U.R. CHEMICAL CO., LTD (อุไรเพ้นท์)

What U.R. CHEMICAL CO., LTD (อุไรเพ้นท์) does

U.R. CHEMICAL CO., LTD (อุไรเพ้นท์ / Urai Paint) is a Thai paint and coating manufacturer founded in 1970, headquartered in Sathorn, Bangkok, with manufacturing in Samutprakarn/Bangplee and a CLMV production subsidiary (URAI PAINT LAO CO.,LTD.) in the Savannakhet Special Economic Zone, Laos. The company operates an 11-category product portfolio spanning decorative acrylic emulsions, industrial and metal coatings, elastomeric wall coatings, spray paints, wood finishes (urethane, shellac), construction chemicals (waterproofing, mortars, adhesives), automotive body fillers, and solvents, sold under multiple sub-brands including Lobster, ATM, Beauty Shield, Beauty Max, Beauty, Lion, Galant, U-90, and Lobster Shield. Its proprietary technology stack includes SCRUBMAXX (scrub resistance exceeding TIS standard by 100x), SOLARGUARD heat-reflective coatings, 4-in-1 paint+primer systems, H2O SHIELD water-based rust prevention, self-cleaning and elastomeric film technologies, and UV-reflective formulations tested to JIS R 3106, with five products certified under Green Label Thailand and the company holding Green Industry Level 2 from Thailand's Ministry of Industry.

The company makes money through one-time sales of paint and chemical products via a dealer/distributor network, with no subscription or recurring revenue model. Its go-to-market is channel-partner-led: 7 regional distribution centers across Thailand (Chiang Mai, Phitsanulok, Nakhon Ratchasima, Nakhon Si Thammarat, Roi Et, Udon Thani, Ubon Ratchathani) plus international hubs in Laos, Vietnam, and Myanmar, supplemented by an online dealer locator, color selection tool, and paint calculator. Customer segments are horizontally split across residential homeowners, commercial/industrial clients, professional contractors, DIY consumers, and construction developers, with pricing determined at the dealer level (not publicly disclosed). The company is privately held with no external investors and has been self-funded through organic growth over 51+ years.

Strategically, U.R. Chemical is in an incremental expansion phase: it established a CLMV Export Center in 2023, launched new premium paint products (BeautyMax 2IN1) in 2026, secured Green Label certification for 5 products, and maintains an educational partnership program targeting woodworking and vocational trades. The business model is asset-light outside the Laos factory, with sales and last-mile distribution fully outsourced to authorized dealers. Revenue is not publicly disclosed, and reported headcount of 11 staff is unusually thin relative to the multi-country operating footprint, suggesting heavy reliance on dealer labor and outsourced logistics. The competitive position is that of a mid-tier regional Thai brand competing against larger national and international players (TOA, Berger, Jotun, Nippon Paint) through product breadth, multi-brand segmentation, and ASEAN distribution reach rather than scale or technology leadership.

Name

U.R. CHEMICAL CO., LTD (อุไรเพ้นท์)

Legal name

บริษัท ยู.อาร์. เคมีคอล จำกัด

Website

https://uraipaints.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

U.R. Chemical (Urai Paint) is a 51-year-old Thai manufacturer of architectural, industrial, wood, and spray paints plus construction chemicals, distributing through 7 Thai regional centers and CLMV dealer networks.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Architectural paints
• Industrial coatings
• Construction chemicals
• Wood coatings
• Spray paints

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Products: Revenue generated from manufacturing and selling architectural paints, industrial coatings, spray paints, wood coatings, and decorative finishes through dealer networks and direct sales
2. Construction Chemicals: Revenue from waterproofing products, adhesives, primers, and construction chemical solutions
3. Hardware and Solvents: Revenue from thinners, latex adhesives, wood treatments, and hardware products
4. Automotive Body Fillers: Revenue from automotive refinishing products and body fillers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

U.R. Chemical Co., Ltd. (Urai Paint) manufactures and distributes a comprehensive portfolio of paints and coatings, including architectural water-based emulsion paints, industrial metal coatings, spray paints, wood coatings and finishes, elastomeric wall coatings, and construction chemicals (waterproofing, primers, adhesives, thinners, and automotive body fillers). The company serves customers in Thailand and CLMV (Cambodia, Laos, Myanmar, Vietnam) markets through a network of authorized dealers and regional distribution centers.

Product overview

U.R. CHEMICAL CO., LTD (อุไรเพ้นท์) is a Thai paint and coating manufacturer offering a comprehensive portfolio of decorative, industrial, and specialty paints along with construction chemicals and hardware products. The product range spans multiple sub-brands including Beauty (interior/exterior emulsions), Beauty Shield (premium 100% acrylic), Beauty Max (2-in-1 formulas), Lobster/Lobster Shield (industrial and elastomeric coatings), Galant (wood and urethane coatings), ATM (general-purpose paints, sprays, and waterproofing), Lion (shellac and wood finishes), and U-90 (heavy-duty coatings and epoxy systems). Products are distributed through regional hubs across Thailand and international markets in CLMV countries.

