant Group is listed as an emerging player.
Does University Park Care Center have an API?
No public API is recorded for University Park Care Center.
What industry is University Park Care Center in?
University Park Care Center's product category is Skilled Nursing and Rehabilitation. Its primary akta.pro industry code is HLAFAFAD, Long-Term Care Rehabilitation Centers, with a secondary code of HLADAJAL, Geriatric Rehabilitation Programs. Its NAICS code is 623110 and its SIC code is 8051.