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Urban Brew Coffee Pods

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uuid005jc16

Namestring
Urban Brew Coffee Pods
Websiteurl
urbanbrew.co
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Urban Brew Coffee Pods is an Australian consumer goods company founded in 2012 and headquartered in Adelaide, South Australia. The company's name and active web domain (urbanbrew.co) indicate it operates in the single-serve coffee pod segment, producing or distributing coffee capsules for home or office brewing systems. With a current headcount of approximately 19 employees, Urban Brew is a small-scale operator within Australia's competitive specialty coffee market, where it competes against global pod-system brands (Nespresso, Keurig/ALDI, L'OR) and an active local specialty roaster ecosystem. Its brand positioning — implied by the "Urban Brew" name — targets city-dwelling consumers rather than rural or commodity markets.

The business model appears to be a conventional consumer packaged goods (CPG) approach: sell branded coffee pods through retail and/or direct-to-consumer channels. No proprietary technology, no software platform, no AI/ML capabilities, and no SaaS or marketplace component are indicated in the available data. There is no public revenue, no disclosed funding history, no pricing model detail, no named customer or channel data, and no partnerships, certifications, or awards documented. The company shows no signals of being venture-backed or pursuing venture-style scaling.

Urban Brew's customer base, geographic footprint beyond Australia, product SKU range, channel mix, and unit economics cannot be characterized from the available material. The source captures only the firm's basic firmographics and an unrendered homepage scrape. Meaningful diligence would require primary-source financials (revenue, gross margin, channel split), top customer and retailer concentration, supply chain (green bean sourcing, contract manufacturing vs. in-house roasting/packing), and any private-label or B2B/office coffee contracts.

Short descriptiontext

Urban Brew Coffee Pods is an Adelaide-based Australian company founded in 2012 that produces coffee pods for single-serve brewing. With approximately 19 employees, it operates as a small-scale entrant in Australia's competitive specialty coffee market.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
Markets served

Serves global market

Keyword5 values
single-serve coffee, coffee pods, pod coffee, coffee capsules, specialty coffee
Industry2 codes
1Single-Serve Coffee (Pods, Capsules)
CodeCRADAHAHPrimaryYes
2Coffee (Roasted, Ground, Whole Bean)
CodeCRADAHAGPrimaryNo
NAICS code2 codes
  • Coffee and Tea Manufacturing311920
  • Coffee and Tea Manufacturing31192
SIC code1 code
  • Beverages2080
Product category
Coffee Pods
Social media profiles1 record
Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Urban Brew Coffee Pods sells single-serve coffee pods under the Urban Brew brand via its website (urbanbrew.co). The company is based in Adelaide, Australia, was founded in 2012, and operates with a small team of approximately 19 employees. No further product detail, pricing, or catalog information is documented in the available source data.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Urban Brew Coffee Pods
CategoryCoffee Pods
Description

Single-serve coffee pods sold under the Urban Brew brand to individual consumers through the company's own website (urbanbrew.co).

No data
Peers10 records
TypeBroad incumbent
Description

Lavazza is a major Italian coffee brand with an extensive single-serve pod range (A Modo Mio, Espresso Point). It is comparable to Urban Brew as a competing pod brand targeting the same consumer use case of convenient home espresso, but with substantially greater scale and global distribution.

2Robert Timms
TypeDirect peer
Description

Robert Timms is a long-established Australian coffee brand offering beans, instant coffee, and pod formats sold through supermarkets. It targets the same Australian consumers as Urban Brew and operates in the same product category with national retail distribution.

TypeDirect peer
Description

Di Bella is an Australian family-owned coffee brand producing beans, ground coffee, and pods distributed through retail and subscription channels. It is comparable as a like-sized Australian coffee pod competitor serving at-home consumers.

TypeEmerging player
Description

Campos is an Australian specialty coffee roaster with cafés, wholesale operations, and consumer products including capsules. It is comparable to Urban Brew in the premium Australian single-serve segment, though it is more known for café/wholesale than pods.

TypeDirect peer
Description

Vittoria is an Australian family-owned coffee roaster producing beans, ground coffee, and pods widely distributed in Australian retail and foodservice. It is a directly comparable Australian peer in the same coffee category, with overlapping channels and target consumers.

