Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA)

What Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA) does

Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA) is a private, non-profit higher education institution founded in 2014 and headquartered in Sidoarjo, East Java, Indonesia, operating as part of the Nahdlatul Ulama (NU) Islamic organizational network. The university serves undergraduate and graduate students through approximately nine study programs spanning Management, Accounting, Informatics, Chemical Engineering, Environmental Engineering, Primary Education, English Education, Islamic Studies, and Visual Communication Design, across two campuses (Kampus I on Jl. Monginsidi and Kampus II on the East Ring Road). UNUSIDA is accredited "Baik Sekali" (Very Good) at the institutional and program levels and is positioned around the combination of Islamic values (akhlakul karimah), entrepreneurship-oriented curriculum, and industry link-and-match alignment.

The institution runs a proprietary digital ecosystem that includes MyUNUSIDA (student information system), ELIN (learning management system), Digilib and the KUBUKU mobile library app (digital library), SIPOMA (student point tracking), Tracer Study (alumni outcomes), PMB (admissions portal), Jurnal (research publishing), and Seminar (event management), integrated to support academic, administrative, and student-life operations. Its go-to-market is direct-to-consumer, with self-serve enrollment through the PMB portal, multi-wave (Gelombang) admission cycles, and recruitment leverage from the Nahdlatul Ulama community network and its PCNU branches across Indonesia.

UNUSIDA's revenue model is concentrated on tuition and academic fees across degree programs, supplemented by BNSP professional certification programs, competency training, and ancillary event fees such as the Wisuda IX 2025 graduation registration (Rp 2,000,000 per student). The university has no external venture capital, no publicly disclosed financials, and is governed independently under NU auspices. Recent strategic activity has centered on internationalization (Malaysia-facing partnerships with SEGi University, KBRI Kuala Lumpur, and KOPAMA BERHAD), national-level research recognition (Gold Winner Bima Award 2025, IYSA 2026 Champion, Lolos Pendanaan Penelitian 2026), and embedding professional certification through LSP partnerships to strengthen graduate employability.

Name

Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA)

Legal name

Universitas Nahdlatul Ulama Sidoarjo

Website

https://unusida.ac.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

UNUSIDA is a private Islamic-affiliated university in Sidoarjo, East Java, founded in 2014 under the Nahdlatul Ulama network, offering nine undergraduate and graduate programs across two campuses. It serves high school graduates in East Java, generating revenue primarily from tuition, BNSP certifications, and ancillary academic services.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAEAA

University/College Continuing Education (Extension) Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDAIABAH

Virtual/Blended Exchange (COIL) Partnerships

Education/International Education & Study Abroad/University/College Exchange Programs & Partnerships

SECONDARYEDAIAJAK

Online/Hybrid Overseas Pathway & Bridging Programs

Education/International Education & Study Abroad/Overseas Pathway, Foundation & Bridging Programs

Keywords

• Higher education
• Undergraduate programs
• Professional certifications
• E-learning systems
• Alumni employment tracking

Headquarters

HQ city

Sidoarjo

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Revenue from student tuition fees across undergraduate and graduate programs, including registration fees for programs like Wisuda (graduation ceremonies).
2. Educational Services: Revenue from certification programs, BNSP competency certifications, and professional development training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

UNUSIDA is a private higher education institution that delivers undergraduate and graduate degree programs across multiple faculties including Economics, Engineering, Education, Islamic Studies, and Visual Communication Design. The university combines Islamic values-based education with industry-relevant curriculum through link-and-match partnerships, and supplements its core academic offerings with BNSP professional competency certification programs. Student learning is supported by a digital ecosystem including e-learning, digital library, and student information management systems.

Product overview

Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA) operates as a higher education institution offering a digital ecosystem of interconnected platforms for academic and administrative purposes. The core product portfolio consists of student information management (MyUNUSIDA), e-learning (ELIN), and digital library systems (Digilib and KUBUKU app), supplemented by student tracking tools (SIPOMA, Tracer Study), admission management (PMB), and research dissemination platforms (Jurnal, Seminar). These systems work together to support the university's educational mission across two campuses in Sidoarjo, Jawa Timur, Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Accredited undergraduate degree programs offered across multiple faculties including Faculty of Economics (Management, Accounting), Faculty of Engineering (Informatics, Chemical Engineering, Environmental Engineering), Faculty of Education/FKIP (Primary Teacher Education/PGSD, English Education/PBI, Visual Communication Design/DKV), and Faculty of Islamic Studies. Programs combine Islamic values with industry-relevant curriculum and prepare students for workforce integration.
• BNSP Professional Competency Certification Programs Professional competency certification programs organized in collaboration with BNSP (Badan Nasional Sertifikasi Profesi) and licensed LSP partners including LSP Teknologi Data Digital Indonesia and LSP Cipta Unggul. Certifications are designed to enhance student employability and align graduate competencies with industry-recognized national standards, primarily serving students in the Management program and Faculty of Economics.

