UPB União dos Municipios da Bahia

What UPB União dos Municipios da Bahia does

UPB (União dos Municípios da Bahia) is a non-profit civil association (associação civil sem fins lucrativos) founded on August 13, 1964, and recognized as an entity of public utility by Bahia State Law No. 2,504 in 1967. The organization represents all 417 municipalities of the state of Bahia, Brazil, serving as the primary municipalist coordination body through eight operational coordination departments: Events and Training, Engineering and Architecture, Legal, Administrative and Financial, Institutional Relations, Communications, Resource Capture, and Municipal Information. UPB provides free specialized technical assistance, legal counsel in public and electoral law, resource capture support from federal and state agencies, engineering project development, training programs, and institutional representation to member municipalities.

UPB operates without direct revenue generation, as it charges no membership fees to its municipal members. Its activities are funded indirectly through member municipalities' mandatory contributions and institutional partnerships. The organization is governed by an elected board composed of serving mayors, with Wilson Paes Cardoso (mayor of Andaraí) serving as president for the 2025-2026 term, elected by acclamation. The headquarters is co-located at the Centro Administrativo da Bahia government complex in Salvador, with a new facility inaugurated in 2026 described as the most modern municipalist structure in Brazil.

In October 2025, UPB launched the NOVA UPB - Governança de Verdade program, comprising the Premio Município que Dá Certo (recognition for good municipal practices), Comenda João Durval Carneiro (municipalism honor), and Selo UPB (ethics certification for suppliers to municipalities). The organization maintains flagship annual events including the Encontro de Prefeitos da Bahia (8th edition in January 2025 drew approximately 3,400 participants and 380+ mayors) and coordinates with the national CNM confederation on the annual Marcha dos Prefeitos in Brasília. Recent strategic partnerships include cooperation with the Government of Bahia (contributing to a 19 percentage point literacy improvement), MPBA (achieving 100% municipal adherence to June festival transparency certification), Enap, Caixa Econômica Federal, Receita Federal, and TCM/BA.

Name

UPB União dos Municipios da Bahia

Legal name

União dos Municípios da Bahia – UPB

Website

https://upb.org.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

UPB is a non-profit civil association founded in 1964 that represents all 417 municipalities of Bahia, Brazil, providing free technical assistance, legal counsel, training, engineering support, and institutional representation through eight coordination departments, governed by elected serving mayors.

Ownership category

akta.pro rank

Product category

Municipal Association Services

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Professional Organizations (81392), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Intergovernmental Affairs & Federal Grants Administration (BPAIAAAC)

Keywords

• Municipal association services
• Public sector consulting
• Municipal government training
• Resource capture support
• Legal advisory municipal

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels6 records

Core offering

UPB is a non-profit civil association that provides technical, legal, financial, engineering, training, communication, and institutional representation services to all 417 municipalities of the state of Bahia, Brazil. It coordinates collective municipal action, captures federal and state resources for member municipalities, runs capacity-building programs for mayors and staff, and represents municipal interests before state and federal authorities.

Product overview

UPB - Uniao dos Municipios da Bahia is a civil association representing the 417 municipalities of Bahia, providing coordination services across multiple areas including events and training, engineering and architecture, legal counsel, administrative and financial management, institutional relations, communication, resource capture, and municipal information. The organization operates as a federative entity with technical teams offering specialized advisory services to member municipalities. Additionally, UPB has launched the NOVA UPB - Governanca de Verdade program (2025) comprising the Premio Municipio que Da Certo (recognition for good municipal practices), Comenda Joao Durval Carneiro (municipalism honor), and Selo UPB (ethics certification for companies working with municipalities).

Differentiator

Problem solved

Functional benefit

Products and services

• Coordenação de Eventos e Capacitação Coordinates planning, organization, and execution of events, courses, meetings, and seminars to contribute to the technical training of municipal managers in various areas of public administration, for all 417 Bahia municipalities.
• Coordenação de Engenharia e Arquitetura Provides specialized technical services for the preparation and issuance of opinions on engineering and architecture projects, develops projects, and maintains direct relationships with ministries, state secretariats, Caixa Econômica Federal, and public agencies to facilitate resource capture for member municipalities.
• Coordenação Jurídica Provides specialized legal assistance in municipal public law, administrative and electoral law, with personalized service to mayors and their legal, administrative, and financial teams across Bahia's 417 municipalities.
• Coordenação Administrativo e Financeiro Coordinates planning and execution of administrative and financial actions of the entity, manages relationships and contracts of member municipalities, and handles fiscal and tax matters, cost control, and cash flow management.
• Coordenação de Relações Institucionais Strengthens ties with state secretariats, parliamentarians, and public agencies to assist municipal managers in administration across Bahia.
• Coordenação de Captação de Recursos Coordinates UPB's efforts to help member municipalities access federal and state resources, working with ministries, state secretariats, and public agencies such as Caixa Econômica Federal.
• Coordenação de Comunicação Manages UPB's institutional communication across digital channels, press, and member relations, including website, social media, and direct bulletins.
• Coordenação de Informações Municipais Coordinates the collection, organization, and dissemination of municipal information for UPB's 417 member municipalities.
• Encontro de Prefeitos da Bahia Annual event bringing together municipal, state, and federal authorities to discuss the municipalist agenda, featuring lectures, opportunity fairs, and technical assistance from state secretariats, ministries, and partner institutions. The 8th edition (January 2025) drew approximately 3,400 participants and over 380 mayors.
• UPB Capacita / UPB Debate / UPB em Ação / UPB + Training programs executed in different formats based on current and priority themes, considering municipal demands to provide equal guidance to all 417 municipalities of Bahia.
• Prêmio Município que Dá Certo Award program that officially recognizes Bahia municipalities that implemented good administrative practices with proven results, serving as a model for other municipalities to apply.
• Comenda João Durval Carneiro Honorary medal created by UPB to recognize personalities who have contributed significantly to the strengthening of Bahia's municipalism and the development of municipalities. The first award was conferred in July 2026.
• Selo UPB Institutional certification for companies and liberal professionals working with member municipalities, recognizing technical excellence, impeccable reputation, and respect for public administration principles.

