International Union for the Protection of New Varieties of Plants (UPOV)
UPOV is a Geneva-based intergovernmental organization, established in 1961, that operates the international system for plant variety protection. It serves 80 member states covering 99 states, providing digital filing platforms, the PLUTO and GENIE databases, and 341 Test Guidelines to PVP offices, plant breeders, and policy-makers worldwide.
- Company typePrivate
- Founded1961
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What International Union for the Protection of New Varieties of Plants (UPOV) does
UPOV is an intergovernmental organization established in 1961 by the International Convention for the Protection of New Varieties of Plants and headquartered in Geneva, Switzerland, hosted by WIPO under a formal agreement (UPOV/INF/8). It provides and promotes an effective system of plant variety protection (PVP) by granting breeders' rights, fostering agricultural innovation, supporting food security, and contributing to sustainable development. The organization operates a portfolio of interconnected digital platforms: UPOV PRISMA (a single-interface online application tool now connected to ARIPO, Japan, Nigeria, and Tanzania), UPOV e-PVP Exchange and UPOV e-PVP Administration (for DUS report exchange and application management between PVP offices), the PLUTO Plant Variety Database with 562,370 applications and a tiered subscription (Standard and Premium at CHF 750/year), the GENIE database of plant genera/species and UPOV Codes, and UPOV Lex (the comprehensive legal database). Technical guidance is delivered through 341 Test Guidelines (covering 95% of all PVP applications), TGP documents, the TG Template drafting tool, explanatory notes, and a jurisprudence database, with capacity building through the UPOV PVP Certificate program and online learning modules.
UPOV's business model is membership-based rather than commercial: 80 member states covering 99 states fund operations through contributions, supplemented by modest PLUTO Premium subscriptions. Customers include national and regional PVP offices (e.g., CPVO, US PVP Office) as primary institutional clients; plant breeders (commercial enterprises, research institutions, farmers-breeders, cooperatives) as direct users of the filing and database tools; and farmers, policy-makers, and academic institutions as indirect beneficiaries. The GTM motion is hybrid — sales-led through PVP-office engagement, supported by event-driven technical working parties, webinars, and Council sessions. UPOV has no parent company, no subsidiaries, and no equity funding structure; it is governed by its member states through the UPOV Council and various technical and legal committees.
International Union for the Protection of New Varieties of Plants (UPOV) firmographics
Firmographics- Name
- International Union for the Protection of New Varieties of Plants (UPOV)
- Legal name
- International Union for the Protection of New Varieties of Plants
- Website
- https://upov.int
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UPOV is a Geneva-based intergovernmental organization, established in 1961, that operates the international system for plant variety protection. It serves 80 member states covering 99 states, providing digital filing platforms, the PLUTO and GENIE databases, and 341 Test Guidelines to PVP offices, plant breeders, and policy-makers worldwide.
- Ownership category
- akta.pro rank
International Union for the Protection of New Varieties of Plants (UPOV) industry classification
Industry- Product category
- Plant Variety Protection Services
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Seed Trait Licensing & IP Management (Licensing, freedom-to-operate) (AFABALAJ)
Keywords
Where International Union for the Protection of New Varieties of Plants (UPOV) is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
International Union for the Protection of New Varieties of Plants (UPOV) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Others
Revenue model
- Member Contributions: UPOV operates through contributions from its member states and organizations. Members pay contributions to support the organization's operations, database maintenance, and technical assistance programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard PLUTO Service |
| Subscription | Annual | PLUTO Premium Service |
| Freemium | Annual | Free Premium for Officials |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
International Union for the Protection of New Varieties of Plants (UPOV) product offering
Product offeringCore offering
UPOV provides and promotes an effective international system of plant variety protection (PVP) that grants breeders intellectual property rights (breeders' rights) for new plant varieties. The organization operates interconnected digital platforms including UPOV PRISMA (online application tool), UPOV e-PVP Exchange and Administration systems, the PLUTO Plant Variety Database, the GENIE species database, and UPOV Lex legal database. It also develops and maintains 341 harmonized Test Guidelines for DUS (Distinctness, Uniformity, Stability) examination covering 95% of all PVP applications globally.
Product overview
UPOV is an intergovernmental organization based in Geneva, Switzerland, established in 1961 to provide and promote an effective system of plant variety protection. The organization offers a portfolio of interconnected digital platforms and databases: UPOV PRISMA serves as the online filing portal for plant variety protection applications; UPOV e-PVP Exchange and UPOV e-PVP Administration support PVP offices with DUS report exchange and application management; PLUTO Search and PLUTO Contribute provide access to and contribution mechanisms for the global plant variety database; GENIE Database offers genera and species information with UPOV Codes; and UPOV Lex provides the comprehensive legal framework documentation. Technical guidance is delivered through Test Guidelines, TGP Documents, and the TG Template drafting tool. The organization supports capacity building via the UPOV PVP Certificate program and Online Learning platform. UPOV coordinates 80 member states covering 99 countries, with 341 Test Guidelines covering 95% of all applications and 562,370 applications filed by members.
