UrbanLinks
UrbanLinks is a Kuwait-founded, full-service marketing and advertising agency founded in 2020, delivering social media, creative, design, and influencer management services to 70+ GCC-based brand clients across Kuwait, UAE, and Qatar.
- Company typePrivate
- Founded2020
- HeadquartersKuwait City, Kuwait
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UrbanLinks does
UrbanLinks is a Kuwait-based, full-service marketing and advertising agency operating across the GCC (Kuwait, UAE, Qatar), founded in 2020 by three co-founders — Ahmad Selim (CEO), Ayat Sumrain (COO), and Ahmad Alzuhlof (CMO) — with Dayana Zahed as Partner & Managing Director. The company delivers a 360° service portfolio organized into five pillars: Marketing (Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, PR & Event Marketing), Strategic (Branding and Marketing Strategy), Creative (Branding, Campaigns, Copywriting, Art Direction), Design (Motion Graphics, Animation, 3D Rendering, Illustration, App/Web/Interior Design), and Conventional (Printing, Gift Items, Media Booking). It also operates a sub-brand, UrbanLinks Consulting, providing influencer discovery, performance insights, collaboration tracking, and model booking across the MENA region.
The agency serves 70+ brand clients concentrated primarily in the Food & Beverage vertical, with additional exposure to Beauty & Fashion, Retail, Healthcare, and Automotive. Notable clients include Ladurée (enterprise), Dipndip, Espresso Lab, Mr Baker, Delfino, and Dental Orbits. UrbanLinks has no proprietary technology platform and delivers services through a WhatsApp-led direct sales motion (numbers +965 9726 7614 and +965 9735 9086) supported by an Instagram channel (@urbanlinkskw, 18.7K followers) and a portfolio-based website. Revenue is generated through quote-based, project- and retainer-style engagements with no publicly disclosed pricing.
The business is privately held, founder-owned, and bootstrapped with no external funding, institutional investors, or parent company. The team consists of approximately 11-15 staff including an Art Director, Head of Social Media, Head of Video Editing, PR Manager, and Account/Social Media Managers. Key reputation signals include a 4.9-star Google rating and consistently high Instagram engagement (1.6K-4K likes per post). The company's stated differentiators are relationship-driven service, integrated 360° thinking, and measurable growth tied to client success.
UrbanLinks firmographics
Firmographics- Name
- UrbanLinks
- Legal name
- URBANLINKS
- Website
- https://urbanlinks.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrbanLinks is a Kuwait-founded, full-service marketing and advertising agency founded in 2020, delivering social media, creative, design, and influencer management services to 70+ GCC-based brand clients across Kuwait, UAE, and Qatar.
- Ownership category
- akta.pro rank
UrbanLinks industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where UrbanLinks is headquartered
LocationHeadquarters
- HQ city
- Kuwait City
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
UrbanLinks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing & Advertising Services: UrbanLinks generates revenue through comprehensive marketing and advertising service contracts. The agency offers five service categories: Marketing (Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, PR & Event Marketing), Strategic Services (Branding Strategy, Marketing Strategy), Creative Services (Branding, Marketing Campaigns, Copywriting, Art Direction), Design Services (Motion Graphics, Animation, 3D Rendering, Illustration, App Design, Web Design, Interior Design Concepts), and Conventional Services (Printing, Gift Items, Media Booking). Revenue is derived from project-based and retainer-style engagements with 70+ GCC-based clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
UrbanLinks product offering
Product offeringCore offering
UrbanLinks is a full-service marketing and advertising agency providing 360° brand services across Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, PR & Event Marketing, Branding and Marketing Strategy, Creative Campaigns, Copywriting, Art Direction, Motion Graphics, Animation, 3D Rendering, Illustration, App and Web Design, Interior Design, Printing, Gift Items, and Media Booking. The agency also operates an influencer management arm (UrbanLinks Consulting) offering influencer discovery, performance insights, collaboration tracking, and model booking focused on the MENA region.
Product overview
UrbanLinks is a full-service marketing and advertising agency offering a 360° integrated portfolio of services across five core pillars: Marketing (Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, PR & Event Marketing), Strategic Services (Branding Strategy, Marketing Strategy), Creative Services (Branding, Marketing Campaigns, Copywriting, Art Direction), Design Services (Motion Graphics, Animation, 3D Rendering, Illustration, App Design, Web Design, Interior Design Concepts), and Conventional Services (Printing, Gift Items, Media Booking). The agency also operates an influencer management arm called UrbanLinks Consulting, which provides influencer discovery, performance analytics, collaboration tracking, and model booking services across the MENA region. All services are delivered with a relationship-driven philosophy and measurable growth focus, primarily serving the Kuwait, UAE, and Qatar markets since 2020.
