UNSER LAND

What UNSER LAND does

UNSER LAND is a Bavarian regional food network operating across 12 districts around Munich and Augsburg, structured as a dual entity: a nonprofit umbrella association (Dachverein UNSER LAND e.V.) that coordinates 10 regional Solidargemeinschaften with approximately 1,000 volunteers, and a commercial marketing and logistics arm (UNSER LAND GmbH, headquartered in Esting) that markets approximately 120 regional organic and biodynamic food products sourced from around 300 farming family operations. The product range spans dairy, cheese, eggs, fish, fruit, vegetables, grains, flour, oil, pasta, preserves, mustard, soup, hay, straw, tofu, Spätzle, bread, and meat products, all produced under transparent regional sourcing rules and supported by EU organic certification (Öko-Kontrollstelle DE-ÖKO-001).

The company generates revenue primarily through transaction-based product sales, distributing via retail partners to approximately 850 sales locations in the Munich/Augsburg region; pricing is not publicly disclosed. Its go-to-market combines community-led engagement (volunteer-driven events, educational farm excursions, VR experiences, water-source tours) with channel-partner distribution. Strategic alliances reinforce this model, including a drinking-water protection project (Milch-Wasser-Projekt) with Stadtwerke München, educational partnerships with the Rewe Agrar Akademie and AELF, and producer relationships with farms such as the Demeter-certified Obergrashof.

Management comprises three Geschäftsführer at the GmbH (Judith Schermann, Stefan Heinrich, Johannes Stürzer) plus Prokuristin Margit Pesch on the Solidargemeinschaft BRUCKER LAND board; the network is independently owned with no parent company or external funding. Beyond commercial activity, the network runs biodiversity initiatives (Summender Acker, Blühflächen, Streuobstsammlung) and youth education projects, positioning food marketing as an instrument for regional environmental and community outcomes rather than as a pure CPG business.

Name

UNSER LAND

Legal name

UNSER LAND GmbH

Website

https://unserland.info

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

UNSER LAND is a Bavarian regional food network combining a nonprofit umbrella association and commercial GmbH, connecting roughly 300 farming families to about 850 retail locations across 12 districts near Munich and Augsburg via approximately 120 organic products.

Ownership category

akta.pro rank

Product category

Regional Organic Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Regional organic food
• Biodynamic agriculture
• Farm-to-retail distribution
• Community-supported agriculture
• Regional food network

Headquarters

HQ city

Esting

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: UNSER LAND GmbH markets approximately 120 regional food products from around 300 farming family operations and supplies approximately 850 retail locations. Revenue is generated through the sale of regional organic/biodynamic food products via retail partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

UNSER LAND is a regional food network in Bavaria, Germany, that markets approximately 120 organic and biodynamic food products from around 300 farming family operations and supplies approximately 850 retail sales locations across 12 Bavarian districts around Munich and Augsburg. The organization operates through a dual structure comprising the nonprofit Dachverein UNSER LAND e.V. (umbrella association supporting 10 Solidargemeinschaften with around 1,000 volunteers) and the commercial UNSER LAND GmbH, which handles marketing and logistics. Product range spans dairy, cheese, eggs, meat, baked goods, pasta, tofu, fruit, vegetables, grains, oil, preserves, mustard, and beverages.

Product overview

UNSER LAND is a regional food network in Bavaria, Germany, focused on sustainable local food production and marketing. The organization comprises approximately 300 farming family operations across 12 Bavarian counties around Munich and Augsburg, producing around 120 different regional food products including dairy, cheese, eggs, meat, baked goods, pasta, tofu, jams, juices, mustard, honey, vegetables, and grains. The UNSER LAND GmbH handles marketing and logistics, supplying these products to approximately 850 retail locations. The network also includes 10 regional Solidargemeinschaften (solidarity communities) with around 1,000 volunteers who support regional agriculture, sustainability projects, and community engagement. The core offering is regional organic (BIO) food products distributed through local retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• UNSER LAND: Regional organic food brand featuring approximately 120 products from local farming families and artisan producers in Bavaria
• Solidargemeinschaften
• Milch-Wasser-Projekt
• Summender Acker