Differentiator

Problem solved

Functional benefit

Brands

• Lobster: Paint brand for metal coating and industrial applications, includes 4IN1 multi-purpose paints and fast drying paints
• ATM
• Beauty Shield
• Beauty Max
• Beauty
• Lion brand
• Galant
• U-90
• Lobstercrete
• Lobster Shield

Products and services

• BeautyMax 2IN1 Acrylic Emulsion Paint for Wall and Roof Semi-gloss water-based acrylic paint combining wall and roof coating in one product, featuring 8 protection technologies including scrubbing resistance, solar heat reflection, and anti-dirt properties. Available in over 70 color shades and certified to มอก. 2321-2564 weather-resistant emulsion paint standard.
• Beauty Shield 100% Pure Acrylic Emulsion Paint Premium 100% pure acrylic water-based paint for exterior and interior walls with ScrubShield Protection technology for stain and fungus resistance, meeting มอก. 272-2564 standard for general purpose emulsion paint (exterior type).
• LobsterShield 100% Acrylic Elastomeric Paint 100% pure acrylic elastomeric wall coating with superior flexibility, self-cleaning technology, and weather resistance meeting มอก. 2321-2564 standard for weather-resistant emulsion paint. Designed to bridge cracks and adapt to substrate movement.
• ATM PU 2IN1 Waterproof Polyurethane-modified waterproof coating combining primer and topcoat in one product with 100% waterproofing, heat reflection up to 94% UV resistance (tested to JIS R 3106 standard), and 35,000 cycle abrasion resistance.
• LOBSTER 4IN1 Multi-purpose Paint & Primer in 1 (Semi-Gloss) 4-in-1 acrylic resin paint combining primer, topcoat, rust protection, and galvanizing in one product for metal, wood, and plastic surfaces with fast-drying properties. Meets มอก. 2241-2548 standard for acrylic resin enamel paint.
• LOBSTER 4IN1 Super Gold Premium gold paint combining primer and topcoat in one, using high-quality acrylic with special gold powder for brilliant, long-lasting gold finish with UV and weather resistance.
• Galant Urethane 3in1 3-in-1 urethane wood coating combining primer, stain, and topcoat in one product with glass-like film finish, scratch resistance, and weather durability for interior and exterior wood applications.
• ATM Spray Galvanized 2in1 Spray paint combining primer and topcoat with 99% genuine galvanized powder for rust protection on metal surfaces, using H2O SHIELD water-based technology.
• Lion Wood Shellac Polish Natural shellac-based wood polish from genuine lac resin for wood grain enhancement, wood protection, and quick-drying finish available in various grades.
• ATM Roof Paint Multi-purpose acrylic roof paint with 100% acrylic formula providing UV protection, fungus and algae resistance for various substrates including roof tiles, concrete, and brick.
• BeautyMax Pro Cover No. 1400 Primer 2-in-1 primer for new and existing concrete with high alkali resistance, deep penetration, and excellent hiding properties meeting มอก. 1123-2555 standard for primer paint for concrete work.
• ATM Latex Adhesive No. A9000 (Multi-purpose) Multi-purpose latex adhesive for DIY, paper, and light wood applications with excellent adhesion, smooth flow, and fungus protection.
• ATM Latex Adhesive No. A8000 (Parquet) High-quality latex adhesive specifically designed for parquet flooring and furniture with superior bonding strength and fungus protection.

Quantifiable outcome

• 5 products certified with Green Label Thailand by Thailand Environmental Institute
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Indy Woodworking ThailandminorStrategic or Co-development Partner · 1 January 2025Educational collaboration where Indy Woodworking Thailand uses Urai Paint wood coatings for teaching woodworking skills to students. Partnership focuses on skills development and knowledge transfer in woodworking trades.

Scale indicators4 records

Recent moves22 records

Expansion highlights6 records

Direct peers

• TOA Paint (Thailand) Public Company Limited: Thailand's largest domestic paint manufacturer and listed on SET; directly comparable as a Thai-headquartered multi-brand decorative, industrial, and construction-chemical coatings producer serving the same channels and end-markets across SE Asia.
• Beger (Thailand): Long-established Thai paint and wood coatings manufacturer with similar decorative and wood-finish product breadth; closely comparable mid-tier Thai brand competing for the same contractor and DIY segments.
• Chokwat Paints (Thailand): Mid-sized Thai architectural paint brand with comparable regional distribution and focus on the residential and small-contractor segments Urai serves.

Broad incumbents

• AkzoNobel (Dulux, Thailand): Global paints and coatings major selling Dulux decorative and Sikkens industrial lines in Thailand and SE Asia; a direct premium-tier competitor in architectural and wood coatings.
• Kansai Paint (Thailand): Japanese paint major with significant Thai and ASEAN operations in decorative, automotive, and industrial coatings; broad incumbent competing across many of Urai's core SKUs.
• Jotun (Thailand): Norway-headquartered global paint major with strong Thai decorative, protective, and marine coatings presence; competes directly in the same multi-channel market Urai addresses.
• Hempel (Thailand / SE Asia): Denmark-based global coatings supplier with strong SE Asia presence in protective, marine, and decorative paints; competes in the industrial and construction-chemical adjacencies to Urai's portfolio.
• Nippon Paint (Thailand): Subsidiary of Japan's Nippon Paint Holdings, one of Asia's largest paint groups; competes head-to-head in Thai architectural, automotive refinish, and industrial coatings with far greater R&D and marketing resources.

Regional players

• 4M Paints / Cando Paint (SE Asia regional): Regional paint brands active across SE Asia in decorative and industrial coatings; comparable mid-tier regional competitor with similar channel structure and end-market focus.
• Dulux Professional / ICI Paints (AkzoNobel Vietnam & Laos ops): Multinational coatings brands operating in Vietnam and Laos — the same CLMV geographies where Urai has built distribution; compete for the same contractor and retail customers in those markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@uraipaintsofficial
• Facebookfacebook.com/uraipaint
• LinkedInlinkedin.com/company/uraipaints

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.R. CHEMICAL CO., LTD (อุไรเพ้นท์)