Quantifiable outcome

• Literacy improvement: Bahia achieved 19 percentage point increase (36% to 55%) in children alphabetized at the right age through coordinated municipal-state efforts
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• MPBA (Ministério Público do Estado da Bahia)flagshipStrategic or Co-development Partner · 30 April 2026Ongoing partnership for the Transparência dos Festejos Juninos project, achieving 100% municipal adherence (417 municipalities) for transparency certification. Also collaborates on environmental initiatives and July das Pretas programming.
• Government of the State of BahiaflagshipStrategic or Co-development Partner · 2 April 2026Strategic cooperation with the state government focused on education improvement, resulting in a 19 percentage point increase in literacy rates. UPB coordinates municipal participation in state-level initiatives.
• Enap (Escola Nacional de Administração Pública)coreStrategic or Co-development Partner · 2 September 2025Enap offers capacity building programs for municipal leaders, including the LideraCidades program. UPB promotes these opportunities to Bahia's municipal managers.
• Caixa Econômica FederalcoreStrategic or Co-development Partner · 15 August 2025Joint virtual course on the Minha Casa Minha Vida program for municipalities with fewer than 50,000 inhabitants, helping municipalities access federal housing resources.
• ABRADEP (Academia Brasileira de Direito Eleitoral e Político)coreStrategic or Co-development Partner · 4 April 2024Partnership with ABRADEP for developing academic content including podcasts, social media lives, and in-person or virtual events on Electoral Law, Democracy, and Citizenship topics. The partnership was formalized during a joint seminar on electoral law rules for the 2024 municipal elections.
• TCM/BA (Tribunal de Contas dos Municípios da Bahia)coreStrategic or Co-development PartnerPartnership for training programs on public procurement and municipal management from the perspective of the Court of Accounts, helping municipalities comply with fiscal oversight requirements.
• Ministry of Racial EqualityminorStrategic or Co-development PartnerUPB collaborates with the ministry to guide municipalities on SINAPIR adhesion and resource capture for racial equality initiatives.
• Receita Federal do BrasilcoreStrategic or Co-development PartnerPartnership to orient municipalities on social security debts and NFS-e implementation, helping municipalities navigate federal tax requirements.
• CNM (Confederação Nacional de Municípios)flagshipStrategic or Co-development PartnerNational-level municipalist confederation that coordinates annual Marcha dos Prefeitos to Brasília. UPB actively participates and mobilizes Bahia mayors for national advocacy.
• Neoenergia CoelbaminorOthersJoint electrical safety awareness campaign with the energy distribution company to prevent accidents with electrical networks in municipalities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Federação dos Consórcios Públicos da Bahia (FECBahia): Federation of public consortia in Bahia previously presided over by UPB's current president. Closely related entity coordinating intermunicipal consortia in Bahia; comparable governance structure and municipal-government constituency.

Direct peers

• AMM - Associação Mineira de Municípios: State-level municipal association serving Minas Gerais municipalities, providing legal, technical, and institutional representation services comparable to UPB's eight coordination areas. Operates in the same space at state level for a different geography.
• ABM - Associação Brasileira de Municípios: National-level association representing Brazilian municipalities with similar advocacy, training, and technical assistance functions. Operates as a competing/coexisting umbrella municipalist body to CNM and its state affiliates like UPB.
• AEM - Associação dos Municípios do Espírito Santo: State-level municipal association for Espírito Santo, providing training, legal support, and institutional representation to municipal members — directly comparable service model and member constituency to UPB.
• APPM - Associação Paulista de Municípios: State-level municipal association serving municipalities of São Paulo state. Functionally analogous to UPB in scope, services (legal, engineering, training), and constituency of municipal government members in a different Brazilian state.

Broad incumbents

• CNM - Confederação Nacional de Municípios: National confederation of Brazilian municipalities that coordinates Marcha dos Prefeitos and provides institutional representation. UPB is a state-level affiliate/cooperating member; comparable as the apex national municipalist body serving the same municipal government constituency.

Others

• Tribunal de Contas dos Municípios da Bahia (TCM/BA): State court of accounts partnering with UPB for municipal procurement and management training. Comparable regulatory/oversight body interacting with the same municipal government constituency UPB serves.
• ABRADEP - Academia Brasileira de Direito Eleitoral e Político: Brazilian academy of electoral and political law partnering with UPB on electoral law training and content for municipal managers. Comparable as a partner institution serving UPB's member municipalities with specialized legal/policy content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/tweet
• YouTubeyoutube.com/user/upboficial
• Facebookfacebook.com/upb.bahia
• Instagraminstagram.com/upbbahia
• LinkedInlinkedin.com/company/upb-uni-o-dos-municipios-da-bahia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPB União dos Municipios da Bahia