The Unusual Pet Vets
The Unusual Pet Vets is an Australian specialty veterinary clinic network providing healthcare exclusively for exotic and unusual pets — rabbits, birds, reptiles, guinea pigs, ferrets, and other non-traditional species — across 12 clinics in six states and territories.
- Company typePrivate
- Founded-
- HeadquartersOsborne Park, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Unusual Pet Vets does
The Unusual Pet Vets (legal entity UPV HQ Pty Ltd) is an Australian specialty veterinary clinic network focused exclusively on exotic and unusual companion animals — rabbits, birds, reptiles, guinea pigs, ferrets, rats, amphibians, fish, and invertebrates — and explicitly does not treat dogs or cats. The company operates 12 owned-and-operated clinics across six states and territories (Queensland, Victoria, Western Australia, South Australia, the Australian Capital Territory, and New South Wales) and was founded as the first dedicated exotic-only practice in Western Australia. Service offerings span general veterinary care (health checks, vaccinations, microchipping, surgery and anaesthesia, dentistry, diagnostics, desexing, faecal testing, and sexing), advanced diagnostics including on-site CT imaging and laboratory testing, and branded species-specific preventive packages (HopStart, FlyStart, ScaleStart, and a Large Parrot Breeder Package). Distinguishing technical capabilities include CT imaging for exotic ear disease diagnosis, the use of a rabbit-specific V-Gel laryngeal device during anaesthesia, and warmed fluid/air blanket warming systems.
The business model is direct-to-consumer professional services delivered through physical clinics. Revenue is generated from consultation fees, diagnostics, surgery, and treatment services, with standardized starter packages used to onboard new pet owners. Pricing is not publicly disclosed. Demand is captured via an integrated third-party real-time online booking platform, phone booking, and pre-consultation digital questionnaires, with demand generation supported by a content-driven marketing strategy across an educational blog (Pet Care Hub), Instagram, YouTube, and Facebook. The company is privately held with no disclosed institutional investors, no parent company, and no funding rounds reported; it has been recognized as an Australian Veterinary Association (AVA) Employer of Choice. Headcount of 33 appears to understate total staffing across 12 clinics. The company recently opened a new Flemington (VIC) clinic, indicating continued organic network expansion.
The Unusual Pet Vets firmographics
Firmographics- Name
- The Unusual Pet Vets
- Legal name
- UPV HQ Pty Ltd
- Website
- https://unusualpetvets.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Unusual Pet Vets is an Australian specialty veterinary clinic network providing healthcare exclusively for exotic and unusual pets — rabbits, birds, reptiles, guinea pigs, ferrets, and other non-traditional species — across 12 clinics in six states and territories.
- Ownership category
- akta.pro rank
The Unusual Pet Vets industry classification
Industry- Product category
- Exotic Pet Veterinary Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)
- akta.pro secondary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where The Unusual Pet Vets is headquartered
LocationHeadquarters
- HQ city
- Osborne Park
- HQ country
- Australia
- HQ region
- Oceania
Offices12 records
Markets served
The Unusual Pet Vets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Veterinary Consultation and Treatment Services: Revenue generated from consultation fees, diagnostic procedures, surgeries, vaccinations, and other veterinary medical services provided to exotic pet owners at 12 clinic locations across Australia.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Unusual Pet Vets product offering
Product offeringCore offering
The Unusual Pet Vets is a specialized veterinary clinic network providing healthcare services exclusively for exotic and unusual pets across Australia. Core offerings include general health checks, vaccinations, microchipping, surgery and anaesthesia, dentistry, laboratory testing and diagnostic imaging, sterilizations, beak corrections, faecal testing, and sexing. The company delivers species-specific veterinary care for rabbits, birds, reptiles, amphibians, guinea pigs, ferrets, rats, mice, fish, and invertebrates through 12 owned clinics and complementary starter healthcare packages such as HopStart, FlyStart, and ScaleStart.
Product overview
The Unusual Pet Vets is a specialized veterinary clinic network providing healthcare services exclusively for exotic and unusual pets across Australia. The core offering consists of general veterinary services (health checks, vaccinations, surgery, dentistry, diagnostics) paired with species-specific specialty care for rabbits, birds, reptiles, amphibians, guinea pigs, ferrets, rats, mice, fish, and invertebrates. The company also offers starter healthcare packages (HopStart, FlyStart, ScaleStart) designed for new pet owners in their first months of ownership. Services are delivered through 12 clinic locations across Western Australia, Victoria, Queensland, South Australia, ACT, and NSW, with online booking and pre-consultation digital tools complementing the in-person clinical services.