Differentiator
Problem solved
Functional benefit
Products and services
- UPOV PRISMA Online tool enabling applicants to file plant variety protection applications with participating PVP Offices through a single interface. Currently integrated with ARIPO (17 member states), Japan, Nigeria, and Tanzania.
- UPOV e-PVP Exchange Platform enabling PVP offices to exchange DUS (Distinctiveness, Uniformity, Stability) examination reports between member authorities.
- UPOV e-PVP Administration Digitalized system for PVP offices to manage applications and grants, communicate with applicants and holders, publish information, and transmit data to the PLUTO Database.
- PLUTO Search Plant variety database containing information on protected varieties from UPOV members and OECD, featuring a similarity search tool for variety denomination checking. Offers Standard and Premium subscription tiers.
- PLUTO Contribute Platform allowing UPOV members to contribute and upload data to the PLUTO Plant Variety Database.
- GENIE Database Online database providing information on plant genera and species protected by UPOV members, serving as the official repository of all UPOV Codes for plant taxon identification.
- UPOV Lex Comprehensive legal database containing UPOV Convention Acts, legislation, accessions, and ratifications for plant variety protection worldwide.
- UPOV Test Guidelines Detailed guidance documents providing harmonized standards for DUS (Distinctness, Uniformity, Stability) examination of new plant varieties, with 341 specific guidelines covering 95% of all applications.
- TGP Documents Test Guidelines Procedures including General Introduction to DUS examination and associated series of procedural documents for variety testing standards.
- UPOV TG Template Online tool for drafting Test Guidelines for plant variety examination according to UPOV Convention standards.
- UPOV PVP Certificate Training program providing certification in plant variety protection, including courses from partner institutions such as Maastricht University.
- UPOV Online Learning E-learning resources and webinars on plant variety protection examination, DUS testing, and UPOV system implementation.
- Jurisprudence Database Repository of case law relevant to plant breeders' rights from various UPOV member jurisdictions.
- IT Resources & Exchangeable Software Collection of software tools developed by UPOV members for plant variety protection including DUS trial design, data analysis, image analysis, and variety denomination checking programs.
Quantifiable outcome
- 95% of all applications for plant variety protection are covered by 341 UPOV Test Guidelines
- +2 more outcomes
Companies that use International Union for the Protection of New Varieties of Plants (UPOV)
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
International Union for the Protection of New Varieties of Plants (UPOV) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
International Union for the Protection of New Varieties of Plants (UPOV) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ARIPO (African Regional Intellectual Property Organization)coreARIPO joined UPOV PRISMA in 2025, enabling online filing of plant variety protection applications for ARIPO's 17 member states. This partnership expands digital access to the UPOV system across Africa.
- Japan (Japan Plant Variety Protection Office)coreJapan joined UPOV PRISMA in 2025, facilitating simplified submissions of plant variety applications through the online platform. Japan is an established UPOV member with significant breeding activity.
- NigeriacoreNigeria became the 80th UPOV member in 2025, covering 99 states globally. Nigeria's accession demonstrates UPOV's expansion into additional African nations.
- United Republic of TanzaniaminorTanzania joined UPOV PRISMA, enabling online filing of plant variety protection applications with support through webinars.
- Maastricht UniversityminorMaastricht University added a course to the UPOV PVP Certificate program in 2025, expanding educational offerings for plant variety protection professionals.
- OECD (Organisation for Economic Co-operation and Development)coreOECD contributes data to the PLUTO Plant Variety Database alongside UPOV members. This integration provides users with comprehensive information on plant varieties from both organizations.
- WIPO (World Intellectual Property Organization)coreWIPO hosts UPOV and has a formal agreement (UPOV/INF/8) defining the relationship between the organizations. WIPO provides administrative support and hosts UPOV's headquarters in Geneva.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
International Union for the Protection of New Varieties of Plants (UPOV) competitors and assessment
Company assessmentBroad incumbents
- World Intellectual Property Organization (WIPO): The parent UN agency that hosts UPOV under a formal agreement (UPOV/INF/8). WIPO administers global IP treaties (PCT, Madrid) and is the broader institutional umbrella for UPOV's plant variety IP mandate.
- European Patent Office (EPO): Regional IP office granting patents across Europe, complementing plant variety rights. EPO handles biotechnological inventions while UPOV/CPVO handles plant varieties, making them adjacent IP regime comparables.