Differentiator
Problem solved
Functional benefit
Brands
- UrbanLinks Consulting: Influencer management partner offering influencer discovery, performance insights, collaboration tracking, and model booking services with MENA focus.
Products and services
- Marketing Services Comprehensive marketing offerings including Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, and PR & Event Marketing — targeting brands across the GCC region.
- Strategic Services Advisory services covering Branding Strategy and Marketing Strategy to help clients shift from impressions to meaningful brand relationships.
- Creative Services Creative output including Branding, Marketing Campaigns, Copywriting, and Art Direction — designed to produce content people stop their scroll for.
- Design Services Visual and digital design capabilities spanning Motion Graphics, Animation, 3D Rendering, Illustration, App Design, Web Design, and Interior Design Concepts.
- Conventional Services Traditional marketing services including Printing, Gift Items, and Media Booking for offline brand presence.
- UrbanLinks Consulting (Influencer Management) Influencer management and talent booking service featuring influencer discovery, performance insights, collaboration tracking, and model booking with a MENA regional focus.
Quantifiable outcome
- 4.9★ Google rating demonstrating client satisfaction
- +2 more outcomes
Companies that use UrbanLinks
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
UrbanLinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UrbanLinks partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
UrbanLinks competitors and assessment
Company assessmentBroad incumbents
- Ogilvy MENA: Global advertising network's MENA operations offering advertising, PR, and digital services. Competes for the same GCC client budgets as UrbanLinks but with vastly greater resources and network reach.
- FP7 McCann: Leading MENA advertising network under McCann Worldgroup. Overlaps with UrbanLinks on creative, digital, and brand strategy, but operates as part of a global network with significantly larger scale and capabilities.
- Serviceplan Arabia: European network's MENA presence delivering integrated advertising, digital, and content services. Comparable in offering breadth but operates with significantly greater scale and global resources.
- Leo Burnett MENA: Global network's MENA arm offering creative, media, and digital advertising services. Overlaps with UrbanLinks on brand campaigns, content, and digital execution at much larger scale.
Regional players
- BPG Group: MENA-based integrated communications and marketing group. Overlaps with UrbanLinks on brand, digital, and influencer services, primarily operating in the broader MENA market rather than competing directly in Kuwait/UAE/Qatar.
Direct peers
- Socialize Agency: MENA digital and social media agency headquartered in Dubai, focused on social strategy, content creation, and influencer marketing. Closely mirrors UrbanLinks' social-led, content-driven service model for brands in the GCC.
- Netizency: MENA social media and content agency delivering campaigns across platforms. Comparable in size, regional focus, and social-led service portfolio aimed at GCC and regional brands.
- Chain Reaction: Regional digital agency with strong social and content capabilities serving GCC enterprise clients. Comparable in service breadth, though typically larger engagements and more established enterprise footprint.
- Crowd: GCC-based full-service creative and digital agency offering branding, social, content, and influencer marketing. Directly comparable to UrbanLinks in service mix, regional scope, and mid-market / enterprise client focus across MENA.
- Liquid: UAE-based full-service digital agency providing creative, media, social, and influencer services. Comparable in multi-channel offering and GCC client base, though generally larger in scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
UrbanLinks social profiles
Digital presenceUrbanLinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanLinks leadership team
Management profileNumber of profiles
Profiles11 records
UrbanLinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanLinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanLinks
What does UrbanLinks do?
UrbanLinks is a full-service marketing and advertising agency providing 360° brand services across Social Media Management, Digital Marketing, Influencer Marketing, Model Booking, PR & Event Marketing, Branding and Marketing Strategy, Creative Campaigns, Copywriting, Art Direction, Motion Graphics, Animation, 3D Rendering, Illustration, App and Web Design, Interior Design, Printing, Gift Items, and Media Booking. The agency also operates an influencer management arm (UrbanLinks Consulting) offering influencer discovery, performance insights, collaboration tracking, and model booking focused on the MENA region.
Is UrbanLinks a public or private company?
UrbanLinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UrbanLinks founded?
UrbanLinks was founded in 2020. It employs 11 to 50 people.
Where is UrbanLinks based?
UrbanLinks is headquartered in Kuwait City, Kuwait, in the Middle East region.
How does UrbanLinks make money?
One revenue line is on record: marketing & Advertising Services.
Who are UrbanLinks's main competitors?
Broad incumbents on record are Ogilvy MENA, FP7 McCann, Serviceplan Arabia and Leo Burnett MENA. BPG Group is listed as a regional player. Direct peers are Socialize Agency, Netizency, Chain Reaction, Crowd and Liquid.
Does UrbanLinks have an API?
No public API is recorded for UrbanLinks.
What industry is UrbanLinks in?
UrbanLinks's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 54181 and its SIC code is 7311.