Differentiator
Problem solved
Functional benefit
Products and services
- General Health Checks Veterinary health examinations for exotic pets to assess overall condition, identify illnesses, and provide preventive care recommendations.
- Vaccinations Preventive vaccination services for exotic pets, including RHDV1 and RHDV2 calicivirus vaccines for rabbits.
- Microchipping Identification microchipping service for exotic pets, including specialized microchips for birds inserted into the pectoral muscle.
- Surgery & Anaesthesia Surgical procedures including ear canal surgery for rabbits, exploratory laparotomy, desexing, and other specialized exotic pet surgeries with on-site anaesthesia facilities.
- Dentistry Dental care services including treatment for rabbit incisor malocclusion and other exotic pet dental conditions.
- Laboratory Testing & Diagnostic Imaging On-site diagnostic services including CT scans, radiographs, ultrasound, blood tests, cytology, and culture and sensitivity testing for exotic pets.
- Nail Clipping & Wing Clipping Grooming services including nail trimming and wing feather clipping for birds.
- Beak Corrections Specialized beak trimming and correction services for birds.
- Sterilisations (Desexing) Surgical sterilization services for rabbits, guinea pigs, ferrets, and other exotic pets to prevent reproductive diseases and behavioral issues.
- Faecal Testing & Sexing Parasitological examination and gender identification services for exotic pets.
- HopStart Package for Rabbits Comprehensive starter healthcare package for new rabbit owners covering initial veterinary examination and preventive care.
- HopStart Package for Guinea Pigs Comprehensive starter healthcare package for new guinea pig owners covering initial veterinary examination and preventive care.
- HopStart Package for Ferrets Comprehensive starter healthcare package for new ferret owners covering initial veterinary examination and preventive care.
- HopStart Package for Rats Comprehensive starter healthcare package for new rat owners covering initial veterinary examination and preventive care.
- FlyStart Package for Birds Comprehensive starter healthcare package for new bird owners covering initial veterinary examination and preventive care.
- Large Parrot Breeder Package Specialized healthcare package designed for large parrot breeding operations.
- ScaleStart Package for Lizards Comprehensive starter healthcare package for new lizard owners covering initial veterinary examination and preventive care.
- Rabbit Veterinary Care Specialized veterinary care for rabbits including treatment for ear infections (lateral ear canal resection, bulla osteotomy), dental disease, gastrointestinal stasis, parasitic infections (E. cuniculi, mites, fleas, coccidiosis), and reproductive health.
- Bird & Avian Veterinary Care Specialized veterinary care for birds including treatment for pododermatitis (bumblefoot), hand-rearing of chicks, avian respiratory infections, heavy metal toxicity, and nutritional disorders.
- Reptile Veterinary Care Specialized veterinary care for reptiles including snakes, lizards, and turtles, covering husbandry issues, infectious diseases, and surgical needs.
- Amphibian Veterinary Care Specialized veterinary care for amphibians including axolotls and native Australian frogs, covering metabolic bone disease, bloat, and husbandry consultations.
- Guinea Pig Veterinary Care Specialized veterinary care for guinea pigs including treatment for ovarian cysts, dental disease, urinary problems, ringworm, and mite infections.
- Ferret Veterinary Care Specialized veterinary care for ferrets including treatment for heartworm, fleas, rickets (nutritional hyperparathyroidism), insulinoma, and adrenal disease.
- Fish Veterinary Care Specialized veterinary care for pet fish including surgery and water quality management advice.
- Invertebrate Veterinary Care Specialized veterinary care for invertebrates including spiders, scorpions, stick insects, hermit crabs, and crayfish.
- Online Booking System Real-time online appointment scheduling system allowing pet owners to book consultations at any of the company's clinic locations across Australia.
Quantifiable outcome
- First dedicated exotic pet clinic in Western Australia — the company pioneered the exotic-only veterinary model in the region
Companies that use The Unusual Pet Vets
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
The Unusual Pet Vets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Unusual Pet Vets partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Unusual Pet Vets competitors and assessment
Company assessmentBroad incumbents
- Animal Referral Hospital (ARH): Australia's largest network of veterinary specialist and emergency referral hospitals. Comparable as a multi-site specialty vet operator that competes for high-acuity cases and referrals across Australian states.
