URBAN PARTNERSHIP GROUP

What URBAN PARTNERSHIP GROUP does

Urban Partnership Group (UPG) is a registered charity and company limited by guarantee (Charity No. 1092258, Company No. 3446256) operating as a multi-service community organization in the London Borough of Hammersmith and Fulham. The organization delivers in-person community services through four physical centres — Masbro Centre, Brook Green Centre, Edward Woods Community Centre, and Flora Gardens Children's Centre — and serves residents across the full life-cycle, from early-years childcare and parenting support to youth clubs, adult education and employment services, and elder befriending and wellness programs. UPG's core products include the Masbro Brook Green Nursery (24 government-funded places for 2-year-olds), Masbro Youth Club and Woods Youth Club (free open access with hot meals), the Masbro Elders Project, Adult Learning classes, Employment Support, Art and Pottery workshops, Health & Fitness sessions, a Sustainability Champions climate initiative, a DBS processing service, and room hire for community events. UPG has no proprietary technology platform, no software products, and no API offerings; it is a people-and-place-based service organization, certified to ISO 27001 for information security.

UPG's business model is a hybrid charity model. Revenue is generated from five primary streams: (1) room and space hire at commercial-style per-hour rates (£30-£45 starting), (2) childcare fees (nursery places), (3) program and session fees for adult activities (typically £1-£6 per session, heavily subsidized or free for benefit recipients), (4) charitable donations from individuals and corporates, and (5) government and trust funding from the London Borough of Hammersmith and Fulham, Hammersmith & Fulham NHS, and at least eight charitable trusts and foundations (John Lyons Charity, City Bridge Trust, Trust for London, Jack Petchy Foundation, NatWest, Addison Youth, Public Health England). The go-to-market is community-led: customer acquisition occurs through physical centre presence, word-of-mouth referrals, partnerships with local schools and NHS clinics, organic social media (Facebook, X, Instagram, Pinterest), and print materials distributed through centres and partners. There is no evidence of a technology-driven GTM motion, online booking platform, or scalable digital channel.

Name

URBAN PARTNERSHIP GROUP

Legal name

Urban Partnership Group

Website

https://upg.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Partnership Group is a London-based registered charity operating four community centres in Hammersmith and Fulham, delivering in-person early-years, youth, adult, and elder services funded by government grants, trusts, and program fees.

Ownership category

akta.pro rank

Product category

Community Services

NAICS

Child Care Services (6244), Educational Services (611), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSAAAHAD

After-School Enrichment & Activities Facilitation (Arts/STEM/Clubs)

Home & Personal Services/Childcare, Babysitting & Nanny Services/After-School Care & Homework Supervision

SECONDARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Community services
• Childcare provision
• Youth programs
• Elder services
• Adult education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room and Space Hire: UPG generates revenue by renting out rooms and spaces at their centres including sports halls, meeting rooms, classrooms, art studios, and exhibition spaces. Pricing varies by room type and centre location.
2. Childcare Services: The Masbro Brook Green Nursery offers 24 childcare places for 2-year-old children eligible for government-funded 15 hours of childcare.
3. Program and Session Fees: Fees charged for various programs including yoga, pilates, table tennis, baby massage, play sessions, and other activities. Subsidized rates available for those on benefits.
4. Donations: Charitable donations accepted from individuals and corporations to support the work of UPG in the community.
5. Government and Trust Funding: Funding received from government bodies including Hammersmith & Fulham NHS, London Borough of Hammersmith & Fulham, and various charitable trusts and foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

UPG delivers in-person community services through four physical centres in Hammersmith and Fulham: Children's Centres, nursery provision, youth clubs, elder befriending and outings, parenting programmes, adult education, employment support, arts/pottery classes, health & fitness, DBS checks, and hire of sports halls, meeting rooms, classrooms, art studios and exhibition space. Funding is drawn from local authority commissioning, NHS and trust grants, donations, and modest program/room fees with subsidised rates for benefit recipients.

