Unsukay

What Unsukay does

Unsukay is a privately held restaurant group headquartered in Smyrna, Georgia, founded in 2005 by partners Ryan Turner, Todd Mussman, and Chris Hall. The group operates five distinct dining concepts across the Atlanta metropolitan area: Muss & Turner's (a deli by day, bistro by night in Smyrna), Local Three (a contemporary American restaurant with a bourbon bar of more than 1,000 whiskies in Atlanta), Eleanor's (a speakeasy hidden behind Muss & Turner's cooler door), MTH Pizza (a neighborhood pizzeria using 72-hour fermented dough and PizzaMaster ovens), and Roshambo (a Modern American restaurant at Peachtree Battle Shopping Center, opened in November 2022). Beyond restaurants, the group runs Unsukay Events & Catering as a dedicated private-dining and catering entity, and includes two partner-level ventures, Warhorse Investments (since 2017) and Seahorse Advisors (since July 2024).

The group generates revenue primarily through on-premises food and beverage sales across its restaurants, supplemented by full-service catering and private dining across all concepts for corporate events, weddings, and celebrations. Distribution is exclusively direct-to-consumer through physical locations in the Atlanta metro, supported by online reservations (OpenTable), per-restaurant social media channels, and earned media coverage in outlets such as Food & Wine, Food Network, and the Atlanta Journal-Constitution. Pricing is not publicly disclosed.

Unsukay also co-founded The Giving Kitchen, a nonprofit that has delivered over $16 million in assistance to roughly 34,000 food service workers across all 50 states and D.C. by 2024, and partnered with the Hidinger family to develop Staplehouse, a for-profit restaurant wholly owned by the nonprofit with 100% of post-tax dividends flowing to its crisis fund. Recognition includes the 2011 Georgia Restaurant Association Restaurateurs of the Year, the 2015 National Restaurant Association Cornerstone Humanitarian Award, and the 2019 James Beard Foundation Humanitarian of the Year.

Name

Unsukay

Legal name

Unsukay

Website

https://unsukay.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Unsukay is a privately held Atlanta-area restaurant group founded in 2005 that operates five distinct dining concepts (Muss & Turner's, Local Three, Eleanor's, MTH Pizza, Roshambo) and a catering/private dining entity serving general diners and corporate event clients across the metro Atlanta market.

Ownership category

akta.pro rank

Product category

Independent Restaurant Group

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Restaurant group
• Casual dining
• Event catering
• American cuisine
• Bourbon bar

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Revenue from food and beverage sales at five restaurant concepts: Muss & Turner's (deli/bistro), Local Three (contemporary American), Eleanor's (speakeasy bar), MTH Pizza (pizzeria), and Roshambo (Modern American restaurant)
2. Events & Catering Services: Private dining and catering services offered across all restaurant concepts, including corporate events, weddings, and celebrations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Unsukay is a multi-concept restaurant group operating five distinct dining venues in the Atlanta metro area—Muss & Turner's (deli/bistro), Local Three (contemporary American with bourbon bar), Eleanor's (speakeasy), MTH Pizza (neighborhood pizzeria), and Roshambo (Modern American)—supplemented by an Events & Catering service for private dining, weddings, and corporate functions. The group sells chef-driven food and beverage experiences directly to consumers through on-premise dining, with catering and private event services sold to both individuals and corporate clients.

Product overview

Unsukay is a restaurant group operating multiple distinct restaurant concepts in the Atlanta, Georgia area, rather than a unified software platform. The portfolio includes five dining concepts: Muss & Turner's (a deli-bistro), Local Three (contemporary American cuisine with bourbon bar), Eleanor's (a speakeasy bar within Muss & Turner's), MTH Pizza (neighborhood pizzeria), and Roshambo (Modern American Restaurant). The group also operates Events & Catering services that leverage all restaurant concepts for private dining and catering. Additional ventures include Warhorse Investments and Seahorse Advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Muss & Turner's: Deli by day and bistro by night located in Smyrna, GA. Named one of America's best delis by Food & Wine magazine and Food Network.
• Local Three
• Eleanor's
• MTH Pizza
• Roshambo
• Unsukay Events & Catering