- United States Patent and Trademark Office (USPTO): Operates the US Plant Variety Protection Office (PVPO) that grants plant patents and PVP certificates under UPOV Convention. A national-scale IP administration comparable in function though broader in scope.
Direct peers
- Community Plant Variety Office (CPVO): The EU's regional plant variety rights office that implements the UPOV system across EU member states. CPVO is the most direct operational comparable, administering DUS testing and breeders' rights under the same UPOV Convention framework.
- African Regional Intellectual Property Organization (ARIPO): Regional IP organization that joined UPOV PRISMA in 2025 to enable plant variety filing across its 17 African member states. ARIPO is both a partner and a comparable regional IP framework model.
Others
- Organisation for Economic Co-operation and Development (OECD): Intergovernmental policy organization contributing data to UPOV's PLUTO database and operating parallel seed certification schemes. OECD is an enabling partner and a comparable intergovernmental standards-setting body.
- World Trade Organization (WTO) - TRIPS Council: Sets minimum IP protection standards under TRIPS Article 27.3(b) that interacts with UPOV membership decisions and plant variety protection obligations globally.
- International Seed Federation (ISF): Global industry association representing the seed industry. ISF operates adjacent to UPOV as a private-sector counterpart that interacts with UPOV members on breeders' rights and seed trade policy.
- International Seed Testing Association (ISTA): Sets international standards for seed testing and sampling, closely complementing UPOV's DUS examination framework. ISTA operates in the adjacent technical standards space for plant material quality.
- International Treaty on Plant Genetic Resources for Food and Agriculture (ITPGRFA): FAO-administered treaty governing access and benefit-sharing for plant genetic resources. Operates as a complementary but sometimes competing international framework to UPOV's breeders' rights system.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
International Union for the Protection of New Varieties of Plants (UPOV) social profiles
Digital presenceInternational Union for the Protection of New Varieties of Plants (UPOV) financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Union for the Protection of New Varieties of Plants (UPOV) leadership team
Management profileNumber of profiles
International Union for the Protection of New Varieties of Plants (UPOV) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Union for the Protection of New Varieties of Plants (UPOV) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Union for the Protection of New Varieties of Plants (UPOV)
What does International Union for the Protection of New Varieties of Plants (UPOV) do?
UPOV provides and promotes an effective international system of plant variety protection (PVP) that grants breeders intellectual property rights (breeders' rights) for new plant varieties. The organization operates interconnected digital platforms including UPOV PRISMA (online application tool), UPOV e-PVP Exchange and Administration systems, the PLUTO Plant Variety Database, the GENIE species database, and UPOV Lex legal database. It also develops and maintains 341 harmonized Test Guidelines for DUS (Distinctness, Uniformity, Stability) examination covering 95% of all PVP applications globally.
Is International Union for the Protection of New Varieties of Plants (UPOV) a public or private company?
International Union for the Protection of New Varieties of Plants (UPOV) is a private company. It is classified as state government owned and is currently operating.
When was International Union for the Protection of New Varieties of Plants (UPOV) founded?
International Union for the Protection of New Varieties of Plants (UPOV) was founded in 1961. It employs 11 to 50 people.
Where is International Union for the Protection of New Varieties of Plants (UPOV) based?
International Union for the Protection of New Varieties of Plants (UPOV) is headquartered in Geneva, Switzerland, in the Europe region.
How does International Union for the Protection of New Varieties of Plants (UPOV) make money?
One revenue line is on record: member Contributions.
Who are International Union for the Protection of New Varieties of Plants (UPOV)'s main competitors?
Broad incumbents on record are World Intellectual Property Organization (WIPO), European Patent Office (EPO) and United States Patent and Trademark Office (USPTO). Direct peers are Community Plant Variety Office (CPVO) and African Regional Intellectual Property Organization (ARIPO). Others are Organisation for Economic Co-operation and Development (OECD), World Trade Organization (WTO) - TRIPS Council, International Seed Federation (ISF), International Seed Testing Association (ISTA) and International Treaty on Plant Genetic Resources for Food and Agriculture (ITPGRFA).
Does International Union for the Protection of New Varieties of Plants (UPOV) have an API?
No public API is recorded for International Union for the Protection of New Varieties of Plants (UPOV).
What industry is International Union for the Protection of New Varieties of Plants (UPOV) in?
International Union for the Protection of New Varieties of Plants (UPOV)'s product category is Plant Variety Protection Services. Its primary akta.pro industry code is AFABALAJ, Seed Trait Licensing & IP Management (Licensing, freedom-to-operate). Its NAICS code is 115116 and its SIC code is 700.