Up Your Culture
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Up Your Culture firmographics
Firmographics- Name
- Up Your Culture
- Legal name
- Up Your Culture
- Website
- https://upyourculture.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Up Your Culture industry classification
Industry- Product category
- Management Consulting - Culture & Employee Engagement
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Experience, Engagement & Culture Advisory (BPACAJAI)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Organizational Culture & Values-Based Leadership (EDABAAAE)
Keywords
Up Your Culture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Culture Consulting Programs: Up Your Culture generates revenue through fee-for-service consulting engagements including culture assessments, workshops, and ongoing culture transformation programs. Programs are sold to organizations seeking to improve employee engagement, reduce turnover, and drive business performance through better workplace culture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free resources (assessments, ebooks, reports) available to generate leads |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Up Your Culture product offering
Product offeringCore offering
Up Your Culture is a professional services and consulting firm that helps organizations assess, transform, and sustain workplace culture and employee engagement. The firm delivers culture assessments, workshops, and ongoing transformation programs built around its proprietary 'Four Engagement Elevators' framework (Shared Mission, People Development, Valued Voice, and Earned Trust), targeting leaders seeking to reduce regrettable turnover, boost engagement, and improve business performance.
Product overview
Up Your Culture is a company culture and employee engagement consultancy offering a portfolio of services and digital resources built around their proprietary Four Engagement Elevators framework (Shared Mission, People Development, Valued Voice, and Earned Trust). The core offerings include the Culture Over Coffee Podcast, Quick Culture Assessment tool, annual ENGAGE Company Culture Reports, downloadable eBooks on Engagement Elevators and Company Values, culture consultation services, and speaking engagements by Beth Sunshine. The company also provides a Resource Library featuring blog content, case studies, and research on workplace culture topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Over Coffee Podcast A weekly podcast hosted by Beth Sunshine featuring conversations with experts and thought leaders about proven practices for reducing regrettable turnover, increasing productivity, and retaining key customers. Distributed on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeartRadio.
- Quick Culture Assessment A free interactive quiz that provides organizations with a culture snapshot in about two minutes, with a score breakdown and areas of opportunity across the Four Engagement Elevators framework.
- ENGAGE 2026: The Company Culture Report An annual research report studying the current landscape of company culture and employee engagement, revealing trends in trust, retention, leadership, career development, and workplace culture. Provides benchmark data across organizational levels.
- Guide to Creating Company Values eBook A free downloadable eBook guiding company leaders to define their core values, including how core values shape company culture, ROI from establishing values, and examples of impactful core values.
- Engagement Elevators eBook An eBook outlining the Four Engagement Elevators framework that separates the most highly-engaged organizations from the rest: Shared Mission, People Development, Valued Voice, and Earned Trust.
- Culture Consultation Expert consultation services to assess current organizational culture and identify opportunities for improvement using the Four Engagement Elevators framework, delivered as part of broader culture transformation programs.
- Speaking Services Keynote speaking services featuring Beth Sunshine, who delivers sessions packed with practical takeaways, fresh ideas, and actionable strategies on talent, company culture, employee engagement, and strengths management.
- Resource Library A collection of blog posts, case studies, infographics, and resources covering topics such as company culture, employee engagement, middle managers, feedback, trust, and organizational development.
Quantifiable outcome
- Companies with highly-engaged employees grow revenue 2.5x as much as those who don't
- +2 more outcomes
Companies that use Up Your Culture
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Up Your Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Up Your Culture partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Up Your Culture competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Up Your Culture social profiles
Digital presenceUp Your Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up Your Culture leadership team
Management profileNumber of profiles
Profiles3 records
Up Your Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up Your Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up Your Culture
What does Up Your Culture do?
Up Your Culture is a professional services and consulting firm that helps organizations assess, transform, and sustain workplace culture and employee engagement. The firm delivers culture assessments, workshops, and ongoing transformation programs built around its proprietary 'Four Engagement Elevators' framework (Shared Mission, People Development, Valued Voice, and Earned Trust), targeting leaders seeking to reduce regrettable turnover, boost engagement, and improve business performance.
Is Up Your Culture a public or private company?
Up Your Culture is a private company. It is classified as corporate owned and is currently operating.
When was Up Your Culture founded?
Up Your Culture was founded in 2017. It employs 1 to 10 people.
How does Up Your Culture make money?
One revenue line is on record: culture Consulting Programs.
Does Up Your Culture have an API?
No public API is recorded for Up Your Culture.
What industry is Up Your Culture in?
Up Your Culture's product category is Management Consulting - Culture & Employee Engagement. Its primary akta.pro industry code is BPACAJAI, Employee Experience, Engagement & Culture Advisory, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its SIC code is 8742.