Urânia Planetário móvel

What Urânia Planetário móvel does

Urânia Planetário móvel is a Brazilian private educational-services company founded in 2015 and based in Florianópolis, Santa Catarina, that operates a mobile planetarium business serving schools, educational institutions, and events across Brazil. Its core product is the 'Planetários Móveis' service, in which the company transports inflatable dome structures equipped with ultra-high-definition 4K projectors rated at 8,500 lumens and surround-sound systems directly to customer sites, where sessions are conducted by regionally-assigned astronomer-educators drawn from a named team of 17. The company has scaled this delivery model to 7 mobile units operating in 15 Brazilian states and reports that 500,000+ students have experienced its planetarium sessions cumulatively. Leadership features Professor Dr. Marcos Calil, a recognized national reference in educational astronomy, who hosts the weekly 'Janela do Céu' live YouTube session.

The business extends beyond the core mobile offering into adjacent product lines: 'Planetários Fixos' (fixed planetarium installations for museums and institutions), 'Eventos' (corporate events and festivals), and 'Serviços' (workshops and guided observation sessions). The company also operates a content and education ecosystem comprising an astronomy blog, an online learning platform called 'Experiência Urânia' that delivers pre- and post-visit classroom content, and a separate dedicated education portal at uraniaeducacao.com.br. Marketing and demand generation are driven by organic content (blog, YouTube), SEO on the corporate site, and direct WhatsApp contact (+55 48 6136-5948) as the primary conversion channel. Pricing is custom and quote-based per session, with no public price list disclosed; customer acquisition is direct-to-consumer/educator, with no resellers, distributors, or marketplace channels. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and operates with approximately 15 total employees.

Name

Urânia Planetário móvel

Legal name

Urânia Planetário

Website

https://uraniaplanetario.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urânia Planetário móvel is a Brazilian mobile planetarium service that brings 4K immersive astronomy sessions directly to K-12 schools and events across 15 states via 7 portable domes and a team of 17 astronomer-educators.

Ownership category

akta.pro rank

Product category

Mobile Planetarium Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Space & Astronomy Programs (EDAMABAE)

akta.pro secondary industry

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

Keywords

• Mobile planetarium services
• Astronomy education programs
• Immersive dome experiences
• STEM school workshops
• Science event services

Headquarters

HQ city

Not publicly disclosed

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Planetarium Sessions: The company generates revenue by providing mobile planetarium experiences to schools, events, and educational institutions. Customers book sessions that bring an inflatable dome and an astronomy educator to their location. Pricing is quote-based and handled via WhatsApp contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Urânia Planetário operates a mobile planetarium service that physically travels to schools, events, and educational institutions across Brazil, delivering immersive 360-degree astronomy experiences inside inflatable dome structures equipped with 4K projectors at 8,500 lumens and surround sound. Each session is led by a trained astronomer-educator who guides students through the cosmos using a content library covering nebulae, exoplanets, constellations, and solar system exploration. The company complements its mobile sessions with fixed planetarium installations, corporate and festival events, educational workshops, and online learning platforms for pre/post-visit classroom integration.

Product overview

Urânia Planetário offers a comprehensive portfolio of planetarium experiences and educational services. The core offerings include mobile planetariums (Planetários Móveis) that travel to schools and events, and fixed planetarium installations (Planetários Fixos). The company provides immersive 4K projection experiences at 8,500 lumens with surround sound, guided by trained astronomers. Supporting services include events, educational workshops, an online learning platform (Experiência Urânia), and a dedicated education platform (Educação Urânia). The company also maintains an astronomy blog with articles covering sky observation guides, space news, and science education topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Planetários Móveis (Mobile Planetariums) Mobile planetarium domes that travel to schools and events across Brazil, providing immersive 360-degree astronomical experiences with 4K projections at 8,500 lumens and surround sound systems. Each session is guided by a trained astronomer-educator who transforms learning into an immersive journey through the cosmos.
• Planetários Fixos (Fixed Planetariums) Fixed planetarium installations for institutions, museums, and educational centers seeking permanent astronomical exhibition facilities. The service includes design, deployment, and integration of high-spec projection and dome infrastructure for recurring public or educational programs.
• Eventos (Event Services) Planetarium experiences for corporate events, festivals, and private gatherings, bringing immersive astronomical content to diverse audiences. The service deploys mobile dome structures and astronomer-educators to event sites for on-demand entertainment and educational programming.
• Serviços Educacionais (Educational Services) Additional educational services including workshops, courses, and guided astronomical observation sessions that complement planetarium visits. These offerings allow schools and institutions to extend the astronomy learning experience beyond the on-site dome session.
• Experiência Urânia (Online Learning Platform) Online learning platform providing pre- and post-visit workshops and courses for students, allowing educators to integrate planetarium experiences into classroom activities. The platform supports continuous learning around planetarium visits through structured digital content.

Quantifiable outcome

• 500,000+ students have experienced the planetarium
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• RSA Cosmos: European planetarium systems integrator offering projection hardware, content, and software for permanent planetariums and science centers. Comparable in astronomy dome technology and content production, but serves institutional fixed sites rather than mobile school delivery.
• Sky-Skan: Established manufacturer of fixed planetarium projection systems, fulldome content, and show production for science centers and museums worldwide. Comparable in astronomy content and dome projection capability, but focused on permanent installations rather than mobile delivery to schools.
• Evans & Sutherland (Spitz): Long-standing US planetarium hardware and fulldome content producer serving science centers, museums, and educational institutions globally. Comparable astronomy/space education content and dome projection expertise, but focused on the institutional fixed-planetarium market.

Direct peers

• Digitalis Education Solutions: US-based provider of inflatable planetarium domes and curriculum-aligned astronomy content for schools, with a similar mobile planetarium + educator model. Most comparable global direct competitor in mobile dome-based astronomy education.
• Starlab: Manufacturer and operator of portable inflatable planetariums used by schools and educators worldwide. Comparable mobile inflatable dome technology and astronomy content delivery to school audiences.
• Mobile Ed Productions: North American operator of mobile educational experiences that travel to schools with planetariums, science shows, and STEM assemblies. Comparable mobile-delivery + school customer model, operating in a different geography.
• Ci\u00eancia Divertida: Brazilian edutainment operator that brings mobile science shows and experiments directly to schools and corporate clients across Brazil. Directly comparable to Ur\u00e2nia\u2019s mobile-delivery model, school customer base, and event services, though focused on general science rather than astronomy specifically.

Others

• Stellarium: Free, open-source desktop and mobile planetarium software widely used by educators and astronomy enthusiasts. Indirectly competitive as a free substitute that schools could use to teach astronomy concepts in-house without booking Ur\u00e2nia.

Emerging players

• Unistellar: Consumer smart-telescope company bringing assisted astronomy observation to mass-market buyers with companion apps. Adjacent to Ur\u00e2nia\u2019s astronomy engagement mission but with a hardware-led, individual-consumer model rather than school B2B delivery.

Regional players

• Planet\u00e1rio do Ibirapuera: Major public fixed planetarium in S\u00e3o Paulo, Brazil, offering free/subsidized astronomy shows for schools and the public. Comparable astronomy education mission, but operates as a fixed public institution rather than a private mobile service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@uraniaplanetario
• LinkedInlinkedin.com/company/ur%C3%A2nia-planet%C3%A1rio-m%C3%B3vel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urânia Planetário móvel