Products and services

• UNSER LAND Regional Organic/Biodynamic Food Product Range

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rewe Agrar AkademiecoreStrategic or Co-development Partner · 29 July 2026Rewe Agrar Akademie partnered with UNSER LAND for educational field days where approximately 20 apprentices learned about regional food production, producer relationships, logistics, and marketing. The partnership provides practical education on regional value chains for future food retail professionals.
• AELF (Amt für Ernährung, Landwirtschaft und Forsten)coreStrategic or Co-development Partner · 18 June 2026The government agricultural office AELF partnered with UNSER LAND for a networking event on sustainable agriculture, renewable energy, and regional value creation. Margit Pesch from UNSER LAND presented the network's work on regional value chains, organic agriculture, and environmental protection.
• Stadtwerke München (SWM)coreStrategic or Co-development PartnerStadtwerke München partners with UNSER LAND on the Milch-Wasser-Projekt (Milk-Water Project) to protect Munich's drinking water through organic farming in the Mangfalltal catchment area. Joint activities include water source tours, educational hikes, and VR experiences showing the connection between organic agriculture and drinking water quality.
• Bio-Markt StemmerhofcoreChannel Partner/ Reseller/ DistributorBio-Markt Stemmerhof is a organic food cooperative founded in July 1985 to promote ecological small-scale farming and artisanal production. The market serves as a fixed retail location for UNSER LAND products since 2019, enabling direct consumer access. The cooperative brings together producers and consumers with city-country connections.
• ObergrashofcoreStrategic or Co-development PartnerObergrashof is a Demeter-certified biodynamic farm with diverse organic vegetable production. The farm serves as an UNSER LAND producer and hosts educational tours showcasing biodynamic agriculture. It includes an environmental garden for children's education, farm festivals, and workshops, as well as a Waldorf-oriented farm kindergarten operated by Elterninitiative Spiel-Raum Obergrashof e.V.
• ZAB e.V. (Zusammen Aktiv Bleiben)minorStrategic or Co-development PartnerZAB e.V. collaborates with UNSER LAND on hiking tours through the Mangfalltal region, combining outdoor activity with education about drinking water protection and organic farming. The partnership engages seniors in environmental awareness and regional food appreciation.
• Unverpackt-Genossenschaft München Nord (Rieselbar)minorStrategic or Co-development PartnerUnverpackt-Genossenschaft München Nord (Rieselbar) shared booth space with UNSER LAND at the Moosacher Stadtteilkulturtage, promoting zero-waste shopping and environmental awareness together.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Hofpfisterei: Hofpfisterei is a Munich-based organic bakery chain with deep Bavarian roots sourcing from regional organic grain producers. Comparable to UNSER LAND in regional Bavarian organic retail presence and producer-procurement orientation.
• Bio vom Berg: Bio vom Berg is a regional organic producers' cooperative in the Tyrol/Bavaria border region aggregating small organic farms for regional retail. It mirrors UNSER LAND's regional producer-aggregation model but operates across the Austrian-German border.

Direct peers

• Regionalwert AG: Regionalwert AG is a citizen-shareholder-driven network in Baden-Württemberg that aggregates regional organic farms, food producers, and retail partners under a similar social-enterprise model — directly comparable to UNSER LAND's regional food network and dual nonprofit/commercial structure.
• Tagwerk e.G. Tagwerk is a Bavaria-based regional organic producers' cooperative supplying retailers and consumers with locally sourced products. Like UNSER LAND, it aggregates farmers, emphasizes regional provenance, and serves the Munich/Bavarian organic market.

Broad incumbents

• Naturland e.V. Naturland is a major German organic farmers' association with international reach, providing certification and market access to producers. Comparable to UNSER LAND as an established organic certification and producer-network organization.
• Demeter e.V. Demeter is the largest biodynamic agriculture association in Germany, certifying producers and marketing biodynamic products nationally. It is the broad-incumbent benchmark for UNSER LAND's biodynamic producer network (e.g., Obergrashof) and brand positioning.
• Bioland e.V. Bioland is Germany's largest organic farming association, with a national footprint covering production standards, marketing, and retail distribution. It represents the broad-incumbent competitive set UNSER LAND faces for shelf space in Bavarian retail.

Others

• Öko-Modellregionen Bayern: Bavaria's publicly supported Öko-Modellregionen initiative builds regional organic value chains and producer networks across multiple Bavarian districts — adjacent to UNSER LAND's model as an institutional enabler and potential public-funding partner.
• Stadtwerke München (SWM): Munich's municipal utility is UNSER LAND's established partner on the Milch-Wasser-Projekt and represents the institutional-utility-side peer for water-protection-linked organic farming partnerships.

Emerging players

• Basic Bio: Basic Bio is a German organic supermarket chain focusing on regional and Demeter-certified products. Comparable to UNSER LAND as a downstream retail channel competing for the same regional-organic-conscious Bavarian consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWGvsoSYUiSYIXTxybcctdw
• Facebookfacebook.com/unser.land.netzwerk
• Instagraminstagram.com/unser.land.netzwerk
• LinkedInlinkedin.com/company/unser-land

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNSER LAND