Unternehmer Baden-Württemberg (UBW)

What Unternehmer Baden-Württemberg (UBW) does

Unternehmer Baden-Württemberg (UBW) is a regional business and employers' association registered as a non-profit (eingetragener Verein, e.V.) under German law, headquartered in Stuttgart, Baden-Württemberg. Founded in 2021, the organization functions as an umbrella federation that unites more than 60 trade and industry associations with over 70 individual companies, collectively representing the interests of Baden-Württemberg's business community with a unified policy voice. Its primary mission is policy advocacy on economic and social matters including labor market policy, education and vocational training, energy, taxation, digitalization, bureaucracy reduction, skilled labor shortages, and European affairs—targeting both state-level (Baden-Württemberg) and federal-level decision-makers.

UBW's revenue model is built on recurring annual membership dues from member associations and individual companies, supplemented by event-related income and program partnerships. It delivers member value through a portfolio of services: a password-protected member portal (Mitglieder-Bereich), a newsletter system, the Praktikumswochen Baden-Württemberg internship initiative, an events platform hosting the annual Unternehmertag, Wirtschaftsforen, and Bildungskongress, a multi-topic Themen-Portal covering 18+ policy domains, and formal Positionspapiere and Wahlprüfsteine for political engagement—most prominently the Landtagswahl 2026 election campaign. Operational scale is small at 13 employees, led by President Thomas Bürkle, Vice Presidents Andreas Rippstein and Katrin Stegmaier-Hermle, Hauptgeschäftsführer Oliver Barta, and Managing Director Stefan Küpper. The underlying technology is standard web infrastructure (CMS, Google Analytics, social media integrations) with no proprietary platform or AI capabilities; the organization's strategic asset is its political network and collective advocacy position rather than technology.

Name

Unternehmer Baden-Württemberg (UBW)

Legal name

Unternehmer Baden-Württemberg e. V.

Website

https://unternehmer-bw.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Unternehmer Baden-Württemberg (UBW) is a non-profit business federation in Stuttgart uniting 60+ trade associations and 70+ companies to advocate with one voice on economic and social policy in Baden-Württemberg.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: UBW operates as a membership-based business association representing companies and trade associations in Baden-Württemberg. Revenue is generated through annual membership fees from member associations and individual companies.

Marketing channels6 records

Core offering

UBW is a non-profit employers' and business association that advocates for the economic and social policy interests of more than 60 member associations and over 70 individual companies in the German state of Baden-Württemberg. It delivers policy representation to state and federal government, position papers, events, a member portal, a newsletter, and a vocational internship program (Praktikumswochen Baden-Württemberg) as services to its members.

Product overview

Unternehmer Baden-Württemberg (UBW) is a federation of employers' and business associations in Baden-Württemberg, Germany. Rather than offering a unified SaaS product, UBW provides a suite of member services including a protected Mitglieder-Bereich (member area) for exclusive content access, a Newsletter-System for regular communications, the Praktikumswochen program for vocational training coordination, a Veranstaltungen platform for events management, a Themen-Portal covering policy topics, and Positionspapiere publications for policy advocacy. These services work together to support UBW's mission of representing over 60 member associations and 50+ member companies with a unified voice on economic and social policy matters in Baden-Württemberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitglieder-Bereich (Member Area) Password-protected member portal providing access to exclusive content, member services, and personalized information for member associations and companies.
• Newsletter-System Free newsletter providing regular updates on Baden-Württemberg's economy, policy developments, and association activities.
• Praktikumswochen Baden-Württemberg Initiative connecting students with companies for multiple one-day internships, supported by associations, chambers, government, and employment agencies.
• Veranstaltungen (Events) Event management and listing platform for UBW-organized events including Wirtschaftsforum, Unternehmertag, Podiumsdiskussionen, and Bildungskongress.
• Themen-Portal (Topics Portal) Comprehensive topic sections covering policy areas including Politik und Gesellschaft, Arbeitsmarkt, Bildung, Digitalisierung, Energie, Forschung und Technologie, Mittelstand, and others.
• Positionspapiere und Wahlprüfsteine Position papers and election assessment documents presenting UBW's policy demands to political parties, including Landtagswahl 2026 positions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Berufsschullehrerverband Baden-Württemberg (BLV)coreStrategic or Co-development PartnerUBW collaborates with BLV on education policy, particularly regarding vocational training and the future of dual education in Baden-Württemberg. Together they host events such as the Bildungskongress and present joint demands for strengthening vocational education.
• Baden-Württemberg State GovernmentcoreOthersUBW maintains ongoing dialogue with the Baden-Württemberg state government and its Ministry of Economic Affairs. The organization provides policy input on economic and social policy matters and participates in consultative processes on legislation affecting businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA): Federal umbrella of German employer associations, operating at national/Bundestag level. UBW functions as a regional counterpart for Baden-Württemberg; BDA provides the federal-layer policy coordination that complements UBW's state advocacy.
• Bundesverband der Deutschen Industrie (BDI): Federal industry association representing the full German industrial spectrum. Larger, broader, and federally focused; BDI sets the national industry policy posture that UBW's state-level work aligns with and complements.
• Deutscher Industrie- und Handelskammertag (DIHK): Federal coordination body for the German IHK system, providing the national policy framework for chamber-based business representation. Overlaps with UBW's advocacy goals at a federal layer with statutory membership scope UBW lacks.
• Industrie- und Handelskammer Region Stuttgart: Statutory chamber for businesses in the Stuttgart region with broader mandatory-membership reach and larger resource base than UBW. Competes for member attention on economic-policy representation; relevant incumbent for benchmarking service breadth.

Direct peers

• Verband der Bayerischen Wirtschaft (vbw): Largest regional employers' association in Bavaria and the closest direct peer to UBW — same model (regional Wirtschaftsverband), same advocacy remit, same membership-dues funding, same target stakeholders (employer associations and companies). It serves as the most relevant benchmark for UBW's scale and program depth.
• Unternehmerverband Nordrhein-Westfalen: NRW's regional employers' association representing employer associations and individual companies. Comparable governance and advocacy remit; useful peer for benchmarking member growth and program expansion.
• Unternehmerverband Niedersachsen (UVN): Lower-Saxony employers' association with the same regional Wirtschaftsverband model: aggregate representation of member associations and companies on policy issues. Direct comparator on governance, advocacy breadth, and member services.
• Hessischer Unternehmensverband (UVH): Regional employers' association in Hesse with a comparable model — voluntary confederation of employer associations and individual companies advocating on social, labor, and economic policy. Directly comparable structure and scope to UBW at smaller scale.

Emerging players

• Wirtschaftsrat der CDU e.V. Germany-wide business-led policy association advising policymakers on economic issues. While operating nationwide rather than regionally, it competes for the same advocacy mindshare among Baden-Württemberg-based member companies and intersects with UBW's policy priorities.

Regional players

• Baden-Württembergischer Handwerkstag (BWHT): Umbrella for the crafts sector in Baden-Württemberg and likely a UBW member association. Overlapping regional remit and advocacy scope but specialized to Handwerk; useful comparator for sector-specific representation dynamics inside the UBW coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/UnternehmerBW
• YouTubeyoutube.com/@unternehmerbw
• LinkedInlinkedin.com/company/unternehmer-bw

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unternehmer Baden-Württemberg (UBW)