Products and services

• Muss & Turner's A deli by day and bistro by night in Smyrna, Georgia, named one of America's best delis by Food & Wine magazine and Food Network, and home to Eleanor's speakeasy behind the cooler door. Serves Atlanta metro diners seeking casual lunch and dinner.
• Local Three Contemporary American cuisine restaurant in Atlanta, Georgia, with a celebrated bourbon bar program featuring more than 1,000 whiskies. Targets diners interested in locally sourced, seasonal menus and craft spirits.
• Eleanor's A cozy speakeasy behind the cooler door at Muss & Turner's in Smyrna, Georgia, named after longtime Unsukay friend Eleanor Seale. Serves craft cocktails and curated wine and beer to guests seeking an intimate, hidden-bar experience.
• MTH Pizza A neighborhood pizzeria in Smyrna, Georgia, serving chef-driven pizzas with high-protein flour, in-house 72-hour fermented dough, and PizzaMaster oven baking. Targets local diners seeking quality, artisanal pizza.
• Roshambo A Modern American Restaurant at the Peachtree Battle Shopping Center in Atlanta, Georgia, conceived as a love letter to Atlanta's spirit, style, and hospitality. Serves diners seeking vibrant, celebratory contemporary American cuisine.
• Unsukay Events & Catering The catering and private dining arm of the Unsukay group, offering culinary experiences from across its four restaurant concepts for events ranging from intimate gatherings to lavish celebrations. Targets corporate event planners, wedding parties, and individuals organizing private celebrations in the Atlanta metro.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• StaplehousecoreStrategic or Co-development Partner · 1 September 2015Staplehouse is a for-profit restaurant wholly owned by The Giving Kitchen, founded by the Hidinger family with support from Unsukay partners. 100% of post-tax dividends go directly into the Giving Kitchen crisis fund to assist restaurant workers in need.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Stephen Starr Restaurants: Philadelphia-based independent restaurant group operating a portfolio of 15+ distinctive concepts (e.g., Frankford Hall, Parc); comparable chef-led multi-brand restaurant group model, useful as a multi-concept scaling benchmark.
• Tavistock Restaurant Collection: Multi-concept independent restaurant group operating Atlas, Nuvu, and others across U.S. markets; comparable geographic-spread independent multi-brand operator with shared supplier and labor economics.
• Hillstone Restaurant Group: Operates Hillstone, Houston's, Bandera, and other casual-to-upscale concepts nationally; comparable multi-format independent restaurant portfolio, though oriented to higher-volume casual dining.
• Union Square Hospitality Group (Danny Meyer): Established NYC multi-concept independent restaurant group behind Gramercy Tavern, Union Square Cafe, and Shake Shack; larger-scale peer demonstrating the multi-concept independent hospitality model Unsukay follows.

Regional players

• 5th Group Restaurants: Atlanta-based independent restaurant group operating South City Kitchen, Ecco, and La Tavola; comparable Atlanta-centric independent multi-concept operator sharing market and culinary influences (notably, founders Mussman and Turner trained under Fifth Group).

Direct peers

• Concentric Restaurants (Linton Hopkins): Atlanta hospitality group behind Bacchanalia, Star Provisions, and other concepts; closely comparable independent multi-concept Georgia operator sharing local chef and diner pools with Unsukay.
• Buckhead Life Restaurant Group: Atlanta multi-concept independent group operating Pricci, Veni Vidi Vici, and other Buckhead restaurants; closest comparable Atlanta-focused independent restaurant portfolio operator of similar scale.
• Hugh Acheson Restaurants: James Beard-recognized Atlanta-area chef behind Five & Ten, Empire State South, and Ole bar; comparable chef-driven independent operator with similar cuisine diversity in the same metro.
• Ford Fry Restaurants: Atlanta-based multi-concept independent restaurant group operating JCT Kitchen, The Optimist, Marcel, and others in the same metro market; comparable multi-brand chef-driven independent operator with shared Atlanta diners and culinary talent pool.

Others

• Staplehouse: Atlanta for-profit restaurant wholly owned by The Giving Kitchen (Unsukay's affiliated nonprofit); not a direct competitor but explicitly partnered with Unsukay founders and represents a direct extension of the Giving Kitchen ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mussandturners
• Facebookfacebook.com/mussandturners
• LinkedInlinkedin.com/company/unsukay
• Instagraminstagram.com/mussandturners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unsukay