TypeOthers
Description

Major Australian supermarket private-label pod ranges (Coles Finest, Woolworths) compete directly on price with Urban Brew and other pod brands. They are adjacent peers representing the most direct price-based competitive threat in the Australian pod category.

TypeDirect peer
Description

Genovese is an Australian specialty coffee roaster selling beans, ground coffee, and pods direct-to-consumer and through cafés. It is comparable to Urban Brew as another Australian coffee pod specialist targeting quality-conscious consumers.

TypeBroad incumbent
Description

Nespresso is the global leader in single-serve coffee pods and machines, offering a broad capsule portfolio across multiple origins and intensities. It is directly comparable to Urban Brew because both sell single-serve coffee pods to consumers, though Nespresso operates its own proprietary machine ecosystem at a much larger scale.

TypeDirect peer
Description

L'OR is a premium coffee brand offering capsules compatible with Nespresso and other systems, sold in supermarkets globally. It competes head-to-head with Urban Brew in the compatible single-serve pod segment for at-home consumers seeking café-quality espresso.

TypeBroad incumbent
Description

Moccona is a leading instant and roast coffee brand owned by JDE Peet's, with strong Australian supermarket presence. While it historically focused on instant and ground coffee, it has expanded into pods and competes for the same Australian at-home coffee occasion.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Urban Brew Coffee Pods

Coffee Podsurbanbrew.co

Urban Brew Coffee Pods is an Adelaide-based Australian company founded in 2012 that produces coffee pods for single-serve brewing. With approximately 19 employees, it operates as a small-scale entrant in Australia's competitive specialty coffee market.

What Urban Brew Coffee Pods does

Urban Brew Coffee Pods is an Australian consumer goods company founded in 2012 and headquartered in Adelaide, South Australia. The company's name and active web domain (urbanbrew.co) indicate it operates in the single-serve coffee pod segment, producing or distributing coffee capsules for home or office brewing systems. With a current headcount of approximately 19 employees, Urban Brew is a small-scale operator within Australia's competitive specialty coffee market, where it competes against global pod-system brands (Nespresso, Keurig/ALDI, L'OR) and an active local specialty roaster ecosystem. Its brand positioning — implied by the "Urban Brew" name — targets city-dwelling consumers rather than rural or commodity markets.

The business model appears to be a conventional consumer packaged goods (CPG) approach: sell branded coffee pods through retail and/or direct-to-consumer channels. No proprietary technology, no software platform, no AI/ML capabilities, and no SaaS or marketplace component are indicated in the available data. There is no public revenue, no disclosed funding history, no pricing model detail, no named customer or channel data, and no partnerships, certifications, or awards documented. The company shows no signals of being venture-backed or pursuing venture-style scaling.

Urban Brew's customer base, geographic footprint beyond Australia, product SKU range, channel mix, and unit economics cannot be characterized from the available material. The source captures only the firm's basic firmographics and an unrendered homepage scrape. Meaningful diligence would require primary-source financials (revenue, gross margin, channel split), top customer and retailer concentration, supply chain (green bean sourcing, contract manufacturing vs. in-house roasting/packing), and any private-label or B2B/office coffee contracts.

Urban Brew Coffee Pods firmographics

Firmographics
Name
Urban Brew Coffee Pods
Website
https://urbanbrew.co
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Urban Brew Coffee Pods is an Adelaide-based Australian company founded in 2012 that produces coffee pods for single-serve brewing. With approximately 19 employees, it operates as a small-scale entrant in Australia's competitive specialty coffee market.
Ownership category
akta.pro rank

Urban Brew Coffee Pods industry classification

Industry
Product category
Coffee Pods
NAICS
Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
SIC
Beverages (2080)
akta.pro primary industry
Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
akta.pro secondary industry
Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

  • Single-serve coffee
  • Coffee pods
  • Pod coffee
  • Coffee capsules
  • Specialty coffee

Urban Brew Coffee Pods business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Urban Brew Coffee Pods product offering

Product offering

Core offering

Urban Brew Coffee Pods sells single-serve coffee pods under the Urban Brew brand via its website (urbanbrew.co). The company is based in Adelaide, Australia, was founded in 2012, and operates with a small team of approximately 19 employees. No further product detail, pricing, or catalog information is documented in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Urban Brew Coffee Pods Single-serve coffee pods sold under the Urban Brew brand to individual consumers through the company's own website (urbanbrew.co).