Quantifiable outcome

• Student placement in competitive positions across industries including manufacturing, education, technology, and government
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KOPAMA BERHAD MalaysiacoreStrategic or Co-development Partner · 29 October 2025MoA signed between Faculty of Economics and KOPAMA BERHAD Malaysia for international synergy and cross-border MSME empowerment. Focuses on business development and entrepreneurship support.
• SEGi University MalaysiacoreStrategic or Co-development Partner · 10 September 2025International cooperation agreement covering academic programs and joint research. Partnership enables student and faculty exchanges between institutions.
• UNWAHA (Universitas Wahid Hasyim)coreStrategic or Co-development Partner · 4 September 2025MoU signed for collaboration in digitalization, publication, and international achievements. Partnership focuses on academic exchange and joint research initiatives between the two universities.
• KBRI Kuala Lumpur (Kedutaan Besar Republik Indonesia)coreStrategic or Co-development Partner · 1 September 2025Strategic partnership with Indonesian Embassy in Kuala Lumpur to strengthen access to international KKN programs and improve human resource quality. Supports student mobility and cross-border educational programs.
• BNSP (Badan Nasional Sertifikasi Profesi)coreOthersBNSP 2026 competency certification program organized by Management Study Program, Faculty of Economics. Provides professional certification for students to enhance employability.
• Malaysian Bimbingan Centers (7 institutions)minorStrategic or Co-development PartnerFKIP students conduct international KKN and PLP (Practicum Experience) at 7 bimbingan (tutoring) centers in Malaysia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Universitas Muhammadiyah Malang: Larger Muhammadiyah-affiliated private university in East Java with established reputation, international linkages, and broader program portfolio. Provides a benchmark for what a scaled-up Muhammadiyah/NU-affiliated private university in the region can achieve.
• Institut Teknologi Sepuluh Nopember (ITS): Premier technology and engineering public university in Surabaya. Directly competes with UNUSIDA's Informatics, Chemical Engineering, and Environmental Engineering programs for STEM-oriented students in East Java.
• Universitas Brawijaya: Top-ranked public university in Malang, East Java, with strong engineering, law, and social science faculties. Competes for the same regional student pool and serves as the leading public-sector alternative in UNUSIDA's catchment area.
• Universitas Airlangga: Major public research university in Surabaya with broad faculties spanning medicine, engineering, law, and social sciences. While not a direct competitor for Islamic-affiliated students, it sets the competitive benchmark for program quality and graduate outcomes in the East Java market.

Direct peers

• UIN Sunan Ampel Surabaya: State Islamic university in Surabaya serving the same East Java student market as UNUSIDA. Comparable religious-values positioning but with public-university scale and broader program offerings, including teacher training (similar to UNUSIDA's PGSD/PBI programs).
• Universitas Muhammadiyah Sidoarjo: Private Islamic-affiliated university operating in the same Sidoarjo district as UNUSIDA, offering competing undergraduate programs in management, engineering, education, and informatics. Closest direct competitor given shared geography, religious-affiliation positioning, and similar program portfolio.
• Universitas Wahid Hasyim (UNWAHA): East Java private university and recent MoU partner of UNUSIDA. Similar Islamic-affiliated positioning, comparable scale, and overlapping undergraduate offerings make it a directly comparable peer.

Regional players

• SEGi University: Malaysian private university that is UNUSIDA's newly signed international cooperation partner (Sep 2025). Comparable private university positioning with broader international footprint; relevant as a peer for benchmarking cross-border collaboration and program design.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@unusidatv6395
• Facebookfacebook.com/universitasnusidoarjo
• LinkedInlinkedin.com/company/unusida
• Instagraminstagram.com/unusida.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universitas Nahdlatul Ulama Sidoarjo (UNUSIDA)