Maestría / Especialización en Comunicación Digital Interactiva - UNR

What Maestría / Especialización en Comunicación Digital Interactiva - UNR does

The Maestría en Comunicación Digital Interactiva (MCDI) is a postgraduate academic program operated by the Universidad Nacional de Rosario (UNR), a public national university in Argentina. Established in 2012 and delivered primarily in distance modality since 2017, the program trains graduates in communication, journalism, and audiovisual disciplines in interactive digital communication, with curriculum spanning transmedia narratives, interactive documentary, immersive storytelling, digital journalism, educommunication, creative coding, and multimedia production. It serves a distributed student base drawn from Argentina and across Latin America, recruiting through cohort-based admissions, virtual information sessions, and university partnerships.

The program operates as a multi-tier academic portfolio: the two-year Master's degree, a Specialization track, three Diplomaturas de Estudios Avanzados launched in 2024 (Educomunicación, Periodismo Multiplataforma, and Narrativas Inmersivas y Transmedia), the Programa de Actualización Profesional (PAP), and individually accredited postgraduate courses. Technical delivery relies on a Moodle-based virtual campus supplemented by Zoom for synchronous classes, with the Processing programming platform taught for creative coding. Two embedded research laboratories — GeNIALab (transmedia and interactive documentary) and XR Story Lab (extended reality and immersive storytelling) — anchor production activities and have produced award-winning documentary works under the DocuMedia series (Premio Rey de España 2013 among other recognitions).

Revenue is generated through tuition and course fees with tiered pricing by student category: UNR graduates pay approximately 80,000–105,000 ARS per course, Argentine university graduates pay 90,000–120,000 ARS, and foreign graduates pay USD 170. A recurring Becas scholarship program (5–6 scholarships of 50–100% per cohort since 2019) supports access but reduces realized tuition revenue. The program is part of UNR's state-funded structure, with operational governance resting with the program's Director (Dr. Fernando Irigaray), the Academic Committee, and the Facultad de Ciencia Política y Relaciones Internacionales.

Name

Maestría / Especialización en Comunicación Digital Interactiva - UNR

Legal name

Universidad Nacional de Rosario - Maestría en Comunicación Digital Interactiva

Website

https://unrinteractiva.com.ar

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maestría en Comunicación Digital Interactiva is a UNR postgraduate program offering Master's, Specialization, and Diplomatura degrees in interactive digital communication, transmedia narratives, and immersive storytelling, delivered primarily via distance learning to students across Latin America.

Ownership category

akta.pro rank

Product category

Higher Education Postgraduate Programs

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYEDAFACAG

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAGAEAB

Higher Education Digital Courseware & Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYMPADADAL

Educational & Instructional Nonfiction

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

SECONDARYEDAFABAD

Lecture Capture, Live Streaming & Class Recording

Education/Education Technology (EdTech) & Digital Learning/Virtual Classrooms, Video Conferencing & Remote Instruction Tools

Keywords

• Postgraduate communication education
• Interactive digital communication
• Transmedia narrative studies
• Distance learning programs
• Digital journalism training

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Course Fees: The program generates revenue through tuition payments for the Master's program and fees for individual accredited postgraduate courses. Pricing varies by student category (UNR graduates, other Argentine universities, foreign universities).
2. Becas (Scholarship Program): The program offers scholarships (50% and 100% tuition coverage) to eligible candidates, funded through institutional budget allocation, which helps attract diverse student enrollment while maintaining revenue through partial payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The program delivers a distance-learning Master's degree (Maestría) and Specialization (Especialización) in Interactive Digital Communication, plus advanced diplomas (Diplomaturas de Estudios Avanzados) and accredited postgraduate courses in transmedia narratives, immersive storytelling, multiplatform journalism, educommunication, creative coding, and multimedia production. It operates through a virtual campus (Moodle) and synchronous Zoom sessions, producing award-winning interactive documentary projects (DocuMedia) and academic publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Maestría en Comunicación Digital Interactiva - Modalidad a Distancia Two-year distance-learning Master's degree in Interactive Digital Communication for graduates in Communication, Journalism, Audiovisual Communication, and related fields across Latin America, combining transmedia narrative design, immersive storytelling, digital journalism, educommunication, and creative coding.
• Diplomaturas de Estudios Avanzados (Educomunicación, Periodismo Multiplataforma, Narrativas Inmersivas y Transmedia) Short advanced diploma programs in Educommunication, Multiplatform Journalism, and Immersive and Transmedia Narratives, offered in distance modality with pathways that articulate to the full Master's degree.
• Programa de Actualización Profesional (PAP) Professional Update Program providing continuing education for communication professionals in interactive digital communication topics.
• Acreditable Postgraduate Courses (Cursos Acreditables de Posgrado) Standalone accredited postgraduate courses available individually to professionals and students, covering transmedia narrative, interactive digital design, academic and scientific writing, generative AI in educommunication, creative coding with Processing, educommunication, and interactive documentaries.

