PLAN B

What PLAN B does

PLAN B is a Berlin-based real-estate investment and urban development firm operating as a satellite office of UI Global, a broader platform whose activities include the PLB Network. The firm positions itself at the intersection of urban development and financial investment, explicitly framing itself as "financial investors rather than pure project developers" — an explicit repudiation of the operational developer archetype that dominates European real estate. Its stated investment thesis targets value in real assets across the full spectrum, from raw land to operating properties, and its stated mission is to "generate alpha through real-asset investing" by combining capital with operational expertise to address under-managed real estate.

PLAN B's core methodology is a two-stage process: macro-level geographic and thematic mapping followed by drill-down site selection on identified opportunities. This positions the firm as a research-driven, returns-oriented allocator rather than a transactional broker or build-and-sell developer. The team is small — approximately six people based on available signals — and PLAN B is described as a support function for the PLB Network and its partners, suggesting its role is deal sourcing, underwriting, and execution within a larger partner ecosystem rather than as a standalone fund manager with its own captive capital pool.

No information is available on fees, deal structures, target geographies, ticket sizes, fund vehicles, LPs, co-investors, or revenue. The business model — whether fee-based advisory, principal investing, co-investment, carried interest, or a hybrid — cannot be determined from the available evidence, and no customer or counterparty counterparties are disclosed. The firm should be understood as an early-stage or niche execution vehicle within a broader platform, rather than as a scaled standalone operator.

Name

PLAN B

Legal name

PLAN B

Website

https://urban-i.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PLAN B is a Berlin-based real-estate investment firm operating as a satellite office of UI Global, investing across raw land to operating properties using a financial-investor lens and a macro-driven site-selection methodology to support the PLB Network.

Ownership category

akta.pro rank

Product category

Urban Development Consulting

NAICS

Management of Companies and Enterprises (55111)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Urban development consulting
• Site selection services
• Real asset acquisitions
• Urban planning advisory
• Property consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

PLAN B operates as a local partner for urban development, site selection, and acquisitions, helping clients find value in real assets. The company functions as a satellite office of UI Global, combining local market expertise with access to a broader global network to support urban development projects.

Product overview

PLAN B is a single product/offering serving as a local partner in urban development, site selection, and acquisitions. The company operates as part of UI Global (a satellite office) and focuses on real assets.

Differentiator

Problem solved

Functional benefit

Products and services

• PLAN B – Urban Development Partnership Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UI GlobalcoreOthersPLAN B is operating as a satellite office under UI Global. The company tagline identifies PLAN B as part of UI GLOBAL, indicating PLAN B operates as a subsidiary or business unit within the larger UI Global organization.

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Colliers International: Global real estate services and investment firm providing site selection, transaction advisory, and urban development consulting services in European markets. Comparable to PLAN B as a broad incumbent in real estate advisory and site selection.
• Savills: Global real estate advisory firm with site selection, acquisition advisory, and urban development consulting services. Comparable to PLAN B in the real estate advisory and transactions space with a European footprint.
• AECOM: Global infrastructure and urban development consulting firm offering planning, advisory, and site services. Comparable to PLAN B in the urban development and planning space, though operating at significantly larger scale and broader scope.
• JLL (Jones Lang LaSalle): Global real estate services firm offering site selection, transaction advisory, and urban development consulting. Comparable to PLAN B as a much larger incumbent covering the same advisory categories, including acquisitions and site selection across European markets.
• WSP: Global professional services firm with property and urban planning advisory practices serving European clients. Comparable to PLAN B as a larger consulting firm addressing urban development, planning, and site-related advisory needs.
• CBRE Group: World's largest commercial real estate services firm offering site selection, investment advisory, and urban development consulting. Comparable to PLAN B as a broad incumbent active in Berlin/Germany across site selection and acquisitions.
• Cushman & Wakefield: Global commercial real estate services firm with dedicated urban planning, site selection, and investment advisory practices. Comparable to PLAN B as a large incumbent operating in the same real estate advisory space where PLAN B positions itself as a local Berlin partner.
• Arup: Global engineering and design consultancy with urban planning, master planning, and real estate advisory practices. Comparable to PLAN B as a professional services firm operating in urban development and site advisory work across European markets.

Emerging players

• Sasaki Associates: Design and planning firm specializing in urban planning, master planning, and large-scale site development. Comparable to PLAN B as a specialist practice focused on urban development and planning, but with a more design-led, larger-scale engagement model.

Direct peers

• URBANISM Inc. / urban-i type European planning boutiques: PLAN B's parent platform UI Global itself is the most direct comparison — a global urban development / site selection and acquisitions firm of which PLAN B is the Berlin satellite office. Referenced as the parent network on the subject company's own website.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/plan-berlin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAN B