UoW Adams Centre for High Performance
The Adams Centre for High Performance is a government-owned sports facility in Mount Maunganui, New Zealand, operated by Bay Venues under Tauranga City Council. It serves elite athletes with integrated training, sports science testing, recovery, and treatment services at a single location.
- Company typePrivate
- Founded2013
- HeadquartersMount Maunganui, Tauranga, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What UoW Adams Centre for High Performance does
The Adams Centre for High Performance is a single-site, government-backed sports facility located at 52 Miro Street, Mount Maunganui, Tauranga, New Zealand. It is operated by Bay Venues Limited, a Council Controlled Organisation (CCO) established on 1 July 2013 to manage aquatic and leisure facilities on behalf of Tauranga City Council. The facility was set up to serve New Zealand's elite athletes preparing for world-stage competition, consolidating a High Performance Gym, a Sports Science Laboratory, Recovery Pools, meeting rooms, and a full suite of on-site sports treatment services (physiotherapy, massage, podiatry delivered in partnership with Body in Motion) into one location, with sports fields located across the road. Its flagship membership programme, the Adams Academy, admits athletes through an online application and suitability assessment.
The centre's core product surface is the integrated High Performance Gym and Sports Science Laboratory, supported by three service lines: Adams Academy (structured athlete development), Performance Testing (scientific assessment), and Strength & Conditioning coaching. Underlying capability is built around cutting-edge sports science and research equipment rather than software or digital platforms; no APIs, AI/ML modalities, or proprietary digital products are offered. Marketing and member intake run through the centre's website and a Microsoft Forms application, and distribution is direct-to-facility with no multi-site footprint.
Commercially, the centre operates a subscription/membership revenue model with publicly undisclosed pricing, supplemented by enterprise usage from professional sports teams such as the New Zealand Warriors (NRL). It is a public-purpose entity rather than a venture-backed commercial business: ownership, strategic direction, and any expansion would be set within Tauranga City Council's planning framework, as articulated in Bay Venues' FY27-29 Statement of Intent. The organisation is small (six employees) and serves only the New Zealand market, with no disclosed revenue, member count, or external funding.
UoW Adams Centre for High Performance firmographics
Firmographics- Name
- UoW Adams Centre for High Performance
- Legal name
- Bay Venues Limited
- Website
- https://uowadamshpc.co.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Adams Centre for High Performance is a government-owned sports facility in Mount Maunganui, New Zealand, operated by Bay Venues under Tauranga City Council. It serves elite athletes with integrated training, sports science testing, recovery, and treatment services at a single location.
- Ownership category
- akta.pro rank
UoW Adams Centre for High Performance industry classification
Industry- Product category
- High-Performance Sports Training & Athlete Development Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)
- akta.pro secondary industries
- Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
Keywords
Where UoW Adams Centre for High Performance is headquartered
LocationHeadquarters
- HQ city
- Mount Maunganui, Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
UoW Adams Centre for High Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Membership and Programme Fees: Revenue generated through Adams Academy membership programmes for elite athletes. Athletes apply and are assessed for programme suitability before joining.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
UoW Adams Centre for High Performance product offering
Product offeringCore offering
The Adams Centre for High Performance is a purpose-built sports facility that delivers integrated elite athlete development through the Adams Academy programme, a High Performance Gym, Performance Testing, Strength & Conditioning coaching, a Sports Science Laboratory, and on-site Sports Treatment Services (physiotherapy, massage, podiatry) supported by recovery pools. It serves New Zealand's top athletes and professional sports teams preparing for international competition in a single co-located training, science, and recovery environment.
Product overview
The Adams Centre for High Performance is a single unified sports facility offering integrated athlete development services. The core offering consists of the High Performance Gym facility and Sports Science Laboratory, supported by Adams Academy (development program), Performance Testing (assessment services), and Strength & Conditioning Coaches (coaching). A full suite of sports treatment services including physiotherapy, massage, and podiatry is also provided on-site. All services are designed to work together to prepare elite athletes for world-stage competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Adams Academy
Companies that use UoW Adams Centre for High Performance
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
UoW Adams Centre for High Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UoW Adams Centre for High Performance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bay VenuescoreBay Venues is a limited liability Council Owned Organisation (CCO) set up on 1 July 2013 to independently manage aquatic and leisure facilities on behalf of Tauranga City Council. Bay Venues operates the Adams Centre for High Performance as part of its portfolio of facilities including BaySwim, BayWave, Clubfit, Community Centre Halls, Mount Hot Pools, and Tauranga Pools.
- Tauranga City CouncilcoreThe Adams Centre is owned and supported by Tauranga City Council through its Council-Owned Organisation Bay Venues. The facility serves the nation's elite athletes and is part of Tauranga's sports infrastructure.
- Adams Academy Partner OrganisationsminorThe Adams Academy works with partner organisations to provide comprehensive athlete development services. Partners include Body in Motion for sports therapy services (contact: [email protected] or 07 927 3330).
Recent moves5 records
Expansion highlights4 records
UoW Adams Centre for High Performance competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UoW Adams Centre for High Performance social profiles
Digital presenceUoW Adams Centre for High Performance compliance and trust
Trust signalCompliance1 record
UoW Adams Centre for High Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
UoW Adams Centre for High Performance leadership team
Management profileNumber of profiles
UoW Adams Centre for High Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UoW Adams Centre for High Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UoW Adams Centre for High Performance
What does UoW Adams Centre for High Performance do?
The Adams Centre for High Performance is a purpose-built sports facility that delivers integrated elite athlete development through the Adams Academy programme, a High Performance Gym, Performance Testing, Strength & Conditioning coaching, a Sports Science Laboratory, and on-site Sports Treatment Services (physiotherapy, massage, podiatry) supported by recovery pools. It serves New Zealand's top athletes and professional sports teams preparing for international competition in a single co-located training, science, and recovery environment.
Is UoW Adams Centre for High Performance a public or private company?
UoW Adams Centre for High Performance is a private company. It is classified as state government owned and is currently operating.
When was UoW Adams Centre for High Performance founded?
UoW Adams Centre for High Performance was founded in 2013. It employs 1 to 10 people.
Where is UoW Adams Centre for High Performance based?
UoW Adams Centre for High Performance is headquartered in Mount Maunganui, Tauranga, New Zealand, in the Oceania region.
How does UoW Adams Centre for High Performance make money?
One revenue line is on record: membership and Programme Fees.
Does UoW Adams Centre for High Performance have an API?
No public API is recorded for UoW Adams Centre for High Performance.
What industry is UoW Adams Centre for High Performance in?
UoW Adams Centre for High Performance's product category is High-Performance Sports Training & Athlete Development Services. Its primary akta.pro industry code is MPAKAJAC, Elite Performance Training Centers (High-Performance/Pro Prep), with a secondary code of MPAKAEAI, Training & Practice Facilities (Team Performance Centers). Its NAICS code is 713940 and its SIC code is 7997.