Quantifiable outcome

• Award-winning documentary productions with international recognition (Premio Rey de España 2013, Premio Latinoamericano de Periodismo sobre Drogas)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Hipertext.net - Universidad Pompeu FabramajorStrategic or Co-development Partner · 1 November 2021Program faculty Fernando Irigaray and Anahí Lovato served as guest editors for Issue 23 of Hipertext.net journal, focused on 'Latin American non-fiction: from interactive documentary to transmedia documentary', published November 2021.
• Cátedra Latinoamericana de Narrativas Transmedia (ICLA-UNR)coreStrategic or Co-development PartnerThe program maintains a close partnership with the Cátedra Latinoamericana de Narrativas Transmedia, co-directed by Dr. Fernando Irigaray and Dr. Anahí Lovato. This chairs serves as the academic hub for transmedia research and collaboration across Latin America, organizing events and publishing works.
• Centro de Investigación en Comunicación en Contextos Socioeducativos (CICSE)coreStrategic or Co-development PartnerThe CICSE collaborates with the Master's program on educommunication research and publications, including the ebook 'EDUCOM: Mixturas de comunicación, educación y TIC'. Both are part of UNR's research institute.
• Dirección de Comunicación Multimedial de la UNRcoreStrategic or Co-development PartnerThe program's faculty collaborate with the Multimedia Communication Direction to produce DocuMedia documentaries and other transmedia projects. Students participate in production teams for these award-winning projects.
• Centro de Investigaciones en Mediatizaciones (CIM)minorStrategic or Co-development PartnerThe CIM participates in organizing events like TransmeDía Rosario alongside the Master's program and other UNR communication units.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universidad Nacional de Quilmes (UNQ): Argentine public university offering Master's and undergraduate programs in Communication (Licenciatura en Comunicación Social) with strong digital and audiovisual focus. Comparable as a direct academic peer serving similar Argentine and Latin American graduate cohorts in communication.
• Universidad Nacional de Río Negro (UNRN): Argentine public university where Lila Luchessi directs the Instituto de Investigación en Políticas Públicas. Comparable for graduate communication programs and public-policy-oriented media research in Argentina.
• Universidad de Buenos Aires (UBA) - Carrera de Ciencias de la Comunicación: Argentina's largest public university's communication faculty offers graduate training in communication and journalism. Faculty member Lila Luchessi teaches at UBA. Comparable for graduate-level communication and digital journalism education in Argentina.
• Universidad Pompeu Fabra - Hipertext.net: UPF's postgraduate and research programs in digital communication, particularly through Hipertext.net — the academic journal where Irigaray and Lovato co-edited Issue 23 on Latin American non-fiction. Comparable for graduate-level digital communication research and Spanish-language academic networks.
• Universidad Nacional de La Plata (UNLP) - Facultad de Periodismo y Comunicación Social: Argentine public university with a leading communication faculty offering postgraduate programs. Faculty member Leonardo Murolo teaches there. Comparable for Master's-level training in digital communication and journalism.
• Universidad de San Andrés - Maestría en Periodismo: Private Argentine university offering a Master's in Journalism with a digital focus. Faculty member Lila Luchessi holds a Titular position. Comparable as a graduate program serving working professionals in journalism and digital media in Argentina.

Others

• Cátedra Latinoamericana de Narrativas Transmedia: The ICLA-UNR Latin American academic chair co-directed by Irigaray and Lovato, which organizes TransmeD\u00eda Rosario and the Transmedia Week global initiative. Not a direct competitor but a closely related academic network that defines the transmedia research community the program operates within.

Regional players

• Universidad Pompeu Fabra - Master's in Communication Studies: Spanish university with established Master's programs in digital communication and journalism. Comparable as a leading Iberoamerican graduate program in communication, but located in Spain rather than Latin America.
• Universidad Nacional Autónoma de México (UNAM) - Posgrado en Ciencias Políticas y Sociales: Mexico's largest public university offering graduate programs in communication with digital media specialization. Comparable as a leading Latin American public university serving postgraduate students in communication, though geographically separate.
• Universitat Oberta de Catalunya (UOC): Spanish online university offering fully distance Master's programs in digital communication and journalism. Comparable for the distance-learning delivery model and Spanish-language graduate market, though primarily serving Europe rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/especializaci-n-en-comunicaci-n-digital-interactiva---unr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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