Up Vida Corretora de Benefícios

What Up Vida Corretora de Benefícios does

Up Vida Corretora de Benefícios (legal name UpVida Corretora de Seguros) is a privately held Brazilian insurance and corporate benefits brokerage headquartered in Poços de Caldas, Minas Gerais. The company acts as an intermediary between Brazilian employers and a portfolio of 12+ national insurance and benefits operators — including Unimed, Amil, HapVida, SulAmérica, MAPFRE, Icatu Seguros, Bradesco Dental, UNIODONTO, Ticket, Vale Card, and VR Benefícios — distributing corporate health, dental, life insurance, telemedicine, and meal/food voucher products. UpVida also serves individual consumers, families, and MEI micro-entrepreneurs with personal lines, but its primary commercial focus is small and medium-sized Brazilian employers with 2 to 100 employees.

Operationally, UpVida runs a digital-first brokerage model with a 100% digital onboarding workflow, a comparative quote engine that delivers multi-operator proposals to corporate clients in under 10 minutes, and WhatsApp Business as the primary customer interaction channel. The firm employs 161 people and reports a book covering more than 500 corporate clients and 33,000+ insured lives. The core commercial offering is the 'Pacote Completo,' a bundled health + dental + life + telemedicine product with volume pricing, a dedicated consultant, and monthly usage reports. National reach is delivered via video conference from the single Poços de Caldas headquarters, with in-person service available locally.

The business model is a recurring commission structure on subscription-priced benefit plans (starting from R$24.75-R$128.96 per life per month), with revenue tied to the embedded broker commission inside employer-paid premiums. GTM is consultative and sales-led, supported by SEO-driven website content, WhatsApp-first inbound capture, and outbound phone/email. The company emphasizes tax-deduction advisory (IR/CSLL deductibility under Lucro Real) and post-sale bureaucracy handling as primary differentiators, and claims a 40% turnover reduction and 30% absenteeism reduction for client employers as headline outcomes.

Name

Up Vida Corretora de Benefícios

Legal name

UpVida Corretora de Seguros

Website

https://upvidacorretora.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Up Vida Corretora de Benefícios is a Brazilian insurance and corporate benefits brokerage based in Poços de Caldas, MG, distributing health, dental, life, telemedicine, and meal voucher plans from 12+ national operators to SMB employers across Brazil via WhatsApp-first, digital onboarding.

Ownership category

akta.pro rank

Product category

Insurance Brokerage — Corporate Employee Benefits

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

akta.pro secondary industries

Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Corporate health insurance
• Employee benefits brokerage
• Group dental insurance
• Corporate life insurance
• Telemedicine services

Headquarters

HQ city

Poços de Caldas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance operators (health, dental, life, meal vouchers) placed for corporate clients. Commission structure is embedded in insurance premiums paid by employers and employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

UpVida is a Brazilian insurance brokerage that intermediates corporate employee benefits — health insurance, dental plans, group life insurance, 24/7 telemedicine, and meal/food vouchers — between SMB and mid-market employers and 12+ national insurance operators. The company delivers comparative multi-operator quotes within 10 minutes, executes 100% digital onboarding, and handles full implementation bureaucracy, protecting more than 33,000 lives across 500+ client companies nationwide.

Product overview

Up Vida Corretora de Benefícios operates as a comprehensive corporate benefits brokerage platform offering a portfolio of interconnected insurance and employee benefit products. The core offerings consist of corporate health insurance (Plano de Saúde PJ), dental plans (Plano Odontológico PJ), life insurance (Seguro de Vida PJ), and telemedicine services (Telemedicina 24h), all available individually or bundled as the Pacote Completo. The platform also extends to individual/family products (Plano de Saúde PF, Plano Odontológico PF, Seguro de Vida PF) and meal/food vouchers (Vale Alimentação/VR). As a broker, the company acts as an intermediary negotiating with partner operators including Unimed, MAPFRE, Amil, HapVida, SulAmérica, Icatu Seguros, Bradesco Dental, Ticket, Vale Card, VR, and UNIODONTO to deliver customized quotes and implementation within 10 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Saúde PJ (Corporate Health Insurance) Corporate health insurance product for Brazilian companies (PJ), covering consultations, exams without waiting periods, and a national provider network. Activation within 10 business days. Starting from R$ 128.96 per life per month. Tax-deductible in IR and CSLL for Lucro Real companies.
• Plano Odontológico PJ (Corporate Dental Plan) Corporate dental plan for Brazilian companies offering preventive and restorative care through a network of 30,000+ dentists. Includes cleaning and consultation without waiting period. 100% digital onboarding. Starting from R$ 32.80 per life per month.
• Seguro de Vida PJ (Corporate Life Insurance) Corporate life and disability insurance for companies, covering death, permanent invalidity, hospitalization daily allowance, and funeral assistance. No medical exam required up to certain capital. 24/7 coverage.
• Telemedicina 24h (24-Hour Telemedicine) 24/7 online medical consultation service offering access to 15+ specialties with digital prescriptions and medical certificates. Unlimited consultations without travel or waiting time. Starting from R$ 24.75 per life per month.
• Vale Alimentação / VR (Meal and Food Voucher) Corporate meal and food voucher benefit (Vale Alimentação / Vale Refeição) accepted at national retail networks. Includes an online HR management dashboard, same-day balance availability, and balance portability. Pricing varies by card operator.
• Pacote Completo (Complete Benefits Package) Bundled corporate benefits package combining Plano de Saúde PJ, Plano Odontológico PJ, Seguro de Vida PJ, and Telemedicina 24h with volume discounts. Includes a dedicated consultant, dedicated onboarding, and monthly usage reports.
• Plano de Saúde PF (Individual/Family Health Insurance) Individual or family health insurance plan for pessoa física, with complete coverage through regional and national operators. Includes hospitalization, emergency care, broad provider network, options with and without co-payment, and dependent inclusion.
• Plano Odontológico PF (Individual Dental Plan) Individual dental coverage plan for pessoa física offering preventive care, restorative treatments, and orthodontia options. Access to a network of 30,000+ dentists with rapid activation.
• Seguro de Vida PF (Personal Life Insurance) Personal life and disability insurance for individuals and families, including death, permanent invalidity, serious illness coverage, family funeral assistance, and customizable capital. No medical exam required up to certain value.