Product overview

Urban Partnership Group (UPG) is a registered charity providing community services in Hammersmith and Fulham, London. The organization operates as a multi-service community hub offering a unified portfolio of services through four physical centre locations: Masbro Centre, Brook Green Centre, Edward Woods Community Centre, and Flora Gardens Children's Centre. The core offerings include Children's Centres and nursery provision (Masbro Brook Green Nursery), youth services (Masbro Youth Club and Woods Youth Club), elder services (Masbro Elders Project), family support (Confident Parent Happy Child parenting programme), adult education, employment support, health and fitness activities, creative arts (art, sculpture, pottery classes), and room hire for community events. Additional services include DBS processing, a Sustainability Champions environmental initiative, and woodland outdoor play programmes. The organization also coordinates volunteers across all its services. Rather than a technology product, UPG provides in-person community services delivered at physical locations, with no technology platform, software products, or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Centres Play and learn sessions, family outreach, parenting programmes, and childcare for children under 5, delivered across UPG's four centres for families in Hammersmith and Fulham.
• Masbro Brook Green Nursery

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Hammersmith & Fulham NHScoreStrategic or Co-development PartnerNHS partnership providing health services and clinics at UPG centres, including health and midwifery clinics at Children's Centres.
• London Borough of Hammersmith & FulhamcoreStrategic or Co-development PartnerPrimary local government partner commissioning UPG services including the Sustainability Champions pilot project for climate and ecology strategy.
• Public Health EnglandcoreStrategic or Co-development PartnerNational public health body partnering on health initiatives.
• Age UKcoreStrategic or Co-development PartnerPartnership supporting elder services and older people's programs.
• Mind / Young MindscoreStrategic or Co-development PartnerMental health partnerships providing support services.
• Kew GardensminorStrategic or Co-development PartnerPartnership for sustainability and environmental education programs. Michelle George serves as Learning Programme Teacher with Kew Royal Botanical Gardens.
• V&AminorStrategic or Co-development PartnerArts and cultural partnership.
• Fulham FCminorStrategic or Co-development PartnerFootball club partnership for sports and youth activities.
• QPR FC in the CommunityminorStrategic or Co-development PartnerFootball club community partnership for sports engagement.
• Imperial CollegeminorStrategic or Co-development PartnerEducational institution partnership.
• GroundworkminorStrategic or Co-development PartnerEnvironmental and community charity partnership for sustainability projects.
• National Youth AgencyminorStrategic or Co-development PartnerYouth agency partnership for youth services.
• Citizens Advice H&FminorStrategic or Co-development PartnerCitizens advice partnership for welfare and advice services.
• London Fire BrigademinorStrategic or Co-development PartnerSafety partnership for community education.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Locality: UK membership body supporting community organisations and community centres with advocacy, training and commissioning support. Comparable at the operating-model level (community anchor organisations running physical centres with mixed earned and grant income).
• Age UK: National charity network providing befriending, social activities, advice and wellbeing services for older people. UPG's Masbro Elders Project (tea club, befriending, outings, pilates) is a local-borough analogue of Age UK's local-branch offering.
• Family Action: Large national charity delivering children's centres, family support, mental health, adult learning and community programmes across England, including London boroughs. Comparable service breadth to UPG but operating at national scale rather than a single borough.
• Octavia Foundation: London community foundation delivering programmes for older people, young people, families and hardship support, closely aligned to UPG's elder, youth and family strands but backed by a larger housing association parent (Octavia Housing).
• Groundwork: National federation of environmental regeneration charities running community programmes, sustainability projects and physical hubs. Directly comparable to UPG on the Sustainability Champions pilot and broader community/environment remit, but at national scale.

Direct peers

• The Abbey Centre: Community anchor charity in Kilburn delivering Children's Centre, nursery, youth, adult education, older people's services and room hire from a single physical hub. Mirrors UPG's combination of early-years, youth, elders and adult learning under one charity umbrella in a London borough.
• The ClementJames Centre: London-based charity running a multi-service community centre in Pimlico with nursery, youth, adult learning, elders and advice programmes for an inner-London catchment. Closely comparable to UPG's four-centre, multi-generational operating model in West London.
• The Avenues Youth Project: Westminster-based charity providing free open-access youth club sessions, detached youth work, sports and arts for 8-19 year olds, closely matching UPG's Masbro and Woods Youth Club free-access evenings with hot meals and trips.

Regional players

• Mind in Hammersmith, Fulham, Kensington & Chelsea: Local Mind branch delivering mental health services, wellbeing activities and community programmes across H&F, overlapping UPG's youth wellbeing and adult learning offers in the same borough. Comparable at borough level though specialised in mental health rather than multi-service.
• Age UK Hammersmith & Fulham: Local Age UK branch running information/advice, befriending, social activities and outings for older residents in the same borough. Overlaps directly with UPG's Masbro Elders Project and is both a peer and an existing UPG partner (Age UK is listed as a strategic partner).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urbanpartnershipgroup
• LinkedInlinkedin.com/company/urban-partnership-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URBAN PARTNERSHIP GROUP