Companies that use Urban Brew Coffee Pods

Customer profile

Ideal customer profiles1 record

Urban Brew Coffee Pods technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Urban Brew Coffee Pods competitors and assessment

Company assessment

Broad incumbents

  • Lavazza: Lavazza is a major Italian coffee brand with an extensive single-serve pod range (A Modo Mio, Espresso Point). It is comparable to Urban Brew as a competing pod brand targeting the same consumer use case of convenient home espresso, but with substantially greater scale and global distribution.
  • Nespresso: Nespresso is the global leader in single-serve coffee pods and machines, offering a broad capsule portfolio across multiple origins and intensities. It is directly comparable to Urban Brew because both sell single-serve coffee pods to consumers, though Nespresso operates its own proprietary machine ecosystem at a much larger scale.
  • Moccona: Moccona is a leading instant and roast coffee brand owned by JDE Peet's, with strong Australian supermarket presence. While it historically focused on instant and ground coffee, it has expanded into pods and competes for the same Australian at-home coffee occasion.

Direct peers

  • Robert Timms: Robert Timms is a long-established Australian coffee brand offering beans, instant coffee, and pod formats sold through supermarkets. It targets the same Australian consumers as Urban Brew and operates in the same product category with national retail distribution.
  • Di Bella Coffee: Di Bella is an Australian family-owned coffee brand producing beans, ground coffee, and pods distributed through retail and subscription channels. It is comparable as a like-sized Australian coffee pod competitor serving at-home consumers.
  • Vittoria Coffee: Vittoria is an Australian family-owned coffee roaster producing beans, ground coffee, and pods widely distributed in Australian retail and foodservice. It is a directly comparable Australian peer in the same coffee category, with overlapping channels and target consumers.
  • Genovese Coffee: Genovese is an Australian specialty coffee roaster selling beans, ground coffee, and pods direct-to-consumer and through cafés. It is comparable to Urban Brew as another Australian coffee pod specialist targeting quality-conscious consumers.
  • L'OR Coffee: L'OR is a premium coffee brand offering capsules compatible with Nespresso and other systems, sold in supermarkets globally. It competes head-to-head with Urban Brew in the compatible single-serve pod segment for at-home consumers seeking café-quality espresso.

Emerging players

  • Campos Coffee: Campos is an Australian specialty coffee roaster with cafés, wholesale operations, and consumer products including capsules. It is comparable to Urban Brew in the premium Australian single-serve segment, though it is more known for café/wholesale than pods.

Others

  • Coles / Woolworths Private Label Coffee Pods: Major Australian supermarket private-label pod ranges (Coles Finest, Woolworths) compete directly on price with Urban Brew and other pod brands. They are adjacent peers representing the most direct price-based competitive threat in the Australian pod category.

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights3 records

Customer concentration

Urban Brew Coffee Pods social profiles

Digital presence

Urban Brew Coffee Pods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Urban Brew Coffee Pods leadership team

Management profile

Number of profiles

Urban Brew Coffee Pods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Urban Brew Coffee Pods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Brew Coffee Pods

What does Urban Brew Coffee Pods do?

Urban Brew Coffee Pods sells single-serve coffee pods under the Urban Brew brand via its website (urbanbrew.co). The company is based in Adelaide, Australia, was founded in 2012, and operates with a small team of approximately 19 employees. No further product detail, pricing, or catalog information is documented in the available source data.

When was Urban Brew Coffee Pods founded?

Urban Brew Coffee Pods was founded in -1. It employs 11 to 50 people.

Who are Urban Brew Coffee Pods's main competitors?

Broad incumbents on record are Lavazza, Nespresso and Moccona. Direct peers are Robert Timms, Di Bella Coffee, Vittoria Coffee, Genovese Coffee and L'OR Coffee. Campos Coffee is listed as an emerging player. Coles / Woolworths Private Label Coffee Pods is listed as an others.

Does Urban Brew Coffee Pods have an API?

No public API is recorded for Urban Brew Coffee Pods.

What industry is Urban Brew Coffee Pods in?

Urban Brew Coffee Pods's product category is Coffee Pods. Its primary akta.pro industry code is CRADAHAH, Single-Serve Coffee (Pods, Capsules), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.

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