UN WOMEN SWEDEN

Name

UN WOMEN SWEDEN

Legal name

UN Women Sverige

Website

https://unwomen.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UN Women Sweden is a Stockholm-based non-profit National Committee raising funds from Swedish individuals, members, and corporate partners to support global UN Women gender equality programs across 100+ countries.

Ownership category

akta.pro rank

Product category

Gender Equality Advocacy

NAICS

Human Rights Organizations (813311), Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Gender equality advocacy
• Non-profit fundraising
• Women's rights
• Humanitarian dignity kits
• Corporate partnerships

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via Swish, bank transfers, and online donation platforms. Monthly donors (Världsfeminist) commit to regular contributions.
2. Membership Fees: Annual membership fees: 350 SEK/year for individuals, 200 SEK/year for students and unemployed, 1,000 SEK/year for supporting organizations (companies). Members receive newsletter and invitations to seminars.
3. E-commerce Sales: Sale of branded merchandise including tote bags, bracelets, pins, dignity kits, and human rights card sets. Products priced 100-500 SEK with proceeds supporting programs.
4. Corporate Partnerships: Strategic partnerships with companies including Bokus, Sveriges Olympiska Komité, Isadora, and OtherStories. Corporate gifts, employee giving programs, and cause marketing campaigns.
5. Testamentary Gifts: Legacy giving through wills and memorial donations. Partnership with Jurio for free digital testament creation and Lavendla for funeral memorial donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

UN Women Sweden is a registered non-governmental National Committee that supports the global UN Women mission by raising funds from the private sector, promoting women's rights, and securing worldwide visibility for women and girls. It does so through individual donations, monthly giving programs, membership fees, corporate partnerships, e-commerce sales of branded merchandise and educational products, and legacy/testamentary giving channels.

Product overview

UN Women Sweden operates primarily as a non-profit advocacy organization rather than a technology product company. Its offerings consist of merchandise (tote bags, pins, bracelets) and educational products (Human Rights Cards in Swedish, English, and Arabic). Key products include Dignity Kits for humanitarian situations and donations for support/counseling to survivors of sexual violence. The organization also runs donation-based programs including monthly giving ('Världsfeminist'), membership, and corporate partnerships, alongside campaign merchandise tied to initiatives like Orange Day and Generation Equality.

Differentiator

Problem solved

Functional benefit

Brands

• Världsfeminist: A monthly donor program where supporters contribute to UN Women Sveriges work for gender equality and women's rights.

Products and services

• Orange Tote Bag (Tygkasse orange) Orange tote bag with UN Women branding, offered to monthly donors (minimum 150 SEK/month) as a welcome gift and sold via the UN Women Sweden webshop to promote gender equality.
• Orange Pin Orange enamel pin worn to show commitment against violence against women, sold as part of Orange Day campaign merchandise through the UN Women Sweden webshop.
• Blue Bracelet (Armband blå) Blue bracelet merchandise sold via the UN Women Sweden webshop to support UN Women's mission for gender equality.
• Orange Bracelet (Armband orange) Orange bracelet merchandise sold via the UN Women Sweden webshop to support UN Women's work against violence against women and girls.
• Dignity Kit Humanitarian dignity kit containing soap, menstrual products, underwear, and a solar lamp, provided to women and girls in vulnerable humanitarian situations; available via the UN Women Sweden webshop.
• Support and Counseling for Survivors of Sexual Violence (Stöd och rådgivning) Symbolic gift donation that funds support and counseling services for survivors of sexual violence, with a gift certificate sent to the donor as a tangible acknowledgement.
• Human Rights Cards - Swedish (Mänskliga Rättigheter-kort, Svenska) Box of 66 information and inspiration cards containing articles from the UN Convention on the Elimination of All Forms of Discrimination against Women and the UN Universal Declaration of Human Rights, in Swedish.
• Human Rights Cards - English (Mänskliga Rättigheter-kort, Engelska) Box of 66 information and inspiration cards containing articles from the UN Convention on the Elimination of All Forms of Discrimination against Women and the UN Universal Declaration of Human Rights, in English.
• Human Rights Cards - Arabic (Mänskliga Rättigheter-kort, Arabiska) Box of 66 information and inspiration cards containing articles from the UN Convention on the Elimination of All Forms of Discrimination against Women and the UN Universal Declaration of Human Rights, in Arabic.
• Världsfeminist Monthly Donor Program Recurring monthly donation subscription where Swedish supporters commit a minimum of 150 SEK per month to fund UN Women's global gender equality programs; monthly donors receive an orange tote bag as a welcome gift.
• UN Women Sweden Annual Membership Annual membership program with three tiers — individuals at 350 SEK/year, students and unemployed at 200 SEK/year, and supporting organizations (corporate) at 1,000 SEK/year — providing a newsletter and invitations to seminars; corporate members have observer rights at the annual meeting without voting rights.