- Greencross Vets: Australia's largest general veterinary clinic network with hundreds of locations nationwide. While not exotic-specialist, Greencross competes for share-of-wallet on routine care and could add exotic capability in-house, making it the most strategically relevant incumbent comparable.
- Small Animal Specialist Hospital (SASH): Multi-site specialist veterinary referral hospital group in Australia. Comparable as a specialty veterinary operator drawing referrals for complex cases, with similar advanced diagnostic and surgical infrastructure to UPV's CT-equipped clinics.
- Petstock Veterinary Services: Large Australian pet care retailer and veterinary service operator with clinics co-located in many stores. Comparable as a scaled multi-site vet network distributing pet care services across the same geographies as UPV.
- Vetwest Animal Hospitals: Western Australia-based multi-clinic general veterinary group. Comparable as a scaled WA vet network that overlaps geographically with UPV's Osborne Park and Murdoch locations for routine and exotic cases.
- North Shore Veterinary Specialist Centre: Sydney-based specialist veterinary hospital offering referral and advanced services. Comparable as a specialty vet provider competing for high-acuity cases in the same Sydney market as UPV's Waterloo clinic.
Others
- Petbarn: Major Australian specialty pet supplies retailer that often co-locates veterinary services. Comparable as a large-scale distribution and customer-acquisition channel adjacent to veterinary services, with overlapping owner base to UPV's clients.
Direct peers
- Adelaide Avian & Exotic Pet Vet: South Australian exotic and avian veterinary practice. Directly comparable as a regional exotic-specialist competitor operating in Adelaide where UPV also has a clinic (Prospect, SA).
- Burwood Bird & Animal Hospital: Sydney/NSW-based small animal and avian/exotic pet veterinary practice. Directly comparable as a specialty clinic treating birds, rabbits and other exotic species in the Australian market where UPV operates.
- Bird & Exotic Animal Clinic: Independent Australian veterinary practices focused on birds and exotic companion animals. Directly comparable to UPV as a specialist exotic-only clinical offering competing for the same niche owner demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Unusual Pet Vets social profiles
Digital presenceThe Unusual Pet Vets financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Unusual Pet Vets leadership team
Management profileNumber of profiles
Profiles6 records
The Unusual Pet Vets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Unusual Pet Vets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Unusual Pet Vets
What does The Unusual Pet Vets do?
The Unusual Pet Vets is a specialized veterinary clinic network providing healthcare services exclusively for exotic and unusual pets across Australia. Core offerings include general health checks, vaccinations, microchipping, surgery and anaesthesia, dentistry, laboratory testing and diagnostic imaging, sterilizations, beak corrections, faecal testing, and sexing. The company delivers species-specific veterinary care for rabbits, birds, reptiles, amphibians, guinea pigs, ferrets, rats, mice, fish, and invertebrates through 12 owned clinics and complementary starter healthcare packages such as HopStart, FlyStart, and ScaleStart.
Is The Unusual Pet Vets a public or private company?
The Unusual Pet Vets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Unusual Pet Vets founded?
The Unusual Pet Vets was founded in -1. It employs 11 to 50 people.
Where is The Unusual Pet Vets based?
The Unusual Pet Vets is headquartered in Osborne Park, Australia, in the Oceania region.
How does The Unusual Pet Vets make money?
One revenue line is on record: veterinary Consultation and Treatment Services.
Who are The Unusual Pet Vets's main competitors?
Broad incumbents on record are Animal Referral Hospital (ARH), Greencross Vets, Small Animal Specialist Hospital (SASH), Petstock Veterinary Services, Vetwest Animal Hospitals and North Shore Veterinary Specialist Centre. Petbarn is listed as an others. Direct peers are Adelaide Avian & Exotic Pet Vet, Burwood Bird & Animal Hospital and Bird & Exotic Animal Clinic.
Does The Unusual Pet Vets have an API?
No public API is recorded for The Unusual Pet Vets.
What industry is The Unusual Pet Vets in?
The Unusual Pet Vets's product category is Exotic Pet Veterinary Services. Its primary akta.pro industry code is HLAMAAAH, Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals), with a secondary code of AFAEANAA, Companion Animal Veterinary Clinics & Hospitals. Its NAICS code is 54194 and its SIC code is 8090.