Universitas Darma Persada

What Universitas Darma Persada does

Universitas Darma Persada (UNSADA) is a private Indonesian higher-education institution headquartered in East Jakarta, founded on July 6, 1986 by the Indonesian alumni association from Japan (PERSADA) through the Yayasan Melati Sakura foundation. It operates four faculties — Language & Culture, Engineering, Marine Technology, and Economics — plus a postgraduate school, delivering 15 undergraduate programs, 2 diploma programs, and 1 master's program, with a differentiated trilingual (Indonesian, English, Japanese) curriculum and a monozukuri-influenced engineering pedagogy.

Its core delivery infrastructure comprises language laboratories, CNC/CAD/PLC laboratories, electrical and pneumatic laboratories, milling labs, and an authentic Japanese tatami room. The business model is overwhelmingly tuition-driven (B2C, direct enrollment through PMB and WhatsApp), supplemented by a smaller B2B stream: the Tempat Uji Kompetensi (TUK) delivers competency certification and training to external corporate clients including PT Toyota Motor Manufacturing Indonesia, and Japanese-government/corporate partnership channels fund scholarships, student exchanges, and international internships in Japan.

Customer segments span domestic undergraduate students (primary), working adults enrolled via the kelas karyawan (employee class) channel, international education seekers using Japan-bound exchange and internship pipelines, and corporate clients purchasing competency certification. The university's revenue mechanics are essentially subscription/recurring via per-semester tuition, with non-tuition revenue acting as a brand-reinforcing and pipeline-reinforcing layer rather than a primary P&L driver.

Name

Universitas Darma Persada

Legal name

Universitas Darma Persada

Website

https://unsada.ac.id

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Universitas Darma Persada (UNSADA) is a 40-year-old private university in East Jakarta delivering trilingual (Indonesian/English/Japanese) education across four faculties and a postgraduate school to domestic students, working adults, and Japan-bound exchange cohorts, with ancillary corporate training for clients such as Toyota TMMIN.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

Keywords

• Higher education services
• University degree programs
• Trilingual language education
• Engineering education programs
• International student exchange

Headquarters

HQ city

Jakarta Timur (East Jakarta)

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue from student tuition fees across Diploma, Sarjana, and Magister programs including regular and employee class (kelas karyawan) streams.
2. Professional Services and Training: Revenue from Tempat Uji Kompetensi (TUK) providing competency certification and training services to external organizations including PT Toyota Motor Manufacturing Indonesia.
3. International Programs: Revenue from student exchange, internship programs, and international collaborations with Japanese universities and companies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Universitas Darma Persada is a private university delivering higher education programs across 4 faculties and 1 postgraduate school: Faculty of Language & Culture (Japanese, Mandarin, English), Faculty of Engineering (Electrical, Industrial, Mechanical, IT, Information Systems), Faculty of Maritime Technology (Shipbuilding, Naval Systems), Faculty of Economics (Management, Accounting), and a Master's in Renewable Energy Engineering. It sells undergraduate degrees, diploma programs, postgraduate degrees, and professional competency certification, with trilingual instruction in Indonesian, English, and Japanese and integrated international internship/exchange programs in Japan.

Product overview

Universitas Darma Persada (UNSADA) is a private university in East Jakarta offering a multi-faculty educational platform with programs across four faculties and one postgraduate school. The institution provides 15 undergraduate programs, 2 diploma programs, and 1 master's program spanning Language & Culture (Japanese, Mandarin, English), Engineering (Electrical, Industrial, Mechanical, Information Technology, Information Systems), Marine Technology (Shipbuilding, Naval Systems), and Economics (Management, Accounting). UNSADA distinguishes itself through trilingual education (Indonesian, English, Japanese) and strong Japan partnerships enabling international internship and student exchange programs. The university also operates support services including an academic management system, library, career center, and alumni tracer study system.