Quantifiable outcome

• Nearly 3 million women reached with anti-violence programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BokuscoreGTM or Marketing PartnerBook retailer Bokus is a corporate partner supporting UN Women Sweden's work for gender equality and women's rights.
• Sveriges Olympiska KomitécoreGTM or Marketing PartnerSwedish Olympic Committee partners with UN Women Sweden on equality initiatives, leveraging sports platform for gender equality messaging.
• IsadoracoreGTM or Marketing PartnerCosmetics brand Isadora collaborates with UN Women Sweden as a corporate partner supporting women's rights.
• OtherStoriescoreGTM or Marketing PartnerFashion brand OtherStories is a corporate partner working with UN Women Sweden on gender equality.
• JuriominorStrategic or Co-development PartnerDigital legal service Jurio provides free testament creation for donors wishing to include UN Women Sweden in their wills, with the testament becoming free when UN Women Sweden is selected as beneficiary.
• LavendlaminorChannel Partner/ Reseller/ DistributorFuneral services company Lavendla offers memorial donation capability where mourners can Swish donations to UN Women Sweden through the deceased's memorial page.
• UNHCRcoreStrategic or Co-development PartnerUNHCR coordinated the Global Dialogue Garden at Almedalen where UN Women Sweden participated in seminars on sustainable peace, aid, and humanitarian challenges.
• Operation 1325coreStrategic or Co-development PartnerWomen's peace organization Operation 1325 organized a panel on Women, Peace and Security agenda with UN Women Sweden's Secretary General as panelist.
• Kvinna till KvinnacoreStrategic or Co-development PartnerSwedish women's rights organization collaborated on gender financing seminar and gender equality in aid panel during Almedalen.
• Expertgruppen för biståndsanalysminorStrategic or Co-development PartnerExpert group for aid analysis coordinated a seminar on gender equality in Swedish aid, with UN Women Sweden participating.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kvinna till Kvinna: Kvinna till Kvinna is a Swedish women's rights organization focused on supporting women in conflict-affected regions. It is a direct peer given its parallel focus on gender equality advocacy in Sweden and its existing collaboration with UN Women Sweden on gender financing seminars during Almedalen political week.
• Plan International Sweden: Plan International Sweden is a Swedish NGO National Committee focused on children's rights and girls' empowerment globally. It is a direct peer given its similar structure as a national committee for an international NGO, parallel fundraising model (donations, memberships, corporate partnerships), and overlapping mission on gender equality for girls.
• UNICEF Sweden: UNICEF Sweden is the Swedish National Committee for UNICEF, operating with the same structural model as UN Women Sweden: UN-affiliated national committee raising private sector funds, with individual donations, corporate partnerships, and merchandise sales. It is a direct structural peer in the UN national committee ecosystem.
• Save the Children Sweden (Rädda Barnen): Save the Children Sweden is a major Swedish NGO with a similar operational structure, broad donor base, individual/corporate fundraising, and local chapter network. While its mission is broader (children's rights), it overlaps with UN Women Sweden on girls' rights, child protection from violence, and gender equality advocacy.
• RFSU (Swedish Association for Sexuality Education): RFSU is a Swedish non-profit focused on sexual and reproductive health and rights, with overlapping concerns around women's bodily autonomy, gender equality, and violence against women. It is a direct peer given its Swedish NGO structure, individual membership model, and advocacy focus on gender-related rights.
• Operation 1325: Operation 1325 is a Swedish women's peace organization focused on implementing the UN Security Council Resolution 1325 on Women, Peace and Security. It is a direct peer given its Swedish NGO structure, gender equality and peace advocacy focus, and demonstrated partnership with UN Women Sweden (joint panels on Women, Peace and Security).
• UNHCR Sweden (FN:s Flyktingorgan): UNHCR Sweden (operating under the Swedish UN Association) is another UN-affiliated national committee in Sweden with parallel fundraising channels and operational model. UN Women Sweden has directly collaborated with UNHCR on the Global Dialogue Garden at Almedalen, evidencing their comparable positioning.

Broad incumbents

• Amnesty International Sweden: Amnesty International Sweden is the Swedish section of a larger global human rights organization. It is a broad incumbent peer given its overlapping mission on women's human rights and gender equality, parallel Swedish fundraising infrastructure, and similar non-profit advocacy model.
• Swedish Red Cross (Svenska Röda Korset): Swedish Red Cross is a major Swedish humanitarian organization with overlap on UN partnership work, humanitarian aid distribution, and protection of women in vulnerable situations (UN Women Sweden sells Dignity Kits for women in humanitarian contexts, a category where the Red Cross is also active).

Emerging players

• Womankind Worldwide: Womankind Worldwide is a UK-based international NGO focused specifically on women's rights and gender equality globally. It is an emerging player peer given its narrower specialization on gender equality compared to UN Women Sweden's broader UN-affiliated positioning, and similar donor-funded advocacy model.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/un-women-sweden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UN WOMEN SWEDEN