Quantifiable outcome

• 40% reduction in turnover
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UnimedcoreOthersNational health insurance operator. Unimed is one of Brazil's largest health insurance brands with extensive national coverage. UpVida offers Unimed plans to corporate clients as part of their multi-operator portfolio.
• AmilcoreOthersMajor Brazilian health insurance operator. UpVida resells Amil corporate health plans to business clients as part of their operator portfolio.
• HapVidacoreOthersNational health insurance operator known for competitive pricing. UpVida includes HapVida options in comparative quotes for corporate clients.
• SulAméricacoreOthersEstablished Brazilian insurance company offering health, dental, and life insurance. UpVida distributes SulAmérica corporate plans as part of bundled offerings.
• MAPFREcoreOthersGlobal insurance company with significant Brazilian presence. UpVida offers MAPFRE life and health insurance products to corporate clients.
• Icatu SeguroscoreOthersBrazilian insurance company specializing in life insurance and pension products. UpVida distributes Icatu life insurance plans to corporate clients.
• Bradesco DentalcoreOthersMajor dental insurance brand in Brazil under Bradesco group. UpVida includes Bradesco Dental in their corporate benefit packages.
• UNIODONTOcoreOthersDental operator cooperative present across Brazil. UpVida offers UNIODONTO dental plans to corporate clients as part of their portfolio.
• Ticket (Grupo UP) / ZyperminorOthersMeal and food voucher card operator. UpVida includes Ticket vouchers in their corporate benefit packages for employee meal/food allowances.
• Vale CardminorOthersMeal and food voucher card brand. UpVida offers Vale Card as part of their employee benefit solutions.
• VR BenefíciosminorOthersMajor meal/food voucher and benefit card operator. UpVida includes VR cards in corporate benefit packages.
• Unimed SeguroscoreOthersAdditional Unimed-branded insurance products beyond health plans. UpVida offers Unimed life and supplementary insurance products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Qualicorp: Brazil's largest corporate benefits broker, intermediating health, dental, and life plans between operators and corporate clients (including SMBs and affinity groups). Closest direct competitor to UpVida in the corretora de benefícios model.
• Allcare Corretora: Brazilian corporate benefits broker focused on multi-carrier distribution for SMBs across health, dental, and life insurance. Comparable in business model, target segment, and multi-operator approach to UpVida.

Others

• Icatu Seguros: Brazilian insurer specializing in life insurance and pension products. UpVida distributes Icatu life plans to corporate clients; comparable as a partner-ecosystem participant in the SMB benefits stack.

Broad incumbents

• Amil: Major Brazilian health insurer (UnitedHealth Group) offering corporate plans through both direct sales and brokers. Operates in the same SMB corporate segment as UpVida but as a carrier.
• Bradesco Seguros: Insurance arm of Bradesco, offering health, dental, and life products distributed via Bradesco bank branches and independent brokers including UpVida. Competes for the same SMB corporate wallet.
• Unimed Seguros: National health and life insurance operator (Unimed cooperative) that UpVida distributes. Significant overlap in product portfolio and serves corporate clients, but as a carrier rather than a pure broker.
• Hapvida NotreDame Intermédica: Largest Brazilian health insurer by covered lives, increasingly selling directly to corporates via its own broker channel and digital portals. Direct distribution push threatens SMB broker economics.
• MAPFRE Seguros: Global insurance group with significant Brazilian presence, offering life and health products to corporate clients through direct sales and brokers. Operates in UpVida's portfolio and competes for similar accounts.
• SulAmérica: Major Brazilian insurer offering health, dental, and life products directly and through brokers like UpVida. Competes indirectly by enabling captive distribution channels that could disintermediate brokers.

Emerging players

• Plena Saúde: Brazilian SMB-focused benefits broker offering multi-carrier corporate health, dental, and life plans with digital onboarding. Comparable in target segment, size, and digital-first GTM motion to UpVida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upvida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Vida Corretora de Benefícios