Urban Chicken

What Urban Chicken does

Urban Chicken is an independently owned, single-location quick-service restaurant operating at 43 Glen Ridge Ave in Montclair, New Jersey, with a workforce of approximately 11 employees. The business sells prepared fried chicken items—signature hot wings, jumbo chicken tenders, fried shrimp—and comfort sides including mac and cheese, mashed potatoes, and vegetables to local consumers through dine-in, takeout, direct online ordering, and third-party delivery.

The restaurant is positioned under the tagline "New Jersey's famous hot wing hotline" and maintains an aggregate 4.4-4.6/5 star rating across Google, GrubHub, Yelp, and Delivery.com, with hours of 4 PM-8 PM Monday-Tuesday and 11 AM-8 PM Wednesday-Sunday. There is no proprietary technology stack; ordering runs through an off-the-shelf RMS POS system, catering inquiries are captured via Typeform, and the website is a basic marketing/ordering front end.

Urban Chicken operates a direct-to-consumer go-to-market with no disclosed pricing, no catering price list, and no enterprise contracts. Revenue is derived entirely from food and beverage sales within the Montclair trade area, supplemented by event catering inquiries. There is no evidence of external funding, ownership by a parent entity, franchising, or a multi-unit footprint; the company appears as a standalone local operator with no disclosed management team or founders.

Name

Urban Chicken

Legal name

Urban Chicken

Website

https://urbanchickenmontclair.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Chicken is a single-location, independently owned quick-service restaurant in Montclair, New Jersey, serving hot wings, jumbo chicken tenders, and comfort sides to local consumers via dine-in, takeout, online ordering, third-party delivery, and event catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAI

Chicken Concepts (Fried/Grilled/Hot Chicken)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAC

Chicken & Wings QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

SECONDARYTHAFACAB

Casual Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Fried chicken restaurant
• Chicken wings
• Casual dining
• Comfort food
• Catering services

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from selling prepared chicken dishes, tenders, sides (mac and cheese, vegetables), and fried shrimp through dine-in, takeout, and delivery orders. Additional revenue is generated through catering services for events and gatherings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Urban Chicken is a single-location casual restaurant in Montclair, New Jersey that serves a focused menu of fried chicken items, including hot wings, chicken tenders, and fried shrimp, paired with American comfort sides such as mac and cheese, mashed potatoes, and mixed vegetables. Customers can order through dine-in, takeout, the restaurant's own online ordering channel, third-party delivery platforms (GrubHub and Delivery.com), and catering for events.

Product overview

Urban Chicken is a single-location restaurant in Montclair, New Jersey, operating as a food service business rather than a technology platform. The core product offering centers on fried chicken items, with signature hot wings as the flagship product alongside chicken tenders and sides including fried shrimp and mac and cheese. The restaurant provides online ordering through a third-party POS system and offers catering services for events. The business operates as a unified food service operation with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Wings Fried chicken wings served as a core menu item at Urban Chicken's Montclair, NJ restaurant, available for dine-in, takeout, online ordering, third-party delivery, and catering. Targeted at individual consumers and groups seeking casual comfort food.
• Chicken Tenders Breaded and fried chicken tenders served as a core menu entrée, available across dine-in, takeout, online ordering, third-party delivery, and catering channels for individual diners and families.
• Fried Shrimp Fried shrimp entrée served as a non-chicken alternative on Urban Chicken's menu, available via dine-in, takeout, online ordering, third-party delivery, and catering.
• Side Dishes (Mac and Cheese, Mashed Potatoes, Mixed Vegetables) American comfort side dishes—mac and cheese, mashed potatoes, and mixed vegetables—sold alongside entrées to complete meals at the Montclair, NJ restaurant. Available through all ordering channels including catering.
• Online Ordering Digital ordering channel allowing customers to place pickup and delivery orders directly with Urban Chicken, in addition to its third-party listings. Targets local consumers seeking convenience for home meals.
• Catering Services Off-premise catering of Urban Chicken's fried chicken, shrimp, and sides for local events, offices, and parties in the Montclair, NJ area. Designed for group meals and small gatherings.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• PDQ: Chicken-tenders-focused fast-casual chain with dine-in, takeout, and delivery. Closely comparable to Urban Chicken's chicken-tender-led menu and counter-service format.
• Wingstop: National chicken-wings-focused QSR chain with dine-in, takeout, and delivery. Directly comparable to Urban Chicken's hot-wing-centric menu and counter/limited-service model, though operating at vastly greater scale.
• Dave's Hot Chicken: Fast-growing Nashville-style hot chicken concept with dine-in, takeout, and delivery. Closely comparable to Urban Chicken's hot-wing-focused fast-casual positioning.
• Raising Cane's: Chicken-tenders-focused QSR chain built around a single signature protein. Highly comparable to Urban Chicken's jumbo-tenders positioning and narrow menu discipline.
• Bonchon: Korean fried-chicken chain specializing in wings with dine-in, takeout, and delivery. Comparable premium chicken-wing positioning and counter-service fast-casual model.
• Buffalo Wild Wings: National wings-and-sports-bar chain with dine-in, takeout, and delivery. Directly comparable on wings-led menu and casual dine-in experience, though at larger scale with full bar service.

Broad incumbents

• Popeyes: Established national chicken QSR chain with strong wings and tenders offerings plus a broader menu. Comparable category and service model, but broader portfolio and significantly larger footprint.
• Chick-fil-A: Largest US chicken-focused QSR chain with dine-in, takeout, and delivery. Comparable core protein focus and counter-service model, but vastly larger scale and broader menu.
• KFC: Global chicken QSR chain with dine-in, takeout, and delivery. Operates in the same fried-chicken category with similar limited-service model, though broader menu and far greater scale.

Regional players

• Diesel and Duke: Local Montclair, NJ restaurant directly mentioned by an Urban Chicken customer as a comparable dining option. Same hyper-local geography and casual-dine-in model, though not chicken-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/urban-chicken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Chicken