Differentiator

Problem solved

Functional benefit

Products and services

• S1 Bahasa dan Kebudayaan Jepang Bachelor's degree program in Japanese Language and Culture, offered by the Faculty of Language and Culture, preparing students for global opportunities in Japan-related industries.
• S1 Bahasa Mandarin dan Kebudayaan Tiongkok Bachelor's degree program in Mandarin Language and Chinese Culture, offered by the Faculty of Language and Culture.
• S1 Bahasa dan Kebudayaan Inggris Bachelor's degree program in English Language and Culture, offered by the Faculty of Language and Culture.
• S1 Teknologi Informasi Bachelor's degree program in Information Technology, offered by the Faculty of Engineering, covering software development, data management, and IT infrastructure.
• S1 Sistem Informasi Bachelor's degree program in Information Systems, offered by the Faculty of Engineering, focusing on business information systems and analytics.
• S1 Teknik Elektro Bachelor's degree program in Electrical Engineering, offered by the Faculty of Engineering.
• S1 Teknik Industri Bachelor's degree program in Industrial Engineering, offered by the Faculty of Engineering, covering production systems and process optimization, integrating the monozukuri concept.
• S1 Teknik Mesin Bachelor's degree program in Mechanical Engineering, offered by the Faculty of Engineering.
• S1 Teknik Perkapalan Bachelor's degree program in Shipbuilding Engineering, offered by the Faculty of Maritime Technology.
• S1 Teknik Sistem Perkapalan Bachelor's degree program in Naval Systems Engineering, offered by the Faculty of Maritime Technology.
• S1 Manajemen Bachelor's degree program in Management, offered by the Faculty of Economics.
• S1 Akuntansi Bachelor's degree program in Accounting, offered by the Faculty of Economics.
• D3 Bahasa Jepang Three-year diploma program in Japanese Language, part of the Diploma faculty.
• D3 Bahasa Inggris Three-year diploma program in English Language, part of the Diploma faculty.
• S2 Teknik Energi Terbarukan Master's degree program in Renewable Energy Engineering, offered at the Postgraduate School, focusing on sustainable energy solutions.
• Program Magang Internasional Jepang International internship program in Japan facilitated through partnerships with Japanese companies including ALPICO Group, Ninomiya Manufacturing, Softem Co., Ltd., and Daio Kaiun, providing students with professional experience in Japanese workplaces.
• Program Pertukaran Pelajar Student exchange program with Japanese partner universities including Toyo University, Kansai University, Hiroshima University, Takushoku University, and Fukuyama City University.
• Tempat Uji Kompetensi (TUK) Competency certification and training services delivered to external organizations including PT Toyota Motor Manufacturing Indonesia (TMMIN), covering HR, industrial relations, and remuneration training programs.
• Kelas Karyawan (Working Adult Programs) Evening and weekend class programs for employed professionals in Japanese Language & Culture, Management, and Accounting.

Quantifiable outcome

• 299 graduates produced in single graduation ceremony (Wisuda ke-37)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

36 partnerships are on record, tiered core, major and minor.

