Up Sports Assessoria Esportiva

Name

Up Sports Assessoria Esportiva

Legal name

Up Sports Assessoria Esportiva

Website

https://upsportsassessoriaesportiva.ueniweb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Training and Sports Advisory Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Strength & Conditioning / Performance Training (EDALAIAI)

akta.pro secondary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

Keywords

• Personal training services
• Sports consulting
• Corporate ergonomics
• Group fitness classes
• Condominium fitness management

Headquarters

HQ city

Cajamar

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Personal Training Sessions: One-on-one training sessions conducted at client-preferred locations (home, office, outdoor). Individual dedicated sessions to help clients reach fitness goals.
2. Sports Consulting Services: Corporate ergonomics consulting, sports event organization, and condominium sports area administration services.
3. Group Fitness Classes: Pilates, functional training, weight loss programs, and senior fitness programs for individuals and groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Up Sports Assessoria Esportiva delivers one-on-one personal training sessions and broader sports advisory services to individuals, corporate clients, and residential condominiums in the São Paulo region. Sessions are conducted on-site at client-preferred locations such as homes, offices, or outdoor parks, and supplemented by specialized programs including Pilates, weight loss, functional training, senior fitness, adapted fitness for people with disabilities, and personalized nutritional planning. Corporate engagements focus on workplace ergonomics and accident prevention, while condominium engagements cover sports-area administration and resident fitness programming.

Product overview

Up Sports Assessoria Esportiva is a sports advisory and personal training company offering a comprehensive suite of fitness services. The core offerings consist of Personal Trainer sessions and Assessoria Esportiva (Sports Advisory), supplemented by specialized programs including Pilates, weight loss, functional training, senior fitness, and adapted fitness for people with disabilities. Services extend to corporate ergonomics, sports event organization, and condominium sports area management. The company also provides personalized nutritional planning to complement training programs. Sessions are delivered flexibly at client homes, offices, or outdoor venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Trainer One-on-one personal training sessions tailored to individual fitness goals, conducted at client locations such as home, office, or outdoor venues including parks. Targeted at individuals seeking fitness improvement, weight loss, athletic event preparation, or general health conditioning.
• Assessoria Esportiva (Sports Advisory) Sports advisory services covering organization of sporting events, administration of condominium sports areas, and corporate ergonomics programs aimed at accident prevention and mitigation of work-related pathologies. Targeted at companies and residential condominiums in the São Paulo region.
• Pilates Classes Pilates instruction delivered as part of the company's broader fitness service offering. Targeted at individuals and groups seeking low-impact core-strengthening and flexibility training.
• Weight Loss Programs (Emagrecimento) Structured weight loss programs designed to help clients achieve body-composition goals. Targeted at individuals seeking supervised weight management.
• Functional Training Functional fitness training programs focused on improving overall body strength and movement efficiency. Targeted at individuals and groups seeking practical, movement-based conditioning.
• Senior Fitness Programs (3ª Idade) Specialized fitness programs designed for senior citizens, addressing age-specific health and mobility needs. Targeted at older adults seeking safe and supervised conditioning.
• Programs for People with Disabilities Adapted physical activity programs for individuals with disabilities across all age groups. Targeted at people with disabilities seeking inclusive supervised fitness.
• Nutritional Planning Personalized nutritional programs designed to accompany training sessions and maximize fitness results. Targeted at individual clients engaged with the company's personal training offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Bio Ritmo: Bio Ritmo is a premium Brazilian fitness chain with a strong São Paulo footprint. It competes for the same urban, higher-income São Paulo consumer that Up Sports targets with its personal training and corporate wellness services, operating physical facilities rather than on-site delivery.
• Smart Fit: Smart Fit is the largest fitness chain in Latin America, operating hundreds of units across Brazil including the São Paulo metropolitan area where Up Sports operates. Both businesses deliver consumer fitness services to Brazilian clients, though Smart Fit does so via branded gym facilities with personal training add-ons while Up Sports does so via on-site personal training.
• Just Fit: Just Fit is a Brazilian fitness chain with multiple units concentrated in São Paulo state. Both businesses compete for São Paulo-area consumers seeking fitness services, though Just Fit delivers through fixed-location facilities while Up Sports delivers on-site at client homes, offices, and parks.
• Bluefit: Bluefit is a low-cost Brazilian fitness chain with units across São Paulo. It competes directly for price-sensitive personal training and corporate wellness clients in the same geographic market as Up Sports, though with a mass-market, facility-based model rather than on-site delivery.
• Curves: Curves is a women's-focused fitness franchise with Brazilian operations. It competes in the same Brazilian personal training and small-group fitness category as Up Sports, though with a facility-based, women-only model rather than on-site mixed-demographic delivery.

Emerging players

• Gympass (Wellhub): Gympass (now Wellhub) is a Brazilian-founded corporate wellness platform that connects employees to gyms and fitness services across Brazil. It overlaps with Up Sports' corporate ergonomics and wellness segment by serving the same B2B buyer seeking workforce fitness solutions, and increasingly partners with independent personal trainers.
• Total Pass: Total Pass is a Brazilian corporate fitness benefit platform offering employees access to gyms and fitness services. It competes for the same corporate wellness budgets that Up Sports targets with its ergonomics and corporate training offering, though via an aggregator model rather than direct service delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/up-sports-assessoria-esportiva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Sports Assessoria Esportiva