Upper House
Upper House is a luxury hotel brand under Swire Properties' The House Collective, operating individually designed properties in Hong Kong, Chengdu, and Shanghai with a pipeline into Shenzhen, Xi'an, Tokyo, and Bangkok. It serves affluent travelers, corporate clients, long-stay residents, and event hosts through accommodation, award-winning dining, residences, and a cross-brand membership program.
- Company typePrivate
- Founded-
- HeadquartersHong Kong, China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Upper House does
Upper House is a luxury hotel brand under The House Collective, owned and operated by Swire Properties Hotel Management Limited, a wholly-owned subsidiary of Swire Properties Limited (HKEX: 1972). The brand positions itself as 'Houses not Hotels' and currently operates three individually designed properties in Hong Kong (Pacific Place, Admiralty), Chengdu (Bitieshi Street, Jinjiang District), and Shanghai (Shi Men Yi Road, Jing'an District), with a publicly announced pipeline extending into Shenzhen, Xi'an, Tokyo, and Bangkok. The product portfolio includes studios through penthouses, Piero Lissoni-designed serviced apartments for long-stay guests, event and wedding venues, and a network of named restaurants and bars including the Michelin-starred Mi Xun Teahouse in Chengdu and the Black Pearl One Diamond Sui Tang Li in Shanghai.
The business generates revenue from five streams: accommodation (rooms and serviced apartments), food and beverage across approximately ten named venues, a cross-brand membership program with EAST Hotels offering minimum 5% member discounts, private events and weddings, and long-term residences. Go-to-market is sales-led via the direct website booking system, property-specific reservation teams, dedicated event sales channels, and international distribution through The Set Collection partnership (Hotel Café Royal, Conservatorium, Lutetia, Mamilla Hotel). Pricing is quote-based and not publicly disclosed; promotional packages include Stay More Save More, Plan Ahead, Shanghai 48, Suite Spot Driven by Maserati, and People and Paws.
The customer base spans four primary segments: affluent individual travelers, business and corporate clients, long-stay residential guests, and event and wedding hosts. The marketing mix is digital-first across the corporate website, WeChat, Facebook, Instagram, and TripAdvisor, augmented by the House Locals content program that connects guests with local tastemakers. The core technology stack comprises property management and reservation systems integrated with Swire Hotels' broader infrastructure; the company does not disclose proprietary AI/ML capabilities, and the competitive moat is anchored in real estate locations, design and culinary credentials, and distribution partnerships rather than technology differentiation.
Upper House firmographics
Firmographics- Name
- Upper House
- Legal name
- Swire Properties Hotel Management Limited
- Website
- https://upperhouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upper House is a luxury hotel brand under Swire Properties' The House Collective, operating individually designed properties in Hong Kong, Chengdu, and Shanghai with a pipeline into Shenzhen, Xi'an, Tokyo, and Bangkok. It serves affluent travelers, corporate clients, long-stay residents, and event hosts through accommodation, award-winning dining, residences, and a cross-brand membership program.
- Ownership category
- akta.pro rank
Upper House industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Luxury Vacation Homes & Residences (THAMAEAB)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Luxury Serviced Residences (THAGAEAJ), Luxury serviced apartments (premium) (THAMACAE), Executive & VIP Corporate Housing (THAMAHAF), Extended-Stay Brand Residences (Managed Residences) (THAGAEAM)
Keywords
Where Upper House is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Upper House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Accommodation: Revenue from hotel rooms including studios, suites, apartments, and penthouses across multiple properties in Hong Kong, Chengdu, and Shanghai, with additional locations coming in Shenzhen, Xi'an, Tokyo, and Bangkok.
- Food & Beverage: Revenue from restaurants and bars including Salisterra, The Green Room, Café Gray Deluxe, Sui Tang Li, Tivano, Jing speakeasy, Mi Xun Teahouse, The Temple Café, and The Tea Room across properties.