• VenturesLink Pte. Ltd.coreStrategic or Co-development Partner · 15 July 2026Singapore-based recruitment platform connecting Japanese companies with Indonesian talent possessing Japanese language skills. Signed MoU and MoA on July 15, 2026 for career access facilitation, requiring N3 Japanese proficiency level minimum for professional positions. Also developing internship programs with Japanese companies.
• Persatuan Robotika Seluruh Indonesia (PRSI)majorStrategic or Co-development Partner · 15 June 2026Indonesian robotics federation signing MoA with Electro Student Association (HIMELDA) for student competency development in technology, research collaboration, and relevant technology activities.
• Japan FoundationcoreStrategic or Co-development PartnerJapanese government cultural organization providing support for Japanese language education through the Sakura Network program, organizing webinars and professional development for Japanese language teachers.
• JICA (Japan International Cooperation Agency)coreStrategic or Co-development PartnerJapanese international cooperation agency supporting educational development and exchange programs between Japan and Indonesia.
• JETRO (Japan External Trade Organization)coreStrategic or Co-development PartnerJapanese external trade organization supporting business and educational linkages between Japan and Indonesia.
• AMEICC (AEM-METI Economic and Industrial Cooperation Committee)coreStrategic or Co-development PartnerEconomic cooperation committee organizing IE and Work Analysis seminars for industrial engineering students under monozukuri education concept.
• AOTS (The Association for Overseas Technical Cooperation and Sustainable Partnerships)coreStrategic or Co-development PartnerJapanese organization providing technical training cooperation and support for industrial engineering education programs.
• Hiroshima UniversitycoreStrategic or Co-development PartnerMajor Japanese national university participating in student exchange programs under the Sakura Network collaboration with Japan Foundation.
• Kansai UniversitymajorStrategic or Co-development PartnerJapanese university hosting UNSADA students for exchange programs, with students like Fauzan Rahmadi Husain and Novendi Ronaldo participating.
• Toyo UniversitymajorStrategic or Co-development PartnerJapanese university partner for student exchange programs including Fitria Tamara Ramadhita and Josua Tampubolon.
• Takushoku UniversitymajorStrategic or Co-development PartnerTokyo-based university with exchange program participation from Mushab Ghozi Fahimuddin.
• Fukuyama City UniversityminorStrategic or Co-development PartnerJapanese municipal university with cooperation ties to UNSADA.
• Gakushuin UniversityminorStrategic or Co-development PartnerHistoric Japanese private university with partnership connection to UNSADA.
• Kobe Shoin UniversityminorStrategic or Co-development PartnerJapanese university partner for academic exchange.
• Okayama UniversityminorStrategic or Co-development PartnerJapanese national university partner for exchange programs.
• Kanto Gakuin UniversityminorStrategic or Co-development PartnerJapanese university partner for educational cooperation.
• PT Toyota Motor Manufacturing Indonesia (TMMIN)coreStrategic or Co-development PartnerLong-standing partnership for Tempat Uji Kompetensi (TUK) providing competency certification training for TMMIN staff since 2020, including HR, industrial relations, and remuneration training programs.
• Alpico GroupcoreStrategic or Co-development PartnerNagano-based hospitality company providing internship opportunities for Faculty of Language and Culture students in hotel and tourism management, with students like Diaz Afrian interning at Alpico Hotel Matsumoto.
• Ninomiya Group / NinomiyacoreStrategic or Co-development PartnerJapanese manufacturing company offering internship programs for engineering students including Bagas Aryo Wicaksono and Aisa Aulia, with potential for permanent employment after graduation.
• PT Bank Resona PerdaniamajorStrategic or Co-development PartnerJapanese bank providing annual scholarships to 5 deserving students since 2017, with total contribution of Rp. 98,000,000 for the 7th consecutive year.
• YanmarminorStrategic or Co-development PartnerJapanese industrial equipment manufacturer with partnership ties to UNSADA.
• PanasonicminorStrategic or Co-development PartnerJapanese electronics company with institutional partnership with UNSADA.
• NitoriminorStrategic or Co-development PartnerJapanese furniture and home goods retailer with partnership connection.
• SumitomominorStrategic or Co-development PartnerJapanese conglomerate with business ties to UNSADA.
• JtrustminorStrategic or Co-development PartnerJapanese financial services company partnership.
• Daio Kaiun Recruit Co., LtdminorStrategic or Co-development PartnerJapanese shipping and recruitment company offering internship program for maritime students including Ratu Zuhdiyyah Felix.
• Softem Co., LtdmajorStrategic or Co-development PartnerJapanese company providing internship placements for Japanese language students including Riyan Wahyudi and Yasmin Fatimatuzahirah for 2025-2026 program.
• Saikyo BankminorStrategic or Co-development PartnerJapanese regional bank with institutional partnership.
• FukokuminorStrategic or Co-development PartnerJapanese company with partnership ties to UNSADA.
• PT Sakura Mitra PerdanaminorStrategic or Co-development PartnerIndonesian company with Sakura branding and Japanese connections.
• ManabiminorChannel Partner/ Reseller/ DistributorJapanese educational platform partner.
• OzoraminorStrategic or Co-development PartnerJapanese company with partnership connection.
• TokoosenminorStrategic or Co-development PartnerJapanese company partner.
• BridgenoteminorStrategic or Co-development PartnerJapanese company with partnership ties.
• LifenesiaminorStrategic or Co-development PartnerCompany with Japanese-Indonesia business connection.
• Alpico GroupcoreStrategic or Co-development PartnerNagano-based hospitality company providing internship opportunities for Faculty of Language and Culture students in hotel and tourism management. Also organized International Seminar on Japanese Hospitality & Tourism Industry Program on June 4-5, 2026 for students preparing for September 2026-March 2027 internship period.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• President University: Indonesian private university with explicit international focus and English-language programs. Closely comparable for its international-education positioning and similar selective-target student segment.
• Universitas Ciputra: Indonesian private university known for entrepreneurship-focused programs. Comparable as a private Indonesian university targeting tier-1 fee-paying students with differentiated program offerings (entrepreneurship emphasis vs. UNSADA's Japanese-language focus).
• Universitas Esa Unggul: Jakarta-based Indonesian private university with multiple faculties including health sciences and engineering. Comparable for its private status, Jakarta location, and multi-faculty program breadth.
• BINUS University: Indonesia's largest private university with multi-campus reach and broad international programs (English-language, dual-degree). Directly comparable as a large private Indonesian higher education institution serving a similar tuition-paying student segment with internationally-oriented program offerings.
• Universitas Telkom: Large Indonesian private university with technology and engineering emphasis. Comparable as a private Indonesian higher education institution with strong industry partnerships and engineering-program depth.
• Universitas Kristen Petra: Indonesian private university in Surabaya with strong engineering, business, and language programs. Comparable as a multi-faculty Indonesian private university with similar scale and regional concentration.
• Universitas Trisakti: Major Jakarta-based Indonesian private university with multiple faculties (engineering, economics, language) and a comparable private-university profile. Closely comparable on geography (same Jakarta market), private status, and breadth of faculties including engineering, economics, and language programs.
• Universitas Multimedia Nusantara: Indonesian private technology-focused university with strong industry partnerships. Comparable for its private status, technology/program breadth, and emphasis on industry-aligned curricula similar to UNSADA's engineering and IT faculties.
• Universitas Atma Jaya: Established Indonesian private university (Jakarta campus) operating multiple faculties including engineering, economics, and humanities. Comparable as a private Indonesian university with similar student base and positioning in the private-higher-education tier.

Others

• Kansai University: Japanese private university and one of UNSADA's named student-exchange partners. Comparable as an established Japanese private higher education institution that participates in Indonesia-Japan academic exchange, illustrating UNSADA's bilateral academic partner network (not a competitor).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/universitas-darma-persada

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Darma Persada