- Membership Program: Membership program offering exclusive rates and privileges including minimum 5% discount, The Breakfast Club package, and complimentary welcome drinks. Members receive benefits at both Upper House and EAST Hotels.
- Private Events & Weddings: Revenue from hosting private events, corporate functions, and weddings at various venues including The Penthouse, The Hall, Bitiege, Temple Top, The Study, and restaurant spaces.
- Long-term Residences: Private residences allowing guests to settle in for long-term stays, including serviced apartments with full kitchen facilities and hotel services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Room Rates |
| Subscription | Multi-year contract | Stay More Save More Package |
| Subscription | Multi-year contract | Plan Ahead Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Upper House product offering
Product offeringCore offering
Upper House is a luxury hotel brand offering individually designed accommodations across Asia, including studios, suites, apartments, and penthouses, complemented by award-winning restaurants and bars, spa and wellness facilities, private event venues, and long-term serviced residences. The brand operates under The House Collective within Swire Hotels, with properties in Hong Kong, Chengdu, and Shanghai, and upcoming expansion to Shenzhen, Xi'an, Tokyo, and Bangkok.
Product overview
Upper House is a luxury hotel brand operated by Swire Hotels, featuring a portfolio of contemporary properties across Asia including Hong Kong, Chengdu, and Shanghai, with upcoming openings in Shenzhen, Xi'an, Tokyo, and Bangkok. The brand positions itself as 'Houses not Hotels,' offering individually designed properties with distinct character. The product portfolio includes core hotel accommodations ranging from studios to penthouses and Piero Lissoni-designed serviced apartments, complemented by diverse dining venues (Café Gray Deluxe, Sui Tang Li, Mi Xun Teahouse, Tivano, The Temple Café, Jing, Sui Tang Shang), wellness services, private event and wedding venues, and a membership rewards program. The brand's dining establishments include Michelin-starred venues and Black Pearl-acclaimed restaurants. The company also participates in The Set Collection partnership, an international network of independent hotels extending guest privileges across Asia and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- The House Collective: A collection of luxury hotels under Swire Hotels, including Upper House, The Temple House, and The Middle House.
Quantifiable outcome
- Seven operational and upcoming properties across key Asian cities
- +2 more outcomes
Companies that use Upper House
Customer profileSegments4 records
Ideal customer profiles3 records
Upper House technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upper House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Set CollectioncoreUpper House joined The Set Collection as the first partner alongside founding member hotels Hotel Café Royal (London), Conservatorium (Amsterdam), Lutetia (Paris), and Mamilla Hotel (Jerusalem). This collaboration broadens the network beyond Asia, enabling guests to enjoy equally distinctive experiences at partner hotels in Europe and Israel. Members receive reciprocal benefits across the network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Upper House competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Upper House social profiles
Digital presenceUpper House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper House leadership team
Management profileNumber of profiles
Profiles1 record
Upper House subsidiaries and ownership
Company hierarchySubsidiaries2 records
Upper House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper House
What does Upper House do?
Upper House is a luxury hotel brand offering individually designed accommodations across Asia, including studios, suites, apartments, and penthouses, complemented by award-winning restaurants and bars, spa and wellness facilities, private event venues, and long-term serviced residences. The brand operates under The House Collective within Swire Hotels, with properties in Hong Kong, Chengdu, and Shanghai, and upcoming expansion to Shenzhen, Xi'an, Tokyo, and Bangkok.
Is Upper House a public or private company?
Upper House is a private company. It is classified as corporate owned and is currently operating.
When was Upper House founded?
Upper House was founded in -1. It employs 11 to 50 people.
Where is Upper House based?
Upper House is headquartered in Hong Kong, China, in the Asia region.
How does Upper House make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, membership Program, private Events & Weddings and long-term Residences.
Does Upper House have an API?
No public API is recorded for Upper House.
What industry is Upper House in?
Upper House's product category is Luxury Hotels. Its primary akta.pro industry code is THAMAEAB, Luxury Vacation Homes & Residences, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 72111 and its SIC code is 7011.